📌 Core Information
🔹 Job Title: Director Influencer
🔹 Company: J.Crew
🔹 Location: New York, NY, USA (Headquarters)
🔹 Job Type: Full-Time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a large-scale, cross-platform influencer marketing strategy
- Establishing and nurturing long-term partnerships with influencers through organic and sponsored content
- Managing an annual influencer marketing budget and forecasting
- Creating and implementing crisis management protocols for influencer-related incidents
- Actively sourcing, evaluating, and developing strong partnerships with passionate customers, content creators, and influential people
ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of influencer culture and the ability to build meaningful relationships.
📋 Key Responsibilities
✅ Promote and support the brand vision and goals with messaging across our influencer community to build and develop meaningful relationships
✅ Develop and manage annual influencer marketing budget and forecasting
✅ Create and implement crisis management protocols for influencer-related incidents
✅ Help implement a large-scale, cross-platform influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content
✅ Retain current influencer base and grow new influencers as advocates of the brand
✅ Actively source, evaluate, and develop strong partnerships with passionate customers, content creators, and influential people
✅ Manage content distribution across paid media and partner closely with our performance and social teams to drive a holistic marketing strategy
✅ Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
✅ Oversee the production of influencer-generated content, including creative briefs, timeline management, and quality control
✅ Establish and maintain KPI dashboards to report on campaign effectiveness to leadership
✅ Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
✅ Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape
ASSUMPTION: This role requires a high level of organization, time management, and adaptability to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 6 years of experience in influencer marketing either at a brand or at an agency
Required Skills:
- Proficiency with influencer marketing platforms (e.g., CreatorIQ, Traackr, Grin)
- Experience with analytics tools to measure campaign performance and ROI
- Knowledge of FTC guidelines and best practices for influencer disclosures
- Proven experience managing significant marketing budgets ($500K+)
- Background in content strategy and understanding of what drives engagement across different platforms
- Experience in community management or customer service a plus
- Extensive networks across social media talent to leverage on behalf of the brand
- Demonstrated knowledge of emerging talent and platforms to keep our brands relevant, relatable, and aspirational with consumers
- Proven track record of negotiating contracts and deals with micro influencers to VIPs
- Must possess excellent, persuasive written and oral communication skills
- Demonstrates collaborative and strategic thinking to deliver breakthrough, brand-building ideas
- Demonstrates agility and adaptability in rapidly evolving landscape
- Active engagement in online and social media
- Must be highly organized and have excellent time management and execution skills, while remaining flexible and open to new ways of working
- Must have experience in beauty, fashion/retail or similar category
Preferred Skills:
- Experience in crisis management
- Fluency in multiple languages
ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a proven track record in influencer marketing and a deep understanding of the industry.
💰 Compensation & Benefits
Salary Range: $136,000.00 - $170,000.00
Benefits:
- Health & Well-being: Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
- Associate Discount: We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
- Summer Fridays: In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
- Community Impact: We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
- Winter Break: In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in influencer marketing. The actual salary may vary depending on the candidate's geographic region of work premises, job-related knowledge, skills, and experience among other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. J.Crew Group operates in a competitive market, focusing on providing high-quality, stylish clothing for men, women, and children.
Company Size: 5,001-10,000 employees. As a mid-sized company, J.Crew Group offers opportunities for career growth and development within a larger organization.
Founded: 1983. J.Crew Group has a rich history in the retail industry, with a strong brand presence and a reputation for quality and style.
Company Description:
- J.Crew Group is committed to creating a community and culture that builds belonging, with a focus on diversity, equity, and inclusion efforts.
- The company is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
- J.Crew Group offers a range of benefits and perks to support the well-being and work-life balance of its employees.
Company Specialties:
- Retail Apparel and Fashion
- Influencer Marketing
- Brand Management
- Customer Experience
Company Website: J.Crew Factory
ASSUMPTION: J.Crew Group's focus on diversity, equity, and inclusion creates an inclusive work environment that values the unique perspectives and backgrounds of its employees.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Head of Influencer Marketing or a similar position.
Reporting Structure: This role may have a team of influencer marketing managers and coordinators reporting to them, depending on the organization's structure.
Work Arrangement: Hybrid work arrangement, with a mix of remote and on-site work.
Growth Opportunities:
- Potential to grow into a senior leadership role within the influencer marketing department or expand into a broader marketing leadership position.
- Opportunities to work on high-impact campaigns and projects that drive brand awareness and revenue.
- Chance to collaborate with cross-functional teams, such as performance marketing, social media, and creative, to develop integrated marketing strategies.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the brand's influencer marketing strategy.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of remote and on-site work.
Office Location(s): New York, NY, USA (Headquarters)
Geographic Context:
- New York City is a major hub for the fashion and retail industries, providing ample opportunities for networking and collaboration with industry professionals.
- The city offers a diverse range of cultural attractions, dining options, and recreational activities.
- New York City has a competitive job market, with many opportunities for career growth and development within the industry.
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an on-site office environment and the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager or HR representative
- In-depth interview with the hiring manager and potential team members
- Final interview with the Head of Influencer Marketing or a similar position
- Background check and offer extension
Key Assessment Areas:
- Influencer marketing strategy and campaign development
- Budget management and forecasting
- Crisis management and issue resolution
- Communication and presentation skills
- Cultural fit and alignment with J.Crew Group's values and mission
Application Tips:
- Highlight relevant influencer marketing experience and achievements in your resume and cover letter.
- Demonstrate a strong understanding of J.Crew Group's brand, target audience, and influencer marketing strategy.
- Prepare examples of successful influencer marketing campaigns you've developed or contributed to in the past.
- Be ready to discuss your approach to crisis management and issue resolution in the context of influencer marketing.
- Showcase your ability to think strategically and creatively about influencer marketing opportunities and challenges.
ATS Keywords: Influencer Marketing, Campaign Development, Budget Management, Crisis Management, Strategic Thinking, Brand Building, A/B Testing, Analytics, KPIs, Performance Tracking, Team Leadership, Cross-Functional Collaboration, Retail Apparel, Fashion Industry
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and cultural fit, as well as their relevant experience and skills in influencer marketing.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., CreatorIQ, Traackr, Grin)
- Analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Google Workspace)
ASSUMPTION: The tools and technologies required for this role will depend on the specific needs and preferences of the J.Crew Group's influencer marketing department.
👔 Cultural Fit Considerations
Company Values:
- Celebrating creativity, inclusivity, and collaboration
- Fostering a positive and supportive work environment
- Embracing diversity, equity, and belonging
- Committing to sustainability and social responsibility
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a fast-paced environment
- Strategic and creative problem-solving
- Data-driven and analytical
Self-Assessment Questions:
- How do you align with J.Crew Group's commitment to diversity, equity, and inclusion?
- How do you approach building and maintaining meaningful relationships with influencers and brand advocates?
- How do you balance strategic thinking with a creative and innovative mindset in your approach to influencer marketing?
ASSUMPTION: J.Crew Group values candidates who are passionate about their brand, committed to fostering an inclusive work environment, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Managing a large influencer community and maintaining strong relationships with key partners
- Keeping up with the rapidly evolving influencer marketing landscape and emerging trends
- Balancing the demands of organic content creation and sponsored partnerships
- Navigating potential crises and issues related to influencer marketing campaigns
- Managing a significant influencer marketing budget and ensuring optimal ROI
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple projects and stakeholders effectively.
📈 Similar Roles Comparison
- Compared to other influencer marketing roles, this position offers a broader scope of responsibilities, including crisis management and budget management.
- Influencer marketing roles at J.Crew Group may require more experience and a deeper understanding of the retail and fashion industries compared to similar roles at other companies.
- Career progression in influencer marketing may vary depending on the organization's structure and growth opportunities.
ASSUMPTION: This role offers a unique opportunity to work on high-impact influencer marketing campaigns and contribute to the brand's overall marketing strategy.
📝 Sample Projects
- Developing and executing a large-scale influencer marketing campaign to launch a new product line
- Managing a team of influencer marketing managers and coordinators to execute multiple campaigns simultaneously
- Creating and implementing crisis management protocols for influencer-related incidents, such as negative reviews or inappropriate content
- Analyzing campaign performance data and optimizing strategies to maximize ROI
- Negotiating contracts and deals with micro influencers to VIPs for sponsored partnerships
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Director of Influencer Marketing may face in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall influencer marketing strategy for J.Crew Group?
- What are the key priorities for the first 90 days in this role?
- How does the influencer marketing team collaborate with other departments, such as performance marketing and social media?
- What are the most significant challenges facing the influencer marketing department currently, and how can this role help address them?
- How does J.Crew Group support the professional development and growth of its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through J.Crew Factory
- Tailor your resume and cover letter to highlight your relevant influencer marketing experience and achievements
- Prepare examples of successful influencer marketing campaigns you've developed or contributed to in the past
- Be ready to discuss your approach to crisis management and issue resolution in the context of influencer marketing
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
