📌 Core Information
🔹 Job Title: Director of Distribution Channel Marketing (EMEA)
🔹 Company: Seagate Technology
🔹 Location: Remote in United Kingdom, The Netherlands, Germany, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing an EMEA-specific marketing strategy for Seagate’s distribution and downstream channel partners
- Driving brand preference and increasing Seagate’s share of voice within key channels and segments
- Designing and executing regional co-marketing programs to drive demand and revenue contribution
- Expanding Seagate’s distribution partner ecosystem by identifying, recruiting, and onboarding new partners
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and cross-functional collaboration. It involves working closely with sales, finance, and other marketing teams to ensure alignment across the channel ecosystem.
📋 Key Responsibilities
✅ Lead EMEA Distribution Channel Marketing Strategy
- Develop and implement an EMEA-specific marketing strategy for Seagate’s distribution and downstream channel partners
- Align marketing plans with regional sales priorities, business objectives, and partner needs
- Drive brand preference and increase Seagate’s share of voice within key channels and segments
✅ Design and Execute Regional Co-Marketing Programs
- Build and manage ROI-focused MDF programs with key distribution and downstream partners to drive demand
- Support partner-led campaigns and demand generation programs tailored to regional market dynamics
- Develop customizable marketing assets, playbooks, and toolkits for partner execution
✅ Partner Recruitment, Enablement and Engagement
- Expand the breadth of Seagate’s distribution partner ecosystem by identifying, recruiting, and onboarding new partners in strategic growth areas and emerging business segments across EMEA.
- Collaborate with partner marketing and training teams to ensure partners are well-equipped to promote Seagate’s portfolio
- Facilitate regular business reviews and planning sessions with key partners to align marketing efforts
- Support joint marketing planning and execution to increase mindshare and revenue contribution
✅ Build Alliances
- Identify and build partnerships with brands that can help Seagate build brand preference for the segment or vertical
- Leverage joint marketing opportunities for trade shows, channel events, and other industry events
✅ Cross-Functional Collaboration
- Work closely with EMEA sales leaders, pricing teams, and corporate marketing to drive alignment
- Coordinate with key stakeholders to drive outcome-based marketing to broaden reach and engagement
- Represent the EMEA region in global planning forums to ensure regional needs and nuances are prioritized
✅ Data-Driven Performance and Insights
- Establish and monitor KPIs to evaluate the impact and ROI of marketing programs in collaboration with the Marketing Analytics team
- Provide clear, actionable reporting to stakeholders and adjust strategy based on performance insights
- Identify and replicate best practices across markets in EMEA
✅ People Leadership
- Lead a high-performing team of channel marketers in the EMEA region
- Foster a culture of collaboration, accountability, and continuous improvement
- Provide coaching, development, and mentorship to team members
ASSUMPTION: This role requires strong leadership skills to manage a team of channel marketers and drive results through collaboration and strategic planning.
🎯 Required Qualifications
Education: Bachelor’s, or Master’s degree in Marketing, Business, or a related field
Experience: 10+ years of experience in distribution, or channel marketing roles, with demonstrated leadership experience at a Sr Manager, or Director level
Required Skills:
- Proven success developing and executing co-marketing programs with large regional or global distributors and downstream channel partners
- Excellent stakeholder management and cross-functional collaboration skills
- Strong analytical mindset with experience measuring program effectiveness and optimizing campaigns
Preferred Skills:
- Prior experience in data storage, or a similar technology industry
ASSUMPTION: This role requires a strong background in distribution or channel marketing, with a focus on strategic planning, execution, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: £120,000 - £150,000 per annum (Estimated based on industry standards for a Director-level role in EMEA)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Flexible work arrangements
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in EMEA. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Seagate Technology operates in the computer hardware manufacturing industry, focusing on data storage solutions.
Company Size: Seagate Technology has 10,001+ employees globally, making it a large enterprise with significant resources and opportunities for career growth.
Founded: Seagate Technology was founded in 1979 and has since become a global leader in data storage and management solutions.
Company Description:
- Seagate Technology crafts precision-engineered data storage and management solutions, enabling customers to store, protect, and activate their data.
- The company is committed to circularity and sustainability, incorporating advanced nanoscale engineering and material science into its products.
- Seagate serves a wide range of data-driven ecosystems, from edge to cloud, with a full portfolio of devices, systems, and services.
Company Specialties:
- External Storage
- Internal Storage
- Cloud Storage
- Small Business Storage
- Portable Storage
- Networking
- Home Entertainment
- Storage Solutions
- Data Recovery
- Data Management
- Big Data
Company Website: http://www.seagate.com
ASSUMPTION: Seagate Technology is a well-established company with a strong global presence and a focus on innovation and sustainability in the data storage industry.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Senior Director of Global Distribution Marketing or a similar position.
Reporting Structure: The Director of Distribution Channel Marketing (EMEA) will lead a team of channel marketers in the EMEA region and collaborate with cross-functional teams, including sales, finance, and other marketing teams.
Work Arrangement: This role is remote and can be based in the United Kingdom, The Netherlands, Germany, or the United Arab Emirates. It may require occasional travel for meetings and events.
Growth Opportunities:
- This role offers the opportunity to lead a high-performing team and drive strategic initiatives that impact Seagate’s global distribution channel marketing efforts.
- Successful candidates may have the opportunity to progress to a more senior role within the organization or take on additional responsibilities as the company grows.
- Seagate Technology provides opportunities for professional development and growth, with a focus on fostering a culture of continuous improvement.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Seagate’s distribution channel marketing efforts in the EMEA region.
🌍 Location & Work Environment
Office Type: Remote work environment with occasional travel for meetings and events.
Office Location(s): United Kingdom, The Netherlands, Germany, United Arab Emirates
Geographic Context:
- The EMEA region is a diverse and dynamic market with unique cultural, linguistic, and business nuances that require a strategic and adaptable approach to marketing.
- Seagate Technology has a strong global presence and operates in multiple countries within the EMEA region, providing opportunities for collaboration and knowledge-sharing across the organization.
- The remote work arrangement allows for greater flexibility and work-life balance, while also enabling candidates to live and work in various locations within the EMEA region.
Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely.
ASSUMPTION: The remote work arrangement and flexible hours provide candidates with the opportunity to balance their personal and professional lives while working for a global leader in the data storage industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and other key stakeholders
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration and stakeholder management
- Analytical skills and data-driven decision-making
- Leadership skills and team management
Application Tips:
- Highlight your experience with distribution or channel marketing, with a focus on strategic planning, execution, and cross-functional collaboration.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your ability to lead a team, drive results, and make data-driven decisions.
ATS Keywords: Distribution Marketing, Channel Marketing, Strategic Planning, Cross-Functional Collaboration, Data-Driven Decision Making, Team Leadership, Marketing Strategy, Brand Preference, Market Dynamics, Marketing Assets, Performance Insights
ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, leadership skills, and ability to drive results through cross-functional collaboration and data-driven decision-making.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in marketing automation platforms, CRM systems, data analytics tools, and project management tools to drive effective marketing programs and manage team performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Seagate fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo.
- Customer Focus: Seagate prioritizes understanding and meeting the needs of its customers, both internal and external.
- Integrity: Seagate upholds the highest ethical standards and expects its employees to act with honesty and transparency.
Work Style:
- Collaborative: Seagate values teamwork and encourages employees to work together to achieve common goals.
- Adaptable: Seagate operates in a dynamic and evolving industry, requiring employees to be flexible and responsive to change.
- Data-Driven: Seagate makes decisions based on data and insights, fostering a culture of continuous learning and improvement.
Self-Assessment Questions:
- Do you have experience developing and executing co-marketing programs with large regional or global distributors and downstream channel partners?
- Are you comfortable working in a remote, virtual team environment and collaborating with stakeholders across different time zones?
- Do you have a strong analytical mindset and experience measuring program effectiveness and optimizing campaigns?
ASSUMPTION: Seagate Technology values innovation, customer focus, and integrity, fostering a collaborative, adaptable, and data-driven work environment. Successful candidates will demonstrate a strong cultural fit with these values and work style preferences.
⚠️ Potential Challenges
- The EMEA region is diverse and dynamic, requiring a strategic and adaptable approach to marketing. Candidates must be comfortable working in a complex and ever-changing environment.
- The role involves leading a remote team, which may present unique challenges in terms of communication, collaboration, and team management.
- Seagate Technology operates in a competitive and evolving industry, requiring candidates to stay up-to-date with market trends and adapt to change.
- The role may require occasional travel for meetings and events, which could disrupt work-life balance for some candidates.
ASSUMPTION: The Director of Distribution Channel Marketing (EMEA) role presents unique challenges and opportunities, requiring candidates to be strategic, adaptable, and comfortable working in a dynamic and complex environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Manager or Director of Channel Marketing position, but with a focus on the EMEA region and a remote work arrangement.
- Compared to other marketing roles, this position requires a strong background in distribution or channel marketing and a strategic mindset.
- Career progression in this role may lead to more senior positions within the organization or a broader scope of responsibilities.
ASSUMPTION: The Director of Distribution Channel Marketing (EMEA) role is similar to other senior marketing positions but offers unique opportunities for growth and impact within the EMEA region and a remote work arrangement.
📝 Sample Projects
- Developing and executing a regional co-marketing campaign with a key distribution partner to drive demand and revenue contribution in the EMEA region
- Identifying and recruiting new distribution partners in strategic growth areas and emerging business segments across the EMEA region
- Analyzing market data and trends to inform marketing strategy and optimize campaign performance in the EMEA region
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Director of Distribution Channel Marketing (EMEA) role, requiring candidates to be adaptable, data-driven, and results-oriented.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Seagate Technology, and how will my work impact the organization’s overall success?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured against these objectives?
- How does Seagate Technology support the professional development and growth of its employees, particularly in marketing roles?
- What are the key challenges facing the EMEA region, and how can this role address these issues to drive success for Seagate Technology?
- How does Seagate Technology foster a culture of innovation and continuous improvement, and how can this role contribute to these efforts?
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role, the organization, and the EMEA region, showcasing the candidate’s fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role, with a focus on strategic planning, execution, and cross-functional collaboration.
- Prepare for behavioral and situational interview questions that focus on your ability to lead a team, drive results, and make data-driven decisions.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
