S

Director Growth Marketing

Sanas.ai
Full-time
Remote
Worldwide
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director Growth Marketing

πŸ”Ή Company: Sanas.ai

πŸ”Ή Location: U.S. Remote

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and owning global growth marketing strategy
  • Leading and optimizing demand generation programs
  • Managing multi-channel campaigns
  • Building and leading a high-performing growth marketing team
  • Collaborating cross-functionally with Sales, Product, and RevOps

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in B2B growth marketing or demand generation.

πŸ“‹ Key Responsibilities

βœ… Develop and own the global growth marketing strategy across paid, owned, and earned channels.

βœ… Lead and optimize demand generation programs to drive qualified pipeline and revenue.

βœ… Manage multi-channel campaigns including paid search, paid social, display, content syndication, SEO, email, and website conversion.

βœ… Oversee full-funnel campaign tracking and attribution, working closely with RevOps to ensure accurate reporting and ROI measurement.

βœ… Scale Account-Based Marketing (ABM) programs in collaboration with Sales and Product Marketing.

βœ… Partner with Product, Brand, and Content teams to deliver consistent messaging and engaging user journeys.

βœ… Build and lead a high-performing growth marketing team.

βœ… Own the marketing tech stack including automation, analytics, and experimentation tools.

βœ… Establish key KPIs and benchmarks for marketing performance; deliver regular reports to the executive team.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in B2B growth marketing or demand generation, ideally in a high-growth tech or SaaS company.

Required Skills:

  • Proven track record of owning pipeline and revenue metrics
  • Expertise across performance marketing, lifecycle marketing, website optimization, SEO/SEM, and ABM
  • Strong analytical skills with experience in marketing analytics, A/B testing, and attribution modeling
  • Leadership experience managing teams and scaling processes
  • Familiarity with marketing tools like HubSpot, Salesforce, Google Analytics, Segment, and others
  • Excellent communication and collaboration skills

Preferred Skills:

  • Experience in a PLG (Product-Led Growth) and/or enterprise SaaS environment
  • Strong understanding of GTM motion across multiple segments (SMB, Mid-market, Enterprise)
  • Experience working closely with Sales and Product to drive GTM alignment

ASSUMPTION: The ideal candidate will have a proven track record in B2B growth marketing, strong analytical skills, and experience leading teams.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Growth Marketing role with 8+ years of experience in a high-growth tech or SaaS company)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Unlimited PTO
  • Flexible work hours
  • Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Growth Marketing role with the required experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development

Company Size: 51-200 employees (Small to medium-sized company, offering a more agile and dynamic work environment)

Founded: 2020 (Relatively new company with a strong focus on innovation and growth)

Company Description:

  • Sanas is revolutionizing communication with the world’s first real-time algorithm for accent modulation, noise elimination, and speech clarity enhancement
  • Backed by leading investors, including Insight Partners, Google Ventures, and General Catalyst
  • Collaborates with numerous Fortune 100 companies

Company Specialties:

  • Real-time speech understanding platform
  • Product-Led Growth (PLG)
  • Enterprise SaaS

Company Website: https://www.sanas.ai/

ASSUMPTION: Sanas.ai is a fast-growing, innovative company focused on revolutionizing communication through cutting-edge technology.

πŸ“Š Role Analysis

Career Level: Mid to Senior-level role, offering opportunities for growth and leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of marketers

Work Arrangement: Remote, with flexible hours and unlimited PTO

Growth Opportunities:

  • Leading and expanding the growth marketing team
  • Collaborating with cross-functional teams to drive business growth
  • Potential career progression into a VP or C-level role

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on leadership, team building, and strategic decision-making.

🌍 Location & Work Environment

Office Type: Remote (No physical office location)

Office Location(s): N/A

Geographic Context:

  • U.S. Remote (Applicants can work from anywhere in the United States)
  • Flexible work hours and unlimited PTO
  • Collaborative and dynamic work environment

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The remote work environment offers applicants the flexibility to work from anywhere in the United States, with a focus on results and collaboration.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with the hiring manager
  • In-depth interview with the cross-functional team
  • Final interview with the CMO
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Analytical skills and data-driven decision-making
  • Communication and collaboration skills
  • Alignment with company values and mission

Application Tips:

  • Highlight your experience in B2B growth marketing and demand generation
  • Demonstrate your ability to lead teams and drive results
  • Showcase your understanding of marketing analytics, A/B testing, and attribution modeling
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: B2B Growth Marketing, Demand Generation, Performance Marketing, Lifecycle Marketing, Website Optimization, SEO/SEM, ABM, Marketing Analytics, A/B Testing, Attribution Modeling, Leadership, Collaboration, Communication, Marketing Tools, Data-Driven Decision Making

ASSUMPTION: The application process for this role is competitive, and applicants should highlight their relevant skills and experiences to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • HubSpot
  • Salesforce
  • Google Analytics
  • Segment
  • Marketing automation, analytics, and experimentation tools

ASSUMPTION: Familiarity with these marketing tools is essential for success in this role, as they are used to optimize campaigns, track performance, and make data-driven decisions.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Breaking Barriers
  • Empowering Individuals
  • Advancing Equality
  • Deepening Empathy

Work Style:

  • Collaborative and dynamic
  • Focused on results and innovation
  • Data-driven and analytical

Self-Assessment Questions:

  • Do you align with Sanas.ai's mission to build a more understanding world?
  • Are you comfortable working in a remote, flexible work environment?
  • Do you thrive in a fast-paced, results-oriented environment?

ASSUMPTION: Applicants should assess their fit with Sanas.ai's company values and work style to ensure a successful and fulfilling experience in this role.

⚠️ Potential Challenges

  • Managing a remote team and fostering collaboration
  • Balancing strategic decision-making with hands-on campaign management
  • Adapting to a fast-paced, innovative work environment
  • Meeting and exceeding ambitious growth targets

ASSUMPTION: These challenges are inherent to a fast-growing, innovative company focused on driving business growth through strategic marketing initiatives.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on real-time speech understanding technology and its application in contact centers and enterprises
  • Similar roles in other companies may have a broader focus on marketing or sales, rather than growth marketing specifically
  • Career progression in this role may involve leading a larger marketing team or taking on a more strategic, C-level position

ASSUMPTION: This role offers a unique opportunity to drive growth in a cutting-edge, innovative industry, with potential for significant career advancement.

πŸ“ Sample Projects

  • Developing and executing a global growth marketing strategy to drive awareness, acquisition, and pipeline growth
  • Optimizing demand generation programs to improve qualified pipeline and revenue
  • Managing multi-channel campaigns to enhance user journeys and engagement

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of this role, requiring a strong combination of leadership, analytical, and communication skills.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with the sales and product teams to drive growth?
  • What are the most significant challenges facing the growth marketing team, and how can this role address them?
  • How does Sanas.ai support the professional development and growth of its employees?
  • What is the company's long-term vision for the growth marketing team and this role?

ASSUMPTION: These interview questions help applicants better understand the role's priorities, challenges, and growth opportunities, as well as the company's commitment to employee development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B growth marketing and demand generation
  • Prepare for interviews by researching Sanas.ai's mission, values, and products, as well as the specific challenges and opportunities presented by this role
  • Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.