📌 Core Information
🔹 Job Title: Director of Demand Generation
🔹 Company: Sentra
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Computer and Network Security
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing full-funnel demand generation strategies to drive pipeline and revenue growth
- Leading and scaling integrated campaigns across various channels, including paid media, webinars, events, email, and ABM
- Collaborating closely with sales, product marketing, and SDRs to align messaging, lead flow, and attribution
- Managing and growing a high-performing demand generation team
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. A successful candidate will have a proven track record in B2B demand generation, particularly in the cybersecurity or enterprise tech industries.
📋 Key Responsibilities
✅ Own the full-funnel demand strategy across inbound and outbound programs to drive pipeline and revenue
✅ Build and optimize integrated campaigns using various channels to engage technical buyers
✅ Partner closely with sales, product marketing, and SDRs to align messaging, lead flow, and attribution
✅ Lead marketing ops and performance tracking, ensuring accurate reporting and continuous optimization
✅ Manage and scale paid digital programs focused on cybersecurity buyers
✅ Own lead lifecycle and funnel conversion metrics, identifying and fixing gaps to improve performance
✅ Work with content and product marketing to tailor assets and programs to CISOs, SecOps, DevSecOps, and technical personas
✅ Lead and grow a high-performing demand generation team
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. A successful candidate will be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of B2B demand generation experience, with at least 2-3 years in cybersecurity or enterprise tech
Required Skills:
- Proven success in owning pipeline targets and scaling marketing-sourced revenue
- Deep understanding of buyer journeys in complex sales cycles, especially for technical or security audiences
- Hands-on experience with tools like HubSpot, Salesforce, 6sense, LinkedIn Ads, and Google Analytics
- Analytical and data-driven mindset with a track record of optimizing for performance
- Strong leadership and collaboration skills, with the ability to partner cross-functionally and lead a team
Preferred Skills:
- Experience with ABM platforms and strategies
- Fluency in Hebrew (due to the location and potential client base)
ASSUMPTION: While not explicitly stated, fluency in Hebrew may be beneficial for this role due to the location and potential client base. Additionally, experience with ABM platforms and strategies would be a strong plus.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director of Demand Generation role in Israel, the estimated salary range is ₪250,000 - ₪350,000 per year (approximately $75,000 - $105,000 USD).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Generous vacation and sick leave policy
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Sunday-Thursday, 9:00 AM - 5:00 PM, with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are typical for a company of Sentra's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Sentra operates in the competitive and rapidly evolving field of computer and network security, focusing on cloud-native data security for the AI era.
Company Size: Sentra is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Sentra was founded in 2021, making it a relatively new player in the industry with a strong focus on innovation and growth.
Company Description:
- Sentra is the global leader in cloud-native data security for the AI era, empowering organizations to confidently scale their data operations across multi-cloud and on-premises environments without compromising security.
- The company ensures data is secured no matter where it travels by automatically detecting vulnerabilities, misconfigurations, over-permissions, unauthorized access, data duplication, and other security issues.
- Sentra's AI-powered platform adapts to evolving data landscapes, providing enterprise-grade security with expert support.
Company Specialties:
- Cloud Security
- Data Security
- Data Security Posture Management
- Cloud Data Security
- AWS Security, Azure Security, and GCP Security
- Data Classification
- Data Loss Prevention
- Data Security Platform
- Data Discovery
Company Website: https://www.sentra.io/data-security-posture-management
ASSUMPTION: Sentra's focus on cloud-native data security and AI-driven solutions positions it at the intersection of cutting-edge technology and cybersecurity, making it an attractive employer for professionals seeking to work in a dynamic and innovative field.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.
Reporting Structure: The Director of Demand Generation will lead and manage a team of demand generation specialists and may have indirect reports from other marketing functions.
Work Arrangement: This is an on-site position, with the primary office located in Tel Aviv, Israel. However, there may be opportunities for hybrid or remote work, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- As Sentra continues to grow, there will be opportunities for the Director of Demand Generation to expand their team and take on additional responsibilities.
- With a strong performance, the candidate may be well-positioned for future leadership roles within the marketing organization or the company as a whole.
ASSUMPTION: Given Sentra's rapid growth and focus on innovation, there are significant opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Sentra's primary office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its tech industry, startup ecosystem, and Mediterranean climate.
- The office is centrally located, with easy access to public transportation, restaurants, and cultural attractions.
- Tel Aviv is a global hub for cybersecurity and technology, providing ample opportunities for networking and professional growth.
Work Schedule: Standard office hours are Sunday-Thursday, 9:00 AM - 5:00 PM, with a 1-hour lunch break. However, the work schedule may be flexible to accommodate team members' needs and preferences.
ASSUMPTION: Working in Tel Aviv offers a dynamic and multicultural environment, with ample opportunities for professional growth and networking within the tech and cybersecurity industries.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager or a panel of stakeholders to discuss the role, responsibilities, and expectations
- Skills assessment or case study presentation to evaluate the candidate's strategic thinking and problem-solving abilities
- Final interview with the CMO or another senior executive to discuss the candidate's long-term fit and career aspirations
Key Assessment Areas:
- Strategic thinking and planning
- Analytical and data-driven mindset
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Technical proficiency in demand generation tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B demand generation, with a focus on cybersecurity or enterprise tech industries.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and ability to work effectively with cross-functional teams.
- Research Sentra's company culture, mission, and values to demonstrate your enthusiasm for the role and alignment with the organization's goals.
ATS Keywords: B2B Demand Generation, Pipeline Management, Marketing Strategy, Campaign Optimization, Sales Alignment, Performance Tracking, Digital Marketing, Lead Lifecycle Management, Content Marketing, Team Leadership, Analytical Skills, Collaboration, Technical Understanding, HubSpot, Salesforce, Google Analytics
ASSUMPTION: Sentra's interview process is designed to evaluate the candidate's strategic thinking, leadership skills, and cultural fit. Applicants should be prepared to discuss their experience in demand generation, their approach to campaign optimization, and their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- 6sense
- LinkedIn Ads
- Google Analytics
- Marketo or similar marketing automation platforms
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: The Director of Demand Generation will be expected to have hands-on experience with various demand generation tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Sentra values creativity, curiosity, and a willingness to challenge the status quo
- Collaboration: Sentra fosters a culture of teamwork, open communication, and mutual respect
- Customer Focus: Sentra prioritizes understanding and addressing the needs of its customers
- Integrity: Sentra values honesty, transparency, and ethical decision-making
- Growth: Sentra encourages continuous learning, professional development, and a growth mindset
Work Style:
- Dynamic and fast-paced: Sentra operates in a rapidly evolving industry and expects its team members to be adaptable and responsive to change
- Data-driven: Sentra values evidence-based decision-making and continuous optimization
- Cross-functional: Sentra encourages collaboration and information sharing across departments and teams
- Results-oriented: Sentra focuses on achieving measurable outcomes and driving business impact
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you comfortable using data and analytics to inform your decision-making and optimize your strategies?
- Do you enjoy working collaboratively with cross-functional teams and stakeholders to achieve shared goals?
- Are you results-driven and focused on delivering measurable outcomes that drive business impact?
ASSUMPTION: Sentra values candidates who are adaptable, data-driven, collaborative, and results-oriented, with a strong commitment to innovation, customer focus, and continuous learning.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment
- Balancing strategic planning and hands-on execution
- Adapting to changing priorities and market conditions
- Working effectively with cross-functional teams and stakeholders
- Managing a budget and allocating resources effectively
ASSUMPTION: The Director of Demand Generation role at Sentra presents both exciting opportunities and significant challenges. Successful candidates will be able to thrive in a dynamic environment, manage multiple priorities, and collaborate effectively with cross-functional teams.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on technical buyers and a deep understanding of complex sales cycles
- Sentra's focus on cloud-native data security and AI-driven solutions sets it apart from more traditional cybersecurity companies
- As a mid-sized company, Sentra offers a more agile and dynamic work environment than larger enterprises, with greater opportunities for career growth and impact
ASSUMPTION: The Director of Demand Generation role at Sentra is unique in its focus on cloud-native data security and AI-driven solutions, requiring a candidate with a strong technical background and a deep understanding of complex sales cycles.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive awareness and engagement among CISOs and other technical decision-makers
- Optimizing the lead lifecycle and funnel conversion process to improve marketing-sourced pipeline and revenue
- Managing and scaling paid digital programs to engage cybersecurity buyers and drive qualified traffic to the website
ASSUMPTION: The Director of Demand Generation will be responsible for developing and executing strategic campaigns that drive pipeline and revenue growth, with a focus on engaging technical buyers and optimizing the lead lifecycle and funnel conversion process.
❓ Key Questions to Ask During Interview
- How does Sentra differentiate itself from other cloud-native data security providers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sentra support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the demand generation function at Sentra, and how has the company addressed them in the past?
- How does Sentra measure the success of its demand generation efforts, and what key performance indicators (KPIs) does the company track?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role, the company, and the industry, as well as their ability to contribute to Sentra's continued growth and success.
🛠️ Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.sentra.io/careers
- Tailor your resume and cover letter to highlight your relevant experience in B2B demand generation, with a focus on cybersecurity or enterprise tech industries.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and ability to work effectively with cross-functional teams.
- Research Sentra's company culture, mission, and values to demonstrate your enthusiasm for the role and alignment with the organization's goals.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
