Director of Brand Marketing

📌 Core Information

🔹 Job Title: Director of Brand Marketing

🔹 Company: Pacaso

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Pacaso’s brand strategy
• Leading brand copywriting and managing external content creators
• Driving integrated campaigns and public relations efforts
• Collaborating cross-functionally with various teams

ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven experience in brand marketing.

📋 Key Responsibilities

✅ Lead the evolution of Pacaso’s brand strategy, positioning, and messaging

✅ Partner with creative and product marketing teams for cohesive storytelling

✅ Own and evolve Pacaso’s brand voice and editorial guidelines

✅ Oversee brand copywriting across various channels and surfaces

✅ Manage external copywriters, content creators, and editorial partners

✅ Lead concepting and execution of brand-level campaigns

✅ Oversee PR strategy and execution in partnership with internal and agency teams

✅ Develop thought leadership and executive visibility platforms

✅ Lead brand response strategy and messaging during sensitive or high-impact events

✅ Identify and activate strategic brand partnerships, sponsorships, and cultural moments

✅ Manage a small, high-performing brand team and work cross-functionally with other teams

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 8+ years in brand marketing, editorial, content strategy, or communications roles

Required Skills:

• Exceptional writing and editing skills with a portfolio of brand and campaign work
• Proven track record of building and scaling brand strategies and narratives
• Experience with luxury, travel, real estate, or lifestyle brands (preferred)
• Comfortable operating in a fast-paced, high-growth, start-up environment
• Strong leadership and collaboration skills with the ability to influence across teams and levels

Preferred Skills:

• Experience with crisis management and issues response
• Fluency in multiple languages (a plus)

ASSUMPTION: Candidates with a strong background in brand marketing and a proven track record of driving brand success are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $155,000 - $170,000 per year

Benefits:

• Comprehensive benefits including medical, dental, and vision
• Unlimited PTO and flexible work environment
• Stock options
• 401(k)
• Paid maternity and paternity leave
• Generous home office stipend and monthly cell phone reimbursement
• Quarterly remote team building events and L&D opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Brand Marketing role in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate Technology (PropTech)

Company Size: 51-200 employees (Mid-size)

Founded: 2020

Company Description:

• Pacaso is a service that creates a more accessible category of second-home ownership
• The company helps people buy and own a second home through a property-specific LLC, reducing the cost and hassle of ownership
• Pacaso manages the property and uses proprietary technology to make scheduling easy

Company Specialties:

• Second-home ownership
• Property management
• Luxury real estate

Company Website: http://www.pacaso.com

ASSUMPTION: Pacaso is a growing company with a strong focus on innovation and authenticity, offering a mission-driven work environment.

📊 Role Analysis

Career Level: Senior-level, strategic role

Reporting Structure: Reports directly to the Chief Marketing Officer

Work Arrangement: Remote OK, with flexible hours and unlimited PTO

Growth Opportunities:

• Potential to grow with the company as it expands into new markets
• Opportunities to lead and mentor a small brand team
• Chance to work cross-functionally with various teams, gaining a broad understanding of the business

ASSUMPTION: This role offers significant growth potential as Pacaso continues to expand and solidify its brand presence.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or in a co-working space

Office Location(s): San Francisco, CA (Headquarters)

Geographic Context:

• Pacaso operates in multiple markets across the United States and internationally
• The remote nature of the role allows for flexibility in working hours and location
• The company offers a flexible work environment, with unlimited PTO and a generous home office stipend

Work Schedule: Full-time, with flexible hours and unlimited PTO

ASSUMPTION: The remote-friendly work environment at Pacaso offers a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Virtual interview with the hiring manager
• Case study or portfolio presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Brand strategy and development
• Content strategy and editorial leadership
• Campaign development and execution
• Public relations and crisis management
• Leadership and team management skills

Application Tips:

• Highlight your brand marketing experience and achievements in your resume and cover letter
• Tailor your application to demonstrate your understanding of Pacaso’s mission and values
• Prepare a portfolio or case study showcasing your brand strategy, content, and campaign work
• Be ready to discuss your approach to brand storytelling, cross-functional collaboration, and crisis management

ATS Keywords: Brand strategy, content strategy, editorial leadership, cross-functional collaboration, brand storytelling, public relations, crisis management, team leadership, campaign development, luxury brands, travel industry, real estate marketing, communication skills, influencing skills, creative thinking, strategic planning

ASSUMPTION: Pacaso uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Monday.com)
• Content management systems (e.g., WordPress, Contentful, Adobe Experience Manager)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
• PR and media monitoring tools (e.g., Muck Rack, Brand24, Hootsuite)

ASSUMPTION: Familiarity with relevant project management, content management, design, and PR tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Authenticity
• Mission-driven

Work Style:

• Collaborative and cross-functional
• Flexible and adaptable
• Data-driven and strategic

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working cross-functionally with various teams?
• Do you have a strong creative background and a proven track record in brand marketing?

ASSUMPTION: Pacaso values candidates who are innovative, authentic, and mission-driven, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Operating in a fast-paced, high-growth startup environment
• Balancing brand consistency with the need for innovation and evolution
• Managing a small team and fostering a collaborative work environment

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional real estate marketing roles, this position focuses on brand strategy and storytelling rather than property-specific marketing
• Compared to other brand marketing roles, this position requires a strong understanding of the luxury, travel, and real estate industries
• Career progression in this role could lead to a Chief Marketing Officer or similar executive position as Pacaso continues to grow

ASSUMPTION: This role offers a unique blend of brand marketing, storytelling, and industry-specific expertise, with significant growth potential.

📝 Sample Projects

• Developing a comprehensive brand strategy and style guide for a luxury real estate development
• Leading a cross-functional team to launch a successful brand campaign for a travel destination
• Managing a crisis communication strategy for a real estate company facing negative media attention

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to cross-functional collaboration and crisis management.

❓ Key Questions to Ask During Interview

• How does Pacaso plan to expand its brand presence in new markets?
• What are the key priorities for this role in the first 90 days?
• How does Pacaso support the professional development and growth of its employees?
• What is the company’s approach to brand consistency and evolution?
• How does Pacaso foster a collaborative and innovative work environment?

ASSUMPTION: These questions demonstrate your interest in Pacaso’s brand strategy, company culture, and growth potential, while also providing valuable insights into the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and achievements
• Prepare a portfolio or case study showcasing your brand strategy, content, and campaign work
• Be ready to discuss your approach to brand storytelling, cross-functional collaboration, and crisis management during your interviews
• Follow up with Pacaso one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.