📌 Core Information
🔹 Job Title: Director, Marketing Operations
🔹 Company: Aviatrix
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the Marketing Operations team to drive efficiency and effectiveness
- Managing and optimizing the marketing tech stack
- Collaborating with marketing leadership to align operations with business goals
- Evangelizing the use of AI to create scale across all marketing functions
- Mentoring and developing a high-performing team
ASSUMPTION: This role requires a strategic thinker with a strong understanding of marketing technology and data analysis to succeed.
📋 Key Responsibilities
✅ Develop and implement a comprehensive marketing operations strategy and process
✅ Oversee the selection, implementation, optimization, and integration of marketing technologies
✅ Establish metrics, KPIs, and dashboards to measure marketing campaign effectiveness
✅ Analyze marketing performance data to provide insights and optimize marketing efforts
✅ Lead, mentor, and develop a high-performing marketing operations team
✅ Collaborate cross-functionally with sales, IT, finance, product, and other relevant teams
✅ Manage marketing budgets and forecasting, allocate resources effectively, and optimize spending
✅ Design and refine lead capture, scoring, and nurturing workflows to support efficient lead conversion
ASSUMPTION: This role requires a hands-on approach to managing marketing technologies and a data-driven mindset to optimize marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)
Experience: 10+ years of experience in Marketing Operations, with at least 5 years in a leadership role at a B2B SaaS organization
Required Skills:
- Proven track record in marketing operations and driving efficiency/effectiveness
- Strong understanding of the marketing technology landscape, analytics, and best practices
- Hands-on experience in architecting and developing foundational marketing technologies
- Excellent proficiency in data analysis, reporting, and using insights to drive decision-making
- Demonstrated leadership experience in managing, motivating, and developing a team
- Excellent communication and interpersonal skills
- Exceptional collaboration and project management skills
- Strategic thinker with the ability to translate strategies into actionable plans
Preferred Skills:
- Experience with specific marketing technologies (e.g., Marketo, Salesforce, Drift, ABM, Gifting)
- Certifications in marketing technology or related fields
ASSUMPTION: Candidates with experience in AI and generative/agentic AI tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $192,865 - $226,900 + benefits + 401(k) match + equity and is bonus eligible. The pay range is determined by the role, work location, job-related skills, level, experience, and relevant education.
Benefits:
- Medical, dental, and vision coverage (100% of employee premiums and 88% of dependent(s) premiums)
- 401(k) match
- Short and long-term disability
- Life/AD&D insurance
- $1,000/year education reimbursement
- Flexible vacation policy
- Pension, private medical for you and dependents, generous holiday allowance, life assurance, long-term disability, annual wellbeing stipend (outside the US)
Working Hours: Full-time, with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing Operations role at a B2B SaaS organization.
📌 Applicant Insights
🔍 Company Context
Industry: Cloud Network Security
Company Size: Small (11 employees)
Founded: 2014
Company Description:
- Aviatrix is the cloud network security company trusted by more than 500 leading enterprises
- The Aviatrix Cloud Network Security platform gives companies power, control, security, and simplicity to modernize their cloud strategies
- Combined with the Aviatrix Certified Engineer (ACE) Program, Aviatrix unifies cloud, networking, and security teams and unlocks greater potential across any cloud
Company Specialties:
- Cloud Network Security
- Secure Multicloud Networking
- AI and Machine Learning in Networking
Company Website: Aviatrix
ASSUMPTION: Aviatrix is a small, innovative company focused on cloud network security, making it an excellent fit for candidates seeking a dynamic and impactful role.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: Remote OK, with flexible scheduling
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Opportunities to lead and mentor a team, fostering professional development
- Chance to work with cutting-edge technology and AI tools
ASSUMPTION: This role offers significant growth potential for the right candidate, as Aviatrix is a growing company with a strong focus on innovation.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional in-person meetings
Office Location(s): United States (remote work allowed)
Geographic Context:
Work Schedule: Full-time, with flexible scheduling and remote work options
ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while occasional in-person meetings foster team bonding and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with HR
- Technical interview with the Marketing team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Technical expertise in marketing operations and technology
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Aviatrix's mission and values
Application Tips:
- Highlight relevant experience and achievements in marketing operations and technology
- Demonstrate a strong understanding of AI and its applications in marketing
- Showcase leadership and team management skills through concrete examples
- Tailor your resume and cover letter to emphasize your fit for this role and Aviatrix's mission
ATS Keywords: Marketing Operations, Marketing Technology, AI, Data Analysis, Team Leadership, Strategic Planning, CRM Systems, Analytics Tools, Marketing Automation
ASSUMPTION: Aviatrix's interview process is designed to assess both technical skills and cultural fit, with a focus on strategic thinking and leadership potential.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Drift
- ABM
- Gifting
- AI and machine learning tools
ASSUMPTION: Candidates with experience in these tools and a willingness to learn new technologies will be well-suited to this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in AI and marketing technology?
- Can you provide an example of a time when you drove efficiency and effectiveness through marketing operations?
- How do you approach mentoring and developing team members to foster a culture of continuous learning and innovation?
ASSUMPTION: Aviatrix values candidates who are passionate about innovation, customer-centricity, and collaboration, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing a team remotely and fostering a strong team culture
- Keeping up with the latest trends in AI and marketing technology
- Balancing strategic planning with day-to-day operations and tactical execution
- Working in a fast-paced, dynamic environment with frequent changes and priorities
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and strategic-minded candidate with strong leadership and communication skills.
📈 Similar Roles Comparison
- This role differs from other marketing operations roles in its focus on AI and generative/agentic AI tools
- As a small company, Aviatrix offers a unique opportunity to have a significant impact on the organization's growth and success
- Career path comparison: This role can lead to VP or C-level positions as Aviatrix expands
ASSUMPTION: This role offers a unique blend of strategic thinking, leadership, and technical expertise, making it an excellent fit for the right candidate.
📝 Sample Projects
- Implementing a new marketing automation platform to streamline operations and improve campaign performance
- Developing and refining lead scoring and nurturing workflows to optimize lead conversion and pipeline generation
- Analyzing marketing performance data to identify trends and opportunities for optimization, and presenting insights to stakeholders
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and hands-on nature of the Director of Marketing Operations role at Aviatrix.
❓ Key Questions to Ask During Interview
- How does Aviatrix support the professional development and growth of its marketing operations team members?
- Can you describe the team structure and dynamics within the Marketing department?
- How does Aviatrix foster a culture of innovation and continuous learning?
- What are the key priorities for the first 90 days in this role, and how can I best support the team in achieving these goals?
- How does Aviatrix approach work-life balance, particularly for remote team members?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, showcasing the candidate's interest in Aviatrix's culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience and skills for this role
- Tailor your cover letter to emphasize your fit for Aviatrix's mission and values
- Prepare examples of your work in marketing operations and technology, showcasing your strategic thinking and leadership skills
- Follow up with Aviatrix's Talent Advisor one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
