📌 Core Information
🔹 Job Title: Director, Growth Marketing and Digital Assets
🔹 Company: Manulife
🔹 Location: HCMC, Manulife Plaza, District 7, Ho Chi Minh
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing digital customer experience and managing large projects
- Designing and delivering acquisition, engagement, and CRM strategies
- Collaborating with stakeholders and managing budgets and KPIs
- Driving thought leadership and growing talent within the team
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Design and deliver the overall Acquisition, Engagement, and CRM strategy
✅ Build robust Digital Acquisition and Engagement capabilities
✅ Manage digital marketing activity to meet ROI thresholds
✅ Own and enhance our Public Website (PWS) and marketing automation platforms
✅ Drive thought leadership on acquisition and engagement across the organization
✅ Collaborate with regional and local stakeholders on initiative co-creation and delivery
✅ Manage overall budget and KPIs for the above responsibilities
✅ Collaborate with GPMSS team to execute SEO and performance marketing
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Business Administration, Marketing, or Digital Marketing
Experience: 8+ years in a marketing leadership role, with experience in evaluating and implementing initiatives to meet organizational strategic objectives
Required Skills:
- Proven experience in growth/digital marketing across multiple facets
- Experience in CRM and marketing automation platforms
- Understanding of statistical methods for targeting, segmentation, revenue generation, retention, and marketing campaigns
- Experience in designing and implementing cross-selling and upselling campaigns
- Understanding of journey mapping, UX, and UI design principles and best practices
- Experience managing and delivering results with third-party vendors
- Experience working in a shared service, delivery practice, COE, or customer consulting role
- Experience working with Agile methods
Preferred Skills:
- Experience in the consumer finance/insurance industry
- Fluency in Vietnamese and English
ASSUMPTION: Candidates with experience in the specified industry and proficiency in local languages will have an advantage.
💰 Compensation & Benefits
Salary Range: VND 1,200,000,000 - 1,800,000,000 per year (Based on industry standards for a Director-level role in Vietnam)
Benefits:
- Competitive salary and benefits packages
- Growth trajectory with upward and outward opportunities
- Focus on career path development
- Flexible work policies and strong work-life balance
- Professional development and leadership opportunities
Working Hours: Full-time, Monday to Friday, with potential flexibility based on team needs and performance
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in Vietnam. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance. Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
Company Size: 10,001+ employees. As a large organization, Manulife offers extensive resources and opportunities for career growth.
Founded: 1887. Manulife has a rich history and extensive experience in the financial services industry.
Company Description:
- Global headquarters in Toronto, Canada
- Operates as Manulife in Canada, Asia, and Europe, and primarily as John Hancock in the United States
- Over 40,000 employees, serving over 34 million customers worldwide, and over $1.3 trillion in assets under management and administration
Company Specialties:
- Life and health insurance
- Asset management
- Retirement solutions
- Banking and wealth management
Company Website: www.manulife.com
ASSUMPTION: Manulife's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Director. This role is a senior leadership position, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Director will oversee specific large projects and lead the development teams, collaborating with internal and external stakeholders.
Work Arrangement: On-site, with potential flexibility based on team needs and performance.
Growth Opportunities:
- Potential to expand the role's scope and influence based on performance
- Opportunities to work on high-impact projects and drive strategic initiatives
- Access to professional development and leadership opportunities within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization's digital marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with collaborative workspaces and amenities.
Office Location(s): HCMC, Manulife Plaza, District 7
Geographic Context:
- Ho Chi Minh City is a vibrant, bustling metropolis with a mix of traditional and modern culture
- The office is located in the heart of District 7, a rapidly developing area with easy access to amenities and public transportation
- The city offers a diverse range of dining, entertainment, and cultural experiences
Work Schedule: Full-time, Monday to Friday, with potential flexibility based on team needs and performance
ASSUMPTION: The office environment is designed to foster collaboration and innovation, with access to modern tools and resources to support employee productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and stakeholder communication skills
- Technical expertise in digital marketing and CRM
- Cultural fit and alignment with Manulife's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Manulife's business and the role's requirements in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
ATS Keywords: Growth Marketing, Digital Assets, CRM, Acquisition, Engagement, Marketing Automation, SEO, Performance Marketing, Agile Methods, UX/UI Design, Vendor Management, Stakeholder Collaboration, Budget Management, KPIs
ASSUMPTION: Manulife's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- SEO and performance marketing tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Jira)
- UX/UI design tools (e.g., Sketch, Adobe XD)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the organization's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate with respect
- Deliver with excellence
- Embrace change
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering value
- Adaptable and open to change
- Strong communication and stakeholder management skills
Self-Assessment Questions:
- How do you put customers at the center of your decision-making process?
- Can you provide an example of a time when you drove results through collaboration and effective stakeholder management?
- How do you approach embracing change and adapting to new situations?
ASSUMPTION: Manulife values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and culture will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic thinking with hands-on execution
- Adapting to a large, global organization with diverse teams and cultures
- Working in a fast-paced, dynamic environment with evolving priorities and deadlines
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on both strategic leadership and hands-on execution in the digital marketing space
- Similar roles in other organizations may have a more narrow focus on specific aspects of digital marketing or lack the strategic leadership component
- Career progression in this role may lead to senior leadership positions within Manulife's marketing organization or other related fields
ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on execution, providing a strong foundation for career growth within Manulife or other organizations.
📝 Sample Projects
- Developing and executing a comprehensive digital acquisition strategy to drive customer growth
- Implementing a marketing automation platform to enhance customer engagement and retention
- Collaborating with cross-functional teams to optimize the customer journey and improve digital customer experience
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the opportunity to drive significant impact on Manulife's digital marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's overall digital marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does Manulife support the professional development and growth of its employees?
- What is the expected timeline for reviewing and approving projects and initiatives?
- How does Manulife foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate a strong interest in the role and provide valuable insights into Manulife's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
