📌 Core Information
- Job Title: Director, Growth Marketing
- Company: Mindbody
- Location: United States
- Job Type: Full-time
- Category: Wellness and Fitness Services
- Date Posted: 2025-06-20
- Experience Level: 10+ years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth of Sales Qualified Leads (SQLs) for Mindbody's small business and mid-market segments.
- Managing paid media budget and contributing to annual forecasts.
- Expanding and evolving the company's Inbound Marketing strategy.
- Collaborating cross-functionally with Sales, Finance, and Product teams.
- Leading a team of channel operators and representing growth marketing in senior stakeholder conversations.
ASSUMPTION: This role requires a strategic thinker with strong analytical skills and a bias for action to succeed in a fast-paced, cross-functional environment.
📋 Key Responsibilities
- ✅ Drive growth of Sales Qualified Leads (SQLs) for Mindbody's small business and mid-market segments to achieve annual operating plans.
- ✅ Manage paid media budget and make key contributions to annual forecasts.
- ✅ Expand and evolve the company's Inbound Marketing strategy, comprising messaging, paid media, and web experience.
- ✅ Partner with Creative, Content, Lifecycle, and Martech teams to create seamless customer journeys.
- ✅ Represent growth marketing in conversations with senior stakeholders across the business, including Mindbody's CRO, CMO, and Sales VPs.
- ✅ Monitor full-funnel health, analyze trends, and pivot strategies to stay ahead of the curve.
- ✅ Coach and mentor a team of high-performing channel and web marketers, cultivating a culture of experimentation and accountability.
ASSUMPTION: Success in this role requires a balance of strategic thinking, data-driven decision making, and strong leadership skills to drive growth and manage a high-performing team.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 10+ years in growth, performance, or demand gen marketing, with at least 4 years leading teams in B2B SaaS environments.
- Required Skills:
- Proven track record of driving growth and optimizing marketing campaigns.
- Strong analytical skills and a data-driven approach to decision making.
- Excellent communication and presentation skills.
- Ability to manage large-scale budgets and make data-backed investment decisions.
- Experience with marketing automation tools and CRM systems.
- Proficiency in Google Analytics, Excel, and other relevant marketing technologies.
- Preferred Skills:
- Experience with marketing automation platforms (e.g., Marketo, HubSpot).
- Familiarity with SQL and data visualization tools (e.g., Tableau, Power BI).
- Knowledge of the wellness and fitness industry.
ASSUMPTION: Candidates with a strong background in B2B SaaS growth marketing and a proven track record of driving results through data-driven strategies will be most successful in this role.
💰 Compensation & Benefits
- Salary Range: $185,000 - $230,000 per year (USD)
- Benefits: Performance Bonus, Stock, Benefits, Incentive Compensation Plans
- Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The provided salary range is based on industry standards for a Director-level role in B2B SaaS, with consideration for the required experience and the location of the role.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 1,001-5,000 employees
- Founded: 2001 (as Mindbody)
- Company Description: Mindbody powers the world’s fitness and wellness businesses, connecting them with more consumers more effectively than anyone else. They offer a comprehensive software and payments platform that helps businesses run, manage, and grow their businesses, while providing consumers with a convenient way to find, book, and pay for fitness and wellness services.
- Company Specialties: Business management, education, scheduling, online scheduling, ecommerce, recurring revenue, email marketing, customer relationship management, and software.
📊 Role Analysis
- Career Level: Director-level role reporting to the VP of Marketing.
- Reporting Structure: Leads a team of channel operators and collaborates with cross-functional teams, including Sales, Finance, and Product.
- Work Arrangement: Remote OK, with flexibility for remote work.
- Growth Opportunities: Potential for career progression within the marketing department or broader organization, as Mindbody continues to grow and expand its services.
🌍 Location & Work Environment
- Office Type: Mindbody has multiple office locations, with the headquarters in San Luis Obispo, California.
- Office Location(s): San Luis Obispo, California; Scottsdale, Arizona; New York, New York
- Geographic Context: The United States offers a large market for wellness and fitness services, with diverse consumer bases and competitive landscapes across different regions.
- Work Schedule: Full-time, with flexibility for remote work and potential for occasional travel to office locations or industry events.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-stage interview process, including phone or video screens, behavioral interviews, and case studies or presentations to assess their strategic thinking and problem-solving skills.
- Key Assessment Areas: Candidates should be prepared to discuss their experience driving growth and optimizing marketing campaigns, as well as their ability to manage budgets, analyze data, and collaborate with cross-functional teams.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to data-driven decision making and your experience with marketing automation tools and CRM systems.
- Research Mindbody's business and industry to demonstrate your understanding of the company's mission and market position.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Google Analytics
- Microsoft Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
👔 Cultural Fit Considerations
- Company Values: Mindbody values innovation, curiosity, collaboration, and customer focus. They strive to create a positive and inclusive work environment that fosters growth and success for their employees.
- Work Style: Mindbody encourages a data-driven, results-oriented approach to work, with a focus on continuous learning and improvement. They value employees who are proactive, adaptable, and committed to driving growth and success for the company and its clients.
- Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in growth marketing?
- Can you provide an example of a time when you successfully managed a large-scale marketing budget and drove significant results?
- How do you approach collaborating with cross-functional teams to create seamless customer journeys?
⚠️ Potential Challenges
- The wellness and fitness industry is highly competitive, with a constantly evolving market landscape and consumer preferences.
- Managing a team of channel operators and driving growth across multiple markets requires strong leadership and strategic skills.
- Balancing the need for data-driven decision making with the ability to pivot quickly and adapt to changing market conditions can be challenging.
📈 Similar Roles Comparison
- Comparison with other Director-level growth marketing roles: This role is similar to other Director-level growth marketing positions in B2B SaaS companies, with a focus on driving SQL growth, managing budgets, and collaborating with cross-functional teams. However, the wellness and fitness industry's unique market dynamics and consumer behaviors may require additional industry-specific knowledge and expertise.
- Industry-specific context: The wellness and fitness industry is characterized by a high degree of competition, with a focus on consumer engagement, retention, and lifetime value. Successful candidates will have a strong understanding of the industry's unique dynamics and be able to leverage this knowledge to drive growth and success for Mindbody.
- Career path comparison: This role offers a clear path for career progression within the marketing department or broader organization, with opportunities for growth and advancement as Mindbody continues to expand its services and market presence.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new wellness service or product offering.
- Optimizing paid media campaigns to improve ROI and drive SQL growth across multiple markets.
- Collaborating with cross-functional teams to create and implement a seamless customer onboarding experience that drives engagement and retention.
- Conducting market research and analysis to identify new growth opportunities and inform strategic decision making.
❓ Key Questions to Ask During Interview
- How does Mindbody approach measuring and optimizing the customer journey across multiple touchpoints and channels?
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does Mindbody support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Mindbody approach balancing data-driven decision making with the need for agility and adaptability in a rapidly evolving market?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interviews and case studies or presentations to assess your strategic thinking and problem-solving skills.
- Research Mindbody's business and industry to demonstrate your understanding of the company's mission and market position.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
