📌 Core Information
🔹 Job Title: Director of Demand Generation
🔹 Company: Inspiren
🔹 Location: Remote - New York, Boston, San Francisco, Los Angeles, Austin, Chicago, Atlanta, Philadelphia, Dallas, Seattle, US
🔹 Job Type: Full-Time
🔹 Category: B2B Marketing, Demand Generation
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel campaigns to deliver qualified pipeline
- Leading field marketing and events program to maximize brand visibility and pipeline contribution
- Partnering with Product Marketing and Content to create high-performing campaigns
- Building and managing a team, and overseeing external partners
- Optimizing the website for conversion to turn traffic into pipeline
- Continuously testing and refining campaign performance
- Tracking and reporting on campaign and funnel performance
- Working closely with SalesOps/RevOps for clean lead handoff and accurate closed-loop reporting
- Building and managing a high-performing team, while overseeing external partners
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a data-driven approach to demand generation. The ideal candidate will have experience in B2B demand generation, preferably in SaaS or healthtech, and be comfortable working in ambiguity and building systems from scratch.
📋 Key Responsibilities
✅ Own the demand generation strategy across SMB, mid-market, and enterprise segments by developing and executing multi-channel campaigns that consistently deliver qualified pipeline.
✅ Lead a high-impact field marketing and events program, supporting 30+ events annually. Drive strategy, pre- and post-event activation, and field alignment to maximize brand visibility and pipeline contribution.
✅ Partner with Product Marketing and Content to translate messaging into high-performing campaigns with clear calls to action and measurable goals.
✅ Build and manage a small but mighty team, while overseeing external partners including our Webflow agency (Paper Tiger), paid media vendors, and marketing operations consultants to ensure seamless execution and performance.
✅ Treat the website as a key growth lever by leading its roadmap, driving updates, and optimizing for conversion to turn traffic into pipeline.
✅ Continuously test and refine campaign performance through A/B testing, segmentation, and cadence tuning to improve engagement and conversion across channels.
✅ Track and report on campaign and funnel performance, using data to assess effectiveness, influence strategy, and demonstrate ROI.
✅ Work closely with SalesOps/RevOps to ensure clean lead handoff, visibility into funnel health, and accurate closed-loop reporting.
✅ Lead go-to-market programs to break into and grow new verticals with a repeatable, scalable playbook
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 5-8 years of experience in B2B demand generation, ideally in SaaS or healthtech.
Required Skills:
- Proven success in pipeline ownership and demand strategy execution
- Strong command of Martech (HubSpot, Webflow, paid media platforms, analytics tools)
- Experience managing internal teams and external agency partners
- Data-driven mindset with the ability to forecast, track, and report on performance
- High accountability and ownership mentality—no task is too small
- Strong writing and presentation skills; able to translate data and ideas into persuasive storytelling
- Comfortable working in ambiguity, building systems from 0→1, and scaling what works
- Deep respect for brand and its role in driving demand
Preferred Skills:
- Experience in ABM and full-funnel programs across SMB, mid-market, and enterprise segments
- Knowledge of the senior living industry or healthcare sector
ASSUMPTION: While the required skills are essential for this role, the ideal candidate will also possess a growth mindset, strong communication skills, and the ability to thrive in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $181,000 - $206,000 USD per year
Benefits:
- Equity
- Medical, Dental, and Vision insurance
- Flexible PTO
Working Hours: Full-time, with flexible hours and a remote work arrangement.
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is competitive and designed to support the well-being of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Healthtech, specifically focused on the senior living sector. Inspiren operates in a competitive market, offering a unique ecosystem of integrated solutions to improve care outcomes and drive operational efficiency.
Company Size: Inspiren is a small but growing company with 11-50 employees. This size offers opportunities for growth and impact but may also come with challenges related to resources and structure.
Founded: 2016, by Michael Wang, a former Green Beret turned cardiothoracic nurse. Inspiren has since grown to become a leading provider of connected care ecosystems in senior living.
Company Description:
- Inspiren offers the most complete and connected care ecosystem in senior living, seamlessly fitting into existing workflows to capture everything happening within a community.
- Backed by nurse specialists and powerful analytics, Inspiren provides data-driven insights to support informed clinical and operational decisions, driving efficiency, profitability, and better care outcomes.
- Inspiren's integrated solutions include resident engagement, care coordination, and analytics platforms, all designed to improve the quality of life for residents, families, and staff.
Company Specialties:
- Senior Living Technology
- Care Coordination
- Resident Engagement
- Analytics and Reporting
Company Website: http://www.inspiren.com
ASSUMPTION: Inspiren's focus on improving care outcomes and driving operational efficiency sets it apart in the competitive healthtech market. The company's commitment to data-driven decision-making and seamless integration with existing workflows is a significant advantage for both clients and employees.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or another executive leader. It offers significant growth potential and the opportunity to make a substantial impact on the company's success.
Reporting Structure: The Director of Demand Generation will report directly to the CMO or another executive leader and will oversee a small team of marketing professionals and external agency partners.
Work Arrangement: This role is remote solely, with the flexibility to work from any location within the United States. Occasional travel may be required for events and team meetings.
Growth Opportunities:
- As Inspiren continues to grow, there will be opportunities for the Director of Demand Generation to expand their team and take on additional responsibilities, such as leading a broader marketing function or taking on a more strategic role within the organization.
- The company's focus on data-driven decision-making and continuous improvement creates an environment where high-performing employees can quickly advance their careers.
- Inspiren's commitment to employee development and growth means that there are ample opportunities for professional development and skill-building.
ASSUMPTION: The Director of Demand Generation role offers significant growth potential and the opportunity to make a substantial impact on the company's success. The ideal candidate will be a strategic thinker with a strong track record of driving pipeline growth and a passion for data-driven marketing.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required. Employees are expected to have a dedicated workspace with reliable internet access.
Office Location(s): Not applicable, as this is a remote-only role.
Geographic Context:
- The United States is a large and diverse market, with significant opportunities for growth in the senior living sector. The remote nature of this role allows for flexibility in location, enabling the Director of Demand Generation to live and work from any suitable location within the country.
- The senior living industry is a dynamic and evolving market, with new trends and technologies emerging rapidly. The Director of Demand Generation will need to stay up-to-date with industry developments and adapt their strategies accordingly.
- The healthtech sector is highly competitive, with numerous established and emerging players vying for market share. Inspiren's unique value proposition and commitment to data-driven decision-making set it apart in this crowded market.
Work Schedule: Full-time, with flexible hours and the expectation of regular availability during core business hours. Occasional evenings and weekends may be required to support events and other time-sensitive initiatives.
ASSUMPTION: The remote nature of this role offers significant flexibility and the opportunity to work from any suitable location within the United States. However, the Director of Demand Generation must be self-motivated, disciplined, and able to manage their time effectively to succeed in this environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to assess cultural fit and basic qualifications
- In-depth interview with the CMO or another executive leader to discuss the role, responsibilities, and strategic vision
- Presentation or case study assignment to evaluate the candidate's strategic thinking and problem-solving skills
- Final interview with the CMO or another executive leader to discuss the candidate's fit for the role and the company's long-term goals
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven mindset and analytical skills
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with Inspiren's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role. Be sure to emphasize your experience in B2B demand generation, pipeline ownership, and data-driven marketing.
- Prepare for the interview by researching Inspiren's company culture, values, and mission. Be ready to discuss how your personal values and career goals align with the company's vision.
- If asked to complete a presentation or case study assignment, be sure to demonstrate your strategic thinking and problem-solving skills. Show how you would approach the challenge of driving pipeline growth and optimizing demand generation campaigns.
ATS Keywords: Demand Generation, B2B Marketing, Pipeline Management, Campaign Optimization, Data-Driven Marketing, Team Management, Strategic Thinking, ABM, Martech, Analytics, Sales Alignment, Event Marketing
ASSUMPTION: The interview process for this role will be comprehensive and designed to assess the candidate's strategic thinking, data-driven mindset, and cultural fit. The ideal candidate will be a strong communicator with a proven track record of driving pipeline growth and a passion for data-driven marketing.
🛠️ Tools & Technologies
- HubSpot
- Webflow
- Paid media platforms (e.g., Google Ads, LinkedIn Ads)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Director of Demand Generation will be expected to have a strong command of Martech tools and be able to leverage them effectively to drive pipeline growth and optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Data-driven decision-making
- Continuous improvement
- Collaboration and teamwork
- Integrity and transparency
Work Style:
- Self-motivated and disciplined
- Strategic thinker with a data-driven mindset
- Strong communicator and presenter
- Proven leadership and team management skills
- Comfortable working in ambiguity and building systems from scratch
Self-Assessment Questions:
- Do you have a proven track record of driving pipeline growth and optimizing demand generation campaigns in a B2B environment?
- Are you comfortable working in ambiguity and building systems from scratch?
- Do you have a strong command of Martech tools and a data-driven mindset?
- Are you a strong communicator and presenter, able to translate data and ideas into persuasive storytelling?
- Do you align with Inspiren's values and mission, and are you passionate about improving care outcomes and driving operational efficiency in the senior living sector?
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong track record of driving pipeline growth and a passion for data-driven marketing. They will be self-motivated, disciplined, and comfortable working in ambiguity. The ideal candidate will also align with Inspiren's values and mission and be passionate about improving care outcomes and driving operational efficiency in the senior living sector.
⚠️ Potential Challenges
- The competitive nature of the healthtech market may present challenges in driving pipeline growth and maintaining market share.
- The remote nature of this role may present challenges in building and maintaining a cohesive team culture.
- The small size of the company may present challenges in resource allocation and prioritization.
- The dynamic and evolving nature of the senior living industry may present challenges in staying up-to-date with industry developments and adapting strategies accordingly.
ASSUMPTION: The Director of Demand Generation will need to be a strategic thinker with a strong track record of driving pipeline growth and a passion for data-driven marketing. They will also need to be comfortable working in ambiguity and building systems from scratch. The ideal candidate will be able to navigate the challenges presented by the competitive healthtech market, the remote nature of the role, and the dynamic and evolving nature of the senior living industry.
📈 Similar Roles Comparison
- This role is unique in its focus on driving pipeline growth and optimizing demand generation campaigns in the senior living sector. While there may be similar roles in other industries or verticals, the specific challenges and opportunities presented by the senior living market set this role apart.
- The healthtech sector is highly competitive, with numerous established and emerging players vying for market share. Inspiren's unique value proposition and commitment to data-driven decision-making set it apart in this crowded market.
- This role offers significant growth potential and the opportunity to make a substantial impact on the company's success. The ideal candidate will be a strategic thinker with a strong track record of driving pipeline growth and a passion for data-driven marketing.
ASSUMPTION: While there may be similar roles in other industries or verticals, the specific challenges and opportunities presented by the senior living market set this role apart. The ideal candidate will be a strategic thinker with a strong track record of driving pipeline growth and a passion for data-driven marketing.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive pipeline growth in a specific vertical or market segment
- Optimizing the website for conversion and turning traffic into pipeline
- Building and managing a high-performing team, while overseeing external partners to ensure seamless execution and performance
- Leading go-to-market programs to break into and grow new verticals with a repeatable, scalable playbook
ASSUMPTION: The Director of Demand Generation will be expected to take on a wide range of projects and initiatives, from strategic planning and execution to tactical optimization and team management. The ideal candidate will be a versatile and adaptable problem-solver, comfortable working in ambiguity and building systems from scratch.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion in the senior living sector?
- How does the company support employee development and growth, both personally and professionally?
- What are the key challenges and opportunities presented by the competitive healthtech market, and how does the company plan to navigate them?
- How does the company measure and track pipeline health and demand generation performance?
- What is the company's approach to collaboration and teamwork, both internally and with external partners?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the company's long-term vision, employee development, and strategic approach to the competitive healthtech market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role. Be sure to emphasize your experience in B2B demand generation, pipeline ownership, and data-driven marketing.
- Prepare for the interview by researching Inspiren's company culture, values, and mission. Be ready to discuss how your personal values and career goals align with the company's vision.
- If asked to complete a presentation or case study assignment, be sure to demonstrate your strategic thinking and problem-solving skills. Show how you would approach the challenge of driving pipeline growth and optimizing demand generation campaigns.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
