Director - Marketing Analytics

📌 Core Information

🔹 Job Title: Director - Marketing Analytics

🔹 Company: Zenoti

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 10+ years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Defining and driving marketing analytics strategy
• Measuring marketing performance and supporting strategic decision-making
• Developing advanced attribution frameworks and tracking customer journeys
• Collaborating cross-functionally to optimize GTM investments and improve marketing effectiveness

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to communicate complex data insights effectively to both technical and non-technical stakeholders.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing analytics strategy, including KPIs, dashboards, and attribution models

✅ Create regular marketing reports and dashboards to communicate pipeline contribution, funnel metrics, ROI, and actual vs. target performance

✅ Lead the weekly business review (WBR) to guide executive actions

✅ Partner with marketing, sales, finance, and operations teams to translate data into actionable insights and optimize GTM investments

✅ Leverage tools like Salesforce, Outreach, Hubspot, and BI platforms to develop advanced attribution frameworks and track customer journeys

✅ Ensure data integrity, hygiene, and consistency across marketing systems and analytics infrastructure

✅ Support marketing leadership in developing data-driven forecasts, budget allocation models, and pipeline coverage analysis

ASSUMPTION: This role requires a high level of independence and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Economics, Statistics, Engineering, Mathematics, or a related quantitative discipline

Experience: 10+ years of experience in marketing analytics, marketing operations, or revenue analytics, preferably in B2B SaaS or high-growth environments

Required Skills:

• Proven experience creating and scaling marketing performance dashboards
• Strong command of BI tools (e.g., Tableau, Power BI, Looker)
• Fluency in marketing tech platforms like Hubspot, Salesforce, and Google Analytics
• Advanced Excel/Google Sheets skills, with hands-on experience in data modeling
• Strong understanding of attribution methodologies and tying marketing actions to pipeline and revenue impact
• Exceptional communication and storytelling skills
• High attention to detail, structured thinking, and a relentless focus on performance improvement

Preferred Skills:

• Experience working in marketing operations or revenue operations with a deep understanding of demand generation and funnel metrics
• Exposure to product-led growth (PLG) metrics and self-serve funnel analytics
• Familiarity with SQL, Power BI, and marketing data warehouses

ASSUMPTION: Candidates with experience in B2B SaaS or high-growth environments are likely to have the most relevant skills and understanding for this role.

💰 Compensation & Benefits

Salary Range: INR 2,500,000 - 3,500,000 per annum (Based on industry standards for a Director-level role in Hyderabad)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and leave policies
• Employee development and growth opportunities
• Fitness and wellness reimbursement

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Hyderabad. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on the beauty and wellness industry

Company Size: Medium (501-1,000 employees) - Offers a well-established yet agile work environment with ample opportunities for growth and learning

Founded: 2010 - Zenoti has a decade of experience in the industry, providing a stable foundation for its employees

Company Description:

• Zenoti provides an all-in-one, cloud-based software solution for the spa, salon, and medspa industry
• Offers a comprehensive mobile solution for managing every aspect of the business, from online appointment bookings to employee management and marketing programs
• Powers thousands of spas and salons in over 50 countries, including global brands like European Wax Center, Hand & Stone, and Massage Heights

Company Specialties:

• Appointment scheduler
• Billing
• Marketing
• Inventory management
• Employee management
• Customer loyalty
• Cloud and mobile solutions
• Innovation and management software
• Spa, salon, fitness, and wellness industries

Company Website: http://www.zenoti.com

ASSUMPTION: Zenoti's focus on the beauty and wellness industry provides a unique opportunity for candidates interested in this specific vertical.

📊 Role Analysis

Career Level: Director - A senior leadership role with significant strategic and operational responsibilities

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) and collaborates closely with other senior leaders across marketing, sales, and finance

Work Arrangement: On-site, with the possibility of occasional remote work for the right candidate

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company continues to expand
• Opportunities to lead and mentor a team of marketing analysts and data scientists
• Chance to work on high-impact projects that directly influence the company's growth strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Hyderabad, Telangana, India (with additional offices in Bellevue, WA, USA; Quezon City, PH; and Jakarta, ID)

Geographic Context:

• Hyderabad is the capital of Telangana, a state in southern India
• Known for its historical sites, cultural attractions, and vibrant food scene
• Offers a reasonable cost of living compared to other major Indian cities

Work Schedule: Full-time, with flexible hours and the possibility of remote work for the right candidate

ASSUMPTION: Hyderabad offers a unique blend of cultural richness, affordability, and a growing tech industry, making it an attractive location for both local and international candidates.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study presentation
• Final round interviews with senior leadership

Key Assessment Areas:

• Data analysis and visualization skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Zenoti's values

Application Tips:

• Highlight relevant experience in marketing analytics, data modeling, and attribution
• Include examples of dashboards or reports you've created in the past
• Prepare for behavioral and situational interview questions focused on data-driven decision-making and cross-functional collaboration
• Research Zenoti's industry, competitors, and unique value proposition to demonstrate your enthusiasm and understanding

ATS Keywords: Marketing Analytics, Director, Strategy, Attribution, BI Tools, Data Modeling, Cross-Functional Collaboration, Growth, Leadership

ASSUMPTION: Zenoti's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Salesforce
• Outreach
• Hubspot
• Tableau
• Power BI
• Looker
• Google Analytics
• Excel/Google Sheets
• SQL

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Zenoti's marketing analytics stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Integrity
• Collaboration
• Accountability

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and resilient
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving marketing analytics strategy and improving performance across multiple channels?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you possess strong communication and storytelling skills, with the ability to present complex data insights effectively to both technical and non-technical stakeholders?

ASSUMPTION: Candidates who align with Zenoti's values and work style are more likely to succeed in this role and contribute to the company's continued growth.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth environment may require adaptability and the ability to manage multiple priorities effectively
• Collaborating with cross-functional teams may present unique communication and coordination challenges
• Ensuring data integrity and consistency across marketing systems and analytics infrastructure can be technically demanding
• Developing advanced attribution frameworks and tracking customer journeys may require continuous learning and staying up-to-date with industry best practices

ASSUMPTION: These challenges are inherent to a role of this nature and can be overcome with the right skills, experience, and mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the beauty and wellness industry, offering a specialized opportunity for candidates interested in this vertical
• Compared to other marketing analytics roles, this position requires a higher level of strategic thinking and cross-functional collaboration
• Career path comparison: This role can lead to VP or C-level positions as the company continues to expand, providing significant growth potential for the right candidate

ASSUMPTION: Candidates should consider this role's unique aspects and growth potential when evaluating their career prospects.

📝 Sample Projects

• Developing a comprehensive marketing analytics strategy for a new product launch, including KPIs, dashboards, and attribution models
• Creating a weekly business review (WBR) presentation to guide executive actions and optimize marketing investments
• Leveraging tools like Salesforce, Outreach, and Hubspot to develop advanced attribution frameworks and track customer journeys for specific marketing campaigns

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, providing insight into the day-to-day responsibilities and required skills.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing analytics infrastructure and how this role will contribute to its evolution?
• How does the marketing team collaborate with other departments, such as sales and finance, to drive growth and improve performance?
• What are the most pressing challenges facing the marketing analytics function, and how does this role address them?
• How does Zenoti support the professional development and growth of its marketing analytics team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Zenoti's marketing analytics function and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in marketing analytics, data modeling, and attribution
• Prepare for behavioral and situational interview questions focused on data-driven decision-making and cross-functional collaboration
• Research Zenoti's industry, competitors, and unique value proposition to demonstrate your enthusiasm and understanding
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.