📌 Core Information
🔹 Job Title: Director, Marketing Healthcare – North America
🔹 Company: Attindas - US
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
The Director, Marketing Healthcare – North America is responsible for leading and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth for Attindas' healthcare product portfolio. This role requires a balance of creative vision, data-driven decision-making, and leadership to ensure marketing efforts align with the company's business objectives.
ASSUMPTION: Based on the job title and description, this is a senior-level marketing role focused on the healthcare industry within the North American market. The Director will oversee all aspects of marketing strategy and execution for Attindas' healthcare-related products and brands.
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📋 Key Responsibilities
✅ Develop, implement, and oversee a comprehensive marketing strategy that aligns with company goals and drives business growth
✅ Set short-term and long-term marketing objectives, ensuring brand positioning remains competitive in the healthcare industry
✅ Provide strategic guidance to executive leadership on market trends, consumer behavior, and competitive insights
✅ Define and implement go-to-market strategies for new product launches, partnerships, and market expansions
✅ Manage public relations efforts, influencer partnerships, and sponsorship opportunities to boost brand visibility
✅ Oversee all digital marketing strategies, including SEO, PPC, paid social media, email marketing, and retargeting campaigns
✅ Lead data-driven marketing efforts, using analytics tools to track campaign performance, customer journey insights, and ROI
✅ Manage the development of high-quality marketing materials, including blogs, videos, whitepapers, case studies, and sales collateral
✅ Conduct comprehensive market research to understand industry trends, competitor positioning, and customer pain points
✅ Develop and oversee lead generation strategies to support sales teams in achieving revenue targets
✅ Manage the annual marketing budget, ensuring optimal allocation of resources across campaigns and initiatives
ASSUMPTION: The key responsibilities outlined cover the full scope of marketing strategy, planning, execution, and team leadership for the healthcare product portfolio. No additional major responsibilities were inferred from the description.
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🎯 Required Qualifications
Education: BS/BA required in marketing, business, or related field; MBA strongly preferred
Experience: 15+ years of experience in Healthcare brand/marketing functions for a leading consumer products marketer; 7+ years of people leadership experience
Skills: Strong financial acumen, strategic and analytical abilities, technical marketing expertise, excellent communication and interpersonal skills, proficiency in Microsoft Office and digital marketing tools
ASSUMPTION: The required qualifications reflect the seniority and breadth of experience needed for this Director-level marketing role in the healthcare industry. The preference for an MBA suggests the company values advanced business and leadership skills.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Based on market data for similar Director of Marketing roles in the healthcare/consumer goods industry in Raleigh, North Carolina, the expected salary range is likely $120,000 - $150,000 per year, plus a competitive benefits package.
ASSUMPTION: The salary range and benefits information were not provided in the original job listing. The estimated salary range is based on industry standards for comparable roles in the Raleigh, NC area, taking into account the seniority and responsibilities of this Director-level position.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Attindas is a leading designer, manufacturer, and marketer of absorbent hygiene products, including adult incontinence and infant diapers, sold under its own brands and private labels.
Company Size: Not specified, but likely a mid-to-large consumer products company given the scope of its operations.
Company Stage: Established industry leader based on the details provided.
ASSUMPTION: While the company size was not explicitly stated, the information about its broad product portfolio, brands, and channels suggests Attindas is a well-established consumer products company with a significant presence in the healthcare/personal care market.
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📊 Role Analysis
Career Level: Senior-level, Director-level
Reporting Structure: Reports to executive leadership team, likely the VP of Marketing or Chief Marketing Officer
Team Size/Composition: Manages a team of marketing professionals across various disciplines
Growth Opportunities: Potential for further advancement to VP or Chief Marketing Officer roles within the organization
ASSUMPTION: The Director title, required qualifications, and scope of responsibilities indicate this is a senior-level marketing leadership role. The reporting structure and team management aspect suggest good growth opportunities within the company.
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🌍 Location & Work Environment
Office Type: Based in the company's Raleigh, North Carolina office, with the possibility of a hybrid or remote work model.
Geographic Context: Raleigh is a leading technology and healthcare hub in the Southeastern United States, offering a diverse talent pool and business-friendly environment.
Work Schedule: Standard full-time, 40-hour work week, with some flexibility and potential for occasional travel.
Regional Considerations: The Raleigh area has a relatively low cost of living compared to other major US markets, making it an attractive location for both the company and potential employees.
ASSUMPTION: While the work environment details were not explicitly stated, a Director-level role at a consumer products company's North American headquarters would typically be based in the company's primary office location, with some flexibility around remote or hybrid work arrangements.
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💼 Interview & Application Insights
Typical Process: Expect a multi-stage interview process, including phone/video screens, in-person interviews with the hiring team, and potentially a final-round interview with executive leaders.
Key Assessment Areas: Demonstrated marketing strategy and execution expertise, ability to drive business impact, leadership and team management skills, and strong communication/presentation capabilities.
Application Tips: Highlight your record of leading successful marketing initiatives in the healthcare/consumer goods industry, showcase your data-driven decision-making abilities, and emphasize your experience in managing high-performing teams.
ATS Keywords: marketing strategy, brand management, digital marketing, data analytics, consumer insights, go-to-market, revenue growth, team leadership
ASSUMPTION: The interview process and assessment areas align with standard practices for senior-level marketing roles, while the ATS keywords reflect the key skills and experiences mentioned in the job description.
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🛠️ Tools & Technologies
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Eloqua)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Content management systems (e.g., WordPress, Drupal)
- Data visualization and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: These tools and technologies are commonly used by marketing teams in the healthcare/consumer goods industry, based on the responsibilities outlined in the job description.
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👔 Cultural Fit Considerations
Company Values: Attindas' core values of being Personal, Agile, Innovative, and having Integrity suggest a culture that values collaboration, adaptability, creativity, and ethical business practices.
Work Style: The role requires a balance of strategic thinking, data-driven decision-making, and hands-on execution, indicating a fast-paced, results-oriented work environment.
Self-Assessment: Successful candidates should be comfortable working in a dynamic, entrepreneurial setting, thrive on driving growth and innovation, and possess strong leadership and team-building skills.
ASSUMPTION: The company values and work style described in the job listing suggest a culture that values adaptability, creativity, and a collaborative, data-driven approach to achieving business objectives.
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⚠️ Potential Challenges
The broad scope of responsibilities, from developing strategic marketing plans to managing day-to-day digital marketing campaigns, may require the Director to juggle multiple priorities and balance long-term vision with short-term execution. Additionally, the need to work closely with cross-functional teams, including sales, product, and executive leadership, could present coordination and alignment challenges.
ASSUMPTION: Based on the job description, the Director role may involve managing a wide range of marketing activities and stakeholders, which could create a high-pressure, fast-paced work environment that requires strong organizational and people management skills.
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📈 Similar Roles Comparison
This Director, Marketing Healthcare – North America role is similar to other senior-level marketing positions in the healthcare or consumer goods industries, such as Vice President of Marketing, Head of Healthcare Marketing, or Chief Marketing Officer. These roles typically involve overseeing the full marketing mix, including brand strategy, digital marketing, content creation, and data-driven decision-making. The key difference is the specific focus on the healthcare product portfolio and the North American market.
ASSUMPTION: The responsibilities and qualifications of this role are consistent with other senior marketing leadership positions in the healthcare or consumer goods sectors, with the added specialization in the company's healthcare-related products and the North American region.
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📝 Sample Projects
- Develop a comprehensive marketing strategy to drive awareness and growth for Attindas' adult incontinence product line in the North American market
- Lead the go-to-market planning and execution for a new baby diaper product launch, including branding, digital marketing campaigns, and retail partnerships
- Conduct in-depth market research to identify emerging trends, consumer pain points, and competitive positioning to inform the company's long-term healthcare product development and marketing roadmap
- Oversee the creation of a content marketing hub, featuring educational resources and customer success stories, to position Attindas as a thought leader in the healthcare/personal care industry
- Collaborate with the sales team to implement an account-based marketing (ABM) strategy to acquire and retain high-value healthcare distributor and facility customers
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are intended to illustrate the types of marketing initiatives the Director would likely oversee in this role.
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❓ Key Questions to Ask During Interview
1. Can you share more about the company's long-term vision and growth strategy for the healthcare product portfolio?
2. How does the marketing team collaborate with other departments, such as sales and product development, to achieve business objectives?
3. What are the most pressing marketing challenges the company is currently facing in the North American healthcare market?
4. Can you describe the marketing team's current capabilities and any plans for expanding the team or enhancing skillsets?
5. What metrics or KPIs will be used to evaluate the success of the marketing initiatives under this role?
6. How does the company support professional development and career growth for marketing leaders?
ASSUMPTION: These questions are designed to help the candidate better understand the company's strategic priorities, cross-functional dynamics, current marketing challenges, team composition, and opportunities for personal growth - all of which are important considerations for a senior-level marketing role.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Carefully review the job description to ensure they meet the required qualifications and can speak to the key responsibilities.
2. Tailor their resume and cover letter to highlight their relevant experience in healthcare/consumer goods marketing, strategic planning, and team leadership.
3. Prepare thoughtful questions to ask during the interview that demonstrate their interest in the role and the company's long-term vision.
4. Research Attindas and the North Carolina healthcare/consumer products industry to understand the market context and positioning.
5. Be prepared to discuss their data-driven approach to marketing, ability to drive measurable business results, and experience managing high-performing teams.
6. Optimize their application for relevant applicant tracking systems (ATS) by incorporating the identified keywords throughout their materials.
Visual Customization
To align the visual elements with the healthcare industry and Attindas' brand, the following adjustments can be made:
- Use a more formal, professional color palette (e.g., blues, greens, grays)
- Incorporate healthcare-related icons and imagery (e.g., medical symbols, product visuals)
- Maintain a clear, structured layout to convey the seniority and importance of the role
- Adopt a tone that is authoritative yet approachable, emphasizing the company's mission and values
