📌 Core Information
🔹 Job Title: Director of Demand Generation, Life Sciences
🔹 Company: Definitive Healthcare
🔹 Location: Framingham, MA
🔹 Job Type: Full-Time
🔹 Category: Information Services
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive demand generation strategy tailored to the Life Sciences market.
- Leading account-based marketing (ABM) initiatives to target key Life Sciences accounts.
- Collaborating with cross-functional teams to ensure alignment on revenue-driving initiatives.
- Leveraging data and analytics to continuously refine campaign strategies and improve marketing ROI.
*ASSUMPTION:* This role requires a strong understanding of B2B demand generation strategies, account-based marketing (ABM), and digital marketing tactics tailored to the unique challenges and opportunities within the Life Sciences sector.
📋 Key Responsibilities
🔹 Strategy & Leadership
- Develop and execute a comprehensive demand generation strategy to drive awareness, engagement, and pipeline growth within the Life Sciences market.
- Own pipeline and revenue goals, partnering with Sales to ensure marketing efforts align with business objectives.
- Lead account-based marketing (ABM) initiatives to target key Life Sciences accounts with personalized, multi-channel campaigns.
- Leverage data and analytics to continuously refine campaign strategies and improve marketing ROI.
🔹 Campaign Execution & Optimization
- Design and implement multi-channel marketing campaigns, including paid media, content marketing, email nurture programs, SEO, webinars, and events.
- Optimize lead generation and conversion strategies to improve MQL-to-SQL conversion rates and pipeline velocity.
- Work closely with Product Marketing to develop compelling messaging, content, and positioning tailored for Life Sciences buyers.
- Partner with Marketing Operations to refine lead scoring, tracking, and attribution models for more accurate performance measurement.
🔹 Collaboration & Enablement
- Align with Sales leadership to ensure marketing initiatives support pipeline goals and enable effective lead follow-up.
- Collaborate with Marketing Ops & Analytics to monitor campaign performance, track KPIs, and provide insights for optimization.
- Manage relationships with external vendors to maximize marketing impact.
*ASSUMPTION:* This role requires strong cross-functional collaboration with Senior Sales Leadership, Product Marketing, and Marketing Operations to ensure alignment on revenue-driving initiatives.
🎯 Required Qualifications
🔹 Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
🔹 Experience:
- 7+ years of direct experience in B2B demand generation, growth marketing, or related roles in Life Sciences, Healthcare, and SaaS industries.
- Proven track record of developing and executing high-performing demand generation campaigns that drive pipeline and revenue growth.
- Strong expertise in account-based marketing (ABM), paid media, SEO, email marketing, and digital demand generation tactics.
- Experience with marketing automation platforms (Marketo/HubSpot) and CRM tools (Salesforce preferred).
🔹 Skills:
- Strong analytical skills with the ability to interpret complex data, report on key metrics, and optimize marketing performance.
- Excellent collaboration and communication skills with the ability to work cross-functionally with Sales, Product Marketing, and other cross-functional leadership.
- Knowledge of Life Sciences industry trends, buyer personas, and regulatory considerations is required.
*ASSUMPTION:* This role requires a deep understanding of B2B demand generation strategies, account-based marketing (ABM), and digital marketing tactics tailored to the unique challenges and opportunities within the Life Sciences sector.
💰 Compensation & Benefits
🔹 Salary Range: $150,000 - $180,000 per year (based on industry standards for this role, experience level, and location)
🔹 Benefits:
- Healthcare Benefits
- 401(k) Match
🔹 Working Hours: 40 hours per week
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Information Services
🔹 Company Size: 501-1,000 employees
🔹 Founded: 2011
🔹 Company Description: Definitive Healthcare transforms data, analytics, and expertise into healthcare commercial intelligence. They help clients uncover the right markets, opportunities, and people to shape tomorrow’s healthcare industry.
🔹 Company Specialties:
- Hospital and Healthcare Data
- Healthcare Market Analytics
- Custom Reporting
- Custom Mapping
- Salesforce
- Healthcare News
- Executive Contacts
- Population Health Data
- Request for Proposals
- CRM Integration
- Medical Claims Data
- Analytics
- Data Science
- Technology Solutions
- Patient Data
- Data Solution
- Life Sciences
- Healthcare IT
- and Go to Market Solutions
🔹 Company Website:
Definitive Healthcare
*ASSUMPTION:* Definitive Healthcare is a well-established company in the information services industry, focusing on providing healthcare commercial intelligence to clients.
📊 Role Analysis
🔹 Career Level: Senior-level role with significant strategic and leadership responsibilities.
🔹 Reporting Structure: This role reports directly to the Chief Marketing Officer or a similar executive position.
🔹 Work Arrangement: This role is primarily remote, with occasional on-site meetings and events as needed.
🔹 Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands its marketing efforts.
- Opportunities to mentor junior team members and contribute to the development of marketing talent.
*ASSUMPTION:* This role offers significant growth potential for the right candidate, as Definitive Healthcare continues to expand its market presence and influence.
🌍 Location & Work Environment
🔹 Office Type: Hybrid (remote with occasional on-site meetings and events)
🔹 Office Location(s): Framingham, MA (with additional offices in Göteborg, Sweden, and Bengaluru, India)
🔹 Geographic Context:
- Framingham, MA: A suburban town west of Boston, MA, with a population of approximately 70,000 people.
- Göteborg, Sweden: The second-largest city in Sweden, with a population of around 580,000 people.
- Bengaluru, India: The capital of the Indian state of Karnataka, with a population of over 10 million people.
🔹 Work Schedule: Flexible hours with a focus on results and performance, rather than strict hourly requirements.
*ASSUMPTION:* This role requires occasional travel to attend industry events, meet with clients, and collaborate with team members in other locations.
💼 Interview & Application Insights
🔹 Typical Process:
1. Phone or video screen with a member of the HR or recruitment team.
2. In-depth behavioral and situational interviews with marketing team members and/or hiring managers.
3. Final interview with the Chief Marketing Officer or another senior leader.
🔹 Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Campaign development and execution experience.
- Knowledge of the Life Sciences industry and its unique challenges.
- Ability to work effectively in a remote or hybrid work environment.
🔹 Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Be prepared to discuss your experience with demand generation strategies, account-based marketing, and digital marketing tactics.
- Showcase your understanding of the Life Sciences industry and its unique challenges and opportunities.
*ASSUMPTION:* The interview process for this role is designed to assess your strategic thinking, campaign development and execution skills, and industry knowledge, as well as your ability to work effectively in a remote or hybrid work environment.
🛠️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️️
