Director, Marketing Operations

📌 Core Information

🔹 Job Title: Director, Marketing Operations

🔹 Company: Vanta

🔹 Location: Remote (USA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading global marketing operations, including technology, operational, and demand gen strategy
• Driving alignment across sales, analytics, and marketing teams through optimized processes and cadences
• Hiring, developing, and mentoring a high-performing marketing operations team
• Optimizing the marketing tech stack to drive efficiency and scale
• Partnering with marketing and finance teams on annual planning, budget forecasting, and channel strategy

ASSUMPTION: This role requires a strategic mindset with a strong focus on process improvement and data-driven decision making. The ideal candidate will have extensive experience in marketing operations within a B2B SaaS environment.

📋 Key Responsibilities

✅ Lead all global marketing operations, including technology, operational, and demand gen strategy

✅ Develop, implement, and optimize processes and cadences to drive alignment across sales, analytics, and marketing teams

✅ Hire, develop, and mentor a high-performing team of operators producing consistently high-quality, high-impact work

✅ Own and optimize the marketing tech stack to drive efficiency and scale

✅ Drive and build processes for campaign operations, lead management, and campaign measurement

✅ Partner with the marketing and finance teams on annual planning, budget forecasting, and channel strategy optimizing throughput and efficiency

✅ Question status quo and drive effectiveness with new technologies and motions

ASSUMPTION: This role requires a strong understanding of marketing technologies and a proven track record of driving operational excellence in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in marketing operations or related roles in B2B SaaS

Required Skills:

• Proven experience in marketing operations or related roles
• Deep understanding of martech and innovative technologies
• Strong analytical and problem-solving skills
• Ability to translate data into strategic insights
• Excellent communication and project management skills
• Passion for enabling teams and driving operational excellence

Preferred Skills:

• Experience with marketing automation and attribution tools
• Familiarity with web tech and other marketing technologies
• Background in budget forecasting and channel strategy

ASSUMPTION: The ideal candidate will have a strong background in marketing operations and a proven track record of driving operational excellence in a B2B SaaS environment.

💰 Compensation & Benefits

Salary Range: $238,000 - $280,000 per year (based on industry standards for a Director-level role in B2B SaaS with 8+ years of experience)

Benefits:

• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in B2B SaaS with 8+ years of experience. Final offer amounts may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on security and compliance

Company Size: 501-1,000 employees (mid-sized company)

Founded: 2018

Company Description:

• Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes
• Thousands of companies, including Atlassian, Omni Hotels, Quora, and ZoomInfo, rely on Vanta to build, maintain, and demonstrate their trust
• Vanta has customers in 58 countries with offices in Dublin, London, New York, San Francisco, and Sydney

Company Specialties:

• SOC 2, ISO 27001, HIPAA, PCI, GDPR, and other compliance standards
• Compliance automation, trust center, questionnaire automation, and vendor risk management

Company Website: vanta.com

ASSUMPTION: Vanta is a well-established company in the security and compliance industry, with a strong focus on providing a comprehensive trust management platform for organizations of all sizes.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the VP of Marketing or a similar executive

Reporting Structure: This role may have direct reports, including marketing operations specialists and coordinators

Work Arrangement: Remote OK, with offices in San Francisco, New York, London, Dublin, and Sydney

Growth Opportunities:

• Potential to grow into a VP or C-level role as the company expands
• Opportunities to lead and mentor a high-performing marketing operations team
• Chance to drive operational excellence and make a significant impact on the company's growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote OK, with offices in San Francisco, New York, London, Dublin, and Sydney

Office Location(s): San Francisco, New York, London, Dublin, and Sydney

Geographic Context:

• Vanta's headquarters are in San Francisco, with additional offices in major cities around the world
• The company has a global customer base, with customers in 58 countries
• Vanta's remote work policy allows for flexible work arrangements, enabling employees to work from various locations

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Vanta's remote work policy and global presence offer employees the opportunity to work from various locations and collaborate with team members from around the world.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• Technical assessment or case study to evaluate problem-solving skills and strategic thinking
• On-site or virtual interview with the VP of Marketing and other key stakeholders
• Final decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Understanding of marketing technologies and data-driven decision making
• Communication and project management skills
• Cultural fit and alignment with Vanta's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing operations experience and relevant skills
• Be prepared to discuss your experience with marketing technologies and data-driven decision making
• Demonstrate your ability to lead and mentor a high-performing team
• Showcase your understanding of Vanta's mission and how your skills and experience align with the company's goals

ATS Keywords: Marketing Operations, B2B SaaS, Martech, Analytical Skills, Problem-Solving, Data-Driven Decisions, Operational Excellence, Project Management, Communication, Team Development, Campaign Operations, Lead Management, Budget Forecasting, Channel Strategy, Process Optimization

ASSUMPTION: Vanta's interview process is designed to evaluate candidates' strategic thinking, problem-solving skills, and cultural fit. Applicants should be prepared to discuss their marketing operations experience and demonstrate their ability to drive operational excellence in a fast-paced environment.

🛠️ Tools & Technologies

• Marketing automation and attribution tools (e.g., Marketo, Salesforce Pardot, HubSpot)
• Web tech and other marketing technologies (e.g., WordPress, Google Analytics, Adobe Experience Cloud)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)

ASSUMPTION: The ideal candidate will have experience with a variety of marketing technologies and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We prioritize our customers' needs and strive to exceed their expectations
• Innovative: We embrace change and continuously seek new ways to improve our products and processes
• Collaborative: We work together to achieve our goals and support each other's success

Work Style:

• Data-driven: We make decisions based on data and analytics
• Adaptable: We embrace change and are comfortable working in a dynamic environment
• Results-oriented: We focus on delivering results and achieving our goals

Self-Assessment Questions:

• Do you have a proven track record of driving operational excellence in a fast-paced environment?
• Are you comfortable working with a variety of marketing technologies and learning new tools as needed?
• Do you thrive in a collaborative, data-driven work environment?

ASSUMPTION: Vanta's company culture is characterized by a strong focus on customer-centricity, innovation, and collaboration. The ideal candidate will be data-driven, adaptable, and results-oriented, with a proven track record of driving operational excellence in a fast-paced environment.

⚠️ Potential Challenges

• Managing a remote, global team with employees in various time zones
• Keeping up with the latest marketing technologies and trends
• Balancing the need for operational efficiency with the need for flexibility and adaptability
• Navigating a dynamic, fast-growing company with evolving priorities and goals

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have experience managing remote, global teams.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Manager or Director of Marketing Operations in a B2B SaaS company
• However, Vanta's focus on security and compliance sets it apart from other companies in the industry
• This role offers significant growth potential, with opportunities to advance to a VP or C-level role as the company expands

ASSUMPTION: While this role is similar to other marketing operations roles in B2B SaaS, Vanta's focus on security and compliance makes it a unique opportunity for candidates with relevant experience.

📝 Sample Projects

• Implementing a new marketing automation platform to streamline campaign management and improve lead generation
• Developing and optimizing processes for campaign operations, lead management, and campaign measurement
• Partnering with the marketing and finance teams to conduct annual planning, budget forecasting, and channel strategy

ASSUMPTION: These sample projects are representative of the types of initiatives a Director of Marketing Operations at Vanta might work on, but the specific projects may vary depending on the company's priorities and goals.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing operations processes and how they could be improved?
• How does Vanta support the professional development and growth of its marketing operations team members?
• What are the biggest challenges facing the marketing operations team, and how can this role help address them?
• How does Vanta measure the success of its marketing operations initiatives, and what key performance indicators (KPIs) are most important?
• What is the company's long-term vision for marketing operations, and how does this role fit into that plan?

ASSUMPTION: These key questions are designed to help candidates better understand the role's responsibilities, the team's dynamics, and the company's long-term vision for marketing operations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing operations experience and relevant skills
• Prepare for the technical assessment or case study by brushing up on your marketing technologies and data-driven decision making skills
• Research Vanta's mission and values to demonstrate your alignment with the company's goals
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.