📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: ABC Financial Services
🔹 Location: Ontario, Canada (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to deliver go-to-market campaigns
- Driving product adoption and usage through strategic initiatives
- Creating compelling content and messaging for product launches and engagement
- Conducting customer interviews to gather insights and create case studies
ASSUMPTION: This role requires a strong understanding of B2B marketing and the ability to work effectively with various teams to achieve product marketing goals.
📋 Key Responsibilities
✅ Product Go-to-Market: Liaise with product marketing managers across segments to understand campaign and GTM needs. Build out deliverables and content for beta programs and general releases. Support the execution of the product GTM strategy and assist in new product & feature releases.
✅ Product Adoption: Support adoption campaign strategies for features and execute the plan alongside the Product Marketing and Growth Marketing teams. Partner with CSM, sales, product, and support teams to ensure training and communication needs are met.
✅ Campaign Execution: Support omni-channel campaigns to engage with key segments where they interact with the company.
✅ Case Studies and Product Use Cases: Support/conduct customer interviews to help build compelling customer case studies and testimonials. Become deeply familiar with both common and overlooked use cases for the product.
✅ Product Roundups, Events, and Webinars: Lead the execution of monthly feature roundups email newsletter. Create and manage internal product training sessions for CSM and sales teams. Assist in the execution of a new product preview event.
ASSUMPTION: This role requires strong project management skills to juggle multiple projects and ensure timely delivery of responsibilities.
🎯 Required Qualifications
Education: Bachelor's Degree or Diploma in marketing, communications, or a related field.
Experience: 4-7+ years of product marketing experience with at least 2 years of prior B2B product marketing/management.
Required Skills:
- Strong verbal and written communication skills in English
- Excellent written and verbal communication skills, with ability to communicate complex information in a concise and compelling manner
- Experience implementing product GTM plans with examples of your work to back it up
- Technically savvy with the ability to dive in and understand complex products and their relationships
- Ability to effectively convey the product value, key benefits, messaging, and positioning to the market
- Highly organized and efficient, juggling multiple projects at once with high reliability
- Proficient with (or willing to quickly learn) Intercom, Asana, Figma, Notion, Sharepoint, Slack, Teams, Salesforce, Pendo, and MixPanel
Preferred Skills:
- Understanding of the Fitness Industry or Fitness Management Business Systems
ASSUMPTION: Candidates with experience in the fitness industry or fitness management business systems may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 68,000 - 92,000 annually (based on candidate experience, qualifications, and location)
Benefits:
- Health, dental, and life insurance
- Meal and home office allowance
- Gym access subscriptions
- Educational discounts
- Loan assistance
- Employee Assistance Program
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: Salary range is based on market research and company size. Benefits are based on the provided information and may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on fitness industry software and management solutions
Company Size: Small (11-50 employees), which may offer a more agile and collaborative work environment
Founded: 1981, with a rich history in the fitness industry
Company Description:
- Premier provider of software and related services for the fitness industry
- Trusted provider for boosting performance and creating a total fitness experience for over 31 million members
- Committed to helping clubs and their members perform better and more profitably
Company Specialties:
- Club management software
- Fitness industry solutions
- Member engagement and experience
Company Website: abcfitness.com
ASSUMPTION: ABC Financial Services is a well-established company with a strong focus on the fitness industry and a commitment to helping clubs and their members succeed.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department
Reporting Structure: Reports to the Product Marketing Director, working alongside Brand, Product, and Product Marketing teams
Work Arrangement: Remote OK, with flexible hours and the option to work from home or in an office setting
Growth Opportunities:
- Potential advancement to a senior role within the marketing department
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on diverse projects and campaigns across various product lines
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on a variety of projects and campaigns.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site options available)
Office Location(s): Ontario, Canada (with the option to work remotely)
Geographic Context:
- Ontario, Canada: Known for its diverse culture, vibrant cities, and natural beauty
- Remote work: Offers flexibility and the opportunity to work from various locations
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work environment offers a balance between remote work and in-office collaboration, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Product Marketing Director and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant product marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of your work, such as case studies or successful product launches
- Research the company and its products to demonstrate your understanding of the business
ATS Keywords: Product Marketing, B2B Marketing, Campaign Execution, Customer Segmentation, Content Creation, Product Adoption, Data Reporting, Social Media, Email Marketing, Customer Interviews, Training Development, Market Research, Storytelling
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, communication abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Intercom
- Asana
- Figma
- Notion
- Sharepoint
- Slack
- Teams
- Salesforce
- Pendo
- MixPanel
ASSUMPTION: Familiarity with these tools and technologies is preferred, but the company may provide training for candidates who are willing to learn.
👔 Cultural Fit Considerations
Company Values:
- Best Life: Encouraging a healthy work-life balance and personal growth
- One Team: Fostering a collaborative and inclusive work environment
- Growth Mindset: Embracing continuous learning and improvement
Work Style:
- Agile and adaptable, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration
- Data-driven and strategic, with a focus on making informed decisions based on data and market insights
Self-Assessment Questions:
- Do you align with the company's values of Best Life, One Team, and Growth Mindset?
- Are you comfortable working in a hybrid or remote work environment?
- Do you have experience working with cross-functional teams and collaborating with various departments?
ASSUMPTION: Candidates who align with the company's values and have experience working in a hybrid or remote work environment may be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a diverse range of stakeholders, including internal teams and external clients
- Adapting to a fast-paced and ever-changing work environment
- Balancing remote work and in-office collaboration effectively
ASSUMPTION: These challenges may require strong project management skills, excellent communication, and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: This role focuses more on go-to-market strategy and customer engagement, while a Product Manager is responsible for product development and roadmap
- Industry-specific context: This role requires an understanding of the fitness industry and its software solutions
- Career path comparison: This role may lead to senior product marketing positions or other marketing leadership roles within the company
ASSUMPTION: This role is unique in its focus on product marketing within the fitness industry, but it shares similarities with other product marketing and management roles.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature
- Creating compelling customer case studies and testimonials to showcase product value
- Collaborating with cross-functional teams to deliver a successful product launch event
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does the company measure the success of its product marketing campaigns, and what metrics are most important?
- What is the company's approach to remote work and collaboration, and how does this role fit into that?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the industry, as well as their ability to think critically about the position and its responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your work, such as case studies or successful product launches, to showcase your product marketing expertise
- Research the company and its products to demonstrate your understanding of the business and industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
