Here is the enhanced job description for the Director Lifecycle Marketing role:

📌 Core Information

🔹 Job Title: Director Lifecycle Marketing 🔹 Company: Owner 🔹 Location: United States 🔹 Job Type: Full-time 🔹 Category: 🎯 CRM & Loyalty Marketing

📌 Essential Job Details

🚀 Job Overview

As the Director of Lifecycle Marketing, you will be responsible for building out a comprehensive lifecycle marketing program from scratch. This is a pivotal role in driving customer engagement, retention, and lifetime value for the organization. You will leverage data-driven insights to develop personalized campaigns that guide customers through every stage of their journey - from acquisition to advocacy. This position requires a unique blend of analytical and creative skills to optimize the lead funnel and deliver frictionless, targeted experiences that keep customers loyal and engaged.

📋 Key Responsibilities

✅ Design and execute end-to-end lifecycle marketing programs that align with customer needs at different journey stages ✅ Lead the development of personalized retention strategies to increase customer lifetime value, reduce churn, and enhance engagement ✅ Segment and target customers effectively using data-driven insights and create tailored campaigns for each lifecycle stage (Onboarding, Engagement, Retention, Re-activation, Advocacy) ✅ Manage the creation, execution, and optimization of multi-channel lifecycle marketing campaigns ✅ Continuously analyze campaign performance using A/B testing, customer feedback, and KPIs to iterate and improve results ✅ Develop automated workflows to nurture leads and drive conversions, ensuring smooth handoffs between acquisition and retention phases ✅ Implement win-back strategies for churned customers to reactivate their interest and engagement ✅ Leverage customer data, CRM tools, and analytics platforms to monitor lifecycle metrics and provide actionable insights ✅ Develop regular performance reports on key lifecycle metrics, including customer retention rates, engagement levels, churn rates, and LCV ✅ Provide recommendations for new lifecycle initiatives based on data insights and customer feedback

🎯 Required Qualifications

Education: Not specified Experience: 6+ years of experience in lifecycle marketing, ideally in a fast-paced or tech-driven environment Skills: - Proficiency in CRM tools (e.g., HubSpot, Salesforce Marketing Cloud, Braze) - Expertise in analytics platforms (e.g., Google Analytics) - Strong understanding of performance marketing - Passion for improving the SMB restaurant experience - Personal connection to the industry

💰 Compensation & Benefits

Salary Range: $180,000 - $200,000 USD Benefits: Comprehensive health coverage, work from anywhere (remote-first), unlimited PTO, and additional perks Industry Comparison: The estimated salary range is competitive for a Director-level Lifecycle Marketing role in the technology industry.

📌 Applicant Insights

🔍 Company Context

Industry Position: Owner is a leading provider of CRM and loyalty marketing solutions for the SMB restaurant industry. Company Size: Not specified Company Stage: Growth stage startup

📊 Role Analysis

Career Level: Senior Reporting Structure: Reports to the Head of Growth Team Size/Composition: Works closely with the Growth Marketing Manager and agency partners Growth Opportunities: Potential to grow into a Head of Growth or Chief Marketing Officer role

🌍 Location & Work Environment

Office Type: Remote-first workplace Geographic Context: United States-based, with potential opportunities for travel or relocation Work Schedule: Not specified, but likely a full-time position with standard industry hours Regional Considerations: The remote-first model allows for flexibility and work-life balance

💼 Interview & Application Insights

Typical Process: Likely to include a phone/video screening, technical/practical assessment, and final round interviews with key stakeholders Key Assessment Areas: Ability to develop and execute data-driven lifecycle marketing strategies, experience with CRM and analytics tools, creativity, and storytelling skills Application Tips: Highlight your track record of driving measurable results in lifecycle marketing campaigns, showcase your technical proficiency, and emphasize your passion for the SMB restaurant industry ATS Keywords: Lifecycle marketing, CRM, marketing automation, customer retention, customer engagement, data-driven marketing, performance marketing

🛠️ Tools & Technologies

- CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud, Braze) - Analytics tools (e.g., Google Analytics) - Email marketing and marketing automation software - Customer data platforms and business intelligence solutions

👔 Cultural Fit Considerations

Company Values: Owner values innovation, data-driven decision-making, and a customer-centric approach. Work Style: Collaborative, fast-paced, and results-oriented Self-Assessment: Consider your ability to thrive in a growth-stage startup environment, your passion for the SMB restaurant industry, and your comfort with driving initiatives from scratch.

⚠️ Potential Challenges

The Director of Lifecycle Marketing role may involve a high level of responsibility, as you'll be tasked with building out a new program from the ground up. This may require navigating cross-functional coordination, adapting to changing business needs, and maintaining a laser-focus on driving measurable results.

📈 Similar Roles Comparison

This Director of Lifecycle Marketing role is similar to other senior-level marketing positions, such as Head of CRM, Director of Customer Retention, or VP of Growth Marketing. The key difference is the emphasis on owning the full lifecycle marketing strategy and program, rather than specializing in a specific function.

📝 Sample Projects

- Develop and implement a comprehensive lifecycle marketing strategy, including onboarding, engagement, retention, and advocacy campaigns - Design and launch personalized email and automated workflows to nurture leads and drive conversions - Analyze customer data to identify segmentation opportunities and create tailored campaigns for each lifecycle stage - Optimize the lead funnel by reducing friction points and enhancing the customer experience - Implement win-back strategies to re-engage churned customers and reduce churn

❓ Key Questions to Ask During Interview

1. Can you provide more details about the current state of the lifecycle marketing program and the key challenges you'd like the new Director to address? 2. What are the primary KPIs and metrics you'll be using to measure the success of the lifecycle marketing initiatives? 3. How does this role collaborate with the broader Growth team, and what opportunities are there for cross-functional innovation? 4. What are the biggest drivers of customer churn, and how will this role work to improve customer retention and lifetime value? 5. Can you share examples of successful lifecycle marketing campaigns you've executed in the past, and how the learnings from those campaigns will inform the work in this role? 6. What tools and technologies are currently used for CRM, marketing automation, and customer data analysis, and how much flexibility is there to introduce new solutions?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To pursue this opportunity effectively, we recommend the following steps: 1. Carefully review the job description and requirements to assess your fit for the role. 2. Tailor your resume and cover letter to highlight your relevant experience, skills, and passion for the SMB restaurant industry. 3. Prepare thoughtful questions to ask during the interview that demonstrate your understanding of the company's needs and your ability to contribute as the Director of Lifecycle Marketing. 4. Research the company, its products/services, and industry trends to show your genuine interest and strategic thinking. 5. Be prepared to discuss specific examples of your past lifecycle marketing achievements and how they relate to the requirements of this position. 6. Optimize your application for the company's applicant tracking system (ATS) by incorporating relevant keywords from the job description. By following these steps, you'll be well-positioned to present yourself as a strong candidate for this exciting opportunity.