📌 Core Information
🔹 Job Title: Director, Marketing Technology
🔹 Company: LastPass
🔹 Location: Remote - US
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling the marketing technology stack to drive efficiency and scalability within the marketing organization.
- Defining and executing the technical strategy for MarTech to enhance customer experiences and optimize marketing operations.
- Collaborating cross-functionally with various teams to execute the MarTech roadmap with velocity.
- Governance and compliance to ensure the MarTech stack complies with data privacy and security standards.
- Serving as a thought leader in the marketing transformation space, sharing best practices and insights with both internal teams and external stakeholders.
ASSUMPTION: This role requires a strategic mindset with a strong technical background in marketing technology. The ideal candidate will have experience working in a high-velocity B2C and B2B environment and be comfortable leading large-scale projects.
📋 Key Responsibilities
✅ Define and execute the technical strategy for MarTech to drive efficiency and scalability within the marketing organization, contributing to overall business growth.
✅ Create plans and strategies to support B2C and B2B marketing motions and develop a technology strategy that effectively serves an Omni-channel marketing strategy.
✅ Enhance marketing campaign effectiveness through data-driven insights and optimized processes while ensuring alignment between marketing and sales, fostering seamless collaboration and achieving shared goals.
✅ Improve lead management and nurturing processes, resulting in higher quality leads and increased conversions.
✅ Ensure marketing automation tools provide clear, intuitive, properly contextualized and actionable information that enable marketing teams to make quick, well-informed decisions when using them.
✅ Foster strong partnerships across BizTech, Marketing Analytics and Operations to execute the MarTech roadmap with velocity.
✅ Governance and compliance by ensuring the MarTech stack complies with data privacy and security standards and establishing best practices for tracking, reporting, and data management overall across the MarTech stack.
✅ Serve as a thought leader in the marketing transformation space, sharing best practices and insights with both internal teams and external stakeholders.
✅ Lead and mentor a global team, fostering a culture of innovation, collaboration, and excellence. Ensure the team is equipped with the necessary skills and resources to achieve their goals.
ASSUMPTION: This role requires a balance of strategic thinking, technical expertise, and strong leadership skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field. A Master's degree would be an asset.
Experience: 10+ years of experience in developing, integrating, and architecting MarTech stacks with leadership experience in B2C and B2B marketing, lead and pipeline management, multi-touch attribution, email marketing, data strategy and governance, and system integration.
Required Skills:
- Hands-on expertise in marketing automation platforms (e.g., Marketo, HubSpot, Adobe, 6Sense, Drift, etc.), CRM (e.g., Salesforce), and global enrichment platforms (e.g., ZoomInfo, Lusha, Cognism, etc).
- Proven experience designing and implementing omnichannel customer journeys, with the ability to create seamless, data-driven customer experiences across email, push, SMS, and web personalization.
- Strong background in customer data platforms for unifying customer data, building robust audience segments, and ensuring activation across multiple marketing channels.
- Ability to work independently and as part of a team in a fast-paced, dynamic environment.
- Proven experience in leading large-scale MarTech implementation projects in a complex, matrixed organization.
- Strong analytical and problem-solving skills, with a focus on delivering business value.
- Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
- Strong knowledge of MarTech trends, including the use of AI, MarTech architecture, and best practices.
- Familiarity with APIs, ETL processes, and data pipelines.
- Knowledge of data warehousing, customer segmentation, and analytics tools like Databricks, PowerBI, etc.
Preferred Skills:
- Experience working with a remote team.
- Fluency in multiple languages.
ASSUMPTION: The ideal candidate will have a strong technical background in marketing technology and a proven track record of leading large-scale MarTech implementation projects. They will also possess strong analytical and problem-solving skills, with a focus on delivering business value.
💰 Compensation & Benefits
Salary Range: $170,000 - $220,000 USD per year
Benefits:
- Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days.
- Generous parental leave.
- Comprehensive health coverage, including dependents.
- Home office setup support.
- LastPass Families free account for up to 5 members.
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth.
- Peer-to-peer recognition through Motivosity.
- Employee Assistance Program for well-being support.
- Remote work stipend to support your home office needs.
- Short-Term or Remote-Centric Work Arrangements for added flexibility.
Working Hours: Full-time, remote work with flexible hours.
ASSUMPTION: The salary range provided is based on market data for similar roles in the United States. The benefits listed are subject to change and may vary depending on the employee's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: LastPass operates in the computer and network security industry, focusing on password and identity management solutions for both individual users and businesses.
Company Size: LastPass is a mid-sized company with 501-1,000 employees, providing a collaborative and inclusive work environment.
Founded: LastPass was founded in 2008 and is headquartered in Boston, Massachusetts, with a remote-first culture.
Company Description:
- LastPass is a leading identity and password manager, making it easier to log in to life and work.
- Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals.
- With LastPass, important credentials are protected and private – and always within reach.
Company Specialties:
- Password Management
- Identity Management
- Single Sign-On
- SaaS
- Cloud
- Web Applications
- Mobile Applications
- Federated Identity Management
- and Passwords
Company Website: LastPass
ASSUMPTION: LastPass is a well-established company in the password and identity management space, with a strong focus on security, ease of use, and customer privacy.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring a strategic mindset and extensive experience in marketing technology.
Reporting Structure: The Director, Marketing Technology will report directly to the Vice President of Business Technology and collaborate with various teams across the organization.
Work Arrangement: This is a remote, full-time position with flexible hours and the opportunity for short-term or remote-centric work arrangements.
Growth Opportunities:
- As LastPass continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities.
- The company encourages internal mobility and provides continuous learning and development opportunities for employees to grow within their careers.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's marketing technology strategy and operations.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional in-person meetings and team-building events.
Office Location(s): The primary office is located in Boston, Massachusetts, with employees working remotely from various locations across the United States.
Geographic Context:
- The United States has a diverse and dynamic job market, with numerous opportunities for professionals in the technology and security industries.
- The remote work arrangement allows for greater flexibility and work-life balance, with the potential to save on commuting costs and time.
- The cost of living may vary depending on the employee's location, with some areas being more expensive than others.
Work Schedule: Full-time, with flexible hours and the opportunity for short-term or remote-centric work arrangements.
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, but may also require strong self-motivation and time management skills to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the LastPass careers portal.
- Phone or video screening with the HR team to discuss the role and assess cultural fit.
- Technical assessment or case study to evaluate the candidate's skills and problem-solving abilities.
- In-depth interviews with the hiring manager and other team members to discuss the role's responsibilities, requirements, and growth opportunities.
- Background check and reference checks for the final candidate.
- Job offer and onboarding for the successful candidate.
Key Assessment Areas:
- Technical expertise in marketing automation platforms, CRM, and global enrichment platforms.
- Strategic thinking and problem-solving skills to define and execute the technical strategy for MarTech.
- Leadership and team-building skills to mentor and collaborate with a global team.
- Communication and interpersonal skills to build strong relationships with stakeholders at all levels.
- Cultural fit with LastPass's remote-first, collaborative, and inclusive work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with marketing automation platforms, CRM, and global enrichment platforms, as well as your strategic thinking and leadership skills.
- Research LastPass and the password and identity management industry to demonstrate your understanding of the company and its products.
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company.
ATS Keywords: Marketing Technology, Director, MarTech, B2C, B2B, Marketing Automation, CRM, Global Enrichment, APIs, ETL, Data Pipelines, Data Warehousing, Customer Segmentation, Analytics Tools, Leadership, Strategic Thinking, Problem-Solving
ASSUMPTION: The application process for this role may take several weeks, depending on the number of applicants and the hiring team's availability. It is essential to be patient and persistent in following up with the hiring team throughout the process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Adobe, 6Sense, Drift, etc.)
- CRM (e.g., Salesforce)
- Global enrichment platforms (e.g., ZoomInfo, Lusha, Cognism, etc.)
- Customer data platforms (e.g., Segment, Tealium, Treasure Data, etc.)
- Data warehousing and analytics tools (e.g., Databricks, PowerBI, Tableau, etc.)
- APIs, ETL processes, and data pipelines
- Project management and collaboration tools (e.g., Asana, Jira, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience working with a wide range of marketing technology tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: LastPass prioritizes the needs and feedback of its customers to continuously improve its products and services.
- Inclusive: LastPass fosters a diverse and inclusive work environment where everyone feels valued and respected.
- Collaborative: LastPass encourages teamwork and collaboration to achieve its goals and drive innovation.
- Adaptable: LastPass embraces change and encourages its employees to be flexible and adaptable in the face of new challenges and opportunities.
- Accountable: LastPass holds its employees responsible for their actions and decisions, promoting a culture of ownership and responsibility.
Work Style:
- Remote-first: LastPass offers a remote-first work environment, with occasional in-person meetings and team-building events.
- Flexible: LastPass provides flexible work arrangements, including short-term or remote-centric work arrangements.
- Collaborative: LastPass encourages teamwork and collaboration to achieve its goals and drive innovation.
- Data-driven: LastPass uses data and analytics to inform its decision-making processes and drive continuous improvement.
- Customer-focused: LastPass prioritizes the needs and feedback of its customers to continuously improve its products and services.
Self-Assessment Questions:
- How do you align with LastPass's customer-centric value, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a remote-first, collaborative environment, and how have you adapted to remote work in the past?
- How do you approach problem-solving and decision-making, and how have you used data and analytics to inform your strategies in previous roles?
ASSUMPTION: The ideal candidate will be a strong cultural fit with LastPass's remote-first, collaborative, and inclusive work environment, with a customer-centric mindset and a data-driven approach to problem-solving and decision-making.
⚠️ Potential Challenges
- The remote work arrangement may require strong self-motivation and time management skills to succeed in the role.
- The role may involve working with a diverse and global team, requiring strong communication and collaboration skills to bridge cultural and time zone differences.
- The marketing technology landscape is constantly evolving, requiring the successful candidate to stay up-to-date with the latest trends and best practices.
- The role may involve working with sensitive customer data, requiring a strong commitment to data privacy and security.
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to adapt to new challenges and opportunities as they arise.
📈 Similar Roles Comparison
- This role is similar to a Chief Marketing Technologist or VP of Marketing Technology, with a focus on defining and executing the technical strategy for MarTech to drive efficiency and scalability within the marketing organization.
- Unlike other roles in the industry, this role is focused on a mid-sized company with a remote-first culture, providing a unique opportunity to make a significant impact on the company's marketing technology strategy and operations.
- Career paths for this role may include transitioning to a Chief Marketing Officer or Chief Technology Officer role, depending on the individual's interests and the company's growth trajectory.
ASSUMPTION: The ideal candidate will have experience working in a similar role or have transferable skills and experience that make them a strong fit for this position.
📝 Sample Projects
- Leading a team to implement a new marketing automation platform, resulting in a 30% increase in marketing campaign effectiveness and a 20% reduction in manual effort.
- Developing and executing a data-driven strategy to improve lead management and nurturing processes, resulting in a 25% increase in lead conversion rates and a 15% reduction in lead leakage.
- Collaborating with cross-functional teams to optimize marketing campaign performance, resulting in a 20% increase in marketing-qualified leads and a 15% reduction in cost per acquisition.
ASSUMPTION: The ideal candidate will have a proven track record of successfully leading marketing technology projects and driving measurable results in previous roles.
❓ Key Questions to Ask During Interview
- How does LastPass support the professional development and growth of its employees?
- How does LastPass foster collaboration and communication among its remote teams?
- How does LastPass ensure the security and privacy of its customers' data, and what role does this position play in maintaining those standards?
- How does LastPass measure the success of its marketing technology initiatives, and what key performance indicators (KPIs) does the company track?
- How does LastPass approach diversity, equity, and inclusion (DEI) initiatives, and what role does this position play in supporting those efforts?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your experience with marketing automation platforms, CRM, and global enrichment platforms, as well as your strategic thinking and leadership skills.
- Prepare a portfolio or examples of your work showcasing your experience with marketing technology, data-driven strategies, and leadership initiatives.
- Research LastPass and the password and identity management industry to demonstrate your understanding of the company and its products.
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company.
- Follow up with the hiring team every 7-10 days to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
