📌 Core Information
🔹 Job Title: Director of Demand Generation & Marketing
🔹 Company: Greenplaces
🔹 Location: Remote or Raleigh, NC
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading strategic demand generation initiatives across key verticals
- Managing field events, dinner series, webinars, and digital campaigns
- Designing and managing conference and speaking engagement strategy
- Collaborating cross-functionally with Sales, Product, and Customer Success
- Analyzing marketing performance and developing frameworks to assess ROI and conversion
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through integrated marketing campaigns.
📋 Key Responsibilities
✅ Lead strategic demand generation initiatives including field events, dinner series, webinars, and digital campaigns to generate qualified pipeline across key verticals
✅ Design and manage our conference and speaking engagement strategy to elevate Greenplaces’ thought leadership and advisory board
✅ Own the monthly webinar program from planning to follow-up, including speaker coordination, content development, and lead handoff to Sales/BDRs
✅ Partner with Sales to ensure marketing-generated leads are promptly followed up and accurately attributed
✅ Manage all outbound marketing via HubSpot, including newsletters, webinar promotions, and automated nurtures
✅ Maintain and build a segmented database of ~17,000 marketable contacts and ensure campaigns are personalized by audience and funnel stage
✅ Oversee creation of compelling, educational blog content that supports top- and mid-funnel conversion
✅ Collaborate with internal writers (and GenAI tools) to publish weekly posts on compliance, regulatory trends, product features, and customer use cases
✅ Support product launch campaigns and messaging, including Disclosure Reporting and Regulation Radar
✅ Create sales enablement content (e.g., one-pagers, slide decks) and assist with positioning updates across the buyer journey
ASSUMPTION: This role involves a mix of campaign management, event planning, content creation, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-8+ years of experience in demand generation, field marketing, or related B2B SaaS roles
Required Skills:
- Proven track record building and executing marketing programs that directly drive pipeline growth
- Strong project management skills with high attention to detail
- Confident communicator who can translate data and strategy into clear campaigns and storytelling
- Experienced in marketing automation and CRM tools (HubSpot preferred)
- Comfortable owning top-line pipeline goals and marketing attribution
Preferred Skills:
- Experience marketing to sustainability, compliance, or highly regulated industries
- Ability to travel occasionally (up to 25%) for events and team meetings
ASSUMPTION: Candidates should have a strong background in demand generation and marketing, with a focus on driving pipeline growth and a proven track record in B2B SaaS roles.
💰 Compensation & Benefits
Salary Range: $150,000 - $170,000 per year, with a $15,000 annual bonus based on performance
Benefits:
- Flexible, unlimited paid time off
- Generous medical, vision, and dental benefits
- Equity packages for all employees
- Parental leave
- Mental health and family planning resources
- Remote and hybrid work options
- Annual team and department retreats
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range and benefits package are competitive for a mid-sized startup in the B2B SaaS industry, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Greenplaces operates in the environmental services industry, focusing on sustainability and carbon accounting for businesses
Company Size: Greenplaces is a mid-sized company with 11-50 employees, offering a collaborative and agile work environment
Founded: Greenplaces was founded in 2021, with a mission to make sustainability accessible and impactful for businesses of all sizes
Company Description:
- Greenplaces is an all-in-one sustainability platform that empowers leaders across industries to meet their business and climate goals
- The company offers carbon reporting, emission reductions, and measurable ROI through its innovative software and services
- Greenplaces is headquartered in Raleigh, NC, with team members in various locations across the United States
Company Specialties:
- Sustainability
- ESG
- Carbon Accounting
- Climate
Company Website: http://greenplaces.com
ASSUMPTION: Greenplaces is a growing startup with a strong focus on its mission and a commitment to employee well-being and work-life balance.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring strategic thinking and leadership in demand generation and marketing
Reporting Structure: The Director of Demand Generation & Marketing will report directly to the Chief Marketing Officer (CMO) and collaborate closely with the Sales, Product, and Customer Success teams
Work Arrangement: This role offers remote work options, with occasional travel required for events and team meetings
Growth Opportunities:
- As Greenplaces continues to grow, there may be opportunities for the Director of Demand Generation & Marketing to expand their team or take on additional responsibilities
- The role offers the chance to make a significant impact on the company's growth and success
- Greenplaces values internal promotions and offers opportunities for career advancement
ASSUMPTION: This role provides ample opportunities for growth and impact, with a focus on driving marketing success and contributing to the company's mission.
🌍 Location & Work Environment
Office Type: Greenplaces offers remote work options, with an office located in Raleigh, NC
Office Location(s): 310 S Harrington St, Raleigh, North Carolina 27603, US
Geographic Context:
- Raleigh, NC, is a vibrant and growing city with a strong tech industry and a high quality of life
- The city offers a mix of urban and suburban living options, with easy access to outdoor recreation and cultural attractions
- Greenplaces' remote work options allow for flexibility in location, with occasional travel required for events and team meetings
Work Schedule: Full-time, with flexibility for remote work and occasional travel
ASSUMPTION: The remote work options and flexible work schedule at Greenplaces offer a strong work-life balance, with opportunities for collaboration and growth in a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the CMO
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and communication skills
- Data analysis and reporting
- Cultural fit and alignment with Greenplaces' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Greenplaces' mission and the impact of your work on the company's success
- Prepare examples of your marketing campaigns and their results to discuss during the interview
ATS Keywords: Demand Generation, Field Marketing, B2B SaaS, Marketing Automation, CRM Tools, Email Marketing, Content Marketing, SEO, Sales Enablement, Data Analysis, Cross-Functional Collaboration, Lead Generation, Event Management, Campaign Strategy
ASSUMPTION: The interview process at Greenplaces is designed to assess candidates' skills, experience, and cultural fit, with a focus on driving marketing success and contributing to the company's mission.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation and CRM)
- WordPress (Content Management System)
- Yoast SEO (Search Engine Optimization)
- Canva (Graphic Design)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in B2B SaaS marketing.
👔 Cultural Fit Considerations
Company Values:
- Sustainability-focused
- Innovative and agile
- Collaborative and inclusive
- Customer-centric
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Cross-functional and collaborative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Greenplaces' mission to make sustainability accessible and impactful for businesses of all sizes?
- How do you approach remote work and collaboration with distributed teams?
- Can you provide an example of a time when you had to adapt your marketing strategy based on changing market conditions or customer feedback?
ASSUMPTION: Greenplaces values candidates who are passionate about sustainability, innovative, collaborative, and adaptable, with a strong focus on driving marketing success and contributing to the company's mission.
⚠️ Potential Challenges
- Managing a high volume of marketing campaigns and events simultaneously
- Balancing strategic planning with hands-on execution
- Collaborating effectively with remote and distributed teams
- Adapting to a fast-paced and growing startup environment
ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on driving marketing success and contributing to Greenplaces' mission.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position offers a broader scope of responsibilities, including event management and cross-functional collaboration
- Greenplaces' focus on sustainability and ESG sets it apart from other B2B SaaS companies, offering a unique opportunity to make an impact in a growing industry
- As a senior-level role, this position provides opportunities for growth and leadership, with a focus on driving marketing success and contributing to the company's mission
ASSUMPTION: This role offers a unique blend of responsibilities, opportunities, and challenges, with a focus on driving marketing success and contributing to Greenplaces' mission.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign to launch a new product feature, including email marketing, content marketing, and event planning
- Analyzing marketing performance data to identify trends and optimize campaigns for improved ROI
- Collaborating with the product team to create sales enablement content and positioning updates for a new product launch
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and opportunities for impact in this role, with a focus on driving marketing success and contributing to Greenplaces' mission.
❓ Key Questions to Ask During Interview
- How does this role fit into Greenplaces' overall marketing strategy and company growth plans?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments?
- How does Greenplaces support work-life balance and employee well-being, particularly for remote workers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Greenplaces approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company culture, ensuring a strong fit and alignment with Greenplaces' mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Prepare for behavioral and situational interview questions that assess your skills and cultural fit
- Follow up with the HR team one week after your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
