📌 Core Information
🔹 Job Title: Director, Integrated Marketing
🔹 Company: Hone Health
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and leading marketing strategies, campaigns, and programs to support brand awareness, product adoption, and revenue growth.
- Collaborating with cross-functional partners to create a marketing calendar and track success metrics.
- Managing resources across projects and programs.
- Leveraging talent, creators, influencers, and platform-led ideas to build a sustainable, scalable talent partnership strategy.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced, high-growth environment.
📋 Key Responsibilities
✅ Develop and lead marketing strategies, campaigns, and programs to support brand awareness, product adoption, and revenue growth.
✅ Effectively collaborate with cross-functional partners to create a marketing calendar and track success metrics across campaigns and brand.
✅ Develop and manage the annual marketing calendar, identifying key moments and themes to amplify throughout the year.
✅ Work with PR agency to align on opportunities in press and sponsorships that parallel the integrated marketing calendar; implement an internal crisis communications plan.
✅ Lead innovation in talent partnership strategy, leveraging talent, creators, influencers, and platform-led ideas to build out a sustainable, scalable process for all talent tiers to elevate brand visibility, engagement, and conversion.
✅ Stay ahead of the curve in the evolving health and wellness industry, harnessing emerging trends, technologies, and consumer insights to inform creator strategy and inspire innovation in content creation, distribution, and engagement.
✅ Handle day-to-day talent relationship management, negotiation, and reporting across all metrics of success.
✅ Manage resources across projects and programs.
ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or related field.
Experience: 7+ years of experience in performance marketing, brand marketing, integrated marketing, creator partnerships, and/or public relations, with a proven track record of success in a fast-paced or startup environment.
Required Skills:
- Proven experience in influencer marketing, including setting comprehensive strategies with clear KPIs for success.
- Deep understanding of social media and creator platforms, trends, and best practices, with experience in developing and executing successful creator and social media campaigns.
- Analytical mindset with proficiency in creator platform tools and reporting metrics.
- Effective cross-functional collaboration and partnership across a variety of internal partners.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Knowledge of PR strategies and tactics.
- Ability to multitask, prioritize, and adhere to deadlines while maintaining attention to detail and quality.
- Comfortable in a fast-paced, frequently changing environment.
- Creative problem-solving skills with a results-driven mindset.
- Can quickly learn new technology systems and communication tools.
- Ability to work autonomously and collaboratively.
Preferred Skills:
- Experience and strong interest in the Health + Wellness category.
ASSUMPTION: Candidates with a strong background in marketing, a passion for the health and wellness industry, and a proven track record of success in a fast-paced environment are most likely to excel in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $170,000 per year
Benefits:
- Remote-first work environment
- Competitive compensation and equity options
- Health, dental, and vision insurance coverage
- Short-term disability and basic life coverage
- Flexible Spending Accounts (FSAs)
- Lifestyle Spending Accounts (LSAs)
- Uncapped time off
- Budget for technology tools
- Company-sponsored activities
- Waived membership fees for Hone products
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is competitive for a Director-level role in the marketing industry, with a focus on performance and brand marketing. The benefits package is designed to support a remote-first work environment and prioritize employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Wellness
Company Size: Not specified (likely mid-size to enterprise based on job listings)
Founded: Not specified
Company Description:
- Hone is an online medical clinic focused on transforming healthcare and enhancing longevity.
- The company uses cutting-edge scientific advancements to empower men and women to take control of their health and unlock their full potential.
- Hone has been fully virtual from day one and will continue to be a remote-first employer.
Company Specialties:
- Integrated Marketing
- Brand Marketing
- Public Relations
- Talent Partnerships
Company Website: www.honehealth.com
ASSUMPTION: Hone Health is a growing online medical clinic focused on health and wellness, with a strong commitment to a remote-first work environment.
📊 Role Analysis
Career Level: Director
Reporting Structure: Reports to VP, Brand Marketing
Work Arrangement: Remote solely (United States)
Growth Opportunities:
- Potential to grow within the marketing department as the company expands.
- Opportunity to shape the talent partnership strategy and build a high-performing team.
- Chance to work on innovative marketing campaigns and drive brand awareness in a fast-paced environment.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and brand perception.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): United States
Geographic Context:
- The United States has a diverse range of time zones, allowing for some flexibility in scheduling remote work.
- Working remotely offers the opportunity to live and work from various locations within the United States.
- The health and wellness industry is thriving in the United States, with numerous opportunities for growth and innovation.
Work Schedule: Full-time (40 hours per week), with flexible hours and uncapped time off
ASSUMPTION: The remote work environment offers a high degree of flexibility and work-life balance, while also presenting unique challenges in terms of communication and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the VP, Brand Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data-driven decision-making
- Cross-functional collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements.
- Demonstrate your understanding of the health and wellness industry and Hone Health's mission.
- Showcase your ability to develop and execute successful marketing campaigns, with a focus on integrated marketing and talent partnerships.
ATS Keywords: Integrated Marketing, Brand Marketing, Public Relations, Talent Partnerships, Influencer Marketing, Social Media, Analytical Skills, Cross-Functional Collaboration, Marketing Strategy, Campaign Development
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing expertise, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Creator platform tools (e.g., Grin, Upfluence)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Champion Patient Needs
- Execute Relentlessly
- Communicate Constructively
- Collaborate Generously
- Turn Obstacles Into Opportunity
- Give With Gratitude
Work Style:
- Mission-driven and motivated
- Embracing change and tackling challenges enthusiastically
- Excelling at independent tasks and collaborative work
- Leading with clear and candid communication
- Driving initiatives forward while remaining excited about continuous learning and development opportunities
Self-Assessment Questions:
- Do you feel strongly about being part of a team that advocates for people to live longer and better lives?
- Are you comfortable working in a fast-paced, high-growth organization with evolving priorities?
- Do you have an “all-in” disposition towards work, with a focus on driving initiatives forward and maintaining attention to detail and quality?
ASSUMPTION: Candidates who align with Hone Health's brand values and work style are more likely to thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working effectively in a remote-first environment with limited face-to-face interaction
- Keeping up with the fast-paced, evolving nature of the health and wellness industry
- Balancing the need for strategic, long-term planning with the demands of day-to-day tasks and deadlines
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a strategic mindset to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated marketing, brand marketing, public relations, and talent partnerships within the health and wellness industry.
- Compared to similar roles in other industries, this position offers the opportunity to work on innovative marketing campaigns and drive brand awareness in a fast-paced environment.
- Career progression in this role may lead to senior marketing leadership positions or other executive-level roles within the company.
ASSUMPTION: This role offers a unique blend of marketing disciplines and the opportunity to make a significant impact on the company's brand and growth.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy to elevate brand visibility, engagement, and conversion
- Collaborating with cross-functional partners to create a marketing calendar that aligns with key moments and themes throughout the year
- Managing resources across projects and programs to ensure efficient and effective marketing campaign execution
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and tactical aspects of the role, highlighting the need for strong organizational skills and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing team structure and how this role fits within it?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Hone Health support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Hone Health approach work-life balance, and what resources are available to support remote workers?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the opportunity for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare examples of successful marketing campaigns you've developed and executed, with a focus on integrated marketing and talent partnerships.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
