📌 Core Information
🔹 Job Title: Director Growth Marketing, Sitewide events & Goldbox
🔹 Company: Coupang
🔹 Location: Seoul, South Korea
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive event strategies to drive company growth through Sitewide Events and Goldbox promotions.
- Collaborating with cross-functional teams to ensure seamless event integration.
- Analyzing performance data for optimization and improving event performance.
- Leading and managing a team of event managers and other relevant staff.
- Managing budgets, timelines, and resources effectively.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with diverse teams and stakeholders.
📋 Key Responsibilities
✅ Develop and execute comprehensive event strategies, including timelines, budgets, and key performance indicators (KPIs).
✅ Manage all aspects of event execution, from pre-event planning to post-event analysis, ensuring compliance with all legal and safety requirements related to events.
✅ Oversee the creation and implementation of event creatives, including website banners, external touchpoints campaigns, etc.
✅ Improve program performance with an experimentation pipeline to support business priorities and introduce new event concepts.
✅ Collaborate with cross-functional teams (e.g., product, engineering, marketing) to ensure seamless event integration and promote event visibility and traffic.
✅ Create goals, budgets, and timelines for each event.
✅ Develop and implement strategies to drive customer acquisition and retention as well as Topline Growth during and after events.
✅ Analyze event performance data to identify areas for improvement and optimization.
✅ Stay up to date with the latest trends and best practices in event management and e-commerce.
✅ Define and execute the overall strategy for onsite merchandising and events, aligning with broader business goals and customer experience objectives.
✅ Lead and motivate a team of event managers and other relevant staff.
✅ Manage budgets, timelines, and resources effectively.
✅ Communicate effectively with internal and external stakeholders.
✅ Be flexible and adaptable to changes and unexpected situations.
✅ Communicate regularly with senior leadership and external partners, ensuring alignment and driving top-level business goals.
✅ Ability to analyze data, identify trends, and make data-driven decisions to optimize merchandising and event performance.
✅ Understand e-commerce business models, customer behavior, and competitive landscapes.
ASSUMPTION: This role requires a high level of adaptability and the ability to thrive in a fast-paced and dynamic environment.
🎯 Required Qualifications
Education: BA/BS/MA/MS, preferable in Finance/Marketing/Economics/Statistics; MBA is a plus
Experience: Minimum of 15 years of work experience and a minimum of 5 years of experience in event planning (preferably in the e-commerce or retail industry).
Required Skills:
- Proven experience in event planning and execution.
- Strong leadership and project management skills.
- Ability to analyze data and identify trends to inform data-driven decisions.
- Excellent communication and interpersonal skills.
- Fluency in English/Korean (Korean language preferred but not required).
Preferred Skills:
- Experience in the e-commerce or retail industry.
- Knowledge of online merchandising best practices, digital marketing strategies, and customer behavior.
- Familiarity with Coupang's products and services.
ASSUMPTION: Candidates with experience in the e-commerce or retail industry and a strong understanding of online merchandising best practices and digital marketing strategies will be preferred.
💰 Compensation & Benefits
Salary Range: Industry standard range for a Director-level role in South Korea with 10+ years of experience in event planning and marketing. Estimated range: ₩150,000,000 - ₩200,000,000 per year.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and leave policies.
- Employee discounts on Coupang products and services.
- On-site gym and fitness classes.
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in South Korea. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce
Company Size: 10,001+ employees
Founded: 2010
Company Description:
- Coupang exists to wow its customers by making shopping, eating, and living easier than ever.
- Born out of an obsession to disrupt the multi-billion-dollar commerce industry, Coupang has established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
- With a startup culture and the resources of a large global public company, Coupang continues to grow and launch new services at an unprecedented speed.
Company Specialties:
- Retail
- Technology
- Operations
- IT
- Internet
- Platform
- Customer service
Company Website: https://www.coupang.jobs/
ASSUMPTION: Coupang's focus on customer experience, innovation, and growth makes it an attractive place to work for ambitious and entrepreneurial individuals.
📊 Role Analysis
Career Level: Director
Reporting Structure: This role reports directly to the Senior Vice President of Growth Marketing.
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a senior leadership role within the Growth Marketing team.
- Opportunities to work on high-impact projects and drive business growth.
- Exposure to a wide range of teams and stakeholders, fostering a well-rounded skill set.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on Coupang's business.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with on-site amenities.
Office Location(s): 720 Olive Way, Seattle, Washington 98101, US; 570, Tower 730, Songpa-daero, Songpa-gu, Seoul, Seoul 05510, KR
Geographic Context:
- Seattle, WA, US: A vibrant, tech-centric city with a diverse population and a strong job market.
- Seoul, KR: A bustling metropolis with a rich cultural heritage and a thriving e-commerce industry.
Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours.
ASSUMPTION: Coupang's office locations offer a dynamic and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application review.
- Phone interview with the HR team.
- On-site (or virtual on-site) interview with the hiring manager and relevant team members.
- Final interview with senior leadership.
- Job offer and onboarding.
Key Assessment Areas:
- Event planning and execution experience.
- Leadership and team management skills.
- Data analysis and decision-making abilities.
- Cultural fit and alignment with Coupang's values.
Application Tips:
- Tailor your resume and cover letter to highlight your event planning experience and relevant skills.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills.
- Research Coupang's products, services, and company culture to demonstrate your enthusiasm and understanding.
ATS Keywords: Event Planning, Event Management, Marketing Strategy, Data Analysis, Leadership, Team Management, E-commerce, Retail, Customer Acquisition, Customer Retention, Topline Growth
ASSUMPTION: Coupang's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on data-driven decision-making and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation tools (e.g., Mailchimp, HubSpot, Marketo)
- Event management software (e.g., Eventbrite, Cvent, Bizzabo)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed: We put our customers first in everything we do.
- Bold: We dare to challenge the status quo and take calculated risks.
- Ambitious: We strive for excellence and continuous improvement.
- Entrepreneurial: We embrace a startup mindset and act with ownership and initiative.
- One Team: We collaborate and support each other to achieve our shared goals.
Work Style:
- Fast-paced and dynamic, with a focus on agile decision-making and execution.
- Data-driven, with a strong emphasis on performance metrics and continuous improvement.
- Collaborative, with a focus on cross-functional teamwork and open communication.
- Adaptable, with a willingness to pivot and adjust strategies as needed.
Self-Assessment Questions:
- How do you align with Coupang's customer-obsessed value, and how have you demonstrated this in your previous roles?
- Describe a time when you took a bold initiative to drive business growth or improve customer experience.
- How do you approach continuous learning and improvement in your work?
ASSUMPTION: Candidates who demonstrate a strong fit with Coupang's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Working in a fast-paced, dynamic environment with frequent changes and unexpected situations.
- Collaborating effectively with diverse teams and stakeholders, including remote team members.
- Analyzing and interpreting data to make data-driven decisions under tight deadlines.
ASSUMPTION: Candidates with strong project management, leadership, and adaptability skills will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on Sitewide Events and Goldbox promotions, requiring a strategic and holistic approach to event management.
- Compared to traditional event planning roles, this position demands a broader understanding of e-commerce business models, customer behavior, and competitive landscapes.
- Career progression in this role may lead to senior leadership positions within the Growth Marketing team or other related departments.
ASSUMPTION: Candidates with experience in e-commerce or retail event planning and a strong understanding of online merchandising best practices will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a comprehensive event strategy for a major Sitewide Event, including timelines, budgets, and KPIs.
- Collaborating with cross-functional teams to create and implement event creatives, ensuring seamless event integration and maximum visibility.
- Analyzing event performance data to identify trends and optimize future events, driving customer acquisition, retention, and Topline Growth.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader growth strategy for Coupang's marketing efforts?
- What are the most significant challenges facing the Growth Marketing team, and how can this role address them?
- How does Coupang support the professional development and growth of its employees?
- What is the team structure and dynamics within the Growth Marketing department?
ASSUMPTION: Asking these questions demonstrates your interest in the role and Coupang's business, while also providing valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your event planning experience and relevant skills.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills.
- Research Coupang's products, services, and company culture to demonstrate your enthusiasm and understanding.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
