📌 Core Information
🔹 Job Title: Director, Growth Marketing
🔹 Company: KidStrong
🔹 Location: Frisco, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive growth marketing strategies to drive customer acquisition and brand awareness.
- Managing paid media campaigns across various platforms to improve lead generation and member growth.
- Leading relationships with external agencies and vendors to ensure alignment with performance goals and budget management.
- Overseeing digital marketing channels and collaborating with cross-functional teams to align marketing strategies with business objectives.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing platforms to drive growth in a fast-paced environment.
📋 Key Responsibilities
✅ Growth Strategy Development: Craft and execute comprehensive growth marketing strategies that drive customer acquisition and brand awareness.
✅ Paid Media Strategy & Execution: Own the end-to-end planning, execution, and optimization of paid media campaigns across platforms to drive lead generation, new member growth, and improve CAC.
✅ Agency & Vendor Management: Lead relationships with external agencies and vendors, ensuring alignment on performance goals, creative direction, and budget management. Hold partners accountable to KPIs and SLAs.
✅ Digital Marketing Leadership: Oversee all digital marketing channels, including paid search, social media, SEO, and content marketing, ensuring cohesive and effective campaigns.
✅ Data-Driven Decision Making: Utilize analytics tools to monitor performance, optimize campaigns, and report on key metrics to stakeholders.
✅ Cross-Functional Collaboration: Work closely with sales, product, and operations teams to align marketing strategies with business objectives.
ASSUMPTION: This role involves a high level of strategic thinking, data analysis, and cross-functional collaboration to achieve growth targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 7-10 years of marketing experience, preferably in franchise, retail, fitness, or child-focused industries.
Required Skills:
- Proven track record in driving growth through digital marketing strategies.
- Strong understanding of digital marketing platforms and tools.
- Exceptional cross-functional leadership skills.
- Excellent communication and interpersonal abilities.
Preferred Skills:
- Experience with CRM and marketing automation tools.
- Fluency in Spanish (for better engagement with the local Hispanic community).
ASSUMPTION: Candidates with experience in relevant industries and a strong understanding of digital marketing platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Director of Growth Marketing role in Frisco, Texas).
Benefits:
- 401(k)
- Bonus based on performance
- Health insurance
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings or weekends as needed.
ASSUMPTION: The salary range is estimated based on industry standards for a Director of Growth Marketing role in Frisco, Texas, with consideration for the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: KidStrong operates in the wellness and fitness services industry, focusing on child development and empowerment.
Company Size: KidStrong is a small company with 11-50 employees, offering a close-knit work environment with ample opportunities for growth and impact.
Founded: KidStrong was founded in 2015 and has since grown to offer its services in multiple locations.
Company Description:
- KidStrong is a science-based kids training program that builds strong, confident, and high-character children aged 1-11.
- The company uses certified coaches to help kids develop essential skills through fun and engaging activities.
- KidStrong is committed to empowering children and making a positive impact on their lives.
Company Specialties:
- Child development and empowerment
- Fitness and wellness programs for kids
- Certified coaching and training
Company Website: kidstrong.com
ASSUMPTION: KidStrong's mission and values are centered around empowering children and fostering their growth, making it an ideal fit for candidates passionate about child development and wellness.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and a proven track record in driving growth through digital marketing.
Reporting Structure: The Director of Growth Marketing will report directly to the CEO and work closely with cross-functional teams, including sales, product, and operations.
Work Arrangement: This is an on-site role, with the expectation of working from the Frisco, Texas office. However, flexibility for remote work may be considered for the right candidate.
Growth Opportunities:
- As KidStrong continues to grow, there will be opportunities for the successful candidate to expand their team and take on more responsibilities.
- This role offers the chance to make a significant impact on the company's growth and success.
- Candidates can expect to work closely with the CEO and have a direct influence on the company's strategic direction.
ASSUMPTION: The Director of Growth Marketing will play a crucial role in KidStrong's growth and will have ample opportunities to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: KidStrong's office is a modern, kid-friendly workspace designed to accommodate both employees and families.
Office Location(s): Frisco, Texas (75034)
Geographic Context:
- Frisco, Texas, is part of the Dallas-Fort Worth metroplex, offering a diverse and growing community.
- The area is known for its family-friendly neighborhoods, excellent schools, and numerous recreational opportunities.
- Frisco is conveniently located near major highways, making it easily accessible from other parts of the metroplex.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings or weekends as needed to support marketing campaigns and events.
ASSUMPTION: The Director of Growth Marketing should be comfortable working in a kid-friendly office environment and be willing to adapt their schedule to support marketing campaigns and events as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR Manager (30 minutes)
- On-site interview with the CEO and other key stakeholders (1 hour)
- Case study presentation and Q&A (45 minutes)
- Final interview with the CEO (30 minutes)
Key Assessment Areas:
- Strategic thinking and growth marketing expertise
- Leadership and cross-functional collaboration skills
- Data-driven decision-making and analytics capabilities
- Cultural fit and alignment with KidStrong's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in driving growth through digital marketing strategies.
- Be prepared to discuss your approach to growth marketing, including your understanding of digital marketing platforms and tools, and your experience with paid media campaigns.
- Demonstrate your ability to lead cross-functional teams and collaborate effectively with stakeholders.
- Showcase your data-driven mindset and ability to analyze performance metrics to optimize campaigns.
ATS Keywords: Growth marketing, digital marketing, paid media, strategy development, cross-functional collaboration, data-driven decision making, customer acquisition, brand awareness, lead generation, new member growth, CAC improvement, agency management, vendor management, SEO, content marketing, CRM, marketing automation
ASSUMPTION: KidStrong's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's growth and mission.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads (Facebook, Instagram)
- YouTube Ads
- TikTok Ads
- CRM and marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Director of Growth Marketing should be proficient in using digital marketing platforms and tools to drive growth and optimize campaigns.
👔 Cultural Fit Considerations
Company Values:
- Empowering children and families
- Fun and engaging learning experiences
- Excellence in coaching and training
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and flexible
- Passionate about KidStrong's mission and values
Self-Assessment Questions:
- How do you align with KidStrong's mission to empower children and families?
- Describe your experience working in a collaborative, team-oriented environment and how you've driven growth through digital marketing strategies.
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: KidStrong values candidates who are passionate about their mission, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a tight marketing budget and maximizing ROI for each campaign.
- Balancing the need for growth with maintaining the quality of KidStrong's programs and services.
- Adapting to the unique needs and preferences of families in the local community.
- Managing external agencies and vendors to ensure alignment with performance goals and budget management.
ASSUMPTION: The Director of Growth Marketing should be prepared to overcome these challenges by demonstrating strong budget management skills, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on growth and customer acquisition, with a data-driven approach to optimize campaigns and improve CAC.
- In the wellness and fitness services industry, the Director of Growth Marketing will need to understand the unique needs and preferences of families and develop targeted marketing strategies to engage them.
- Compared to other director-level roles, this position offers the opportunity to make a significant impact on the company's growth and success, with a direct influence on its strategic direction.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions, particularly in the context of the wellness and fitness services industry.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy to drive customer acquisition and brand awareness for KidStrong's new location in Frisco, Texas.
- Optimizing paid media campaigns across multiple platforms to improve lead generation, new member growth, and reduce CAC for KidStrong's existing locations.
- Collaborating with cross-functional teams to create targeted content marketing campaigns that engage families and showcase KidStrong's unique value proposition.
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the Director of Growth Marketing role, with a focus on driving growth and engaging families.
❓ Key Questions to Ask During Interview
- How does KidStrong plan to support the growth and expansion of the marketing team in the coming years?
- Can you describe the company's approach to cross-functional collaboration and how the Director of Growth Marketing will work with other departments to align marketing strategies with business objectives?
- How does KidStrong measure the success of its marketing campaigns, and what key performance indicators (KPIs) will the Director of Growth Marketing be responsible for tracking and optimizing?
- What opportunities are there for the Director of Growth Marketing to grow and develop within the company, and how does KidStrong support the professional growth of its employees?
- How does KidStrong engage with the local community, and what role will the Director of Growth Marketing play in building and maintaining those relationships?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their strategic thinking, and their ability to align with KidStrong's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in driving growth through digital marketing strategies.
- Prepare a case study presentation demonstrating your approach to growth marketing, including your understanding of digital marketing platforms and tools, and your experience with paid media campaigns.
- Follow up with the HR Manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
