📌 Core Information
🔹 Job Title: Director of Demand Generation - (Remote - US)
🔹 Company: Jobgether
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Strategic and creative marketing leadership to drive B2B demand generation
- Hands-on management of a high-performing team to design and execute multi-channel campaigns
- Cross-functional collaboration with sales, product, content, and partner marketing teams
- Data-driven optimization of campaign performance to meet revenue goals
ASSUMPTION: This role requires a well-rounded marketing leader with a strong background in B2B digital marketing, SaaS, and multi-channel campaigns. Experience in cybersecurity is a plus.
📋 Key Responsibilities
✅ Lead the development and execution of integrated demand generation strategies across channels such as email, paid media, social, events, and ABM
✅ Manage and mentor a team of marketers and BDRs, supporting both professional growth and performance
✅ Align closely with sales, product marketing, and content teams to create relevant, targeted campaigns for core personas
✅ Own pipeline metrics and continuously analyze campaign performance to drive decisions, optimize ROI, and meet revenue goals
✅ Collaborate with regional leaders to tailor campaigns to market needs, leveraging insights and testing frameworks
✅ Drive and manage co-marketing initiatives with strategic partners to expand reach and generate shared pipeline
✅ Oversee demand generation budget allocation and optimize investments based on performance data
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and data-driven optimization. Strong communication and collaboration skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of B2B digital marketing experience, with a strong background in SaaS and multi-channel campaigns. 3+ years in a leadership role managing high-performing, cross-functional marketing teams.
Required Skills:
- Hands-on experience in enterprise-level demand generation, ABM strategies, and campaign execution
- Strong understanding of cybersecurity personas or experience in a cybersecurity-related environment
- Proficient in Salesforce, Marketo, and other marketing and sales tools such as ZoomInfo and Clari (preferred)
- Proven ability to manage complex projects, prioritize across initiatives, and meet/exceed KPIs
- Excellent communication, collaboration, and analytical skills, with a passion for data-driven marketing
- Adaptable, proactive, and goal-oriented with a strong focus on execution and results
Preferred Skills:
- Experience with AI-driven job matching platforms
- Fluency in additional languages
ASSUMPTION: Candidates with experience in cybersecurity or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Demand Generation role with 5-10 years of experience in the US)
Benefits:
- Competitive salary and performance-based bonuses
- Fully remote work flexibility
- Career growth and mentorship opportunities
- Collaborative, high-energy team environment
- Access to industry-leading marketing tools and platforms
- Paid time off and comprehensive health benefits
- Opportunities to work with top-tier partners in the cybersecurity space
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is an AI-driven job matching platform that partners with companies worldwide to connect top talent with the right opportunities.
Company Size: Jobgether is a small company with 11-50 employees, offering a collaborative and high-energy team environment.
Founded: Jobgether was founded in 2020, focusing on remote and hybrid work opportunities.
Company Description:
- Jobgether helps job seekers find their dream remote jobs through its AI-powered platform
- The company partners with companies worldwide to efficiently connect top talent with the right opportunities
- Jobgether is committed to promoting flexibility, hybrid, and remote work as the norm for the future of work
Company Specialties:
- AI-driven job matching
- Talent acquisition and retention
- Remote and hybrid work solutions
Company Website: www.jobgether.com
ASSUMPTION: Jobgether's small size and focus on remote work may offer unique opportunities for growth and impact for the right candidate.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.
Reporting Structure: The Director of Demand Generation will oversee a team of marketers and BDRs, with no direct reports from other departments.
Work Arrangement: This role is fully remote, with a requirement to be based in the United States.
Growth Opportunities:
- Potential to shape and grow the demand generation function as the company expands
- Opportunities to collaborate with top-tier partners in the cybersecurity space
- Career growth and mentorship opportunities within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required.
Office Location(s): N/A (Remote work only)
Geographic Context:
- The United States offers a large talent pool and diverse market for demand generation efforts
- Remote work allows for a better work-life balance and access to a broader range of candidates
- Jobgether's small size and remote nature may foster a more collaborative and agile work environment
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and potential overlap with European time zones.
ASSUMPTION: The fully remote nature of this role may offer unique advantages in terms of work-life balance and access to a broader talent pool.
💼 Interview & Application Insights
Typical Process:
- Initial AI-driven screening of applications
- Top 5 candidates notified within 7 days
- Phone or video screening with the hiring manager
- Final interviews with key stakeholders
- Decision and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Data-driven decision-making and analytics
- Leadership and team management skills
- Cross-functional collaboration and communication
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in SaaS and multi-channel campaigns
- Demonstrate your understanding of cybersecurity personas and demand generation strategies
- Showcase your ability to manage complex projects and meet KPIs
- Prepare for behavioral interview questions that assess your leadership, communication, and analytical skills
ATS Keywords: B2B digital marketing, SaaS, multi-channel campaigns, demand generation, ABM strategies, campaign execution, cybersecurity, Salesforce, Marketo, ZoomInfo, Clari, project management, communication, collaboration, analytical skills, data-driven marketing
ASSUMPTION: Jobgether's AI-driven screening process may place a greater emphasis on relevant keywords and experience in the initial application review.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- ZoomInfo
- Clari
- Additional marketing and sales tools as needed
ASSUMPTION: Proficiency in the listed tools is required for this role, with additional tools potentially being introduced based on the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Flexibility: Embracing remote work and asynchronous communication
- Innovation: Leveraging AI and data-driven insights to revolutionize job matching
- Collaboration: Fostering a high-energy, team-oriented environment
Work Style:
- Remote-friendly: Comfortable working independently and collaborating virtually
- Data-driven: Committed to using data and analytics to inform decision-making
- Adaptable: Able to pivot and adjust strategies based on performance data and market trends
Self-Assessment Questions:
- How do you approach balancing strategic thinking with hands-on execution in a remote work environment?
- Can you provide an example of a time when you optimized campaign performance using data-driven insights?
- How do you foster a collaborative and high-energy team environment, particularly in a remote setting?
ASSUMPTION: Jobgether's small size and focus on remote work may require candidates to be highly self-motivated, adaptable, and comfortable working independently.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative environment without a physical office
- Balancing strategic thinking with hands-on execution and data-driven optimization
- Adapting to the unique demands of the cybersecurity industry and its target personas
- Managing budget allocation and optimizing investments based on performance data
ASSUMPTION: The fully remote nature of this role may present unique challenges in terms of team management and collaboration, requiring strong communication and leadership skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on demand generation and ABM strategies
- Jobgether's small size and remote nature may offer more opportunities for growth and impact than larger, more established companies
- This role may provide a unique opportunity to shape the demand generation function as the company expands
ASSUMPTION: Candidates should consider the unique aspects of this role, such as its focus on demand generation and the company's small size and remote nature, when comparing it to other marketing positions.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate leads for a new cybersecurity product launch
- Optimizing ABM strategies to improve pipeline generation and revenue growth
- Managing a team of marketers and BDRs to achieve quarterly pipeline targets
ASSUMPTION: Sample projects should demonstrate the candidate's ability to develop and execute strategic marketing campaigns, optimize performance using data-driven insights, and manage high-performing teams.
❓ Key Questions to Ask During Interview
- How does Jobgether plan to expand its demand generation efforts in the coming years?
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Jobgether support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Jobgether foster a collaborative and high-energy team environment in a fully remote setting?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the company's growth, team dynamics, and performance expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in SaaS and multi-channel campaigns
- Prepare for behavioral interview questions that assess your leadership, communication, and analytical skills
- Follow up with the hiring manager within 7 days if you have not received a response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
