📌 Core Information
🔹 Job Title: Director, Growth Solutions (Sales) – Behavioral Health
🔹 Company: Unlock Health
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote and On-site)
🚀 Job Overview
Key aspects of this role include:
- Driving new revenue through net new logo acquisition across the Behavioral Health industry
- Market penetration by researching and segmenting the Behavioral Health landscape
- Consultative sales approach to understand client growth challenges and goals
- Strategic pitching to articulate Unlock's digital marketing and patient acquisition strategies
- Proposal creation and closing, managing pipeline, and industry engagement
ASSUMPTION: This role requires a strategic, tenacious, and passionate sales executive with a strong focus on net new logo acquisition in the Behavioral Health industry.
📋 Key Responsibilities
✅ Drive new revenue by owning the full-cycle sales process focused on acquiring net new clients across all Behavioral Health sub-sectors
✅ Research and segment the Behavioral Health landscape to identify high-value targets across both for-profit and nonprofit organizations
✅ Conduct discovery with C-level execs, marketing teams, and clinical leaders to understand their growth challenges and goals
✅ Tailor and deliver presentations that clearly articulate how Unlock’s digital marketing and patient acquisition strategies can improve access, visibility, and ROI
✅ Lead proposal development with support from internal teams, negotiate terms, and close deals that align with client budgets and growth objectives
✅ Use CRM tools (Salesforce/HubSpot) to manage pipeline, forecast revenue, and keep opportunities moving
✅ Attend and represent Unlock Health at Behavioral Health conferences, webinars, and networking events to build brand visibility and generate leads
✅ Share thought leadership and company insights on LinkedIn and expand executive network and channel partnerships
ASSUMPTION: The role involves a high level of independence and remote work, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 3-8 years of experience in a B2B sales hunter role, with a strong preference for healthcare, health tech, or digital marketing industries
Required Skills:
- Deep knowledge of the Behavioral Health ecosystem, including market drivers, payer dynamics, patient acquisition strategies, and the competitive landscape
- Demonstrated success in closing complex deals across multiple stakeholder groups
- Skilled in selling performance marketing solutions such as Web/Landing Page Design, Paid Search (SEM), Programmatic, SEO, Display Ads, and Paid Social Media Ads
- Strong communication and presentation abilities, especially with clinical, operational, and executive leaders
- Proficient in CRM systems (Salesforce) and accustomed to metrics-driven sales environments
Preferred Skills:
- Experience working remotely and independently while collaborating cross-functionally
- Familiarity with the Unlock Health platform and services
ASSUMPTION: Candidates with a proven track record in B2B sales, a strong understanding of the Behavioral Health industry, and excellent communication skills are ideal for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Estimated, based on industry standards for a Director-level role in the healthcare industry with 5-10 years of experience)
Benefits:
- Competitive Salary (Base + Commission)
- Health, Dental and Vision Benefit Packages
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in the healthcare industry with 5-10 years of experience. The benefits package is comprehensive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, specifically focused on healthcare marketing and advertising
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2023, with a short history but a strong focus on reshaping the future of healthcare marketing
Company Description:
- Unlock Health breaks down walls that have existed for decades in healthcare marketing by combining the best teams in the industry to help every client live their mission
- The company connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology
- Unlock Health is dedicated to including its Vision and Values in everything it does, including the hiring process
Company Specialties:
- Marketing
- Healthcare marketing
- Healthcare advertising
- Healthcare digital marketing
- SEM
- Hospital marketing
- Hospital digital marketing
- Hospital advertising
- Advertising
- Paid social
- Issues management
- Growth marketing
- Healthcare growth marketing
- Digital health
- Digital transformation
- Patient acquisition
- Patient retention
- Physician marketing
Company Website: www.unlockhealthnow.com
ASSUMPTION: Unlock Health is a growing company with a strong focus on innovation and collaboration in the healthcare marketing industry.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Revenue Officer
Reporting Structure: This role reports directly to the Chief Revenue Officer and is responsible for leading the sales efforts in the Behavioral Health sector
Work Arrangement: Hybrid work arrangement, with a combination of remote and on-site work
Growth Opportunities:
- Expansion of the Behavioral Health sales team under the leadership of the Director
- Potential for career growth within the sales organization as Unlock Health continues to expand
- Opportunities to work with and learn from experienced professionals in the healthcare marketing industry
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal career development within the sales organization.
🌍 Location & Work Environment
Office Type: Hybrid office, with a combination of remote and on-site work
Office Location(s): 209 10th Avenue South, Suite 530, Nashville, TN 37203, US
Geographic Context:
- The role is remote, allowing for flexibility in location
- Unlock Health's headquarters is in Nashville, TN, with a strong presence in the Southeast United States
- The company has a growing national presence, with clients and partners across the United States
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-person collaboration, providing flexibility and opportunities for connection with colleagues.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and situational interview with the hiring manager (Chief Revenue Officer)
- Final interview with key stakeholders, including members of the sales team
- Background check and offer extension
Key Assessment Areas:
- Sales skills and experience, with a focus on B2B sales in the healthcare industry
- Industry knowledge and understanding of the Behavioral Health ecosystem
- Communication and presentation abilities
- Problem-solving and strategic thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills
- Prepare for behavioral and situational interview questions that focus on your sales approach, industry expertise, and problem-solving skills
- Research Unlock Health and the Behavioral Health industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: B2B Sales, Behavioral Health, Digital Marketing, PPC, Programmatic, Paid Social, Salesforce, CRM, Consultative Sales, Market Research, Networking, Relationship Building
ASSUMPTION: The interview process is designed to assess the candidate's sales skills, industry knowledge, and cultural fit with Unlock Health.
🛠️ Tools & Technologies
- Salesforce (CRM)
- HubSpot (CRM)
- LinkedIn Sales Navigator
- Google Workspace (Gmail, Google Drive, Google Docs)
- Zoom (for virtual meetings and presentations)
ASSUMPTION: The tools and technologies listed are essential for the role and are commonly used in the sales and marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We do the right thing, always
- Collaboration: We win together
- Innovation: We challenge the status quo
- Excellence: We strive for greatness in all we do
- Accountability: We take ownership and deliver results
Work Style:
- Results-driven: We focus on outcomes and measure our success by the impact we make
- Adaptable: We embrace change and continuously improve
- Entrepreneurial: We think like owners and take initiative
- Data-informed: We use data to guide our decisions and actions
- Customer-centric: We put our clients and their needs at the center of everything we do
Self-Assessment Questions:
- Do you embody Unlock Health's core values, and how have you demonstrated them in your previous roles?
- How do you approach building and maintaining relationships with clients and partners in the Behavioral Health industry?
- Describe your preferred work style and how it aligns with Unlock Health's company culture.
ASSUMPTION: Unlock Health values a strong cultural fit, with an emphasis on integrity, collaboration, innovation, excellence, accountability, and a results-driven work style.
⚠️ Potential Challenges
- The role requires a strong understanding of the Behavioral Health industry and its complexities
- Sales in the healthcare industry can be competitive and challenging, with long sales cycles and multiple stakeholders
- The role involves a high level of independence and remote work, which may require strong self-motivation and time management skills
- The role may involve travel to attend industry events and meet with clients
ASSUMPTION: The role presents unique challenges that require a strategic, tenacious, and passionate sales executive with a strong focus on net new logo acquisition in the Behavioral Health industry.
📈 Similar Roles Comparison
- This role is unique in its focus on net new logo acquisition in the Behavioral Health industry, with a strong emphasis on consultative sales and strategic pitching
- Compared to other sales roles in the healthcare industry, this role requires a deeper understanding of the Behavioral Health ecosystem and its market drivers
- Career paths in this role may include advancement to a Vice President or Chief Revenue Officer role within the sales organization
ASSUMPTION: This role offers a unique opportunity to drive growth in the Behavioral Health industry and advance one's career within the sales organization.
📝 Sample Projects
- Developing and executing a strategic sales plan to acquire net new clients in the Behavioral Health industry
- Conducting market research and segmentation to identify high-value targets and tailor sales strategies
- Creating and delivering customized presentations to C-level executives, marketing teams, and clinical leaders to articulate Unlock's value proposition
- Negotiating and closing complex deals that align with client budgets and growth objectives
- Managing pipeline and forecasting revenue using CRM tools (Salesforce/HubSpot)
ASSUMPTION: The sample projects listed are representative of the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Unlock Health support the growth and development of its sales team members?
- What are the key challenges facing the Behavioral Health industry, and how can this role address them?
- How does Unlock Health measure success for this role, and what are the key performance indicators (KPIs)?
- What opportunities are there for growth and advancement within the sales organization at Unlock Health?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your understanding of the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Unlock Health's careers page
- Tailor your resume and cover letter to highlight your sales experience, industry knowledge, and relevant skills
- Prepare for behavioral and situational interview questions that focus on your sales approach, industry expertise, and problem-solving skills
- Research Unlock Health and the Behavioral Health industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager (Chief Revenue Officer) one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
