📌 Core Information
🔹 Job Title: Director, Member Growth - Lifecycle Marketing
🔹 Company: Spring Health
🔹 Location: New York, United States
🔹 Job Type: Hybrid (3 days/week in-office)
🔹 Category: Mental Health Care
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling a lifecycle marketing team to drive member acquisition, engagement, and retention.
- Developing and optimizing lifecycle marketing strategies to enhance funnel conversion rates and drive revenue.
- Leveraging data-driven insights and A/B testing to personalize campaigns and improve performance.
- Collaborating cross-functionally with Product, Engineering, Data, and Customer Success teams to align marketing efforts with product experience and business objectives.
- Establishing and maintaining rigorous QA processes to ensure flawless campaign execution.
ASSUMPTION: This role requires a strategic, data-driven mindset with a strong focus on continuous optimization and improvement.
📋 Key Responsibilities
Leadership & Team Management:
- Lead and mentor a team of lifecycle marketers to ensure alignment with business objectives and marketing priorities.
- Foster a high-performance, innovative, and experimentation-minded culture within the team.
Lifecycle Marketing Strategy & Execution:
- Own and optimize lifecycle marketing strategy across email, SMS, push notifications, in-app messaging, and direct mail.
- Develop and refine strategies to acquire, activate, retain, and re-engage members at each stage of their journey.
- Leverage data and behavioral insights to create personalized, high-performing campaigns.
Funnel Optimization & Automation:
- Enhance funnel performance by increasing conversion rates at each stage of the member journey.
- Scale automation and personalization using Iterable to ensure the right message reaches the right person at the right time.
- Refine and implement QA processes to ensure accurate and efficient campaign deployment.
Cross-Functional Collaboration:
- Partner with Product, Engineering, Data, and Customer Success teams to align lifecycle marketing efforts with member needs and business objectives.
- Work closely with these teams to enhance personalization and member experience across marketing and product touchpoints and journeys.
Measurement & Reporting:
- Establish clear KPIs, dashboards, and reporting frameworks to track campaign performance, experimentation roadmap, and overall impact of lifecycle marketing touchpoints and journeys on member funnel conversion rates and revenue.
ASSUMPTION: This role requires a strong understanding of the member journey, data-driven decision-making, and a growth marketing mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred but not required.
Experience: 10+ years of experience in lifecycle marketing, growth marketing, or a related field, with a proven track record of driving funnel conversion and revenue growth.
Required Skills:
- Expertise in marketing automation platforms, preferably Iterable.
- Channel expertise across email, SMS, push notifications, in-app messaging, and direct mail.
- Proven experience in A/B testing, campaign optimization, and data analysis.
- Strong process and QA management skills.
- Excellent cross-functional collaboration skills.
- Proven ability to lead and grow a team.
- Passion for mental health and healthcare innovation.
Preferred Skills:
- Experience in healthtech, B2B2C, or D2C environments.
- Familiarity with SQL or other data analysis tools.
- Knowledge of the mental health industry and its unique challenges.
ASSUMPTION: Candidates with experience in healthtech or a related field may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $173,110 - $216,390 per year (based on Radford Global Compensation Database and company-provided range)
Benefits:
- Health, Dental, Vision benefits starting on the first day.
- Employer-sponsored 401(k) match of up to 2% for retirement planning.
- Annual allotment of no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for employees and dependents.
- Competitive paid time off policies, including vacation, sick leave, and company holidays.
- Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months of tenure.
- Access to Noom, a weight management program tailored to individual needs and goals.
- Fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to fitness, mindfulness, nutrition, and sleep options in one subscription.
- Access to BrightHorizons for sponsored child care, back-up care, and elder care.
- Up to $1,000 professional development reimbursement per year.
- $200 per year donation matching to support favorite causes.
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options (3 days/week in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's compensation database. Actual compensation may vary based on individual qualifications and business considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care - Spring Health is a leading provider of mental health benefits, offering a comprehensive solution for employee mental wellbeing. Their innovative approach combines proprietary assessment and machine-learning technology to match members with personalized care plans.
Company Size: 1,001-5,000 employees - As a mid-sized company, Spring Health offers the benefits of a well-established organization with the agility and innovation of a startup.
Founded: 2016 - Spring Health was founded with a mission to modernize behavioral health benefits and provide effective, comprehensive care for employees.
Company Description:
- Spring Health helps employers modernize their behavioral health benefits with a single front door to any type of care.
- The company uses a proprietary assessment and machine-learning technology to understand each person's conditions and match them to a care plan personalized to their needs.
- Each member has access to a Care Navigator to help guide them through their options, assist in booking appointments with therapists, and connect them to domain experts across work-life, legal, or financial services.
Company Specialties:
- Healthcare
- Artificial Intelligence
- Mental Illness
- Treatment Selection
- Benefits
- Mental Health
- Therapy
- Psychology
- Psychiatry
- Telemedicine
- Health and Wellness
- Wellbeing
- Wellness
- EAP
- and Employee Benefits
Company Website: springhealth.com
ASSUMPTION: Spring Health's unique approach to mental health care sets it apart in the industry, offering a holistic, effective benefit for modern, people-first employers.
📊 Role Analysis
Career Level: Senior-level role with significant leadership responsibilities and strategic decision-making authority.
Reporting Structure: The Director of Member Growth, Lifecycle Marketing will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Engineering, Data, and Customer Success.
Work Arrangement: Hybrid (3 days/week in-office) with flexible hours and remote work options.
Growth Opportunities:
- Leading and growing a high-performing lifecycle marketing team.
- Expanding the impact of lifecycle marketing initiatives across the member journey and driving revenue growth.
- Collaborating with cross-functional teams to enhance personalization and member experience across marketing and product touchpoints and journeys.
- Potential career progression into a VP or C-level role as the company continues to grow and expand its offerings.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and their own career development.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in-office) with a modern, collaborative workspace located at 60 Madison Avenue, New York City.
Office Location(s): 60 Madison Avenue, New York City, NY 10001, US
Geographic Context:
- New York City is a major global hub for finance, technology, and healthcare, offering a dynamic and diverse work environment.
- The city's vibrant culture, extensive public transportation, and numerous entertainment options make it an attractive place to live and work.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options (3 days/week in-office).
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of remote work while also fostering collaboration and team-building in the office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager.
- Technical assessment or case study to evaluate problem-solving skills and strategic thinking.
- On-site or virtual interview with cross-functional stakeholders, including Product, Engineering, and Data team members.
- Final interview with the VP of Marketing or another senior leader.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Data-driven decision-making and A/B testing expertise.
- Expertise in marketing automation platforms, preferably Iterable.
- Cross-functional collaboration and communication skills.
- Leadership and team management abilities.
- Alignment with Spring Health's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Spring Health's unique approach to mental health care and how your background aligns with their mission.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
- Be ready to discuss your experience with marketing automation platforms, A/B testing, and data analysis.
- Follow up with the recruiter after each interview round to express your continued interest in the role.
ATS Keywords: Lifecycle Marketing, Growth Marketing, Marketing Automation, A/B Testing, Campaign Optimization, Data Analysis, Cross-Functional Collaboration, Team Leadership, Process Management, Personalization, Engagement Strategies, Funnel Conversion, Quality Assurance, Martech Expertise, Member Retention, Member Acquisition
ASSUMPTION: Spring Health's interview process is designed to evaluate candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on data-driven decision-making and leadership potential.
🛠️ Tools & Technologies
- Iterable (preferred)
- Other marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Email service providers (e.g., SendGrid, Mailgun)
- SMS gateways (e.g., Twilio, Plivo)
- Data analysis tools (e.g., SQL, Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with marketing automation platforms, data analysis tools, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Be seen. Be you. Be well. - Spring Health supports teams and families with personalized mental health care, empowering individuals to be their authentic selves.
- Data-driven decision-making - Spring Health uses data and technology to inform its approach to mental health care, ensuring that each member receives the most effective, personalized care.
- Collaboration and teamwork - Spring Health fosters a culture of collaboration and teamwork, with employees working together to achieve common goals and drive the company's success.
Work Style:
- Data-driven and strategic - Employees at Spring Health are encouraged to think critically, analyze data, and make informed decisions to drive business impact.
- Collaborative and team-oriented - Spring Health values a culture of collaboration and teamwork, with employees working together to achieve common goals and drive the company's success.
- Agile and adaptable - Spring Health operates in a dynamic and fast-paced environment, requiring employees to be agile and adaptable in the face of change.
Self-Assessment Questions:
- How do you align with Spring Health's value of being seen, being you, and being well?
- Describe a time when you used data-driven insights to inform a strategic decision and drive business impact.
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with Spring Health's values, a data-driven mindset, and a collaborative work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment.
- Balancing strategic, long-term initiatives with day-to-day campaign management and optimization.
- Navigating the unique challenges and complexities of the mental health industry.
- Ensuring accurate and efficient campaign deployment with rigorous QA processes.
ASSUMPTION: These challenges require a strategic, data-driven mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Director of Marketing - Lifecycle Marketing (Healthtech/B2B2C/D2C): This role is similar to the Director of Member Growth - Lifecycle Marketing at Spring Health, with a focus on driving member acquisition, engagement, and retention through strategic, data-driven lifecycle marketing initiatives.
- VP of Growth Marketing (B2B/B2C): This role is more senior and focuses on driving overall business growth through strategic, data-driven marketing initiatives, rather than specific to lifecycle marketing or member engagement.
- Director of Marketing Operations (B2B/B2C): This role focuses on streamlining marketing processes, improving operational efficiency, and ensuring accurate campaign deployment, rather than strategic marketing initiatives or member engagement.
ASSUMPTION: Each role requires a unique combination of skills and experiences, with the Director of Member Growth - Lifecycle Marketing at Spring Health offering a strategic, data-driven focus on member engagement and retention.
📝 Sample Projects
- Developing and executing a multi-channel engagement strategy to improve member onboarding and activation rates by 20%.
- Optimizing automated journeys using Iterable to increase member retention by 15% through personalized, dynamic content.
- Collaborating with Product and Engineering teams to enhance the member experience and improve funnel conversion rates through targeted, in-app messaging.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven approach required to succeed in the Director of Member Growth - Lifecycle Marketing role at Spring Health.
❓ Key Questions to Ask During Interview
- Can you describe the most significant lifecycle marketing campaign you've led, and what were the results?
- How do you approach A/B testing and optimization, and can you share an example of a successful test you've run?
- Can you discuss a time when you had to manage a team through a significant change or challenge, and how did you ensure the team's success?
- How do you stay up-to-date with industry trends and best practices in lifecycle marketing, and how do you incorporate that knowledge into your strategies?
- Can you describe your experience with marketing automation platforms, and how have you used them to drive business impact?
ASSUMPTION: These questions are designed to evaluate candidates' strategic thinking, problem-solving skills, leadership potential, and cultural fit for the Director of Member Growth - Lifecycle Marketing role at Spring Health.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Spring Health job board.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
- Be ready to discuss your experience with marketing automation platforms, A/B testing, and data analysis.
- Follow up with the recruiter after each interview round to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
