📌 Core Information
🔹 Job Title: Director of Email Marketing
🔹 Company: PragerU
🔹 Location: Los Angeles, California (on-site)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic development and execution of PragerU's email marketing programs
- Overseeing campaigns reaching millions of active subscribers
- Collaborating with cross-functional teams to drive high-quality email and SMS list acquisition
- Managing and mentoring one direct report
- Ensuring compliance with email and SMS regulations
ASSUMPTION: This role requires a balance of strategic thinking and hands-on leadership, with a focus on audience growth, retention, donations, and content promotion.
📋 Key Responsibilities
✅ Lead the strategic development of PragerU's email marketing programs to support organizational goals
✅ Manage email interface system (Iterable), including full delivery schedule and technical management
✅ Develop and execute email marketing and SMS marketing campaign plans
✅ Collaborate with paid media, content, and partnerships teams to drive high-quality email and SMS list acquisition
✅ Track and report on metrics for current email marketing/SMS campaigns
✅ Ensure the marketing message is conveyed clearly and delivered properly to recipients
✅ Work to understand and improve email deliverability and technical capability to manage the health of our contact lists and the reputation of our domain
✅ Manage content creation of email products, including establishing and evolving best practices
✅ Develop and optimize lifecycle communication journeys to engage, retain, and reactivate audiences
✅ Leverage marketing technology to automate campaigns where possible while applying customization and personalization
✅ Ensure compliance with email and SMS regulations (CAN-SPAM, TCPA), maintaining sender reputation and adhering to deliverability best practices
✅ Lead, manage and mentor one direct report
✅ Other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership to drive successful email marketing outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7+ years of experience in email marketing with at least 3 years in a leadership or director-level role
Required Skills:
- Expertise in direct email marketing and SMS practices
- Deep understanding of segmentation, automation, deliverability, A/B testing, and audience engagement strategies
- Strong knowledge of Excel and HTML, ability to learn technical systems and in-house tools quickly
- Experience with subscription/membership business models strongly preferred
- Highly analytical and data-driven
- Excellent communication, teamwork, and troubleshooting skills
- Experience leading and mentoring high-performing teams
- Strong organizational, leadership, and decision-making abilities, including goals and projection setting, and a proven ability to navigate ambiguity and change
- Ability to work well in a fast-paced, deadline-oriented environment
Preferred Skills:
- Experience with Iterable or similar email interface systems
- Familiarity with the nonprofit sector
ASSUMPTION: Candidates should have a strong background in email marketing, with a proven track record in leadership roles and a solid understanding of email marketing best practices.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 USD per year. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data.
Benefits:
- Annual Bonus
- Robust Benefits Package
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM PST, with flexibility for project demands
ASSUMPTION: The salary range is based on market data for similar roles in the Los Angeles area and considers the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production, specifically focused on educational video content for people of all ages
Company Size: 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and impact
Founded: 2011. PragerU has established itself as a leading provider of educational videos, promoting American values and critical thinking
Company Description:
- PragerU presents the most important ideas in free, five-minute videos
- Transforms millions of young lives with short videos on the Internet
- Counteracts left-wing indoctrination by reaching young people with messages of truth, reason, and hope
Company Specialties:
- Media production and distribution
- Education and content creation
- Wisdom and nonprofits
Company Website: http://prageru.com
ASSUMPTION: PragerU's mission and values make it an attractive workplace for candidates who align with its goals and are passionate about promoting American values.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role has one direct report and collaborates with various teams, including paid media, content, and partnerships
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Potential to expand the email marketing team and take on additional responsibilities
- Opportunities to collaborate with cross-functional teams and contribute to overall organizational success
- Possibility to grow within the marketing department or explore other areas of the organization
ASSUMPTION: This role offers growth potential through team expansion, cross-functional collaboration, and internal mobility.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative workspace
Office Location(s): Los Angeles, California
Geographic Context:
- Los Angeles is a vibrant and diverse city with a strong job market and numerous cultural attractions
- The office is located in a convenient area with easy access to public transportation and amenities
- The city's mild Mediterranean climate offers comfortable weather year-round
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM PST, with flexibility for project demands
ASSUMPTION: The on-site work environment at PragerU's Los Angeles office provides a collaborative and engaging workspace for employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Chief Marketing Officer to discuss the role, responsibilities, and qualifications
- Technical assessment or case study to evaluate the candidate's email marketing skills and strategic thinking
- Final interview with key stakeholders to assess cultural fit and make a hiring decision
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Leadership and mentoring skills
- Cultural fit and alignment with PragerU's mission and values
- Problem-solving and adaptability in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- In your cover letter, explain how your values align with PragerU's mission and why you want to work specifically at PragerU
- Prepare for the interview by researching PragerU's content, audience, and competition
- Be ready to discuss your approach to email marketing campaigns, segmentation, and A/B testing
ATS Keywords: Email Marketing, SMS Marketing, Campaign Management, Automation, Segmentation, Deliverability, Analytics, A/B Testing, Audience Engagement, Content Creation, Compliance, Leadership, Mentoring
ASSUMPTION: The interview process at PragerU is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a focus on email marketing expertise.
🛠️ Tools & Technologies
- Iterable (email interface system)
- Excel (for data analysis and reporting)
- HTML (for email template creation and management)
- Various marketing automation and analytics tools
ASSUMPTION: Candidates should be comfortable learning and using various marketing tools and technologies, with a focus on Iterable for email campaign management.
👔 Cultural Fit Considerations
Company Values:
- Promote American values and critical thinking
- Engage and inspire young people with educational content
- Foster a collaborative and inclusive work environment
Work Style:
- Dynamic and fast-paced, with a focus on meeting deadlines and driving results
- Collaborative, with a strong emphasis on teamwork and cross-functional partnerships
- Adaptable and resilient, with a willingness to navigate ambiguity and change
Self-Assessment Questions:
- Do you share PragerU's commitment to promoting American values and critical thinking?
- Are you comfortable working in a fast-paced, deadline-driven environment?
- Do you thrive in a collaborative work environment and enjoy partnering with cross-functional teams?
ASSUMPTION: Candidates who align with PragerU's mission and values, and are comfortable working in a dynamic, collaborative environment, will be a strong fit for this role.
⚠️ Potential Challenges
- Managing a large subscriber base and ensuring high email deliverability rates
- Balancing strategic planning with hands-on campaign management
- Adapting to changes in email marketing best practices and industry trends
- Working with a diverse range of stakeholders and managing expectations
ASSUMPTION: These challenges can be overcome with strong email marketing expertise, strategic thinking, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- This role is unique in its focus on email marketing for a nonprofit organization with a specific mission and audience
- Compared to other email marketing roles, this position offers the opportunity to drive organizational impact and promote American values
- Career progression may involve expanding the email marketing team, taking on additional responsibilities, or exploring other areas of the organization
ASSUMPTION: This role offers a unique blend of email marketing expertise, strategic thinking, and the opportunity to make a meaningful impact on a specific audience and mission.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy to support organizational goals
- Optimizing email campaign performance through A/B testing and data analysis
- Creating and implementing lifecycle communication journeys to engage, retain, and reactivate audiences
ASSUMPTION: These sample projects reflect the strategic and hands-on nature of the Director of Email Marketing role at PragerU.
❓ Key Questions to Ask During Interview
- Can you describe the current email marketing strategy and how my role would contribute to its evolution?
- How does the email marketing team collaborate with other departments, such as paid media and content?
- What are the most significant challenges facing the email marketing team, and how can this role address them?
- How does PragerU support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the email marketing landscape, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- In your cover letter, explain how your values align with PragerU's mission and why you want to specifically work at PragerU
- Prepare for the interview by researching PragerU's content, audience, and competition
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
