Director of Brand Marketing - Temp position-covering maternity leave

📌 Core Information

🔹 Job Title: Director of Brand Marketing - Temp Position (covering maternity leave)

🔹 Company: New England Authentic Eats LLC (Papa Gino's / D'Angelo)

🔹 Location: Dedham, Massachusetts, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to enhance brand image and market position.
• Managing digital growth and engagement strategies across multiple platforms.
• Ensuring brand consistency across all communication channels.
• Crafting and executing strategies to acquire, retain, and grow customers.

ASSUMPTION: This temporary role will primarily focus on maintaining continuity in ongoing brand initiatives while also exploring new opportunities for digital engagement given the temporary nature to cover maternity leave.

📋 Key Responsibilities

✅ Develop and implement a robust brand strategy aligned with business goals.

✅ Conduct market research to identify trends and consumer preferences.

✅ Plan and execute integrated marketing campaigns across multiple channels.

✅ Develop clear and compelling brand messaging.

✅ Oversee the creation of marketing collateral and advertising materials.

✅ Accountable for an enterprise-wide digital strategy, enhancing the digital presence.

✅ Support e-commerce customer acquisition and retention plans.

✅ Collaborate with franchise owners on product launches and marketing tactics.

✅ Collaborate with cross-functional teams for brand consistency.

ASSUMPTION: The focus on digital strategies is crucial given the evolving trends towards online channels, and the listing implies heavy collaboration with both internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred)

Experience: Minimum of 5 years in brand management and digital marketing

Required Skills:

• Brand Management
• Digital Marketing
• Market Research

Preferred Skills:

• Experience in a similar role covering temporary leadership positions
• Strong understanding of the restaurant or retail industry

ASSUMPTION: Given the focus on digital channels, familiarity with digital analytics tools might be preferred for success in this role.

💰 Compensation & Benefits

Salary Range: Not specified, competitive to industry standards

Benefits:

• Health insurance
• Paid time off
• Employee discounts

Working Hours: 40 hours per week, full-time on-site

ASSUMPTION: Since this is a temporary position, benefits might be similar to permanent roles, but the exact package could vary based on company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurants - Operating over 370 restaurants in New England

Company Size: 1,001-5,000 employees, providing a diverse and dynamic work environment

Founded: 1961

Company Description:

• Parent company of Papa Gino's and D’Angelo Grilled Sandwiches
• Focus on authentic New England culinary experiences
• Involved in both company-owned and franchised restaurant operations

Company Specialties:

• Pizza and pasta
• Grilled sandwiches
• Diverse menu offerings

Company Website: http://www.papaginos.com

ASSUMPTION: The company’s strong regional presence implies a deep understanding of local consumer preferences, beneficial for targeted marketing strategies.

📊 Role Analysis

Career Level: Director level, suitable for experienced professionals

Reporting Structure: Reports likely to Senior Marketing Leadership

Work Arrangement: Full-time on-site presence required

Growth Opportunities:

• Potential to influence significant marketing strategies during the temp role
• Networking with franchise owners and leadership teams
• Opportunities to drive digital transformation initiatives

ASSUMPTION: While growth might be limited due to the temporary nature, successful execution could lead to extended or new opportunities within the organization.

🌍 Location & Work Environment

Office Type: Traditional corporate office within a restaurant headquarters

Office Location(s): 600 Providence Highway, Dedham, MA

Geographic Context:

• Main office located in a hub for New England cuisine
• Proximity to major roads and urban centers
• Influence of New England culture on marketing strategies

Work Schedule: Standard business hours with potential for flexibility based on project needs

ASSUMPTION: The office is likely equipped to support collaborative marketing activities with meeting rooms and digital resources.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Pre-screening interview with HR
• Technical interview with marketing leadership

Key Assessment Areas:

• Understanding of brand management
• Experience in digital marketing strategies
• Collaboration and leadership skills

Application Tips:

• Highlight relevant brand and digital marketing experience
• Showcase successful marketing campaigns led in prior roles
• Emphasize adaptability and problem-solving skills

ATS Keywords: Brand Strategy, Digital Engagement, Customer Acquisition, Market Trends, Franchise Marketing

ASSUMPTION: Candidates should expect a focus on their ability to sustain and enhance brand position within a temporary timeframe.

🛠️ Tools & Technologies

• Google Analytics for campaign analysis
• Marketing automation platforms like HubSpot or Mailchimp
• Social media management tools for strategy execution

ASSUMPTION: The tools listed are typical for roles focusing on digital engagement and brand strategy.

👔 Cultural Fit Considerations

Company Values:

• Commitment to quality and authentic experiences
• Collaboration and partnership among teams
• Community focus with a regional emphasis

Work Style:

• Hands-on and proactive approach
• Flexible and adaptive to changing market trends
• Innovative mindset

Self-Assessment Questions:

• How do my experiences align with brand management in the restaurant industry?
• Am I able to take initiative in a temporary leadership role?
• Can I balance strategic thinking with operational execution?

ASSUMPTION: Given the temporary nature, candidates who can quickly integrate into the company culture and contribute effectively will excel.

⚠️ Potential Challenges

• Maintaining brand consistency across diverse channels
• Navigating a temporary leadership role during maternity leave
• Effectively using data to drive digital strategies
• Ensuring strong collaboration with external partners and franchise owners

ASSUMPTION: The challenge will lie in balancing long-term brand strategy with short-term operational needs.

📈 Similar Roles Comparison

• Brand Manager positions focusing on one product line instead of the entire brand
• Digital Marketing Director roles with a purely digital focus
• Marketing roles within consumer goods offering broader market scope

ASSUMPTION: Similar roles might have varying scopes of responsibility but with a common focus on brand enhancement.

📝 Sample Projects

• Developing a summer promotional campaign across digital and traditional media
• Redesigning the mobile app user experience for better customer engagement
• Launching a new partnership with a digital streaming service

ASSUMPTION: Projects will likely align with strategic goals for enhancing brand presence and driving sales growth.

❓ Key Questions to Ask During Interview

• What are the biggest challenges the brand marketing team faces today?
• How does this temporary role integrate with long-term strategic plans?
• What is the current focus for digital strategy within the company?
• How is success measured, and what metrics are critical?
• What role do franchise owners play in shaping marketing strategies?

ASSUMPTION: Preparing questions can help candidates demonstrate insight and a proactive mindset.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company’s career portal.
• Ensure your resume highlights relevant marketing and leadership experiences.
• Include a tailored cover letter emphasizing your fit for a temporary leadership role.
• Prepare for potential case studies or practical assessments during interviews.
• Follow up with a thank-you note after interviews to reiterate your interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.