Z

Director GTM Campaign Enablement

ZoomInfo Technologies LLC
Full-time
On-site
San Francisco, California, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director GTM Campaign Enablement

πŸ”Ή Company: ZoomInfo Technologies LLC

πŸ”Ή Location: San Francisco, California, United States

πŸ”Ή Job Type: Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 8, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic campaign execution and optimization
  • End-to-end campaign enablement across multiple channels
  • Pipeline management and GTM insights
  • Reporting and performance framework development
  • Operational excellence and cross-functional collaboration

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and operational excellence to drive successful GTM campaigns.

πŸ“‹ Key Responsibilities

βœ… Design and oversee a centralized GTM campaign enablement and execution framework

βœ… Partner with marketing, sales, SDRs, and other GTM stakeholders to align campaign strategy and execution with business goals

βœ… Serve as the operational leader ensuring GTM campaigns are executed with precision, delivering measurable outcomes

βœ… Coordinate the execution of GTM campaigns across all stages, including creation, execution, SDR follow-up sequences, and AE enablement

βœ… Drive accountability across teams, ensuring campaigns are delivered on time and meet established goals

βœ… Own and manage the GTM marketing and campaign calendar, ensuring all efforts are aligned and conflicts are proactively addressed

βœ… Lead Pipeline Weekly Business Reviews (PWBRs) for each GTM segment, focusing on campaigns driving measurable results

βœ… Collaborate with GTM partners to analyze campaign performance, identify trends, and provide actionable insights to optimize future efforts

βœ… Develop strategies to ensure campaigns are directly contributing to pipeline growth and business objectives

βœ… Working with marketing leadership, design the reporting framework to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement

βœ… Present campaign performance data to senior leadership, highlighting successes, challenges, and opportunities for optimization

βœ… Establish and refine processes that enable efficient and effective execution of GTM campaigns across teams

βœ… Partner with senior leaders across marketing, sales, and SDR teams to align on priorities and drive focus on high-impact initiatives

βœ… Act as a trusted advisor and key point of accountability, fostering collaboration and clear communication across teams

βœ… Influence and guide cross-functional teams to ensure GTM campaigns align with broader organizational objectives

ASSUMPTION: This role requires a high level of cross-functional collaboration, strategic thinking, and operational excellence to drive successful GTM campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in GTM, marketing operations, or campaign enablement

Required Skills:

  • Proven ability to lead cross-functional project teams in executing high-impact campaigns with measurable outcomes
  • Expertise in building operational frameworks and driving accountability across multiple stakeholders
  • Strong analytical skills, with experience creating reporting frameworks and leveraging data to inform strategic decisions
  • Excellent communication and stakeholder management skills, with the ability to influence senior leaders across diverse functions
  • Proficiency with GTM tools such as Salesforce, Outreach, and marketing automation platforms
  • Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities effectively

Preferred Skills:

  • Experience working in a public company or high-growth startup environment
  • Familiarity with data visualization tools (e.g., Tableau, Power BI)
  • Experience with project management tools (e.g., Asana, JIRA)

ASSUMPTION: Candidates with experience in GTM, marketing operations, or campaign enablement are strongly encouraged to apply. Familiarity with relevant tools and a high-growth environment is a plus.

πŸ’° Compensation & Benefits

Salary Range: $136,000 - $187,000 USD per year (based on company-provided information)

Benefits:

  • Comprehensive benefits
  • Holistic mind, body, and lifestyle programs designed for overall well-being

Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work)

ASSUMPTION: The salary range provided is based on company-provided information. Benefits include comprehensive coverage and wellness programs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focused on Go-To-Market Intelligence Platforms

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth

Founded: 2007, with over 15 years of experience in the industry

Company Description:

  • ZoomInfo is the go-to-market platform that helps businesses find, acquire, and grow their customers
  • Delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide
  • Recognized leader in data privacy with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications

Company Specialties:

  • GTM platform and strategy
  • Sales intelligence
  • Conversation intelligence
  • Marketing intelligence
  • Sales engagement
  • Contact data
  • Intent data
  • Lead generation
  • Improved prospecting
  • Business information
  • Business contacts
  • Account-based marketing (ABM)
  • Data accuracy
  • Database hygiene
  • Data orchestration

Company Website: zoominfo.com

ASSUMPTION: ZoomInfo is a well-established company in the software development industry, with a strong focus on data privacy and a comprehensive suite of services for businesses.

πŸ“Š Role Analysis

Career Level: Senior-level role, reporting directly to the Senior Vice President of Marketing and collaborating closely with the Chief Marketing Officer's leadership team

Reporting Structure: This role is part of the marketing leadership team and works cross-functionally with sales, SDRs, and other GTM stakeholders

Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work

Growth Opportunities:

  • Potential to grow within the marketing leadership team or expand into other areas of the business
  • Opportunities to work on high-impact campaigns and drive significant business impact
  • Exposure to senior leadership and the chance to influence strategic decision-making

ASSUMPTION: This role offers significant growth opportunities, both within the marketing leadership team and across other areas of the business. Candidates can expect to work on high-impact campaigns and have exposure to senior leadership.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with both on-site and remote work options

Office Location(s): San Francisco, California, United States

Geographic Context:

  • San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
  • The city offers a diverse range of cultural, recreational, and culinary experiences
  • San Francisco has a Mediterranean climate, with mild winters and cool summers

Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote work)

ASSUMPTION: The hybrid work environment offers flexibility and the opportunity to balance on-site collaboration with remote work. San Francisco provides a dynamic tech hub with numerous networking opportunities and a diverse range of experiences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a member of the HR team
  • On-site or virtual interview with the hiring manager and/or other team members
  • Final round interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Cross-functional collaboration and communication skills
  • Operational excellence and process improvement mindset
  • Analytical skills and data-driven decision-making
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience in GTM, marketing operations, or campaign enablement
  • Demonstrate strong analytical and communication skills in your resume and cover letter
  • Tailor your application to emphasize your ability to thrive in a fast-paced, high-growth environment
  • Prepare for behavioral and situational interview questions focused on strategic thinking, cross-functional collaboration, and operational excellence

ATS Keywords: GTM, marketing operations, campaign enablement, strategic thinking, cross-functional collaboration, operational excellence, data-driven decision-making, hybrid work, San Francisco

ASSUMPTION: The interview process focuses on assessing strategic thinking, cross-functional collaboration, operational excellence, and cultural fit. Applicants should highlight relevant experience and skills in their application materials and prepare for behavioral and situational interview questions.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Outreach
  • Marketing automation platforms (e.g., Marketo, Pardot)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, JIRA)

ASSUMPTION: This role requires proficiency in GTM tools such as Salesforce, Outreach, and marketing automation platforms. Familiarity with data visualization and project management tools is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Data-driven
  • Accountable

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and cross-functional
  • Results-oriented and accountable

Self-Assessment Questions:

  • How do you ensure that your work aligns with ZoomInfo's customer-centric value?
  • Describe a time when you had to collaborate with multiple stakeholders to execute a high-impact campaign. How did you ensure success?
  • How do you stay organized and manage multiple priorities in a fast-paced, high-growth environment?

ASSUMPTION: ZoomInfo values candidates who are customer-centric, innovative, collaborative, data-driven, and accountable. Applicants should assess their fit with these values and work style before applying.

⚠️ Potential Challenges

  • Managing multiple priorities and stakeholders in a fast-paced, high-growth environment
  • Ensuring consistent execution and accountability across multiple teams and channels
  • Balancing strategic thinking with day-to-day operational tasks
  • Navigating a hybrid work environment and maintaining productivity

ASSUMPTION: This role presents challenges related to managing multiple priorities, ensuring consistent execution, balancing strategic thinking with operational tasks, and navigating a hybrid work environment. Candidates should be prepared to address these challenges proactively.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on end-to-end GTM campaign enablement and optimization, requiring a strong blend of strategic thinking, operational excellence, and cross-functional collaboration
  • Compared to other marketing roles, this position places a greater emphasis on campaign execution, pipeline management, and reporting
  • Career progression in this role may lead to senior marketing leadership positions or expanded responsibilities within the GTM function

ASSUMPTION: This role is unique in its focus on end-to-end GTM campaign enablement and optimization, requiring a strong blend of strategic thinking, operational excellence, and cross-functional collaboration. Career progression may lead to senior marketing leadership positions or expanded responsibilities within the GTM function.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive GTM campaign calendar to ensure alignment and minimize conflicts across teams
  • Creating and refining reporting frameworks to measure campaign performance and drive continuous improvement

  • Optimizing SDR follow-up sequences and AE enablement materials to improve campaign effectiveness

ASSUMPTION: These sample projects illustrate the strategic thinking, operational excellence, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the most challenging GTM campaign you've executed and how you ensured its success?
  • How do you prioritize and manage multiple priorities and stakeholders in a fast-paced, high-growth environment?
  • Can you provide an example of a time when you had to collaborate with multiple teams to execute a high-impact campaign? How did you ensure success?
  • How do you balance strategic thinking with day-to-day operational tasks in this role?
  • What opportunities are there for growth and development within the marketing leadership team or across other areas of the business?

ASSUMPTION: These interview questions are designed to assess strategic thinking, cross-functional collaboration, operational excellence, and cultural fit for this specific role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience in GTM, marketing operations, or campaign enablement
  • Write a cover letter emphasizing your strategic thinking, cross-functional collaboration, and operational excellence skills
  • Prepare for behavioral and situational interview questions focused on these key competencies
  • Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.