πΉ Job Title: Director GTM Campaign Enablement
πΉ Company: ZoomInfo Technologies LLC
πΉ Location: San Francisco, California, United States
πΉ Job Type: Hybrid
πΉ Category: Marketing
πΉ Date Posted: May 8, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site/Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and operational excellence to drive successful GTM campaigns.
β Design and oversee a centralized GTM campaign enablement and execution framework
β Partner with marketing, sales, SDRs, and other GTM stakeholders to align campaign strategy and execution with business goals
β Serve as the operational leader ensuring GTM campaigns are executed with precision, delivering measurable outcomes
β Coordinate the execution of GTM campaigns across all stages, including creation, execution, SDR follow-up sequences, and AE enablement
β Drive accountability across teams, ensuring campaigns are delivered on time and meet established goals
β Own and manage the GTM marketing and campaign calendar, ensuring all efforts are aligned and conflicts are proactively addressed
β Lead Pipeline Weekly Business Reviews (PWBRs) for each GTM segment, focusing on campaigns driving measurable results
β Collaborate with GTM partners to analyze campaign performance, identify trends, and provide actionable insights to optimize future efforts
β Develop strategies to ensure campaigns are directly contributing to pipeline growth and business objectives
β Working with marketing leadership, design the reporting framework to measure the effectiveness of GTM campaigns, providing actionable insights for continuous improvement
β Present campaign performance data to senior leadership, highlighting successes, challenges, and opportunities for optimization
β Establish and refine processes that enable efficient and effective execution of GTM campaigns across teams
β Partner with senior leaders across marketing, sales, and SDR teams to align on priorities and drive focus on high-impact initiatives
β Act as a trusted advisor and key point of accountability, fostering collaboration and clear communication across teams
β Influence and guide cross-functional teams to ensure GTM campaigns align with broader organizational objectives
ASSUMPTION: This role requires a high level of cross-functional collaboration, strategic thinking, and operational excellence to drive successful GTM campaigns.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in GTM, marketing operations, or campaign enablement
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in GTM, marketing operations, or campaign enablement are strongly encouraged to apply. Familiarity with relevant tools and a high-growth environment is a plus.
Salary Range: $136,000 - $187,000 USD per year (based on company-provided information)
Benefits:
Working Hours: Full-time, with a hybrid work arrangement (on-site and remote work)
ASSUMPTION: The salary range provided is based on company-provided information. Benefits include comprehensive coverage and wellness programs.
Industry: Software Development, specifically focused on Go-To-Market Intelligence Platforms
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth
Founded: 2007, with over 15 years of experience in the industry
Company Description:
Company Specialties:
Company Website: zoominfo.com
ASSUMPTION: ZoomInfo is a well-established company in the software development industry, with a strong focus on data privacy and a comprehensive suite of services for businesses.
Career Level: Senior-level role, reporting directly to the Senior Vice President of Marketing and collaborating closely with the Chief Marketing Officer's leadership team
Reporting Structure: This role is part of the marketing leadership team and works cross-functionally with sales, SDRs, and other GTM stakeholders
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities, both within the marketing leadership team and across other areas of the business. Candidates can expect to work on high-impact campaigns and have exposure to senior leadership.
Office Type: Hybrid work environment, with both on-site and remote work options
Office Location(s): San Francisco, California, United States
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement (on-site and remote work)
ASSUMPTION: The hybrid work environment offers flexibility and the opportunity to balance on-site collaboration with remote work. San Francisco provides a dynamic tech hub with numerous networking opportunities and a diverse range of experiences.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: GTM, marketing operations, campaign enablement, strategic thinking, cross-functional collaboration, operational excellence, data-driven decision-making, hybrid work, San Francisco
ASSUMPTION: The interview process focuses on assessing strategic thinking, cross-functional collaboration, operational excellence, and cultural fit. Applicants should highlight relevant experience and skills in their application materials and prepare for behavioral and situational interview questions.
ASSUMPTION: This role requires proficiency in GTM tools such as Salesforce, Outreach, and marketing automation platforms. Familiarity with data visualization and project management tools is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: ZoomInfo values candidates who are customer-centric, innovative, collaborative, data-driven, and accountable. Applicants should assess their fit with these values and work style before applying.
ASSUMPTION: This role presents challenges related to managing multiple priorities, ensuring consistent execution, balancing strategic thinking with operational tasks, and navigating a hybrid work environment. Candidates should be prepared to address these challenges proactively.
ASSUMPTION: This role is unique in its focus on end-to-end GTM campaign enablement and optimization, requiring a strong blend of strategic thinking, operational excellence, and cross-functional collaboration. Career progression may lead to senior marketing leadership positions or expanded responsibilities within the GTM function.
ASSUMPTION: These sample projects illustrate the strategic thinking, operational excellence, and cross-functional collaboration required for success in this role.
ASSUMPTION: These interview questions are designed to assess strategic thinking, cross-functional collaboration, operational excellence, and cultural fit for this specific role.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.