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Director Growth Marketing, Sitewide events & Goldbox

Coupang
Full-time
On-site
Seoul, Seoul, South Korea

πŸ“Œ Core Information

πŸ”Ή Job Title: Director Growth Marketing, Sitewide events & Goldbox

πŸ”Ή Company: Coupang

πŸ”Ή Location: Seoul, South Korea

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing comprehensive event strategies to drive company growth through Sitewide Events and Goldbox promotions.
  • Collaborating with cross-functional teams to ensure seamless event integration.
  • Analyzing performance data for optimization and improving event performance.
  • Leading and managing a team of event managers and other relevant staff.
  • Managing budgets, timelines, and resources effectively.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Develop and execute comprehensive event strategies, including timelines, budgets, and key performance indicators (KPIs).

βœ… Manage all aspects of event execution, from pre-event planning to post-event analysis, ensuring compliance with all legal and safety requirements related to events.

βœ… Oversee the creation and implementation of event creatives, including website banners, external touchpoints campaigns, etc.

βœ… Improve program performance with an experimentation pipeline to support business priorities and introduce new event concepts.

βœ… Collaborate with cross-functional teams (e.g., product, engineering, marketing) to ensure seamless event integration and promote event visibility and traffic.

βœ… Create goals, budgets, and timelines for each event.

βœ… Develop and implement strategies to drive customer acquisition and retention as well as Topline Growth during and after events.

βœ… Analyze event performance data to identify areas for improvement and optimization.

βœ… Stay up to date with the latest trends and best practices in event management and e-commerce.

βœ… Define and execute the overall strategy for onsite merchandising and events, aligning with broader business goals and customer experience objectives.

βœ… Lead and motivate a team of event managers and other relevant staff.

βœ… Manage budgets, timelines, and resources effectively.

βœ… Communicate effectively with internal and external stakeholders.

βœ… Be flexible and adaptable to changes and unexpected situations.

βœ… Communicate regularly with senior leadership and external partners, ensuring alignment and driving top-level business goals.

βœ… Ability to analyze data, identify trends, and make data-driven decisions to optimize merchandising and event performance.

βœ… Understand e-commerce business models, customer behavior, and competitive landscapes.

ASSUMPTION: This role requires a high level of adaptability and the ability to thrive in a fast-paced and dynamic environment.

🎯 Required Qualifications

Education: BA/BS/MA/MS, preferable in Finance/Marketing/Economics/Statistics; MBA is a plus

Experience: Minimum of 15 years of work experience and a minimum of 5 years of experience in event planning (preferably in the e-commerce or retail industry).

Required Skills:

  • Proven experience in event planning and execution.
  • Strong leadership and project management skills.
  • Ability to analyze data and identify trends to inform data-driven decisions.
  • Excellent communication and interpersonal skills.
  • Fluency in English/Korean (Korean language preferred but not required).

Preferred Skills:

  • Experience in the e-commerce or retail industry.
  • Knowledge of online merchandising best practices, digital marketing strategies, and customer behavior.
  • Familiarity with Coupang's products and services.

ASSUMPTION: Candidates with experience in the e-commerce or retail industry and a strong understanding of online merchandising best practices and digital marketing strategies will be preferred.

πŸ’° Compensation & Benefits

Salary Range: Industry standard range for a Director-level role in South Korea with 10+ years of experience in event planning and marketing. Estimated range: β‚©150,000,000 - β‚©200,000,000 per year.

Benefits:

  • Health, dental, and vision insurance.
  • Retirement savings plan with company match.
  • Generous vacation and leave policies.
  • Employee discounts on Coupang products and services.
  • On-site gym and fitness classes.

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in South Korea. Actual compensation may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce

Company Size: 10,001+ employees

Founded: 2010

Company Description:

  • Coupang exists to wow its customers by making shopping, eating, and living easier than ever.
  • Born out of an obsession to disrupt the multi-billion-dollar commerce industry, Coupang has established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
  • With a startup culture and the resources of a large global public company, Coupang continues to grow and launch new services at an unprecedented speed.

Company Specialties:

  • Retail
  • Technology
  • Operations
  • IT
  • Internet
  • Platform
  • Customer service

Company Website: https://www.coupang.jobs/

ASSUMPTION: Coupang's focus on customer experience, innovation, and growth makes it an attractive place to work for ambitious and entrepreneurial individuals.

πŸ“Š Role Analysis

Career Level: Director

Reporting Structure: This role reports directly to the Senior Vice President of Growth Marketing.

Work Arrangement: On-site, full-time

Growth Opportunities:

  • Potential to grow into a senior leadership role within the Growth Marketing team.
  • Opportunities to work on high-impact projects and drive business growth.
  • Exposure to a wide range of teams and stakeholders, fostering a well-rounded skill set.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on Coupang's business.

🌍 Location & Work Environment

Office Type: Modern, high-rise office building with on-site amenities.

Office Location(s): 720 Olive Way, Seattle, Washington 98101, US; 570, Tower 730, Songpa-daero, Songpa-gu, Seoul, Seoul 05510, KR

Geographic Context:

  • Seattle, WA, US: A vibrant, tech-centric city with a diverse population and a strong job market.
  • Seoul, KR: A bustling metropolis with a rich cultural heritage and a thriving e-commerce industry.

Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours.

ASSUMPTION: Coupang's office locations offer a dynamic and engaging work environment, with easy access to amenities and public transportation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review.
  • Phone interview with the HR team.
  • On-site (or virtual on-site) interview with the hiring manager and relevant team members.
  • Final interview with senior leadership.
  • Job offer and onboarding.

Key Assessment Areas:

  • Event planning and execution experience.
  • Leadership and team management skills.
  • Data analysis and decision-making abilities.
  • Cultural fit and alignment with Coupang's values.

Application Tips:

  • Tailor your resume and cover letter to highlight your event planning experience and relevant skills.
  • Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills.
  • Research Coupang's products, services, and company culture to demonstrate your enthusiasm and understanding.

ATS Keywords: Event Planning, Event Management, Marketing Strategy, Data Analysis, Leadership, Team Management, E-commerce, Retail, Customer Acquisition, Customer Retention, Topline Growth

ASSUMPTION: Coupang's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on data-driven decision-making and strategic thinking.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Data analysis tools (e.g., Excel, Google Analytics, Tableau)
  • Marketing automation tools (e.g., Mailchimp, HubSpot, Marketo)
  • Event management software (e.g., Eventbrite, Cvent, Bizzabo)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-obsessed: We put our customers first in everything we do.
  • Bold: We dare to challenge the status quo and take calculated risks.
  • Ambitious: We strive for excellence and continuous improvement.
  • Entrepreneurial: We embrace a startup mindset and act with ownership and initiative.
  • One Team: We collaborate and support each other to achieve our shared goals.

Work Style:

  • Fast-paced and dynamic, with a focus on agile decision-making and execution.
  • Data-driven, with a strong emphasis on performance metrics and continuous improvement.
  • Collaborative, with a focus on cross-functional teamwork and open communication.
  • Adaptable, with a willingness to pivot and adjust strategies as needed.

Self-Assessment Questions:

  • How do you align with Coupang's customer-obsessed value, and how have you demonstrated this in your previous roles?
  • Describe a time when you took a bold initiative to drive business growth or improve customer experience.
  • How do you approach continuous learning and improvement in your work?

ASSUMPTION: Candidates who demonstrate a strong fit with Coupang's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously.
  • Working in a fast-paced, dynamic environment with frequent changes and unexpected situations.
  • Collaborating effectively with diverse teams and stakeholders, including remote team members.
  • Analyzing and interpreting data to make data-driven decisions under tight deadlines.

ASSUMPTION: Candidates with strong project management, leadership, and adaptability skills will be better equipped to overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on Sitewide Events and Goldbox promotions, requiring a strategic and holistic approach to event management.
  • Compared to traditional event planning roles, this position demands a broader understanding of e-commerce business models, customer behavior, and competitive landscapes.
  • Career progression in this role may lead to senior leadership positions within the Growth Marketing team or other related departments.

ASSUMPTION: Candidates with experience in e-commerce or retail event planning and a strong understanding of online merchandising best practices will find this role particularly appealing.

πŸ“ Sample Projects

  • Developing and executing a comprehensive event strategy for a major Sitewide Event, including timelines, budgets, and KPIs.
  • Collaborating with cross-functional teams to create and implement event creatives, ensuring seamless event integration and maximum visibility.
  • Analyzing event performance data to identify trends and optimize future events, driving customer acquisition, retention, and Topline Growth.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the broader growth strategy for Coupang's marketing efforts?
  • What are the most significant challenges facing the Growth Marketing team, and how can this role address them?
  • How does Coupang support the professional development and growth of its employees?
  • What is the team structure and dynamics within the Growth Marketing department?

ASSUMPTION: Asking these questions demonstrates your interest in the role and Coupang's business, while also providing valuable insights into the company's culture and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your event planning experience and relevant skills.
  • Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills.
  • Research Coupang's products, services, and company culture to demonstrate your enthusiasm and understanding.
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.