📌 Core Information
🔹 Job Title: Director, Marketing Strategy - Product, Pricing & Customer Growth
🔹 Company: Brightspeed
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Telecommunications
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years, with 3+ years in a management role
🔹 Remote Status: On-site (Works From Home)
🚀 Job Overview
Key aspects of this role include:
- Leading a team to drive product, pricing, and offer strategies for consumer broadband services
- Collaborating cross-functionally with peers, operations, finance, IT, and other departments
- Developing and maintaining value propositions, pricing, and offers for broadband internet, voice, and value-added services
- Managing pricing and profitability for multi-dwelling unit (MDU) deals
- Strategizing for subscriber and ARPU growth through product features, pricing, offers, partnerships, and customer experience elements
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive growth and manage costs.
📋 Key Responsibilities
✅ Build and lead a diverse team of strategy, product, pricing, and offer experts to drive business growth
✅ Collaborate cross-functionally with peers, operations, finance, IT, and other departments to ensure team alignment and communication
✅ Develop and maintain value propositions, pricing, and offers for broadband internet, voice, and value-added services
✅ Manage pricing and profitability for MDU deals
✅ Strategize for subscriber and ARPU growth through product features, pricing, offers, partnerships, and customer experience elements
✅ Deploy market tests and trials, and analyze results to determine go-forward plans
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and cross-functional collaboration to achieve business growth objectives.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 10+ years, with 3+ years in a management role
Required Skills:
- Proven experience developing and managing direct-to-consumer or SMB subscription services
- Experience communicating strategic concepts to partners in marketing and sales
- Experience with financial analysis of pricing, including business cases, what-if scenarios, and customer lifetime value
- Experience managing to business targets for subscribers, ARPU, offer spend, etc.
Preferred Skills:
- Knowledge of the telecommunications industry, specifically product, pricing, and marketing tools and tactics
- Experience developing partnerships for value-added services with outside technology partners
ASSUMPTION: The ideal candidate will have a strong background in subscription-based services, pricing strategy, and cross-functional team leadership.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director-level role in the telecommunications industry in Charlotte, NC)
Benefits:
- Competitive medical, dental, vision, and life insurance
- Employee assistance program
- 401K plan with company match
- Voluntary benefits
Working Hours: Full-time, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a Director-level role in the telecommunications industry in Charlotte, NC.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 1,001-5,000 employees
Founded: 2022
Company Description:
- Brightspeed is a new internet provider on a mission to bring more connectivity to America
- Focuses on providing fast, reliable internet to homes and businesses across rural and suburban America
- Believes that where you choose to call home shouldn't limit your options for internet services
Company Specialties:
- High-Speed Fiber and Fiber Broadband
Company Website: http://brightspeed.com
ASSUMPTION: Brightspeed is a relatively new company focused on expanding broadband internet access to underserved markets.
📊 Role Analysis
Career Level: Director
Reporting Structure: This role will lead a team of strategy, product, pricing, and offer experts
Work Arrangement: On-site (Works From Home), with flexibility for hybrid work arrangements
Growth Opportunities:
- Potential to grow within the marketing organization as the company expands
- Opportunities to lead new initiatives and teams as the company's product portfolio evolves
ASSUMPTION: This role offers growth opportunities as the company continues to expand and diversify its product portfolio.
🌍 Location & Work Environment
Office Type: Hybrid (Works From Home, with an office in Charlotte, NC)
Office Location(s): Charlotte, NC
Geographic Context:
- Charlotte, NC, is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its vibrant cultural scene, diverse neighborhoods, and growing tech industry
- Charlotte is also home to several major corporations, including Bank of America and Wells Fargo
Work Schedule: Full-time, with flexibility for hybrid work arrangements
ASSUMPTION: The hybrid work arrangement allows for flexibility, with the option to work from home or in the Charlotte office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing leadership team
- Final interview with the CMO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional team leadership and collaboration
- Industry knowledge and understanding of broadband services
Application Tips:
- Highlight your experience with subscription-based services and pricing strategy
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
ATS Keywords: Subscription services, pricing strategy, broadband, marketing, leadership, cross-functional collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and collaboration skills, as well as their understanding of broadband services and pricing strategy.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard for most corporate environments.
👔 Cultural Fit Considerations
Company Values:
- Being Real: Authenticity and transparency in all interactions
- Customer Obsessed: Focusing on customer needs and preferences
- One Team: Collaboration and cross-functional teamwork
Work Style:
- Data-driven decision-making
- Agile and adaptable to change
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you embody the company value of "Being Real" in your daily work?
- Can you provide an example of a time when you went above and beyond to meet a customer's needs?
- Describe a situation where you had to adapt to a significant change in your team or organization, and how you handled it?
ASSUMPTION: Brightspeed values authenticity, customer focus, and collaboration, and seeks candidates who can demonstrate these qualities in their work.
⚠️ Potential Challenges
- Managing a team through rapid growth and change
- Balancing strategic planning with day-to-day tactical execution
- Navigating a complex, matrixed organization
- Working with diverse stakeholders, including internal teams and external partners
ASSUMPTION: This role may present challenges related to team management, organizational complexity, and stakeholder communication.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on product, pricing, and customer growth strategies for broadband services
- This role requires a strong understanding of the telecommunications industry and broadband services
- Career progression may include opportunities to lead larger teams or take on broader marketing responsibilities
ASSUMPTION: This role is unique in its focus on broadband services and pricing strategy, but offers career growth opportunities similar to other marketing leadership positions.
📝 Sample Projects
- Developing a new pricing strategy for a new broadband service offering
- Conducting market research to inform product and pricing decisions
- Managing a team to execute a large-scale marketing campaign for a new product launch
ASSUMPTION: These sample projects reflect the strategic, analytical, and leadership aspects of the role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for broadband services and how this role contributes to that vision?
- How does the marketing organization collaborate with other departments, such as operations and finance, to drive business growth?
- What are the biggest challenges facing the broadband industry, and how does Brightspeed plan to address them?
- How does Brightspeed support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to provide insight into the company's strategic direction, organizational dynamics, and employee support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with subscription-based services, pricing strategy, and cross-functional team leadership
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
