📌 Core Information
🔹 Job Title: Director, Marketing Analytics
🔹 Company: Ameriprise Financial Services, LLC
🔹 Location: Minneapolis, Minnesota (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Minneapolis, MN headquarters preferred, with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Driving data-driven decision-making across Banking & Cash Solutions (BCS) and the broader organization
- Leveraging industry best practices to enhance analytics maturity
- Managing and mentoring a team of analysts
- Collaborating with cross-functional stakeholders to optimize client acquisition and engagement
- Developing a robust analytics framework to measure campaign performance and marketing ROI
ASSUMPTION: This role requires a strong blend of analytical, leadership, and communication skills. The ideal candidate will have experience in digital marketing analytics and a proven track record of driving business impact through data.
📋 Key Responsibilities
✅ Supporting BCS's client acquisition efforts through data-driven insights and external data partnerships
✅ Leading analytics for digital marketing, including client campaigns and online journeys
✅ Mentoring and managing a team of analysts, fostering a data-driven culture
✅ Developing a robust analytics framework to measure campaign performance and marketing ROI
✅ Contributing to BCS's data strategy and infrastructure development
✅ Partnering with BCS leadership and cross-functional stakeholders to drive growth strategies and enhance customer engagement
✅ Working with key partners in areas such as Investments and Operations to provide reporting and insights for business effectiveness
✅ Bringing industry best practices to increase the maturity of the Analytics program
ASSUMPTION: This role requires a balance of strategic thinking, hands-on analysis, and effective communication to drive impact across the organization.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent
Experience: 7 - 10 years of experience as a leader, either formally or informally, with resilience and energetic/positive attitude
Required Skills:
- Excellent communication and facilitation skills
- Strong analytical and problem-solving skills
- Ability to influence across the organization and to senior leaders
- Flexibility and ability to multitask in an ambiguous, fast-moving environment
- Demonstrated strong project management skills
- Ability to develop effective working relationships and influence improvements and efficiencies to work processes
- Experience leading presentations at meetings
- Demonstrated enthusiasm for learning and developing creative solutions
- Experience managing the analytics behind Digital Marketing - client campaigns, on-line journeys etc.
- Extensive experience with tools such as Dataiku, PowerBI, SQL, Python
- Experience with Adobe Analytics and/or Google Analytics
Preferred Skills:
- Experience with Lean methodology
- In-depth knowledge of business operations and processes with ability to articulate these processes to others
- Experienced in driving process/asset changes and initiatives
ASSUMPTION: Given the role's focus on digital marketing analytics and cross-functional collaboration, candidates with a strong analytical background and experience in marketing or a related field are likely to be successful.
💰 Compensation & Benefits
Salary Range: $120,000 - $162,000 / year (base pay, with additional variable pay and comprehensive benefits)
Benefits:
- Vacation Time
- Sick Time
- 401(k)
- Health Insurance
- Dental Insurance
- Life Insurance
Working Hours: Full-time, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Marketing Analytics within the Financial Services sector. The total compensation package may vary based on job-related knowledge, skills, experience, and geographical work location.
📌 Applicant Insights
🔍 Company Context
Industry: Ameriprise Financial is a diversified financial services leader with over $1 trillion in assets under management and administration, serving more than 2 million individual, small business, and institutional clients worldwide.
Company Size: Ameriprise Financial has approximately 20,000 employees across more than 20 countries. As a mid-sized company, applicants can expect a structured yet flexible work environment with opportunities for growth and development.
Founded: 1894, with a rich history and strong financial foundation
Company Description:
- Ameriprise Financial offers a wide range of financial services, including financial planning and advice, asset management, and insurance
- The company is committed to fostering meaningful careers, investing in the future, and making a difference for clients, institutions, and communities around the world
- Ameriprise Financial is an equal opportunity employer, considering all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status, or any other basis prohibited by law
Company Specialties:
- Financial Planning and Investment Services
Company Website: http://www.ameriprise.com/?cid=LinkedInHome
ASSUMPTION: Ameriprise Financial's diverse range of services and global presence offer applicants a unique opportunity to grow both personally and professionally within the financial services industry.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Head of Analytics within Banking & Cash Solutions. The ideal candidate will have experience managing teams and driving strategic initiatives.
Reporting Structure: The Director, Marketing Analytics will report to the Head of Analytics within Banking & Cash Solutions and collaborate with various stakeholders across the organization, including BCS leadership, Marketing, Product, Compliance, Legal, and Technology.
Work Arrangement: This role is based at the Minneapolis, MN headquarters with remote flexibility. The ideal candidate will be able to work on-site at least part-time to foster strong relationships with colleagues and stakeholders.
Growth Opportunities:
- Expanding the team's capabilities and influence within the organization
- Developing and implementing new data-driven strategies and tools
- Gaining exposure to various aspects of the financial services industry
ASSUMPTION: Given the role's focus on driving data-driven decision-making and its cross-functional nature, there are ample opportunities for growth and development within the organization.
🌍 Location & Work Environment
Office Type: Ameriprise Financial's Minneapolis, MN headquarters offers a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): Minneapolis, MN (with remote flexibility)
Geographic Context:
- Minneapolis is a vibrant, midwestern city with a strong job market and a high quality of life
- The city offers a diverse range of cultural attractions, recreational opportunities, and neighborhoods
- Minneapolis has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with flexible remote work options and a hybrid work arrangement
ASSUMPTION: The Minneapolis headquarters offers a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Head of Analytics within Banking & Cash Solutions
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Leadership and team management capabilities
- Cultural fit and alignment with Ameriprise Financial's values
Application Tips:
- Highlight relevant experience in digital marketing analytics and cross-functional collaboration
- Tailor your resume and cover letter to emphasize your analytical, leadership, and communication skills
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and cultural fit
- Research Ameriprise Financial's company culture and values to demonstrate your enthusiasm and alignment with the organization
ATS Keywords: Marketing Analytics, Digital Marketing, Data Strategy, Team Leadership, Cross-Functional Collaboration, Financial Services, Ameriprise Financial
ASSUMPTION: Ameriprise Financial's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Dataiku
- PowerBI
- SQL
- Python
- Adobe Analytics
- Google Analytics
ASSUMPTION: Proficiency in these tools is required for the role, as they are essential for managing and analyzing data to drive business impact.
👔 Cultural Fit Considerations
Company Values:
- Put clients first
- Act with integrity
- Collaborate and win together
- Innovate and adapt
- Excel in our roles
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you leveraged data to drive business impact in previous roles?
- Can you describe a time when you had to influence stakeholders to adopt a data-driven approach?
- How do you balance strategic thinking with hands-on analysis to drive results?
ASSUMPTION: Ameriprise Financial values candidates who are passionate about data, collaborative, and committed to driving business impact through analytics.
⚠️ Potential Challenges
- Managing and mentoring a team of analysts with varying levels of experience and expertise
- Balancing strategic initiatives with day-to-day tactical tasks
- Navigating a large, matrixed organization with multiple stakeholders
- Adapting to a hybrid work environment with both on-site and remote team members
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on driving results through data-driven decision-making.
📈 Similar Roles Comparison
- This role differs from other Marketing Analytics positions in its focus on driving business impact across a large, complex financial services organization
- Compared to other industries, financial services requires a strong understanding of regulatory compliance and risk management
- Career progression in this role could lead to senior leadership positions within Marketing, Analytics, or other functional areas within the organization
ASSUMPTION: This role offers a unique opportunity to drive business impact and grow within a large, established financial services organization.
📝 Sample Projects
- Developing a comprehensive analytics framework to measure marketing ROI across multiple channels and touchpoints
- Leveraging customer data to optimize client acquisition and retention strategies
- Collaborating with cross-functional stakeholders to identify and address data gaps and inconsistencies
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Director, Marketing Analytics role, highlighting the opportunity to drive meaningful impact across the organization.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader analytics strategy for Banking & Cash Solutions and Ameriprise Financial as a whole?
- What are the key priorities for the first 90 days in this role?
- How does the team collaborate with other analytics functions and stakeholders within the organization?
- What opportunities are there for growth and development within the team and the broader organization?
- How does Ameriprise Financial support work-life balance for its employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their potential fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in digital marketing analytics and cross-functional collaboration
- Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and cultural fit
- Research Ameriprise Financial's company culture and values to demonstrate your enthusiasm and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
