Director, Marketing Analytics

📌 Core Information

🔹 Job Title: Director, Marketing Analytics

🔹 Company: Chobani

🔹 Location: New York, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing data-inspired marketing strategies
• Proactively monitoring industry trends and evaluating marketing performance
• Creating comprehensive frameworks and maintaining dashboards for key KPIs
• Developing social media analytics strategies and using sentiment analysis to monitor brand health
• Managing and collaborating with cross-functional teams to drive business growth

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team leadership skills. The ideal candidate will have a strong background in marketing analytics and a proven track record of driving business growth through data-driven insights.

📋 Key Responsibilities

✅ Develop and execute marketing strategies based on data insights to drive business growth

✅ Design and implement analytics frameworks that align with business objectives

✅ Utilize data insights to inform and shape marketing strategies, ensuring they are effective and targeted

✅ Stay ahead of industry trends, emerging platforms, and best practices in marketing analytics

✅ Proactively monitor category, consumer, and competitive trends to uncover growth opportunities

✅ Conduct trend analysis, benchmarking studies, and integrate marketplace signals to contribute to a holistic perspective of the business

✅ Evaluate and enhance the effectiveness of marketing efforts using performance analytics

✅ Develop and maintain dashboards to track key marketing KPIs and provide regular reporting to drive performance optimization

✅ Measure the impact of social and digital metrics to maximize their effectiveness

✅ Develop and implement a comprehensive strategy for monitoring, analyzing, and interpreting social media data

✅ Use social listening tools and sentiment analysis techniques to monitor brand health, track public opinion, and identify emerging opportunities or potential risks

✅ Manage the marketing analytics team, providing guidance, mentorship, and professional development opportunities

✅ Collaborate with various departments to ensure cohesive and aligned strategies

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and team management. The ideal candidate will be comfortable working with data, communicating complex findings to stakeholders, and leading a team to drive business growth.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Data Analytics, Business, Communications, or a related field (advanced degree preferred)

Experience: 10+ years of experience in marketing/performance analytics, digital marketing, or consumer insights

Required Skills:

• Strong proficiency in data analysis using tools such as Google Analytics, Tableau, or Power BI
• Excellent verbal and written communication skills
• Strong collaboration skills and the ability to work cross-functionally
• Proven problem-solving skills and the ability to think critically
• Ability to develop and execute a data-driven social media measurement strategy

Preferred Skills:

• Experience with social media analytics tools
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong background in marketing analytics, with a proven track record of driving business growth through data-driven insights. They will also have excellent communication skills and the ability to work effectively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $148,000 - $222,000 per year, plus bonus

Benefits:

• Medical, dental, and vision coverage
• 401K match
• Short- and long-term disability coverage
• Health savings accounts and flexible spending accounts
• Tuition reimbursement
• Health care navigation, mental health services, and fertility assistance
• Paid parental leave and 120 hours of PTO
• 11 holidays each year

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing Analytics role with 10+ years of experience. Benefits are comprehensive and designed to support the health and wellness of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Chobani operates in the food and beverage industry, focusing on producing high-quality, nutritious products. The company is known for its yogurt, oat milk, and creamers, and recently expanded into the coffee market through its acquisition of La Colombe.

Company Size: Chobani has 1,001-5,000 employees, making it a mid-sized company. This size allows for a mix of structured processes and agile decision-making, providing opportunities for growth and innovation.

Founded: Chobani was founded in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The company has since grown to become America’s No. 1 yogurt brand and has expanded its product offerings to include oat milk, creamers, and coffee.

Company Description:

• Chobani is a next-generation food and beverage company on a mission to make nutritious food accessible to all
• The company produces food from natural ingredients, ensuring it tastes delicious and nourishes people
• Chobani is committed to being a different kind of company, putting people first and giving back to communities

Company Specialties:

• Yogurt production
• Oat milk and creamer production
• Coffee production and distribution
• Community impact and philanthropy

Company Website: https://www.chobani.com/

ASSUMPTION: Chobani is a well-established company with a strong commitment to quality, craftsmanship, and impact. The company’s focus on putting people first and giving back to communities makes it an attractive place to work for individuals who want to make a positive impact.

📊 Role Analysis

Career Level: The Director of Marketing Analytics role is a senior-level position, reporting directly to the Chief Marketing Officer or another senior executive within the marketing department.

Reporting Structure: This role is responsible for managing a team of data analysts, providing guidance, mentorship, and professional development opportunities. The director will also collaborate with various departments, including sales, product, and other marketing teams, to ensure cohesive and aligned strategies.

Work Arrangement: This is an on-site role, requiring the director to work from Chobani’s headquarters in New York, with occasional travel to other offices or client meetings as needed.

Growth Opportunities:

• As a senior-level role, there may be opportunities for the director to advance to a vice president or chief marketing officer position within the company
• Chobani’s acquisition of La Colombe may present new opportunities for growth and innovation within the marketing department
• The company’s commitment to putting people first and providing opportunities for growth and development makes it an attractive place for career advancement

ASSUMPTION: The Director of Marketing Analytics role is a critical position within Chobani’s marketing department. The ideal candidate will have a strong background in marketing analytics, with a proven track record of driving business growth through data-driven insights. They will also have excellent communication skills and the ability to work effectively with cross-functional teams.

🌍 Location & Work Environment

Office Type: Chobani’s headquarters in New York is a modern, collaborative workspace designed to foster creativity and innovation. The office features an open floor plan, state-of-the-art technology, and plenty of natural light.

Office Location(s): New York, New York

Geographic Context:

• New York City is a major hub for the food and beverage industry, providing ample opportunities for networking and professional growth
• The city offers a diverse range of cultural attractions, dining options, and recreational activities
• New York’s vibrant business ecosystem makes it an ideal location for a company like Chobani, which is focused on innovation and growth

Work Schedule: Full-time, 40 hours per week, with occasional overtime as needed

ASSUMPTION: The Director of Marketing Analytics role is based in Chobani’s headquarters in New York City. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong appreciation for the city’s cultural offerings.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager or a member of the marketing team
• On-site interview with multiple stakeholders, including the Chief Marketing Officer
• Final decision and offer

Key Assessment Areas:

• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Leadership and team management skills
• Cultural fit and alignment with Chobani’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your proficiency in data analysis and interpretation by including specific examples of your work
• Showcase your strategic thinking and problem-solving abilities by discussing how you’ve approached challenges in previous roles
• Prepare for behavioral interview questions that focus on your leadership and team management skills
• Research Chobani’s company culture and values to ensure a strong fit

ATS Keywords: Marketing Analytics, Data Analysis, Strategic Thinking, Team Leadership, Cross-Functional Collaboration, Brand Health, Sentiment Analysis, Industry Trends, KPI Tracking, Dashboard Development

ASSUMPTION: The application process for the Director of Marketing Analytics role at Chobani is competitive and thorough. The ideal candidate will have a strong background in marketing analytics, excellent communication skills, and a proven track record of driving business growth through data-driven insights.

🛠️ Tools & Technologies

• Google Analytics
• Tableau
• Power BI
• Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Sentiment analysis tools (e.g., Brand24, Hootsuite Insights, Sprout Social)

ASSUMPTION: The Director of Marketing Analytics role requires proficiency in data analysis tools, social media analytics platforms, and sentiment analysis tools. The ideal candidate will have experience using these tools to drive business growth and make data-driven decisions.

👔 Cultural Fit Considerations

Company Values:

• Put people first
• Make good food for all
• Do well by doing good
• Be a force for good
• Embrace change and innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Results-focused and accountable
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with Chobani’s value of putting people first, and how have you demonstrated this in previous roles?
• Describe a time when you used data to drive a strategic decision, and how did you ensure that the insights were effectively communicated to stakeholders?
• How do you approach working in a collaborative, team-oriented environment, and can you provide an example of a successful team project you’ve led?

ASSUMPTION: The ideal candidate for the Director of Marketing Analytics role at Chobani will be a strong cultural fit, aligning with the company’s values and work style. They will be collaborative, data-driven, and results-focused, with a proven track record of driving business growth through data-driven insights.

⚠️ Potential Challenges

• The role may require occasional travel to other offices or client meetings, which could be challenging for candidates who prefer a fully remote work arrangement
• The fast-paced nature of the role may be stressful for candidates who prefer a more laid-back work environment
• The role involves managing a team, which may present challenges for candidates who have not had significant leadership experience
• The competitive nature of the food and beverage industry may require the director to work long hours or be on call outside of regular business hours
• The role may require the director to work with complex data sets, which could be challenging for candidates who are not comfortable with data analysis

ASSUMPTION: The Director of Marketing Analytics role at Chobani presents a unique set of challenges that the ideal candidate will be able to overcome with their skills, experience, and adaptability.

📈 Similar Roles Comparison

• Compared to other Director of Marketing Analytics roles, this position may offer more opportunities for strategic decision-making and team leadership
• Chobani’s focus on data-driven decision-making and innovation makes this role particularly attractive for candidates with a strong background in marketing analytics
• As a mid-sized company, Chobani offers a mix of structured processes and agile decision-making, providing opportunities for growth and innovation that may not be available at larger corporations

ASSUMPTION: The Director of Marketing Analytics role at Chobani is a unique opportunity for a senior-level marketing professional with a strong background in data analysis and strategic thinking. The ideal candidate will be attracted to the company’s focus on innovation, data-driven decision-making, and putting people first.

📝 Sample Projects

• Developing a comprehensive framework for marketing analytics that aligns with business objectives and drives business growth
• Conducting a benchmarking study to compare Chobani’s marketing performance against industry standards and best practices

• Implementing a social media analytics strategy that monitors brand health, tracks public opinion, and identifies emerging opportunities or potential risks

ASSUMPTION: The Director of Marketing Analytics role at Chobani involves a wide range of projects, from strategic planning and data analysis to team management and collaboration. The ideal candidate will have a strong background in marketing analytics and a proven track record of driving business growth through data-driven insights.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to data-driven decision-making, and how does this role fit into that strategy?
• How does the marketing department collaborate with other departments, such as sales and product, to ensure cohesive and aligned strategies?
• What are the key priorities for this role in the first 90 days, and how can I contribute to driving success in these areas?
• How does Chobani support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: The ideal candidate for the Director of Marketing Analytics role at Chobani will be curious, strategic, and proactive, using the interview process to gain a deep understanding of the company’s culture, values, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership and team management skills
• Research Chobani’s company culture and values to ensure a strong fit
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.