📌 Core Information
🔹 Job Title: Director of B2B Marketing
🔹 Company: Nift
🔹 Location: Remote, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing B2B marketing operations to drive revenue growth
- Developing and implementing go-to-market strategies, product marketing, and lead generation initiatives
- Planning and managing industry events, trade shows, and networking activities
- Optimizing digital advertising campaigns and email marketing efforts
- Collaborating cross-functionally with sales, design, and data teams to ensure campaign success
ASSUMPTION: This role requires a seasoned marketing professional with a proven track record in B2B environments to drive Nift's revenue growth and support its scaling efforts.
📋 Key Responsibilities
✅ Go to Market: Penetrate target markets, attract and retain advertisers, publishers, and consumers through demand generation strategies
✅ Product Marketing: Conduct market research, competitive analysis, and messaging strategy implementation, sales enablement, monitor performance, and ensure product-market fit
✅ Marketing Materials & Sales Enablement: Develop sales collateral, one-pagers, case studies, and presentation materials; create crisp impactful industry-specific marketing materials supporting verticalized messaging strategy; design and maintain website content, landing pages, and conversion assets
✅ Event Management & Coordination: Lead the planning and execution of industry events, trade shows, and networking activities; oversee pre- and post-event marketing, follow-up sequences, and manage logistics
✅ Email Marketing & Marketing Automation: Design and implement email nurturing sequences for lead qualification and conversion; create integrated marketing automation connecting paid ads → email → retargeting workflows; develop email campaigns targeting prospects who engage 3+ times with content
✅ Lead Generation & Digital Advertising: Own and optimize Facebook/Meta advertising campaigns with proven lookalike audiences, scale successful ad campaigns while maintaining conversion quality and cost efficiency, and develop verticalized messaging strategies for different industry segments
✅ Marketing Operations & Analytics: Implement and maintain marketing technology stack (CRM integration, tracking, analytics); create and maintain performance dashboards for lead generation and conversion metrics; track attribution across multiple touchpoints, campaigns, and events
✅ Cross-Functional Collaboration: Work closely with sales team on proposal materials and client-facing presentations; coordinate with external design resources and manage creative asset development; support data analysis for strategic decision-making and campaign optimization
ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to juggle multiple campaigns, events, and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8-10+ years of marketing experience across multiple marketing functions, ideally in B2B environments like CMN, RMN, e-commerce, or AdTech
Required Skills:
- Proven success in building out marketing functions for small or emerging companies
- Hands-on experience with a willingness to roll up sleeves and figure things out
- B2B marketing SME with content development and design coordination experience with sales materials and collateral
- Experience with event planning with strong execution for B2B events, trade shows, or conferences
- Project management experience juggling multiple campaigns, events, and deadlines
- Creative and strategic thinking for content development and campaign optimization
- Excellent communication and collaboration skills for cross-functional teamwork
- Detail-oriented execution with ability to manage complex projects from start to finish
- A growth mindset with enthusiasm for testing, learning, and continuous improvement
- Comfortable responding to and handling diverse / ever-changing priorities
Preferred Skills:
- Strong proficiency with marketing to commerce media networks and the CMN ecosystem
- Facebook Ads Manager & Business Manager proficiency with campaign management
- Email marketing platforms (HubSpot, Marketo, Pardot, or similar)
- Content development tools (Canva, Adobe Creative Suite, or similar design platforms)
- Google Analytics, Google Ads, and other digital marketing analytics tools
- CRM and marketing automation experience (Salesforce, HubSpot, or similar)
- Microsoft Office/Google Workspace for presentations and data analysis
ASSUMPTION: Candidates with experience in the commerce media network (CMN) ecosystem and familiarity with Nift's target markets will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (AI estimated based on industry standards for a Director of B2B Marketing with 10+ years of experience in a remote role)
Benefits:
- Competitive compensation
- Comprehensive benefits (401K, Medical/Dental/Vision)
- Potential to hold company equity
- Flexible remote work
- Unlimited Responsible PTO
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Performance Marketing, Customer Acquisition
Company Size: Small (backed by investors, poised for exponential growth)
Founded: 2015 (backed by investors who supported Fitbit, Warby Parker, and Twitter)
Company Description:
- Nift is disrupting performance marketing, delivering millions of new customers to brands every month
- Mission: To reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts
- Customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded
Company Specialties:
- Performance Marketing
- Customer Acquisition
- Brand Discovery
- Gift Card Platform
Company Website: gonift.com
ASSUMPTION: Nift is a growing, cash-flow-positive company with a strong focus on customer acquisition and brand discovery through performance marketing.
📊 Role Analysis
Career Level: Director/Manager
Reporting Structure: Reports to the VP of Revenue, with potential to manage a team as the company grows
Work Arrangement: Remote OK, with flexible hours and the ability to work from anywhere in the United States
Growth Opportunities:
- Potential to hold company equity and grow with the company as it scales
- Opportunity to make a direct impact on Nift's revenue, growth, scale, and future success
- Chance to build and lead a marketing team as the company expands
ASSUMPTION: This role offers significant growth potential as Nift continues to scale and expand its marketing efforts.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- Nift is based in the United States and serves a global customer base
- Remote work allows for flexibility and the ability to work from anywhere in the country
- Strong focus on collaboration and communication, with regular team meetings and check-ins
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment requires strong communication skills, self-motivation, and the ability to manage time effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the VP of Revenue
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Event planning and management
- Digital advertising and email marketing expertise
- Cross-functional collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include specific examples of your achievements in B2B marketing, event planning, and digital advertising
- Demonstrate your understanding of Nift's mission and how your skills align with the company's goals
- Prepare questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: B2B Marketing, Sales Enablement, Digital Advertising, Lead Generation, Event Management, Email Marketing, Marketing Automation, Analytics, Project Management, Content Development, Creative Thinking, Communication Skills, Collaboration Skills, Detail-Oriented, Growth Mindset, Facebook Ads Management
ASSUMPTION: Nift's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing automation platforms (HubSpot, Marketo, Pardot)
- Content development tools (Canva, Adobe Creative Suite)
- Google Analytics, Google Ads, and other digital marketing analytics tools
- CRM and marketing automation tools (Salesforce, HubSpot)
- Microsoft Office/Google Workspace for presentations and data analysis
ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Growth-oriented
Work Style:
- Remote and flexible work environment
- Strong focus on collaboration and communication
- Data-driven decision-making and continuous improvement
- Fast-paced and dynamic, with a focus on growth and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to collaborate with cross-functional teams?
- Are you data-driven and focused on continuous improvement?
ASSUMPTION: Nift values candidates who are customer-centric, data-driven, innovative, collaborative, and growth-oriented, with a strong work ethic and the ability to thrive in a fast-paced, remote work environment.
⚠️ Potential Challenges
- Managing multiple campaigns, events, and deadlines simultaneously
- Adapting to ever-changing priorities and a fast-paced work environment
- Working remotely and maintaining strong communication with a distributed team
- Balancing strategic thinking with day-to-day execution and project management
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced, remote work environment.
📈 Similar Roles Comparison
- Compared to other Director of B2B Marketing roles, this position offers a unique opportunity to join a growing, cash-flow-positive company and make a direct impact on its revenue and growth
- Nift's focus on performance marketing and customer acquisition sets it apart from other companies in the industry
- This role offers significant growth potential as Nift continues to scale and expand its marketing efforts
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and expectations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product or service offering
- Planning and managing a large-scale industry event or trade show
- Optimizing digital advertising campaigns to improve conversion rates and reduce cost per acquisition
- Creating and implementing a marketing automation workflow to nurture leads and improve conversion rates
- Conducting market research and competitive analysis to inform product marketing and messaging strategy
ASSUMPTION: These sample projects illustrate the types of initiatives a Director of B2B Marketing might undertake at Nift, showcasing the role's strategic and tactical components.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role supports its revenue and scaling efforts?
- How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nift support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being in a remote work environment?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and skills-based interviews by researching Nift's mission, values, and culture
- Prepare questions to ask during the interview to showcase your interest in the role and company
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
