📌 Core Information
🔹 Job Title: Director of Creative Strategy
🔹 Company: Hard Rock Digital
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing & Advertising
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the creative strategy for all paid acquisition channels.
- Leading and mentoring a team of producers and designers to create effective and imaginative advertising campaigns.
- Ensuring creative output is aligned with business goals, data-informed, and compliant with regulations.
- Collaborating with cross-functional teams to drive business growth and user acquisition.
- Thriving in a fast-paced, data-driven environment with a startup culture.
ASSUMPTION: This role requires a strategic thinker with a strong creative background, experience in performance marketing, and a deep understanding of the iGaming or sports betting industry.
📋 Key Responsibilities
✅ Develop and own the creative strategy for all paid acquisition channels, ensuring alignment with business goals.
✅ Lead and mentor a team of producers and designers to create effective and imaginative advertising campaigns.
✅ Become an expert on target audience, market trends, and player psychology to build a strategic foundation for all creative work.
✅ Champion data-informed creativity by partnering with analytics and marketing teams to analyze creative performance data.
✅ Ensure strategic and compliant execution of creative campaigns across various channels.
✅ Clearly and persuasively present creative strategies and concepts to stakeholders at all levels of the organization.
ASSUMPTION: This role requires a balance of creative intuition, analytical rigor, and strong leadership skills to drive successful campaigns and business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).
Experience: 7+ years of experience in a creative strategy, art direction, or senior copywriting role, with a proven track record of developing successful campaigns for acquisition or performance marketing.
Required Skills:
- Strategic thinking and creative problem-solving.
- Proven ability to lead and mentor creative talent.
- Deep understanding of the digital marketing landscape, particularly the role of creative in performance channels like paid social, programmatic, and creator marketing.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced, data-driven environment.
Preferred Skills:
- Experience in or a deep passion for the iGaming, online casino, or sports betting industry.
- Fluency in data analysis and interpretation.
- Experience working with cross-functional teams in a startup environment.
ASSUMPTION: Candidates with a strong portfolio demonstrating strategic, multi-channel campaigns that have driven significant and measurable business impact will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for similar roles and experience levels)
Benefits:
- Competitive pay and benefits
- Flexible vacation allowance
- Flexible work from home or office hours
- Startup culture backed by a secure, global brand
- Opportunity to help shape the future strategy of the Casino Product
- Diverse and inclusive work environment
Working Hours: Full-time, with flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final salary offer may vary depending on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Hard Rock Digital operates in the competitive iGaming and online sports betting market, focusing on becoming the best online sportsbook, casino, and social gaming company in the world.
Company Size: Hard Rock Digital is a startup team within the larger Hard Rock brand, offering a startup culture with the backing of a secure, global brand.
Founded: Hard Rock Digital is a new venture, leveraging the established Hard Rock brand and the Seminole Tribe of Florida's gaming expertise.
Company Description:
- Hard Rock Digital is focused on building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers.
- The company cares about each customer interaction, experience, behavior, and insight, striving to always act authentically.
- Hard Rock Digital aims to become the best online sportsbook, casino, and social gaming company in the world by offering a unique and engaging experience for its users.
Company Specialties:
- Online Sports Betting
- Online Casino Gaming
- Social Gaming
- Digital Marketing and Advertising
Company Website: Hard Rock Digital
ASSUMPTION: Hard Rock Digital's focus on authenticity, customer experience, and data-driven decision-making sets it apart in the competitive iGaming market.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Head of Marketing or a similar executive.
Reporting Structure: The Director of Creative Strategy will lead a pod of producers and designers, acting as their strategic leader and mentor.
Work Arrangement: This role is remote-friendly, with flexible work from home or office hours available.
Growth Opportunities:
- As Hard Rock Digital grows, there will be opportunities for the Director of Creative Strategy to expand their team and take on more responsibilities.
- This role offers the chance to shape the creative vision of the company and make a significant impact on its growth and success.
- Hard Rock Digital's startup culture provides opportunities for employees to learn and grow in a dynamic and fast-paced environment.
ASSUMPTION: The Director of Creative Strategy will play a crucial role in Hard Rock Digital's success, and there are significant growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Hard Rock Digital operates in a remote-friendly work environment, with team members working from various locations across the United States.
Office Location(s): While the company is based in the United States, employees can work from any location within the country.
Geographic Context:
- The United States has a large and diverse population of sports bettors and casino players, providing a significant market opportunity for Hard Rock Digital.
- The iGaming and online sports betting market is competitive, with established brands and new entrants vying for market share.
- Hard Rock Digital's unique brand and focus on authenticity set it apart in this competitive landscape.
Work Schedule: Full-time, with flexible hours and remote work options available. The work schedule may vary depending on the candidate's location and time zone.
ASSUMPTION: Hard Rock Digital's remote-friendly work environment allows employees to balance their personal and professional lives while collaborating with team members across the country.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Portfolio review and creative challenge
- Interview with the Head of Marketing or a similar executive
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Creative portfolio and strategic thinking
- Communication and presentation skills
- Understanding of the iGaming or sports betting industry
- Leadership and mentoring abilities
- Cultural fit and alignment with Hard Rock Digital's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio demonstrating your creative strategy, campaign development, and leadership abilities.
- Research Hard Rock Digital and the iGaming industry to show your understanding of the market and the company's unique position.
- Practice presenting your creative strategy and ideas clearly and persuasively.
ATS Keywords: Creative Strategy, Campaign Development, Performance Marketing, iGaming, Sports Betting, Leadership, Mentoring, Data-Informed Creativity, Business Growth
ASSUMPTION: Hard Rock Digital's interview process is designed to assess candidates' creative, strategic, and leadership abilities, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Google Workspace (Google Docs, Sheets, Slides)
- Microsoft Office (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, Jira)
- Analytics and reporting tools (Google Analytics, Tableau, Power BI)
ASSUMPTION: The Director of Creative Strategy will be expected to be proficient in industry-standard creative and productivity tools, as well as analytics and reporting software.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Passion
- Collaboration
- Continuous Learning
- Customer Focus
Work Style:
- Fast-paced and dynamic
- Data-driven and strategic
- Collaborative and inclusive
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment where creative is constantly tested and iterated?
- Are you passionate about learning, operating, and building new products and technologies for millions of consumers?
- Do you care deeply about every interaction customers have with the company, and trust and empower your staff to own and drive their experience?
ASSUMPTION: Hard Rock Digital values candidates who are authentic, passionate, collaborative, and customer-focused, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The iGaming and online sports betting market is competitive, with established brands and new entrants vying for market share.
- Hard Rock Digital is a new venture, and there may be challenges associated with building a new team and product from scratch.
- The role requires a strong understanding of the iGaming or sports betting industry, as well as the ability to lead and mentor creative talent.
- The work arrangement may require flexibility and adaptability to accommodate team members in different time zones.
ASSUMPTION: The Director of Creative Strategy will need to be proactive, strategic, and adaptable to overcome challenges and drive business growth in a competitive market.
📈 Similar Roles Comparison
- This role is similar to a Senior Creative Strategist or Creative Director in a digital marketing or advertising agency, but with a focus on the iGaming and online sports betting industry.
- Unlike agency roles, the Director of Creative Strategy will have a direct impact on the company's growth and success, with the opportunity to shape its creative vision and strategy.
- This role offers a unique blend of creative, strategic, and leadership responsibilities, with a focus on driving business growth through effective advertising campaigns.
ASSUMPTION: The Director of Creative Strategy role at Hard Rock Digital is unique in its focus on the iGaming and online sports betting industry, as well as its blend of creative, strategic, and leadership responsibilities.
📝 Sample Projects
- Developing a creative strategy for a major sports event, such as the Super Bowl or March Madness, to drive user acquisition and engagement.
- Creating a targeted advertising campaign for a specific player segment, based on data analysis and consumer insights.
- Launching a new product or feature, such as a new sports betting market or casino game, and developing a creative strategy to drive user adoption and engagement.
ASSUMPTION: The Director of Creative Strategy will be involved in a wide range of projects, from strategic planning and creative ideation to campaign execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for growth and expansion in the next 1-3 years, and how this role fits into those plans?
- How does Hard Rock Digital differentiate itself from other iGaming and online sports betting companies in the market?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving business growth and user acquisition?
- How does Hard Rock Digital support the professional development and growth of its employees, particularly in a remote work environment?
- What is the company's approach to data-driven decision-making, and how does the creative team collaborate with analytics and marketing teams to optimize campaign performance?
ASSUMPTION: The Director of Creative Strategy will play a crucial role in Hard Rock Digital's success, and asking insightful questions during the interview process will demonstrate your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a strong portfolio demonstrating your creative strategy, campaign development, and leadership abilities.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Research Hard Rock Digital and the iGaming industry to show your understanding of the market and the company's unique position.
- Practice presenting your creative strategy and ideas clearly and persuasively.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
