📌 Core Information
🔹 Job Title: Director of Communications & Marketing
🔹 Company: Cityscape Schools
🔹 Location: Dallas, Texas, United States
🔹 Job Type: On-site
🔹 Category: Education Administration Programs
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing the development of marketing strategies and products for the organization
- Managing all communications involving the organization
- Implementing advertising and promotional activities to enhance student recruitment and enrollment
- Collaborating with senior executives to develop recruitment plans for the District
- Forecasting, drafting, implementing, and overseeing the Marketing and Communications department’s operating budget
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects and teams effectively.
📋 Key Responsibilities
✅ Directs and implements the organization’s advertising and promotional activities
✅ Oversees activities and events to promote student recruitment and enrollment
✅ Analyzes target market information to identify and recommend effective marketing approaches
✅ Identifies new market segments that will increase student enrollment
✅ Assists with creating communication strategy to promote recruitment and enrollment events
✅ Prepares effective advertising campaigns based on market research
✅ Collaborates with senior executives to develop recruitment plans for the District
✅ Forecasts, drafts, implements, and oversees the Marketing and Communications department’s operating budget
✅ Develops and implements a communications strategy for the District that builds and maintains a positive corporate brand
✅ Oversees communications and branding in various online and print platforms
✅ Oversees the development and maintenance of the corporate website
✅ Provides consistent and timely information to employees, families, and other school stakeholders through various communications programs
✅ May be assigned by the Superintendent to act as District spokesperson and to respond to members of the media in a timely manner
✅ Develops and maintains positive professional relationships with various members of the media
✅ Assists executive leadership in developing presentations, speeches, and other important corporate messages
✅ Provides suggestions concerning graphics, clarity, distribution, and press releases to Finance and Accounting departments for preparation of the corporation’s annual report
✅ Develops, composes, distributes, and implements policies to enhance the efficiency of the marketing/communications department and to further develop the building and maintaining of a positive corporate brand
✅ Assists with the enrollment, registration and re-enrollment processes and procedures
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree required; Bachelor’s degree in English, Communications, Public Relations, Journalism, or related field preferred. Master’s Degree preferred.
Experience: At least 5 years of experience in public relations, including supervisory and comprehensive marketing/communications experience required.
Required Skills:
- Excellent verbal and written communication skills
- Thorough understanding of market developments
- Thorough understanding of marketing strategies and practices
- Excellent interpersonal and customer service skills
- Excellent organizational skills and attention to detail
- Strong analytical and problem-solving skills
- Strong supervisory and leadership skills
- Proficient with Microsoft Office Suite or related software
- Superior ability to write in a journalistic style that is customary for corporate and external publications
- Ability to offer sound media relations advice to senior leadership
- Ability to work with corporate management, employees, media, and the larger community
- Ability to coordinate efforts of various teams in order to present a coherent message
Preferred Skills:
- Bilingual in English/Spanish
ASSUMPTION: Candidates with relevant industry experience and a proven track record in marketing and communications will be prioritized.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Director of Communications & Marketing with 5-10 years of experience in the Education sector)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer contribution
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 51-200 employees
Founded: 2006
Company Description:
- Cityscape Schools exists to work in an educational partnership with families
- Provides a distinctive environment of educational opportunity for all children and young people in the community
- Prepares students to become well-prepared, life-long learners possessing the character, knowledge, and wisdom necessary to succeed, lead, and contribute to their community and to society
Company Specialties:
- International Baccalaureate Candidate School
- Pre-K Program
- Bilingual Program
- Special Education
- Elementary Program
- Middle School Program
- High School Program
- STEAM (Science, Technology, Engineering, Arts and Math) Program
- Dual Language Program
Company Website: cityscapeschools.org
ASSUMPTION: Cityscape Schools offers a comprehensive educational experience with a focus on preparing students for success in various aspects of life.
📊 Role Analysis
Career Level: Mid-level to Senior-level
Reporting Structure: Reports directly to the Superintendent
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential advancement to a higher-level communications or leadership role within the organization
- Opportunities to expand marketing and communications efforts as the organization grows
- Possibility to gain experience in the education sector and contribute to the development of young minds
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Multiple locations across Dallas, Texas
Office Location(s):
- 630 Texas St, Dallas, Texas 75204, US
- 6211 E. Grand Ave., Dallas, Texas 75223, US
- 8510 Military Pkwy, Dallas, Texas 75227, US
Geographic Context:
- Dallas, Texas is the ninth-most populous city in the United States
- Diverse cultural and educational opportunities
- Growing job market with a strong focus on education and technology
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for evening and weekend events)
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening
- In-depth behavioral and skills-based interview
- Background check and reference check
- Final interview with the Superintendent
Key Assessment Areas:
- Communication skills (verbal and written)
- Marketing and public relations experience
- Leadership and supervisory skills
- Problem-solving and analytical skills
- Cultural fit and alignment with the organization's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and communications experience
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership abilities
- Be ready to discuss your approach to marketing and communications strategies in the education sector
- Research the organization and be prepared to discuss how your skills and experience align with their mission and values
ATS Keywords: Marketing Strategy, Public Relations, Advertising, Promotional Activities, Student Recruitment, Enrollment, Communications, Branding, Media Relations, Budget Management, Team Leadership, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant marketing and communications tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Partnership with families
- Distinctive educational opportunities
- Preparation for life-long learning and success
Work Style:
- Collaborative and team-oriented
- Focused on student success and community impact
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Cityscape Schools' mission to work in partnership with families to provide a distinctive educational opportunity for all children and young people in our community?
- Describe your experience working in a collaborative and team-oriented environment, and how have you contributed to student success and community impact in previous roles?
- How do you approach adaptability and responsiveness to change in a dynamic work environment?
ASSUMPTION: Candidates who demonstrate a strong commitment to the organization's mission and values, as well as a collaborative and adaptable work style, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including families, employees, and the media
- Adapting to changes in the education landscape and market trends
- Balancing the needs of various departments and teams within the organization
- Ensuring consistent and timely communication across multiple channels and platforms
ASSUMPTION: The successful candidate will be able to manage multiple priorities, adapt to change, and effectively communicate with diverse stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on both marketing and communications within the education sector
- Unlike traditional marketing roles, this position requires a strong understanding of the education landscape and the ability to tailor marketing strategies to specific student populations
- Compared to communications roles in other industries, this position requires a deep understanding of the education sector and the ability to navigate complex stakeholder relationships
ASSUMPTION: Candidates with experience in education marketing and communications will be best equipped to succeed in this role.
📝 Sample Projects
- Developing and implementing a comprehensive marketing and communications strategy for a new school opening
- Coordinating a successful student recruitment campaign, resulting in a 20% increase in enrollment
- Managing a team to create and distribute a monthly newsletter, highlighting school achievements and community involvement
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex marketing and communications initiatives and achieve measurable results.
❓ Key Questions to Ask During Interview
- How does the organization support the professional development of its marketing and communications team members?
- Can you describe the team structure and dynamics within the Marketing and Communications department?
- How does the organization measure the success of its marketing and communications efforts, and how are these metrics used to inform future strategies?
- What are the most significant challenges facing the education sector, and how does the organization plan to address them through marketing and communications?
- How does the organization foster a culture of collaboration and teamwork within its Marketing and Communications department?
ASSUMPTION: These questions will help the candidate understand the organization's priorities, team dynamics, and approach to marketing and communications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and how it aligns with the organization's mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and approach to marketing and communications strategies in the education sector
- Research the organization and be prepared to discuss how your skills and experience align with their mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
