Director, Marketing Analytics

📌 Core Information

🔹 Job Title: Director, Marketing Analytics

🔹 Company: Spring Health

🔹 Location: Remote (EST/NYC preferred)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 8-10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading and managing a team of Marketing Analytics Leads
• Setting the vision for data strategy across the marketing organization
• Driving planning and forecasting cycles
• Partnering with cross-functional leaders to improve marketing performance
• Building scalable systems and championing data fluency

ASSUMPTION: This role requires a strategic thinker with a strong background in marketing analytics and a proven track record of leading teams. The ideal candidate will be comfortable working in a fast-paced, high-growth environment and have experience in health tech or SaaS.

📋 Key Responsibilities

✅ Lead and manage a team of Marketing Analytics Leads, setting clear expectations, goals, and development plans while fostering a high-performing, collaborative team culture.

✅ Own the development and enforcement of analytics best practices, reporting templates, and documentation to drive consistency and transparency across the marketing org.

✅ Serve as the marketing analytics lead for annual, quarterly, and half-year planning—partnering with Finance and Revenue to build forecasts, growth models, and performance scenarios.

✅ Partner with the broader marketing team to define KPIs for each function, campaign, and channel, ensuring data is accessible, actionable, and aligned with business goals.

✅ Drive the enablement of the marketing organization—providing training, tools, and support to help teams understand, trust, and use data in their daily decision-making.

✅ Build and maintain marketing dashboards, attribution models, and reporting frameworks in partnership with BI and Engineering.

✅ Lead regular performance reviews and campaign retrospectives, delivering insights that improve future strategy and execution.

✅ Collaborate with senior leaders to define and track the impact of marketing on pipeline, conversion, and revenue across the customer journey.

✅ Stay ahead of marketing analytics trends, bringing in new methodologies, tools, and ways of working to keep Spring Health at the cutting edge.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to influence cross-functional partners and present insights to executive stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Economics, or a related discipline) or equivalent experience.

Experience: 8-10+ years of experience in analytics or data science roles, with at least 3 years managing and mentoring analytics professionals.

Required Skills:

• Proven experience leading marketing analytics in a high-growth B2B, B2C, B2B2C environment; experience in health tech or SaaS preferred
• Strong knowledge of marketing data ecosystems—including attribution, campaign tracking, funnel performance, and lifecycle analytics
• Advanced proficiency in SQL and visualization tools (e.g., Looker, Tableau); experience with dbt, Snowflake, Iterable and other MarTech is a plus
• Experience managing annual/quarterly marketing planning processes and aligning data to business forecasting
• Demonstrated ability to influence cross-functional partners and present insights to executive stakeholders
• Systems thinker with a passion for building scalable processes and upskilling others in data fluency
• Highly organized, strategic, and solutions-oriented—comfortable balancing long-term vision with near-term execution

Preferred Skills:

• Experience with data warehousing and ETL processes
• Familiarity with marketing automation and CRM platforms
• Knowledge of the healthcare industry and its unique data challenges

ASSUMPTION: The ideal candidate will have a strong foundation in marketing analytics and a proven track record of driving data-informed decision-making in a fast-paced, high-growth environment.

💰 Compensation & Benefits

Salary Range: $173,110 - $216,390 per year (target base salary range, individual pay may vary)

Benefits:

• Health, Dental, Vision benefits starting on your first day
• Employer-sponsored 401(k) match of up to 2% for retirement planning
• Yearly allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Competitive paid time off policies including vacation, sick leave, and company holidays
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months of tenure
• Access to Noom, a weight management program
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, connecting employees to fitness, mindfulness, nutrition, and sleep options in one subscription
• Access to BrightHorizons for sponsored child care, back-up care, and elder care
• Up to $1,000 professional development reimbursement per year
• $200 per year donation matching to support your favorite causes

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is a target range and individual pay may vary based on experience, location, internal pay equity, and other relevant business considerations. Benefits are subject to individual plan requirements and eligibility criteria.

📌 Applicant Insights 🔍 Company Context

Industry: Mental Health Care

Company Size: 1,001-5,000 employees

Founded: 2016

Company Description:

• Spring Health is a leading provider of mental health services, offering a comprehensive solution for employee mental wellbeing
• The company uses a proprietary assessment and machine-learning technology to personalize care plans for each member
• Spring Health provides access to a Care Navigator to guide members through their options and connect them to domain experts across work-life, legal, or financial services

Company Specialties:

• Healthcare
• Artificial Intelligence
• Mental Illness
• Treatment Selection
• Benefits
• Mental Health
• Therapy
• Psychology
• Psychiatry
• Telemedicine
• Health and Wellness
• Wellbeing
• Wellness
• EAP

Company Website: Spring Health

ASSUMPTION: Spring Health is committed to fostering a workplace where everyone feels valued, empowered, and supported to thrive. The company offers a comprehensive benefits package and prioritizes the wellbeing of its employees.

📊 Role Analysis

Career Level: Senior-level role with significant strategic impact and team leadership responsibilities

Reporting Structure: Reports directly to the Sr. Director, Marketing Operations

Work Arrangement: Remote solely, with a preference for EST/NYC residents

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company continues to expand
• Opportunity to shape the marketing analytics function and build a high-performing team
• Chance to work on high-impact projects with significant business impact

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (fully remote)

Office Location(s): Remote (with a preference for EST/NYC residents)

Geographic Context:

• Spring Health is headquartered in New York City, NY, with a remote-first culture
• The company serves clients across the United States and globally
• Spring Health offers competitive benefits and perks to attract and retain top talent

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and outcomes

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with the expectation that employees will maintain a consistent work schedule and be available during core business hours.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• On-site or virtual interview with the team
• Final round with senior leadership

Key Assessment Areas:

• Technical skills and experience with marketing analytics tools and methodologies
• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Spring Health's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on marketing analytics and team leadership
• Tailor your cover letter to explain why you're a strong fit for this role and how you can contribute to Spring Health's mission
• Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and communication skills
• Research Spring Health's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Marketing Analytics, Director, Team Leadership, Strategic Planning, Data-Driven Decision Making, SQL, Visualization Tools, Attribution, Campaign Tracking, Funnel Performance, Lifecycle Analytics, Cross-Functional Collaboration

ASSUMPTION: The interview process will focus on assessing your technical skills, leadership abilities, and cultural fit with Spring Health's values and mission.

🛠️ Tools & Technologies

• SQL
• Visualization Tools (e.g., Looker, Tableau)
• dbt
• Snowflake
• Iterable
• Marketing Automation and CRM Platforms
• Data Warehousing and ETL Tools

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Be seen. Be you. Be well.
• We prioritize the wellbeing of our employees and the people we serve.
• We foster a culture of inclusivity, respect, and belonging.
• We are committed to continuous learning and growth.
• We prioritize action over perfection.

Work Style:

• Remote-first, with a preference for EST/NYC residents
• Collaborative and cross-functional, with a focus on results and outcomes
• Fast-paced and high-growth, with a strong emphasis on data-driven decision-making
• Focused on personal and professional growth and development

Self-Assessment Questions:

• How do you align with Spring Health's commitment to prioritizing the wellbeing of employees and the people we serve?
• How do you foster a culture of inclusivity, respect, and belonging in your team?
• How do you prioritize continuous learning and growth, both personally and professionally?
• How do you balance a focus on action with a commitment to quality and excellence?

ASSUMPTION: The ideal candidate will demonstrate a strong alignment with Spring Health's values and work style, with a commitment to personal and professional growth and development.

⚠️ Potential Challenges

• Managing a remote team and fostering a high-performing culture in a virtual environment
• Balancing the need for strategic, long-term planning with near-term execution and tactical support
• Navigating the unique data challenges and regulations of the healthcare industry
• Managing competing priorities and stakeholders in a fast-paced, high-growth environment

ASSUMPTION: The ideal candidate will have experience navigating remote work environments, balancing strategic and tactical responsibilities, and working in the healthcare industry.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing analytics and team leadership within the mental health industry
• Compared to similar roles in other industries, this position offers the opportunity to make a significant impact on a growing company and a critical aspect of its business
• Career path comparison: This role offers the potential to grow into a VP or C-level role as the company continues to expand

ASSUMPTION: The unique aspects of this role, combined with its growth potential, make it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a new marketing attribution model to improve ROI and data accuracy
• Building and optimizing marketing dashboards to enhance data accessibility and decision-making
• Conducting a comprehensive marketing audit to identify areas for improvement and optimization

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to drive meaningful impact through data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does the marketing analytics function collaborate with other departments, such as Revenue and Engineering?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Spring Health support the professional development and growth of its marketing analytics team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Spring Health measure the success of its marketing analytics function, and how can this role contribute to those metrics?

ASSUMPTION: Asking thoughtful questions during the interview process will help you better understand the role, the team, and the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process by researching Spring Health's company culture, values, and mission
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications
• If you haven't heard back after a week, politely follow up to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.