Director GTM Campaign Enablement

📌 Core Information

🔹 Job Title: Director GTM Campaign Enablement

🔹 Company: ZoomInfo Technologies LLC

🔹 Location: San Francisco, California, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic campaign execution and optimization
• End-to-end campaign enablement across multiple channels
• Pipeline management and GTM insights
• Reporting and performance framework development
• Operational excellence and cross-functional collaboration

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and operational excellence to drive successful GTM campaigns.

📋 Key Responsibilities

✅ Design and oversee a centralized GTM campaign enablement and execution framework

✅ Partner with marketing, sales, SDRs, and other GTM stakeholders to align campaign strategy and execution with business goals

✅ Serve as the operational leader ensuring GTM campaigns are executed with precision, delivering measurable outcomes

✅ Coordinate the execution of GTM campaigns across all stages, including creation, execution, SDR follow-up sequences, and AE enablement

✅ Drive accountability across teams, ensuring campaigns are delivered on time and meet established goals

✅ Own and manage the GTM marketing and campaign calendar, ensuring all efforts are aligned and conflicts are proactively addressed

✅ Lead Pipeline Weekly Business Reviews (PWBRs) for each GTM segment, focusing on campaigns driving measurable results

✅ Collaborate with GTM partners to analyze campaign performance, identify trends, and provide actionable insights to optimize future efforts

✅ Develop strategies to ensure campaigns are directly contributing to pipeline growth and business objectives

✅ Working with marketing leadership, design the reporting framework to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement

✅ Present campaign performance data to senior leadership, highlighting successes, challenges, and opportunities for optimization

✅ Establish and refine processes that enable efficient and effective execution of GTM campaigns across teams

✅ Partner with senior leaders across marketing, sales, and SDR teams to align on priorities and drive focus on high-impact initiatives

✅ Act as a trusted advisor and key point of accountability, fostering collaboration and clear communication across teams

✅ Influence and guide cross-functional teams to ensure GTM campaigns align with broader organizational objectives

ASSUMPTION: This role requires a high level of cross-functional collaboration, strategic thinking, and operational excellence to drive successful GTM campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in GTM, marketing operations, or campaign enablement

Required Skills:

• Proven ability to lead cross-functional project teams in executing high-impact campaigns with measurable outcomes
• Expertise in building operational frameworks and driving accountability across multiple stakeholders
• Strong analytical skills, with experience creating reporting frameworks and leveraging data to inform strategic decisions
• Excellent communication and stakeholder management skills, with the ability to influence senior leaders across diverse functions
• Proficiency with GTM tools such as Salesforce, Outreach, and marketing automation platforms
• Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities effectively

Preferred Skills:

• Experience working in a public company or high-growth startup environment
• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Experience with project management tools (e.g., Asana, JIRA)

ASSUMPTION: Candidates with experience in GTM, marketing operations, or campaign enablement are strongly encouraged to apply. Familiarity with relevant tools and a high-growth environment is a plus.

💰 Compensation & Benefits

Salary Range: $136,000 - $187,000 USD per year (based on company-provided information)

Benefits:

• Comprehensive benefits
• Holistic mind, body, and lifestyle programs designed for overall well-being

Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work)

ASSUMPTION: The salary range provided is based on company-provided information. Benefits include comprehensive coverage and wellness programs.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on Go-To-Market Intelligence Platforms

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth

Founded: 2007, with over 15 years of experience in the industry

Company Description:

• ZoomInfo is the go-to-market platform that helps businesses find, acquire, and grow their customers
• Delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide
• Recognized leader in data privacy with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications

Company Specialties:

• GTM platform and strategy
• Sales intelligence
• Conversation intelligence
• Marketing intelligence
• Sales engagement
• Contact data
• Intent data
• Lead generation
• Improved prospecting
• Business information
• Business contacts
• Account-based marketing (ABM)
• Data accuracy
• Database hygiene
• Data orchestration

Company Website: zoominfo.com

ASSUMPTION: ZoomInfo is a well-established company in the software development industry, with a strong focus on data privacy and a comprehensive suite of services for businesses.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Senior Vice President of Marketing and collaborating closely with the Chief Marketing Officer's leadership team

Reporting Structure: This role is part of the marketing leadership team and works cross-functionally with sales, SDRs, and other GTM stakeholders

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work

Growth Opportunities:

• Potential to grow within the marketing leadership team or expand into other areas of the business
• Opportunities to work on high-impact campaigns and drive significant business impact
• Exposure to senior leadership and the chance to influence strategic decision-making

ASSUMPTION: This role offers significant growth opportunities, both within the marketing leadership team and across other areas of the business. Candidates can expect to work on high-impact campaigns and have exposure to senior leadership.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with both on-site and remote work options

Office Location(s): San Francisco, California, United States

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
• The city offers a diverse range of cultural, recreational, and culinary experiences
• San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote work)

ASSUMPTION: The hybrid work environment offers flexibility and the opportunity to balance on-site collaboration with remote work. San Francisco provides a dynamic tech hub with numerous networking opportunities and a diverse range of experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• On-site or virtual interview with the hiring manager and/or other team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Operational excellence and process improvement mindset
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in GTM, marketing operations, or campaign enablement
• Demonstrate strong analytical and communication skills in your resume and cover letter
• Tailor your application to emphasize your ability to thrive in a fast-paced, high-growth environment
• Prepare for behavioral and situational interview questions focused on strategic thinking, cross-functional collaboration, and operational excellence

ATS Keywords: GTM, marketing operations, campaign enablement, strategic thinking, cross-functional collaboration, operational excellence, data-driven decision-making, hybrid work, San Francisco

ASSUMPTION: The interview process focuses on assessing strategic thinking, cross-functional collaboration, operational excellence, and cultural fit. Applicants should highlight relevant experience and skills in their application materials and prepare for behavioral and situational interview questions.

🛠️ Tools & Technologies

• Salesforce
• Outreach
• Marketing automation platforms (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: This role requires proficiency in GTM tools such as Salesforce, Outreach, and marketing automation platforms. Familiarity with data visualization and project management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and cross-functional
• Results-oriented and accountable

Self-Assessment Questions:

• How do you ensure that your work aligns with ZoomInfo's customer-centric value?
• Describe a time when you had to collaborate with multiple stakeholders to execute a high-impact campaign. How did you ensure success?
• How do you stay organized and manage multiple priorities in a fast-paced, high-growth environment?

ASSUMPTION: ZoomInfo values candidates who are customer-centric, innovative, collaborative, data-driven, and accountable. Applicants should assess their fit with these values and work style before applying.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, high-growth environment
• Ensuring consistent execution and accountability across multiple teams and channels
• Balancing strategic thinking with day-to-day operational tasks
• Navigating a hybrid work environment and maintaining productivity

ASSUMPTION: This role presents challenges related to managing multiple priorities, ensuring consistent execution, balancing strategic thinking with operational tasks, and navigating a hybrid work environment. Candidates should be prepared to address these challenges proactively.

📈 Similar Roles Comparison

• This role is unique in its focus on end-to-end GTM campaign enablement and optimization, requiring a strong blend of strategic thinking, operational excellence, and cross-functional collaboration
• Compared to other marketing roles, this position places a greater emphasis on campaign execution, pipeline management, and reporting
• Career progression in this role may lead to senior marketing leadership positions or expanded responsibilities within the GTM function

ASSUMPTION: This role is unique in its focus on end-to-end GTM campaign enablement and optimization, requiring a strong blend of strategic thinking, operational excellence, and cross-functional collaboration. Career progression may lead to senior marketing leadership positions or expanded responsibilities within the GTM function.

📝 Sample Projects

• Developing and implementing a comprehensive GTM campaign calendar to ensure alignment and minimize conflicts across teams
• Creating and refining reporting frameworks to measure campaign performance and drive continuous improvement

• Optimizing SDR follow-up sequences and AE enablement materials to improve campaign effectiveness

ASSUMPTION: These sample projects illustrate the strategic thinking, operational excellence, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging GTM campaign you've executed and how you ensured its success?
• How do you prioritize and manage multiple priorities and stakeholders in a fast-paced, high-growth environment?
• Can you provide an example of a time when you had to collaborate with multiple teams to execute a high-impact campaign? How did you ensure success?
• How do you balance strategic thinking with day-to-day operational tasks in this role?
• What opportunities are there for growth and development within the marketing leadership team or across other areas of the business?

ASSUMPTION: These interview questions are designed to assess strategic thinking, cross-functional collaboration, operational excellence, and cultural fit for this specific role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in GTM, marketing operations, or campaign enablement
• Write a cover letter emphasizing your strategic thinking, cross-functional collaboration, and operational excellence skills
• Prepare for behavioral and situational interview questions focused on these key competencies
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.