📌 Core Information
🔹 Job Title: Director of Growth Marketing and Demand Generation
🔹 Company: TGG Accounting
🔹 Location: Charleston, South Carolina (Hybrid)
🔹 Job Type: Full-Time, Direct Hire
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact marketing strategies focused on performance, scalability, and measurable growth
- Managing a significant ad budget and ensuring positive ROI
- Leading and managing high-performing teams and vendor partners
- Analyzing performance metrics and adapting strategies to meet lead targets
- Collaborating with cross-functional teams to drive business outcomes
ASSUMPTION: This role requires a strategic and results-oriented marketing professional with a strong command of both digital and traditional marketing channels. The ideal candidate will have experience in demand generation, digital marketing, and managing high-budget ad campaigns.
📋 Key Responsibilities
✅ Own and optimize the full marketing funnel, focusing on digital and direct-response tactics
✅ Manage a monthly ad spend of $50K-$70K, ensuring positive ROI and consistent weekly lead volume (target: 90+ leads/week)
✅ Lead contract negotiations with ad vendors and media buyers to maximize spend efficiency
✅ Analyze performance metrics using tools like Google Analytics, SEMRush, and Ahrefs to identify growth opportunities
✅ Develop and manage high-performing teams and vendor partners to execute marketing initiatives
✅ Report on KPIs and adapt strategies to ensure lead targets are met in an ever-evolving market
ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on data-driven decision-making and continuous optimization of marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related field
Experience: 10+ years of marketing experience with at least 3 years in a fast-paced agency environment and proven experience managing six-figure annual ad budgets, especially in direct-to-consumer environments
Required Skills:
- Deep knowledge of SEO, PPC, Google Ads, and CRM/Marketing Automation tools
- Google Analytics certification and data-driven decision-making skills
- Proven experience negotiating advertising and vendor contracts
- Strong leadership and team management skills
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in home services, construction, or niche B2C industries
- Background in marketing for trades
- Leadership experience in a high-growth or scaling company
ASSUMPTION: Candidates should have a strong track record in demand generation, digital marketing, and managing high-budget ad campaigns. Experience in relevant industries and leadership roles is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 – $140,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Professional development opportunities
Working Hours: Monday–Friday, 8:00 AM – 5:00 PM
ASSUMPTION: The salary range provided is based on industry standards for a Director of Growth Marketing and Demand Generation role with the required experience level. Benefits may vary and are subject to the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Accounting
Company Size: 51-200 employees
Founded: 2006
Company Description:
- TGG Accounting is a leading provider of outsourced accounting and business advisory services for small to mid-size businesses across industries
- The company's mission is to improve business owners' lives through excellent financial management
- TGG Accounting provides timely, actionable information to management teams through detailed measurement, reporting, and analysis of financial metrics and results
Company Specialties:
- Internal and managerial accounting
- Financial statement production
- Forecasting and budgeting
- Cost saving and exit planning
- Accrual accounting and outsourced accounting
- Operational accounting and finance consulting
- Mergers and acquisitions and strategic planning
- KPIs, business strategy, and goal planning
- Audit support and tax planning
Company Website: https://tgg-accounting.com/
ASSUMPTION: TGG Accounting is a well-established company in the accounting industry, focusing on providing outsourced accounting and business advisory services to small and mid-size businesses. The company's mission and specialties indicate a strong focus on financial management and business growth.
📊 Role Analysis
Career Level: Director-level role with a path toward VP-level leadership
Reporting Structure: Reports directly to the CEO or a senior executive
Work Arrangement: Hybrid, with a mix of remote and on-site work
Growth Opportunities:
- Potential advancement to VP-level leadership as the company continues to grow
- Expanding the marketing team and taking on more strategic responsibilities
- Gaining experience in a fast-paced, entrepreneurial environment
ASSUMPTION: This role offers significant growth opportunities as the company continues to expand. The ideal candidate will be eager to take on more responsibilities and advance their career in marketing.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work
Office Location(s): North Charleston, SC
Geographic Context:
- Charleston, South Carolina, is a mid-sized city with a growing job market and a cost of living slightly above the national average
- The area offers a mix of urban and suburban living, with a strong focus on historic preservation and cultural attractions
- The city has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday–Friday, 8:00 AM – 5:00 PM, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between remote and on-site work, providing flexibility while still fostering collaboration and team building. The location in Charleston, South Carolina, offers a mix of urban and suburban living, with a strong focus on historic preservation and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications
- Skills assessment or case study to evaluate problem-solving and strategic thinking
- Final interview with the CEO or another senior executive to discuss long-term fit and career growth
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Leadership and team management
- Adaptability and problem-solving
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Be prepared to discuss your approach to demand generation, digital marketing, and managing high-budget ad campaigns
- Showcase your ability to analyze data and make data-driven decisions
- Demonstrate your leadership and team management skills through examples from your past experiences
ATS Keywords: Demand Generation, Digital Marketing, SEO, PPC, Google Ads, CRM, Marketing Automation, Data Analysis, Contract Negotiation, Team Management, Lead Generation, Performance Metrics, Ad Spend Management, Direct Mail, Social Media Advertising, Grassroots Marketing, Strategic Planning
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, data analysis, leadership, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their skills through examples and case studies.
🛠️ Tools & Technologies
- Google Analytics
- SEMRush
- Ahrefs
- CRM/Marketing Automation tools (e.g., HubSpot, Marketo, Salesforce)
- Ad platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and platforms, including analytics tools, CRM/Marketing Automation tools, ad platforms, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Accountability
- Innovation
- Collaboration
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and proactive
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you have a strong track record in demand generation and digital marketing?
- Are you comfortable managing high-budget ad campaigns and negotiating contracts with vendors?
- Do you thrive in a fast-paced, entrepreneurial environment and enjoy working collaboratively with cross-functional teams?
ASSUMPTION: TGG Accounting values candidates who are data-driven, results-oriented, collaborative, adaptable, proactive, strategic, and forward-thinking. The ideal candidate will have a strong track record in demand generation and digital marketing and be comfortable managing high-budget ad campaigns and negotiating contracts with vendors.
⚠️ Potential Challenges
- Managing a significant ad budget and ensuring positive ROI in a competitive market
- Adapting marketing strategies to meet lead targets in an ever-evolving market
- Collaborating effectively with cross-functional teams and vendor partners
- Balancing remote and on-site work in a hybrid work arrangement
ASSUMPTION: The ideal candidate will be comfortable managing high-budget ad campaigns, analyzing data, and making data-driven decisions. They will also be an effective communicator and collaborator, able to work well with cross-functional teams and vendor partners.
📈 Similar Roles Comparison
- This role is unique in its focus on demand generation and digital marketing within the accounting industry
- Similar roles in other industries may have a different focus or require different skills
- Career progression in this role may include advancement to VP-level leadership as the company continues to grow
ASSUMPTION: This role is unique in its focus on demand generation and digital marketing within the accounting industry. Similar roles in other industries may have a different focus or require different skills. Career progression in this role may include advancement to VP-level leadership as the company continues to grow.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive lead generation and business growth
- Managing a high-budget ad campaign and optimizing performance to ensure positive ROI
- Negotiating contracts with ad vendors and media buyers to maximize spend efficiency
- Analyzing performance metrics and adapting marketing strategies to meet lead targets in an ever-evolving market
ASSUMPTION: The ideal candidate will have experience developing and executing marketing strategies, managing high-budget ad campaigns, negotiating contracts with vendors, and analyzing performance metrics to drive business growth.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as sales and business development?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially in a hybrid work arrangement?
ASSUMPTION: These questions are designed to help the candidate understand the company's growth plans, team dynamics, priorities, professional development opportunities, and work-life balance in a hybrid work arrangement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for the interview by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
