📌 Core Information
🔹 Job Title: Director, Growth & Retention Marketing
🔹 Company: Pushpay
🔹 Location: Hybrid (3 days in office per week) in Colorado Springs, CO or Redmond, WA only
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition and expansion through strategic growth and retention marketing plans
- Leading and developing a high-performing team of 10+ marketing professionals
- Collaborating cross-functionally with sales, customer success, and other teams to align marketing efforts with revenue and retention goals
- Optimizing demand generation channels and marketing funnel performance
- Leveraging data and analytics to inform decision-making and track progress
- Fostering a culture of collaboration, continuous learning, and shared accountability within the marketing team
- Experience in SaaS, B2B marketing, and ABM strategies
ASSUMPTION: This role requires a highly-motivated self-starter with a strong bias towards action and a data-driven approach to marketing. The ideal candidate will have a proven track record in demand generation, growth marketing, and team leadership within the SaaS industry.
📋 Key Responsibilities
✅ Planning & Cross-Functional Partnership: Forge strong communications with sales and customer success teams, develop strategic growth and retention marketing plans and campaigns that align to shared revenue and retention goals
✅ People Management & Leadership: Inspire, lead, and develop a high-performing, values-driven team of 10+ marketing professionals distributed across multiple locations, fostering a culture of collaboration, continuous learning, and shared accountability
✅ Campaign Optimization: Continuously improve campaign strategies by collaborating with product marketing and sales leaders to understand and encompass the buyer journey, optimizing lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks
✅ Account-Based Marketing: Lead and scale the ABM program, developing account-specific strategies and targeted campaigns that drive engagement and conversion
✅ Marketing Operations & Web Leadership: Provide strategic direction for marketing technology stack and data governance, ensuring alignment with business objectives and compliance standards. Oversee marketing automation (Marketo), CRM integration (Salesforce), and ABM platform (Demandbase) optimization to drive scalable processes and best-in-class performance. Lead web team initiatives focused on conversion optimization, user experience enhancement, and demand generation effectiveness
✅ Segment Campaigns: Work with campaign leads on refining strategic marketing plan in support of customer segments; including content strategy, email marketing nurture programs and field events
✅ Marketing Leadership: Be an active member of the Marketing Leadership Team at Pushpay, helping evaluate and recommend strategic tradeoffs for the business across all markets and functions, and developing proposals to senior executives for strategic, incremental investments
ASSUMPION: This role requires a strong understanding of the B2B marketing funnel, with experience developing campaigns and programs to create, capture, and qualify demand throughout the funnel. The ideal candidate will have a passion for serving faith communities and understanding their unique needs, with experience marketing to mission-driven organizations preferred.
🎯 Required Qualifications
Education: BA/BS Degree in Marketing, Business, or equivalent
Experience: At least 10 years of demand generation/growth marketing experience, with at least 3 years of leadership experience building and managing high-performing teams
Required Skills:
- Expertise in end-to-end campaign development, execution, and measurement
- Proficiency in marketing automation systems (preferably Marketo)
- ABM platform expertise, preferably Demandbase
- Strong organizational skills to effectively manage multiple people and projects with tight deadlines
- Excellent analytical and quantitative skills to interpret data and translate it into actionable insights
- Strong leadership skills with high EQ; passion for building, leading, and coaching high-performing teams
- Customer-centric mindset with ability to build trust-based relationships cross-functionally
- Competitive spirit that embraces calculated risk-taking and moves quickly in response to successes and learnings
- Keen understanding of the B2B marketing funnel, with experience developing campaigns and programs to create, capture, and qualify demand throughout the funnel
Preferred Skills:
- Experience marketing to mission-driven organizations
- Familiarity with the faith community and their unique needs
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working in a SaaS company and a strong understanding of the unique challenges and opportunities presented by the SaaS industry.
💰 Compensation & Benefits
Salary Range: $167,284 - $220,921, depending on location
Benefits:
- 100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee
- 70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents
- 401K match
- Hybrid work model - 3 days in the office / 2 days remote each week
- 12 paid Company Holidays
- 2 paid Volunteer Time Off days
- 25 days PTO
- Paid parental and adoption leave
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the given location. The actual salary may vary based on the candidate's specific qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2011
Company Description:
- Pushpay empowers mission-based organizations to engage their communities by bringing people together and fostering meaningful connections
- The company offers a suite of products that includes ChurchStaq & ParishStaq, Pushpay Giving, Pushpay Insights, Mobile Apps, and Resi Live Streaming
- Pushpay's solutions simplify operations, provide data-driven insights, and support organizations in managing donations, organizing events, and engaging their communities
Company Specialties:
- Innovative payment development
- Mobile payments
- World's fastest secure mobile payment pathway
- Mobile engagement
Company Website: pushpay.com
ASSUMPTION: Pushpay's focus on mission-based organizations and fostering connections makes it an attractive employer for candidates interested in making a positive impact through their work.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the SVP of Marketing
Work Arrangement: Hybrid (3 days in the office per week)
Growth Opportunities:
- Potential to advance within the marketing leadership team as the company continues to grow and expand its offerings
- Opportunities to lead and develop high-performing teams, driving marketing strategy and execution across multiple locations
- Chance to work closely with senior executives and influence strategic decision-making processes
ASSUMPTION: The ideal candidate will be a strategic thinker with strong leadership skills, able to balance both tactical execution and long-term planning to drive marketing success and support the company's overall growth objectives.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office per week)
Office Location(s): Colorado Springs, CO or Redmond, WA
Geographic Context:
- Colorado Springs, CO: A mid-sized city with a cost of living lower than many major metropolitan areas, offering a mix of urban and outdoor recreational opportunities
- Redmond, WA: A suburb of Seattle, WA, with a high cost of living and a thriving tech industry, providing ample networking and professional development opportunities
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment, balancing remote work with in-office collaboration and team-building activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with marketing team members
- Final interview with the SVP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Data analysis and interpretation
- Campaign development and optimization
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required qualifications
- Showcase your understanding of the B2B marketing funnel and ABM strategies in your application materials
- Demonstrate your passion for serving mission-driven organizations and understanding their unique needs
ATS Keywords: Growth Marketing, Retention Marketing, Demand Generation, Account-Based Marketing, Leadership, Data Analysis, Campaign Optimization, Marketing Automation, CRM Integration, Team Development, Customer-Centric Mindset, B2B Marketing, Strategic Planning, Collaboration, Problem Solving, Communication
ASSUMPTION: The ideal candidate will have a strong understanding of the ATS system used by Pushpay and be able to optimize their application materials accordingly.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Demandbase
- Google Analytics
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed and be able to leverage them effectively to drive marketing success.
👔 Cultural Fit Considerations
Company Values:
- Generosity
- Growth-mindset
- Excellence
- People-centric
- Simplicity
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Passionate about serving mission-driven organizations
Self-Assessment Questions:
- How do you embody Pushpay's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or strategy. How did you approach it, and what was the outcome?
- How do you balance long-term strategic planning with short-term tactical execution?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong fit with Pushpay's company culture and values, as well as a willingness to adapt and grow in a dynamic work environment.
⚠️ Potential Challenges
- Managing a remote team distributed across multiple locations
- Balancing the demands of growth and retention marketing strategies
- Keeping up with industry trends and best practices in a rapidly evolving field
- Navigating a hybrid work environment and maintaining team cohesion
ASSUMPTION: The ideal candidate will be able to effectively manage these challenges and thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other marketing leadership positions in its focus on growth and retention marketing strategies, as well as its requirement for ABM expertise
- Compared to other SaaS marketing roles, this position offers a unique opportunity to work with mission-driven organizations and drive social impact through technology
- Career progression in this role may differ from more traditional marketing paths, with opportunities to specialize in growth and retention marketing strategies
ASSUMPTION: The ideal candidate will be able to leverage their unique background and skills to excel in this specialized marketing role and drive meaningful impact for Pushpay's customers.
📝 Sample Projects
- Developing and executing a targeted ABM campaign to drive engagement and conversion for a key customer segment
- Optimizing the marketing funnel to improve lead flow, data hygiene, and lead scoring, resulting in a 20% increase in qualified leads
- Launching a successful email marketing nurture program that increased customer retention rates by 15%
ASSUMPTION: The ideal candidate will have a proven track record of driving marketing success through strategic planning, data analysis, and campaign optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to growth and retention marketing, and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as sales and customer success, to drive overall business success?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Pushpay support the professional development and growth of its marketing team members?
- What are the most important qualities and skills you're looking for in a candidate for this role?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions to demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Pushpay Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and how they demonstrate the required qualifications
- Showcase your understanding of the B2B marketing funnel and ABM strategies in your application materials
- Demonstrate your passion for serving mission-driven organizations and understanding their unique needs
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
