Director, Marketing Technology Strategy & Operations

📌 Core Information

🔹 Job Title: Director, Marketing Technology Strategy & Operations

🔹 Company: National Football League

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Spectator Sports

🔹 Date Posted: 2025-05-20

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Aligning marketing technology investments with business objectives
• Leading strategic planning, operational execution, and ROI measurement
• Bridging product, technical, and business teams for platform success
• Ensuring platforms deliver measurable impact and support global scalability

ASSUMPTION: This role requires a strong background in marketing technology, digital strategy, or marketing operations, with a proven track record in leading cross-functional MarTech programs. Experience in enterprise MarTech platforms, stakeholder management, and data analytics is essential for success in this position.

📋 Key Responsibilities

✅ Develop and maintain a MarTech capability roadmap aligned to business and fan engagement priorities

✅ Establish and lead intake and prioritization processes across Clubs, international markets, and central business teams

✅ Track adoption, platform performance, and ROI of key MarTech tools

✅ Create and deliver executive-level dashboards, briefings, and strategic recommendations on platform maturity and business impact

✅ Collaborate with Product, Solutions, Marketing, and Data & Analytics teams to align delivery and usage plans

✅ Lead development of rollout playbooks, KPI frameworks, governance models, and platform training materials

✅ Build and maintain internal toolkits, training frameworks, and communication plans to support change enablement and platform adoption

✅ Manage vendor relationships and enterprise platform partners to ensure alignment with roadmap, SLAs, and evolving business needs

✅ Serve as an extended member of stakeholder business teams to capture business needs and feed them into cross-functional planning

✅ Act as a primary liaison to Clubs and international markets to scale usage, drive adoption, and surface barriers to success

✅ Support global scalability by incorporating localization needs, market-specific requirements, and flexible governance models

✅ Stay abreast of industry trends and bring insights specific to the sports and entertainment landscape into strategic planning

ASSUMPTION: This role requires strong analytical skills, excellent written and verbal communication skills, and the ability to present to executive audiences. Experience with enterprise MarTech platforms, stakeholder management, and data analytics is essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, technology, or a related field

Experience: 10+ years of experience in marketing technology, digital strategy, or marketing operations

Required Skills:

• Proven experience in enterprise MarTech platforms
• Strong analytical skills and comfort with platform performance measurement
• Excellent written and verbal communication skills, including experience presenting to executive audiences
• Strong stakeholder management skills across technical, marketing, and international business teams
• Proven experience building intake frameworks and operational governance models

Preferred Skills:

• Experience in the sports, entertainment, or fan engagement industries
• Familiarity with Adobe Firefly, GenAI tools, and content analytics platforms

ASSUMPTION: This role requires a strong background in marketing technology, digital strategy, or marketing operations, with a proven track record in leading cross-functional MarTech programs. Experience in enterprise MarTech platforms, stakeholder management, and data analytics is essential for success in this position.

💰 Compensation & Benefits

Salary Range: $165,000 - $200,000 USD

Benefits:

• Comprehensive benefits package including health, dental, and vision insurance
• 401(k) with company match
• Generous paid time off and flexible work arrangements
• Employee assistance programs
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for roles of this level and experience. The actual salary may vary based on factors such as candidate experience, skills, and market conditions. The NFL offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Spectator Sports

Company Size: 1,001-5,000 employees

Founded: 1920

Company Description:

• The National Football League (NFL) is the premier professional American football league, consisting of 32 teams divided equally between the American Football Conference (AFC) and the National Football Conference (NFC).
• The NFL is headquartered in New York City, with additional offices in Inglewood, CA (NFL Media), Mount Laurel, NJ (NFL Films), Atlanta, Washington DC, and Chicago.
• The league generates billions of dollars in annual revenue and is one of the most valuable sports leagues in the world.

Company Specialties:

• Football
• Sports
• Digital Media
• Engineering
• Entertainment
• Media
• Marketing
• Community
• Technology
• and Sponsorship

Company Website: http://www.nfl.com/

ASSUMPTION: The NFL is a well-established and highly respected organization in the sports industry, with a strong brand and extensive resources. This role offers the opportunity to work in a dynamic and high-profile environment, with significant potential for career growth and development.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Directly to the Head of MarTech, with matrix reporting to relevant business teams

Work Arrangement: On-site, with occasional travel to league events and meetings

Growth Opportunities:

• Potential to advance to a senior leadership role within the MarTech organization
• Opportunities to expand influence and impact across the league and its teams
• Possibility to shape the future of the NFL's digital and technological landscape

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the organization and its digital transformation efforts.

🌍 Location & Work Environment

Office Type: Modern, high-rise office building in midtown Manhattan

Office Location(s): 345 Park Ave, New York, NY 10154, US

Geographic Context:

• New York City is a major global hub for finance, media, and technology
• The office location is convenient to public transportation and offers numerous dining and entertainment options
• The city offers a diverse and vibrant cultural scene, with numerous museums, theaters, and other attractions

Work Schedule: Standard business hours, with flexibility for remote work and occasional overtime as needed

ASSUMPTION: The NFL's office environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The location in New York City offers numerous benefits, including access to a wide range of cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth phone or video interview with the hiring manager
• On-site interview with relevant stakeholders, including the Head of MarTech and other senior leaders
• Final round of interviews, potentially including a presentation or case study

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Domain expertise in marketing technology and digital strategy
• Leadership and stakeholder management skills
• Communication and presentation skills
• Cultural fit and alignment with NFL values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
• Research the NFL and its MarTech organization to demonstrate your understanding of the business and its priorities
• Practice presenting your ideas and solutions in a clear and concise manner

ATS Keywords: Marketing Technology, Digital Strategy, MarTech, Stakeholder Management, Platform Performance, ROI, Strategic Planning, Governance Models, Change Enablement, Platform Adoption, Localization Needs, MarTech Ecosystem, Enterprise Platforms, Vendor Management, Data Analytics, Fan Engagement, Sports Entertainment, Global Scalability

ASSUMPTION: The NFL's application process is thorough and competitive, with a strong focus on finding the best fit for the organization and the role. Applicants should be prepared to demonstrate their skills and qualifications in detail and to present their ideas and solutions in a clear and concise manner.

⚙️️️️ Cultural Fit Considerations

Company Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

Work Style:

• Collaborative and team-oriented, with a strong focus on cross-functional collaboration
• Adaptable and resilient, with a willingness to take on new challenges and learn from setbacks
• Data-driven and analytical, with a strong focus on using data to inform decision-making
• Innovative and forward-thinking, with a willingness to challenge the status quo and drive change

Self-Assessment Questions:

• How do you embody the NFL's core values in your daily work and decision-making?
• How do you approach collaboration and teamwork in a dynamic and fast-paced environment like the NFL?
• How do you balance the need for innovation and change with the need to maintain a strong focus on execution and results?
• How do you ensure that your work aligns with the broader goals and priorities of the organization, even when faced with competing demands and priorities?

ASSUMPTION: The NFL places a strong emphasis on cultural fit and values-based hiring, with a focus on finding candidates who embody the organization's core values and can thrive in its dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Managing competing priorities and demands from multiple stakeholders
• Balancing short-term tactical needs with long-term strategic goals
• Navigating a complex and evolving MarTech ecosystem
• Ensuring consistent and high-quality performance across a diverse and distributed team
• Adapting to changes in the broader sports and entertainment landscape

ASSUMPTION: This role presents a range of challenges, including managing competing priorities, navigating a complex MarTech ecosystem, and adapting to changes in the broader sports and entertainment landscape. Successful candidates will be able to thrive in this dynamic and fast-paced environment and make a real impact on the organization.

📈 Similar Roles Comparison

• This role is similar to a Chief Marketing Technology Officer (CMTO) or a Senior Director of Marketing Technology in other organizations, with a focus on strategic planning, operational execution, and stakeholder management.
• However, the NFL's unique structure and global reach present unique challenges and opportunities, requiring a strong understanding of the sports and entertainment landscape and the ability to work effectively within a complex and evolving ecosystem.
• Compared to other roles in the industry, this position offers significant growth potential and the opportunity to make a real impact on a high-profile and well-respected organization.

ASSUMPTION: While this role shares similarities with other marketing technology leadership positions, its unique context within the NFL presents distinct challenges and opportunities. Successful candidates will be able to leverage their experience and skills to make a real impact on the organization and its digital transformation efforts.

📝 Sample Projects

• Developing and implementing a comprehensive MarTech roadmap aligned to business objectives and fan engagement priorities
• Establishing and leading intake and prioritization processes across Clubs, international markets, and central business teams
• Designing and delivering executive-level dashboards, briefings, and strategic recommendations on platform maturity and business impact
• Collaborating with cross-functional teams to align delivery and usage plans, and manage vendor relationships and enterprise platform partners
• Building and maintaining internal toolkits, training frameworks, and communication plans to support change enablement and platform adoption

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Director of Marketing Technology Strategy & Operations. Successful candidates will be able to demonstrate their ability to tackle these tasks and deliver meaningful results in this role.

❓ Key Questions to Ask During Interview

• How do you approach strategic planning and execution in a dynamic and evolving MarTech ecosystem?
• How do you ensure that your work aligns with the broader goals and priorities of the organization, even when faced with competing demands and priorities?
• How do you balance the need for innovation and change with the need to maintain a strong focus on execution and results?
• How do you manage vendor relationships and enterprise platform partners to ensure alignment with roadmap, SLAs, and evolving business needs?
• How do you approach change enablement and platform adoption, and how do you measure the success of your initiatives?

ASSUMPTION: These key questions help assess a candidate's strategic thinking, problem-solving skills, and cultural fit for the role. Successful candidates will be able to demonstrate their ability to thrive in the NFL's dynamic and fast-paced work environment and make a real impact on the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
• Research the NFL and its MarTech organization to demonstrate your understanding of the business and its priorities
• Practice presenting your ideas and solutions in a clear and concise manner
• Follow up with the hiring manager after your interview to reiterate your interest and qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.