📌 Core Information
🔹 Job Title: Director of Demand Generation
🔹 Company: Spekit
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Scaling and accelerating Spekit’s demand generation growth engine
- Optimizing ROI across demand generation, digital marketing, and account-based marketing channels
- Collaborating with sales to create content, tools, and insights that drive pipeline acceleration and revenue growth
- Leveraging AI tools to enhance personalization, improve predictive lead scoring, and support campaign optimization
- Providing coaching and development opportunities to team members
ASSUMPTION: This role requires a strategic and operational leader with a strong analytical skill set, a passion for data, and a commitment to driving innovative growth strategies that align tightly with sales and product.
📋 Key Responsibilities
✅ Lead the strategy and creation of all demand generation campaigns to meet quarterly pipeline and sales goals for expansion and new business motions
✅ Optimize spend across demand gen to drive the right business results, constantly exploring and experimenting with emerging trends, innovative tactics, and unconventional channels to unlock new growth opportunities
✅ Lead strategic development and optimization of marketing channels including web, email, paid media, software directories, account-based marketing, events, and more
✅ Collaborate closely with sales to create content, tools, and insights that directly enable pipeline acceleration and revenue growth, always seeking inventive ways to streamline the buyer's journey and accelerate conversion
✅ Prioritize and optimize organic and paid channels to maximize reach and lead quality in a noisy marketplace
✅ Drive a balanced approach to marketing by generating awareness and thought leadership alongside targeted demand capture to deliver high-quality, converting MQLs and New Opportunities
✅ Possess a deep analytical skill set to identify insights that optimize execution of campaigns/programs, work closely with Marketing Operations to manage attribution and reports by conversions, lead source, ROI by Channel, Cost Per Lead, and more, and maintain a strong, hands-on knowledge of measurement and reporting across all stages of the buyer's journey
✅ Leverage and champion the strategic adoption of AI tools and to enhance personalization, improve predictive lead scoring, drive quality content generation, and support campaign optimization within demand generation efforts
✅ Optimize LLM results using new tools and approaches, consistently refining as the market shifts quickly
✅ Partner with Marketing SMEs to plan, manage, and optimize internal processes and ensure maximum team efficiency, effectively communicate with a variety of stakeholders and create, balance, and prioritize multiple initiatives, provide coaching and development opportunities to team members on effective demand generation strategies and tactics, drive adoption of agile marketing principles, practices, and frameworks, and adapt to both market and corporate strategy shifts
ASSUMPTION: This role requires a high level of strategic thinking, data-driven decision making, and strong leadership skills to manage and optimize demand generation efforts across multiple channels and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of marketing experience with a deep understanding of B2B marketing strategies, technologies, and channels, and 3+ years of experience leading and scaling a team
Required Skills:
- Proven record of optimizing ROI across demand generation, digital marketing, and account-based marketing channels
- Strong analytical skills and data-driven mindset
- Excellent communication and leadership skills
- Ability to thrive under ambiguity and resource constraints
- Working knowledge of SFDC and Hubspot/Marketo
- Experience managing and optimizing budget allocation and resourcing
- Experience with account-based efforts and driving Enterprise product adoption
Preferred Skills:
- Experience with AI tools and approaches in demand generation
- Familiarity with agile marketing principles, practices, and frameworks
- Experience working in a startup environment
ASSUMPTION: Candidates with a strong background in B2B marketing, a proven track record of driving demand generation results, and experience leading and scaling teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $165,000 - $185,000 per year
Benefits:
- 100% paid employee Medical, Dental, Vision, and Basic & Optional Life Insurance
- Insurance coverage for the whole family, including flexible spending accounts
- Meaningful equity -- every employee is granted stock options when they walk in the door
- Flexible Paid Time Off (PTO) policy
- Hybrid work environment: Casual and open Denver, CO office with the ability to balance your time working from home
- Catered office lunches in Denver
- 10 paid holidays days, sick leave, and a 1-week end-of-year company shutdown
- Paid parental leave
- L&D stipend that can be used for learning opportunities at your discretion
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The benefits listed are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Embedded Software Products
Company Size: 51-200 employees
Founded: 2018
Company Description:
- Spekit is transforming how B2B revenue teams learn, work, and grow by delivering just-in-time, personalized enablement and relevant guidance directly within daily workflows of sales, customer success, and other crucial revenue teams
- Their AI-powered solution empowers companies like Southwest Airlines, Uber Freight, and ZoomInfo to close more deals, accelerate rep ramp times, and ultimately boost revenue by ensuring their people always have the information they need, precisely when they need it
- Spekit is headquartered in Denver, CO, and is committed to elevating underrepresented minorities in technology through awareness, partnerships, and even hosting their own scholarships
Company Specialties:
- Sales Operations
- Digital Adoption
- Training
- Knowledge Management
- Just-in-time learning
- Everboarding
- AI
- Content Management
- Sales Training
- Sales Enablement
- Sales Onboarding
- Sales Coaching
- Sales Content
- Buyer Engagement
- Sales Analytics
- Just-in-Time Enablement
- Just-in-time training
- CMS
- Content Creation
Company Website: https://www.spekit.com
ASSUMPTION: Spekit is a fast-growing, innovative company that values bold ideas, a learning mindset, and a culture that's as fun as it is focused. They prioritize diversity, equity, and inclusion in their hiring practices and company culture.
📊 Role Analysis
Career Level: Mid-Senior level role with significant strategic and operational responsibilities
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Hybrid (2 days in-office, 3 days remote)
Growth Opportunities:
- Potential to grow into a VP of Marketing role as the company scales
- Opportunities to expand the demand generation team and take on additional responsibilities
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities as the company continues to scale.
🌍 Location & Work Environment
Office Type: Casual and open Denver, CO office with the ability to balance your time working from home
Office Location(s): 3301 Lawrence St, Suite #3, Denver, Colorado 80205, US
Geographic Context:
- Denver, Colorado is a vibrant, growing city with a thriving tech industry
- The cost of living in Denver is relatively affordable compared to other major tech hubs
- The city offers a wide range of cultural, outdoor, and recreational activities
Work Schedule: Flexible Paid Time Off (PTO) policy, with 10 paid holidays days, sick leave, and a 1-week end-of-year company shutdown
ASSUMPTION: The hybrid work arrangement and flexible PTO policy offer a good work-life balance for employees, while the casual and open office environment fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and team members
- Take-home assignment or case study
- Final interview with the Head of Marketing and/or other senior leaders
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with Spekit's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and cultural fit
- Be ready to discuss your approach to data-driven marketing and demand generation strategies
- Showcase your understanding of Spekit's product and value proposition
- Follow up with the hiring manager after your interview to reiterate your interest in the role and ask any remaining questions
ATS Keywords: Demand Generation, Digital Marketing, Account-Based Marketing, Data Analysis, Campaign Optimization, Sales Collaboration, AI Integration, Team Leadership, Budget Management, B2B Marketing Strategies, Marketing Technology, SEO, SEM, Content Creation, Performance Metrics, Agile Marketing
ASSUMPTION: Spekit's hiring process is designed to assess candidates' strategic thinking, data-driven decision making, and cultural fit. They value candidates who can demonstrate a strong understanding of their product and value proposition, as well as a passion for driving demand generation results.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- Hubspot or Marketo
- AI tools and approaches
- SEO and SEM tools
- Marketing automation and analytics tools
- Project management and collaboration tools
ASSUMPTION: Spekit uses a variety of tools and technologies to support their demand generation efforts, including CRM, marketing automation, AI, and project management tools. Candidates should have experience with relevant tools and be comfortable learning new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Yoke: We move as one, because that’s how we move faster and achieve more. Our speed, strength, and ability to innovate lie in how we align, collaborate, support, and courageously challenge and give feedback to one another, running towards our shared mission.
- Own it: We think like owners. We’re proud of our work, we follow through on commitments, and we do what’s right, even when it’s hard.
- Keep It Simple Yet Spectacular: We cut through complexity and relentlessly craft intuitive, fast, and delightful experiences—in our product and in how we work—to move fast, earn our own obsession, and create true, lasting customer love.
- Enjoy the Journey: We laugh along the way. We’re kind to each other, we pause to embrace the moment, and celebrate the small wins, even when things get tough, because we recognize that what brings meaning to what we do is who we get to do it with.
- Drive: We push to get better every day because we love what we do. Growth, curiosity, learning, and innovation fuel us. We embrace feedback and the challenges in front of us, moving with purpose, intention, and speed.
Work Style:
- Spekit values a fast-paced, collaborative, and innovative work environment
- They prioritize data-driven decision making, continuous learning, and a growth mindset
- Spekit's culture is casual, open, and inclusive, with a focus on work-life balance
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative, and innovative work environment?
- Are you comfortable working with data and using it to drive decision making?
- Do you embrace feedback and continuously seek to improve and learn?
- Are you comfortable working in a hybrid or remote setting, with a focus on results and accountability?
- Do you align with Spekit's values and company culture?
ASSUMPTION: Spekit's company culture is fast-paced, collaborative, and innovative, with a strong focus on data-driven decision making and continuous learning. Candidates who are comfortable working in a hybrid or remote setting, embrace feedback, and align with Spekit's values will be most successful in this role.
⚠️ Potential Challenges
- Managing a team and optimizing demand generation efforts across multiple channels can be challenging and time-consuming
- Spekit's fast-paced environment may require candidates to adapt quickly and prioritize effectively
- The role may involve working with complex data and tools, which can be challenging for candidates without relevant experience
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or on-site work environment
ASSUMPTION: This role may present challenges related to team management, data analysis, and adaptability to a fast-paced work environment. Candidates should be comfortable working with complex data and tools, and be open to adapting to a hybrid work arrangement.
📈 Similar Roles Comparison
- This role is unique in its focus on demand generation strategy and execution, as well as its requirement for strong analytical and leadership skills
- Compared to other marketing roles, this position offers significant strategic and operational responsibilities, as well as the opportunity to drive significant business results
- Career paths for this role may include progression into a VP of Marketing role as the company scales, or expansion into other marketing leadership positions
ASSUMPTION: This role offers significant strategic and operational responsibilities, as well as the opportunity to drive significant business results. Candidates should be prepared to take on a high level of responsibility and demonstrate strong leadership and analytical skills.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy that drives quarterly pipeline and sales goals
- Optimizing marketing channels and spend to maximize ROI and reach
- Creating and implementing a successful account-based marketing strategy
- Leveraging AI tools to enhance personalization, improve predictive lead scoring, and support campaign optimization
ASSUMPTION: This role may involve developing and executing demand generation strategies, optimizing marketing channels, and leveraging AI tools to enhance personalization and improve predictive lead scoring.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
- How does the company support the growth and development of its marketing team members?
- What is the company's approach to data-driven decision making and continuous learning?
- How does the company measure the success of its demand generation efforts, and how can this role contribute to improving those metrics?
- What is the company's long-term vision for its demand generation team, and how can this role help shape that vision?
ASSUMPTION: Candidates should ask questions that demonstrate their strategic thinking, data-driven mindset, and commitment to driving demand generation results. They should also be prepared to discuss their approach to data-driven marketing and demand generation strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership experience, and cultural fit
- Be ready to discuss your approach to data-driven marketing and demand generation strategies
- Showcase your understanding of Spekit's product and value proposition
- Follow up with the hiring manager after your interview to reiterate your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
