📌 Core Information
🔹 Job Title: Director of Brand Marketing
🔹 Company: Zola
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Brand Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Zola’s brand marketing strategy and elevating its presence across consumer touchpoints
- Conceptualizing and overseeing brand marketing campaigns that blend consumer insights, cultural trends, and product initiatives
- Managing the social media team and external PR partners to ensure high-quality, timely, and brand-aligned content
- Partnering with internal teams to maintain brand consistency across the full customer journey
- Acting as a key stakeholder in integrated campaign development and representing the voice of the customer
ASSUMPTION: This role requires a strategic, creative, and execution-focused individual who can generate buzz and drive brand awareness for Zola.
📋 Key Responsibilities
✅ Lead Zola’s brand marketing strategy—elevating how Zola shows up across every consumer touchpoint
✅ Concept and oversee execution of Zola’s brand marketing campaigns, using a blend of consumer insights, timely cultural insights, Zola data and product initiatives, and a deep understanding of our brand identity
✅ Manage the social media team, ensuring content is high-quality, timely, and brand-aligned, and always at the forefront of new trends
✅ Own PR strategy and execution, managing external PR agency and freelance consultant to drive media coverage and cultural relevance
✅ Partner with internal teams (creative, product, customer service, etc.) to ensure brand consistency across the full customer journey
✅ Lead consumer insights initiatives—designing and analyzing brand health studies, message testing, and audience research
✅ Act as a key stakeholder in integrated campaign development, helping shape narratives that support performance and brand goals
✅ Represent the voice of the customer across the organization, advocating for storytelling, consistency, and brand strength
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and cross-functional collaboration to drive Zola’s brand forward.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 6-8 years of brand marketing experience at consumer-facing brands or agencies
Required Skills:
- Strong fluency in social strategy and emerging social channels
- Proven experience managing social media and PR teams (internal or agency-side)
- Strong strategic thinking and creative problem-solving skills
- Track record of managing complex cross-functional campaigns with clear ROI
- Excellent communication and presentation skills
- Comfortability with getting scrappy, moving quickly, and figuring things out
Preferred Skills:
- Passion for weddings, events, or consumer lifestyle categories
ASSUMPTION: Candidates should have a strong background in brand marketing, with a proven track record in social media strategy and team management.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and company holidays
- Flexible work arrangements
- Employee discounts on Zola products and services
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Director of Brand Marketing role with 6-8 years of experience in the consumer-facing brand or agency sector.
📌 Applicant Insights
🔍 Company Context
Industry: Zola operates in the internet publishing industry, focusing on wedding planning and registry services
Company Size: Zola has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact
Founded: Zola was founded in 2013, making it a well-established company with a history of growth and innovation
Company Description:
- Zola is a wedding company that offers a comprehensive platform for couples to plan and celebrate their weddings, from engagement to wedding and decorating their first home
- The company combines compassionate customer service with modern tools and technology to create a seamless and delightful experience for couples
- Zola is committed to supporting all forms of love and fostering a diverse and inclusive community
Company Specialties:
- Wedding planning and registry services
- Consumer lifestyle categories
- Event planning
Company Website: https://www.zola.com/
ASSUMPTION: Zola is a well-established company with a strong focus on customer experience and diversity, making it an attractive option for applicants seeking a meaningful impact in the wedding industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CMO and overseeing multiple teams
Reporting Structure: The Director of Brand Marketing will manage the social media team and external PR partners, as well as collaborate with various internal teams
Work Arrangement: This is an on-site position, with the possibility of flexible work arrangements
Growth Opportunities:
- Potential to shape the brand marketing strategy and make a significant impact on Zola’s growth
- Opportunities to collaborate with and learn from various internal teams
- Potential to advance within the marketing department or explore other leadership roles within the company
ASSUMPTION: This role offers a unique opportunity for a brand marketing professional to make a significant impact on a well-established company in the wedding industry.
🌍 Location & Work Environment
Office Type: Zola’s headquarters is located in New York City, offering a vibrant and dynamic work environment
Office Location(s): 7 World Trade Center, 39th Floor, New York, NY 10007, US
Geographic Context:
- New York City is a major hub for the wedding industry, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural experiences and amenities
- Zola’s office is located in the heart of downtown Manhattan, with easy access to public transportation and nearby attractions
Work Schedule: The work schedule for this role is full-time, with the possibility of flexible hours and remote work arrangements
ASSUMPTION: Zola’s New York City headquarters offers a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and other team members
- Final interview with the CMO
- Background check and offer extension
Key Assessment Areas:
- Brand marketing strategy and campaign development
- Social media strategy and content creation
- PR strategy and media relations
- Cross-functional collaboration and team management
- Cultural fit and alignment with Zola’s values
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Demonstrate your understanding of Zola’s brand and the wedding industry in your application materials
- Prepare examples of your brand marketing campaigns and their results to discuss during the interview
- Research Zola’s company culture and values to ensure a strong fit
ATS Keywords: Brand Marketing, Social Media Strategy, Public Relations, Consumer Insights, Campaign Execution, Cross-Functional Collaboration, Creative Thinking, Communication Skills, Presentation Skills, Data Analysis, Trend Awareness, Team Management, Storytelling, Brand Consistency, Customer Advocacy, Event Planning
ASSUMPTION: Zola’s application process is designed to assess candidates’ brand marketing skills, strategic thinking, and cultural fit, with a focus on real-world examples and achievements.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- PR and media monitoring tools (e.g., Muck Rack, Cision)
- Consumer insights and market research tools (e.g., SurveyMonkey, Google Trends)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for brand marketing professionals, with a focus on social media management, PR, and consumer insights.
👔 Cultural Fit Considerations
Company Values:
- Love: We’re here for love, in all its forms
- Craftsmanship: We take pride in our work and strive for excellence
- Inclusion: We celebrate diversity and foster an inclusive environment
- Integrity: We act with honesty and transparency in all that we do
- Growth: We embrace continuous learning and improvement
Work Style:
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and find creative solutions
- Data-driven: We make informed decisions based on data and insights
- Customer-focused: We prioritize the needs and preferences of our customers
- Fun: We enjoy what we do and have a good time while doing it
Self-Assessment Questions:
- How do you embody Zola’s value of love in your work and personal life?
- Can you provide an example of a time when you had to adapt to a significant change in a brand marketing campaign?
- How do you ensure that your work aligns with Zola’s commitment to inclusion and diversity?
ASSUMPTION: Zola’s company culture is centered around love, craftsmanship, inclusion, integrity, and growth, with a focus on collaboration, adaptability, data-driven decision-making, customer focus, and fun.
⚠️ Potential Challenges
- Managing multiple teams and stakeholders with competing priorities
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing strategic planning with day-to-day execution and management
- Navigating the complexities of the wedding industry and its various stakeholders
ASSUMPTION: This role presents unique challenges related to team management, adaptability, and industry-specific complexities, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike other brand marketing roles, this position focuses specifically on the wedding industry and its unique challenges and opportunities
- Zola’s commitment to inclusion and diversity sets it apart from other companies in the industry
- This role offers a unique opportunity to shape the brand marketing strategy for a well-established company in a growing industry
ASSUMPTION: This role is unique in its focus on the wedding industry and Zola’s commitment to inclusion and diversity, offering applicants a rare opportunity to make a significant impact in a growing and dynamic sector.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new Zola product or service
- Conducting consumer research to identify trends and insights in the wedding industry
- Managing a team of external PR consultants to secure media coverage for a Zola event or initiative
ASSUMPTION: These sample projects are designed to showcase the range of responsibilities and skills required for the Director of Brand Marketing role at Zola.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Zola approach brand consistency across various touchpoints and channels?
- What are the most significant challenges and opportunities facing the brand marketing team in the coming year?
- How does Zola support the professional growth and development of its employees?
- What is the company’s approach to work-life balance and flexible work arrangements?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, brand strategy, and company culture at Zola, helping applicants make an informed decision about the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of your brand marketing campaigns and their results to discuss during the interview
- Research Zola’s company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
