🔹 Job Title: Director, Marketing Strategy
🔹 Company: University of Rochester
🔹 Location: 120 Corporate Woods, Ste 230, Brighton, New York, United States of America, 14623
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand expression and marketing campaigns.
✅ Lead the development and implementation of integrated, data-informed marketing plans
✅ Translate enterprise goals into actionable marketing strategies
✅ Serve as a trusted advisor to clinical and operational leaders
✅ Oversee agency partnerships and ensure alignment with institutional standards
✅ Ensure consistent application of the health system’s brand identity across all campaigns and assets
✅ Oversee execution of brand research studies and apply consumer insights to refine messaging
✅ Collaborate with digital and creative teams to enhance social engagement and storytelling
✅ Oversee strategy, planning, and execution of paid media campaigns
✅ Leverage market research, brand tracking, and business data to guide planning and optimize campaigns
✅ Provide direction, mentorship, and strategic leadership to a team of marketing strategists and project managers
✅ Oversee the end-to-end execution of integrated marketing campaigns
✅ Contribute to capital and operational budget planning and monitor campaign spending
ASSUMPTION: This role requires strong project management skills, the ability to work effectively under pressure, and a demonstrated ability to think both creatively and analytically.
Education: Bachelor’s degree in communications, Marketing, Business Administration, or a related field
Experience: 8+ years of relevant and progressive experience, with 5+ years in a supervisory role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in healthcare marketing and a proven track record of driving patient acquisition campaigns are preferred.
Salary Range: $122,044.00 - $183,065.00 per year
Benefits:
Working Hours: 40 hours per week, with the possibility of occasional overtime
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing director role in the healthcare industry. Actual compensation may vary based on factors such as experience, qualifications, and internal equity considerations.
Industry: Higher Education, specifically focused on healthcare and medical research
Company Size: 1,001-5,000 employees
Founded: 1850
Company Description:
Company Specialties:
Company Website: http://rochester.edu
ASSUMPTION: The University of Rochester is a well-established institution with a strong reputation in higher education and healthcare. This role offers the opportunity to work in a large, complex organization with a wide range of academic and clinical programs.
Career Level: Senior leadership role with significant strategic and management responsibilities
Reporting Structure: Reports to the Associate Vice President of Marketing
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, complex organization.
Office Type: Corporate office environment with a team-based structure
Office Location(s): 120 Corporate Woods, Ste 230, Brighton, New York
Geographic Context:
Work Schedule: Standard business hours with the possibility of occasional evening or weekend work
ASSUMPTION: The University of Rochester offers a dynamic and collaborative work environment with a strong commitment to its mission and values.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Strategy, Brand Stewardship, Campaign Development, Performance Measurement, Team Leadership, Project Oversight, Data Analysis, Interpersonal Skills, Communication Skills, Leadership, Digital Advertising, Market Research, Budget Management, Creative Thinking, Organizational Skills, Problem Solving
ASSUMPTION: The University of Rochester uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
ASSUMPTION: The University of Rochester uses a range of marketing and data analysis tools to support its marketing efforts. Familiarity with these tools is preferred but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The University of Rochester values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within a large, complex organization.
ASSUMPTION: This role offers a unique blend of academic and healthcare marketing experience, with a focus on strategic planning, brand stewardship, and performance measurement.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Director, Marketing Strategy role at the University of Rochester.
ASSUMPTION: These key questions help applicants better understand the role, the organization, and the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.