📌 Core Information
🔹 Job Title: Director, Lifecycle Marketing
🔹 Company: TransUnion
🔹 Location: Chicago, Illinois (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in global lifecycle marketing
- Expertise in Oracle Eloqua for campaign design and automation
- Cross-functional collaboration with sales, marketing operations, and other teams
- Data-driven approach to improve customer engagement and revenue growth
- Team management and mentoring of lifecycle marketing specialists
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and deep expertise in marketing automation to drive engagement across the customer lifecycle.
📋 Key Responsibilities
✅ Own and evolve TransUnion’s global lifecycle marketing strategy, focusing on lead scoring and nurturing, sale acceleration, cross-sell/upsell, retention, and re-engagement
✅ Lead the strategic use of Eloqua, including campaign design, lead scoring strategy, nurture journeys, dynamic content, and integrations with Salesforce and other ABM platforms
✅ Partner with marketing strategists, business partners, sales development reps, marketing operations, and other channel leaders to design targeted, personalized campaigns aligned to key customer segments and verticals
✅ Apply segmentation, predictive analytics, and AI to improve targeting and deliver timely, relevant communications throughout the customer journey
✅ Ensure Eloqua and CRM data integrity, audience hygiene, and compliance with privacy and regulatory requirements (e.g., GDPR, CCPA)
✅ Manage, mentor, and scale a team of lifecycle marketing and automation specialists across business regions
✅ Support ABM and integrated campaign initiatives with behavioral and lifecycle-triggered campaign support
✅ Drive a culture of experimentation and continuous improvement by testing subject lines, CTAs, content, and delivery timing
ASSUMPTION: This role requires a strong understanding of customer lifecycle marketing, marketing automation, and data management to optimize campaigns and drive business results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8+ years in B2B marketing, with significant experience leading customer lifecycle programs and 3+ years of experience leading high-performing teams
Required Skills:
- Proven ability to build and optimize complex, multi-stage marketing automation programs across channels
- Hands-on experience with Oracle Eloqua and strong analytical skills
- Excellent leadership and communication skills
- Fluency in marketing metrics, funnel analysis, and reporting tools
- Experience integrating marketing automation platforms with Salesforce and other martech platforms
Preferred Skills:
- Eloqua certifications (e.g., Eloqua Marketing Operations Certified Expert)
- Experience in financial services, data provider, or technology industries
- Familiarity with privacy laws and compliance best practices (e.g., GDPR, CCPA)
- Knowledge of ABM platforms and strategies (e.g., Demandbase, Pathfactory)
ASSUMPTION: This role requires a strong background in B2B marketing, marketing automation, and data management to excel in this position.
💰 Compensation & Benefits
Salary Range: $150,100 - $225,000 annually
Benefits:
- Flexible benefits including flexible time off, paid time off, up to 12 paid holidays per year
- Health benefits (including medical, dental, and vision plan options and health spending accounts)
- Mental health support
- Disability benefits
- Up to 12 weeks of paid parental leave
- Adoption assistance
- Fertility planning coverage
- Legal benefits
- Long-term care insurance
- Commuter benefits
- Tuition reimbursement
- Charity gift matching
- Employee stock purchase plan
- 401(k) retirement savings with employer match
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is based on TransUnion's internal pay scale and may vary depending on the candidate's education, training, work experience, job-related skill set, location, and industry knowledge.
📌 Applicant Insights
🔍 Company Context
Industry: TransUnion operates in the information and insights industry, focusing on providing actionable pictures of people to enable trust in the modern economy.
Company Size: TransUnion is a large, global organization with over 10,000 employees worldwide.
Founded: TransUnion was founded in 1968 and has since grown into a leading global information and insights company.
Company Description:
- TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people worldwide.
- The company's mission is to make trust possible in the modern economy by providing an actionable picture of each person, enabling businesses and consumers to transact with confidence and achieve great things.
- TransUnion's global presence and expertise in credit and information management, big data, and risk management make it a trusted partner for businesses and consumers alike.
Company Specialties:
- Credit and information management
- Big data
- Information technology
- Lending data
- Identity
- Fraud prevention
- Risk management
- Credit data
- Financial inclusion
Company Website: www.transunion.com
ASSUMPTION: TransUnion's global presence, expertise, and commitment to responsible data stewardship make it an attractive employer for professionals seeking to make a significant impact in the information and insights industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Head of Global Marketing or a similar executive.
Reporting Structure: The Director of Lifecycle Marketing will oversee a team of lifecycle marketing and automation specialists across business regions.
Work Arrangement: This is a hybrid role, with employees working on-site at an assigned TransUnion office location for a minimum of two days per week.
Growth Opportunities:
- Potential to shape and scale a global lifecycle marketing function at a trusted Fortune 1000 brand
- Collaborative, innovative work environment where your voice is heard
- Competitive compensation and comprehensive benefits, including generous paid time off, health and wellness programs, and retirement savings plans
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on TransUnion's global marketing efforts.
🌍 Location & Work Environment
Office Type: TransUnion's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Chicago, Illinois (Hybrid role with on-site requirements)
Geographic Context:
- Chicago, Illinois, is a major metropolitan area with a diverse economy and a thriving tech industry
- The city offers a wide range of cultural, recreational, and dining options, as well as easy access to public transportation
- Chicago's central location in the United States makes it an ideal hub for global business operations
Work Schedule: This is a hybrid role, with employees working on-site at an assigned TransUnion office location for a minimum of two days per week. The remaining workdays can be performed remotely.
ASSUMPTION: Chicago's vibrant business ecosystem, diverse talent pool, and central location make it an attractive place to work for professionals in various industries, including marketing and technology.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- In-depth behavioral interview with the hiring manager and/or other team members
- Final interview with the Head of Global Marketing or a similar executive
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Expertise in marketing automation and data management
- Leadership and team management skills
- Communication and collaboration skills
- Cultural fit and alignment with TransUnion's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of TransUnion's business and the specific requirements of the Director of Lifecycle Marketing position
- Showcase your expertise in marketing automation, data management, and customer lifecycle marketing
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities
ATS Keywords: Oracle Eloqua, marketing automation, customer lifecycle, data management, segmentation, lead scoring, personalization, A/B testing, campaign optimization, team leadership, strategic planning, cross-functional collaboration, global marketing, B2B marketing, marketing operations, Salesforce integration, ABM, customer engagement, revenue growth
ASSUMPTION: TransUnion's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the organization's global marketing team.
🛠️ Tools & Technologies
- Oracle Eloqua
- Salesforce
- Marketo or similar ABM platforms (e.g., Demandbase, Pathfactory)
- Tableau, PowerBI, Domo, Datorama, or similar reporting tools
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM platforms, and data visualization tools to optimize campaigns and drive business results.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Responsible
- Collaborative
- Agile
- Accountable
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach data-driven decision-making in marketing campaigns?
- Can you provide an example of a time when you optimized a marketing automation workflow to improve customer engagement?
- How do you balance strategic planning with day-to-day campaign execution?
- How do you ensure the accuracy and integrity of customer data in marketing automation campaigns?
- How do you foster a culture of experimentation and continuous improvement within your team?
ASSUMPTION: TransUnion values candidates who align with their customer-centric, inclusive, and innovative culture, as well as those who demonstrate strong data-driven decision-making skills and a strategic mindset.
⚠️ Potential Challenges
- Managing a global team with remote and hybrid work arrangements
- Balancing strategic planning with day-to-day campaign execution and optimization
- Ensuring data privacy and compliance with regulations (e.g., GDPR, CCPA)
- Keeping up with the latest marketing automation trends and best practices
- Navigating a large, matrixed organization and collaborating with various stakeholders
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed in a dynamic global marketing environment.
📈 Similar Roles Comparison
- Director of Marketing Automation vs. Director of Lifecycle Marketing: The latter role focuses more on the customer journey and engagement across the entire lifecycle, while the former may concentrate more on specific automation tools and workflows.
- Industry-specific context: TransUnion's focus on financial services, data provider, and technology industries requires expertise in these domains to drive effective marketing strategies.
- Career path comparison: This role can serve as a stepping stone to senior marketing leadership positions, such as Vice President of Marketing or Chief Marketing Officer, within TransUnion or other organizations.
ASSUMPTION: Understanding the nuances between similar roles and the industry-specific context is crucial for candidates to identify the best fit for their career goals and aspirations.
📝 Sample Projects
- Developing and implementing a global lead scoring strategy to improve customer engagement and drive revenue growth
- Optimizing nurture journeys and dynamic content to enhance customer experience and increase conversion rates
- Integrating Eloqua with Salesforce and other ABM platforms to support enterprise sales motions and long customer buying cycles
ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the Director of Lifecycle Marketing role, focusing on customer engagement, revenue growth, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for TransUnion?
- What are the key priorities for the first 90 days in this role?
- How does the marketing team collaborate with other departments, such as sales and product, to drive business results?
- What are the most significant challenges facing the marketing team, and how can this role address them?
- How does TransUnion support the professional development and growth of its marketing team members?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the organization's marketing strategy and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching TransUnion's business, marketing strategy, and the specific requirements of the Director of Lifecycle Marketing position
- Practice your responses to common interview questions, focusing on your expertise in marketing automation, data management, and customer lifecycle marketing
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
