Director, Growth Marketing

📌 Core Information

🔹 Job Title: Director, Growth Marketing

🔹 Company: Mindbody

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the strategy and execution of performance marketing efforts across key global markets
• Driving growth of Sales Qualified Leads (SQLs) for Mindbody’s small business and mid-market segments
• Managing the paid media budget and contributing to the annual forecast
• Expanding and evolving the company’s Inbound Marketing strategy
• Collaborating cross-functionally with Sales, Finance, and Product teams

ASSUMPTION: This role requires a strategic thinker with strong analytical skills and a bias for action to drive growth and achieve annual operating plans.

📋 Key Responsibilities

✅ Drive growth of Sales Qualified Leads (SQLs) for Mindbody’s small business and mid-market segments to achieve annual operating plans

✅ Manage paid media budget and make key contributions to the annual forecast

✅ Expand and evolve the company’s Inbound Marketing strategy, comprising messaging, paid media, and web experience

✅ Partner with Creative, Content, Lifecycle, and Martech teams to create seamless customer journeys

✅ Represent growth marketing in conversations with senior stakeholders across the business, including Mindbody’s CRO, CMO, and Sales VPs

✅ Monitor full-funnel health, analyze trends, and pivot strategies to stay ahead of the curve

✅ Coach and mentor a team of high-performing channel and web marketers, cultivating a culture of experimentation and accountability

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years in growth, performance, or demand gen marketing, with at least 4 years leading teams in B2B SaaS environments

Required Skills:

• Strategic thinking and strong analytical skills
• Fluency across media channels, targeting strategies, and analytics platforms
• Proven ability to drive cross-functional alignment and results in fast-paced environments
• Strong communication skills to translate complexity into clarity for various stakeholders
• Deep experience managing large-scale budgets and making data-backed investment decisions
• Passion for learning, improving, and owning outcomes
• Hands-on leadership style that thrives in collaborative, iterative environments

Preferred Skills:

• Experience working with global teams
• Fluency in additional languages

ASSUMPTION: Candidates with experience in B2B SaaS and a proven track record of driving growth through performance marketing channels will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $185,000 - $230,000 USD per year (based on industry standards for the role, experience level, and location)

Benefits:

• Performance Bonus
• Stock
• Benefits
• Incentive Compensation Plans

Working Hours: Full-time (40 hours/week) with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in growth marketing within the United States. Actual compensation packages may vary based on individual candidate factors.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 1,001-5,000 employees (Mid-sized company with a significant presence in the industry)

Founded: 2005 (Mindbody was founded in 2005 and has since grown to become a leading platform for wellness and fitness businesses)

Company Description:

• Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences
• Innovation and curiosity drive the company culture, connecting businesses and individuals through cutting-edge solutions
• Mindbody is a part of Playlist, a platform connecting people with inspiring experiences in fitness, wellness, and beyond

Company Specialties:

• Business management
• Education
• Scheduling
• Online scheduling
• Ecommerce
• Recurring revenue
• Email marketing
• Customer relationship management
• Software

Company Website: http://www.mindbodyonline.com

ASSUMPTION: Mindbody is a well-established company in the wellness and fitness industry, offering a range of services and technologies to support businesses and connect them with consumers.

📊 Role Analysis

Career Level: Director (High-level leadership role with significant impact on the company's growth strategy)

Reporting Structure: Reports to the VP of Marketing and leads a team of channel operators

Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities as the company grows
• Opportunities to collaborate with various teams and stakeholders, driving cross-functional impact
• Chance to work on global marketing strategies and expand the company's reach

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and global impact, as Mindbody continues to grow and expand its reach.

🌍 Location & Work Environment

Office Type: Hybrid (Mindbody has offices in San Luis Obispo, California; Scottsdale, Arizona; and New York, New York, with remote work options available)

Office Location(s): 651 Tank Farm Road, San Luis Obispo, California 93401, US; 6370 E Thomas Rd, 250, Scottsdale, AZ, US; 135 Madison Avenue, Floor 11, New York, NY, US

Geographic Context:

• The United States offers a large market for wellness and fitness services, with diverse consumer bases and regional trends
• Mindbody's offices are located in key markets for the wellness and fitness industry, providing opportunities for in-person collaboration and networking
• The company's remote work options allow for flexibility and access to a broader talent pool

Work Schedule: Full-time (40 hours/week) with flexibility for remote work

ASSUMPTION: The United States offers a large and diverse market for wellness and fitness services, with Mindbody's offices strategically located in key markets for in-person collaboration and networking. The company's remote work options provide flexibility and access to a broader talent pool.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or HR representative
• In-depth interview with the VP of Marketing and other team members
• Final interview with the CRO or another senior leader

Key Assessment Areas:

• Strategic thinking and analytical skills
• Cross-functional collaboration and communication skills
• Budget management and investment decision-making
• Leadership style and team management

Application Tips:

• Highlight relevant experience in growth marketing, performance marketing, and demand generation
• Demonstrate a strong understanding of B2B SaaS marketing strategies and tactics
• Showcase your ability to drive cross-functional alignment and results in fast-paced environments
• Prepare examples of your strategic thinking and data-driven decision-making processes

ATS Keywords: Growth Marketing, Performance Marketing, Demand Generation, B2B SaaS, Data Analysis, Cross-Functional Collaboration, Budget Management, Team Leadership, Customer Journey Optimization, Strategic Thinking, Communication, Experimentation, Accountability, Media Channels, Targeting Strategies, Analytics Platforms

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, cross-functional collaboration, and leadership style. Demonstrating relevant experience and providing concrete examples of past successes will be crucial for applicants.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: Candidates should have experience with marketing automation platforms, CRM software, analytics tools, and paid media platforms to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and curiosity
• Connection and community
• Wellness and balance

Work Style:

• Collaborative and iterative
• Data-driven and results-oriented
• Flexible and adaptable

Self-Assessment Questions:

• How do you stay curious and innovative in your approach to growth marketing?
• How do you balance data-driven decision-making with a focus on wellness and balance in your work and personal life?
• How do you foster a culture of experimentation and accountability within your team?

ASSUMPTION: Mindbody values innovation, connection, and wellness, with a collaborative and data-driven work style. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing a large-scale budget and making data-backed investment decisions
• Driving cross-functional alignment and results in a fast-paced environment
• Keeping up with industry trends and evolving marketing strategies
• Balancing global marketing strategies with local market nuances

ASSUMPTION: This role presents significant challenges in budget management, cross-functional collaboration, and global marketing strategy. Candidates should be prepared to tackle these challenges and demonstrate their ability to succeed in a fast-paced environment.

📈 Similar Roles Comparison

• This role focuses more on global marketing strategy and cross-functional collaboration than other growth marketing roles, which may be more channel-specific
• Mindbody's size and global presence offer unique opportunities for growth and impact compared to smaller or more niche companies
• Career progression in this role may involve expanding the team and taking on additional responsibilities as the company grows

ASSUMPTION: This role offers unique opportunities for growth and impact compared to other growth marketing roles, with a focus on global marketing strategy and cross-functional collaboration. Career progression may involve expanding the team and taking on additional responsibilities as the company grows.

📝 Sample Projects

• Developing and executing a global marketing strategy to drive SQL growth across key markets
• Optimizing paid media channels and budgets to maximize ROI and achieve annual operating plans
• Collaborating with cross-functional teams to create seamless customer journeys and improve conversion rates

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Director, Growth Marketing role at Mindbody.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its marketing teams?
• What are the biggest challenges facing the growth marketing team in the next 12-24 months, and how can this role help address them?
• How does the company foster a culture of experimentation and innovation in its marketing strategies?
• What opportunities are there for collaboration with other teams and stakeholders to drive cross-functional impact?
• How does the company measure the success of its growth marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: These key questions help candidates assess the company's support for marketing team growth, the challenges facing the growth marketing team, the culture of experimentation and innovation, collaboration opportunities, and success metrics for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience in growth marketing, performance marketing, and demand generation
• Tailor your cover letter to demonstrate your understanding of Mindbody's mission and values, and how your skills and experience align with the role's requirements
• Prepare examples of your strategic thinking and data-driven decision-making processes to showcase during interviews
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.