📌 Core Information
🔹 Job Title: Email Marketing Manager
🔹 Company: SKELAR
🔹 Location: Kyiv, Ukraine (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Telecommute)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing email marketing strategies for RiseGuide, a SKELAR business.
- Designing and creating effective email campaigns with a focus on user engagement and conversion.
- Collaborating with the product and tech team to create funnels and influence product development.
- Analyzing campaign performance and making data-driven decisions to optimize results.
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on driving results through data-driven decision making.
📋 Key Responsibilities
✅ Develop and implement email marketing strategies for RiseGuide.
✅ Design and create effective email campaigns, including email content and visual design.
✅ Collaborate with the product and tech team to create funnels and influence product development.
✅ Monitor and analyze campaign performance using analytics tools.
✅ Continuously test and optimize email campaigns based on performance data.
✅ Stay up-to-date with email marketing best practices and industry trends.
ASSUMPTION: This role may require occasional work on weekends or evenings to ensure campaign deadlines are met.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: At least one year of experience in email marketing, with a focus on large volumes (over 100,000 emails per month).
Required Skills:
- Proven experience in email marketing, with a strong track record of driving results.
- Excellent written and verbal communication skills in English (B2 level or above).
- Strong analytical skills and a data-driven mindset.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with email marketing tools and analytics platforms.
Preferred Skills:
- Experience working with international markets, particularly the USA, Canada, Australia, and the UK.
- Fluency in Ukrainian or Russian.
- Experience with A/B testing and optimization strategies.
ASSUMPTION: While not explicitly stated, a strong understanding of the Ukrainian tech industry and local market trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for email marketing managers with 2-5 years of experience in Ukraine, the estimated salary range is ₴80,000 - ₴150,000 per month (approximately $2,000 - $3,750 USD).
Benefits:
- Medical insurance
- Corporate doctor
- Opportunities for professional development, including training, courses, and conference attendance
- Access to a community of founders and internal clubs focused on professional development
Working Hours: Full-time, with flexible hours and the ability to work remotely.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: SKELAR operates in the technology industry, with a focus on building and scaling tech businesses. The Ukrainian tech industry is growing rapidly, with a strong emphasis on innovation and entrepreneurship.
Company Size: SKELAR is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment for its team members.
Founded: SKELAR was founded in 2014, with a mission to build and grow successful tech businesses in Ukraine and beyond.
Company Description:
- SKELAR is a venture builder focused on high tech, data, and analytics.
- The company has eight products in different niches, serving millions of users worldwide.
- SKELAR supports Ukraine through humanitarian aid, equipment provision for the Armed Forces, tax payments, and investment in educational programs.
Company Specialties:
- Venture building
- Tech startup development
- International market expansion
- Data-driven decision making
Company Website: skelar.tech
ASSUMPTION: SKELAR's commitment to supporting Ukraine and its focus on data-driven decision making are key aspects of the company culture that applicants should be aware of.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in email marketing.
Reporting Structure: The Email Marketing Manager will report directly to the RiseGuide team and collaborate with other SKELAR teams as needed.
Work Arrangement: This role is remote, with the option to work from anywhere in Ukraine.
Growth Opportunities:
- As SKELAR continues to grow, there may be opportunities for the Email Marketing Manager to take on additional responsibilities or move into a leadership role.
- Applicants should be proactive in seeking out professional development opportunities within the company.
ASSUMPTION: While not explicitly stated, there may be opportunities for the Email Marketing Manager to work on multiple SKELAR businesses, providing exposure to a variety of industries and markets.
🌍 Location & Work Environment
Office Type: SKELAR has a remote work environment, with no physical office location.
Office Location(s): N/A
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of approximately 2.9 million people.
- The city is known for its vibrant tech industry, with a strong focus on innovation and entrepreneurship.
- Kyiv offers a high quality of life, with affordable housing, a rich cultural scene, and numerous recreational opportunities.
Work Schedule: Full-time, with flexible hours and the ability to work remotely.
ASSUMPTION: While the work environment is remote, applicants should be prepared to work collaboratively with team members in different time zones and adapt to the needs of the business.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (email marketing campaign creation)
- Final interview with the RiseGuide team
Key Assessment Areas:
- Email marketing expertise and campaign creation skills
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Cultural fit with SKELAR's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills.
- Include specific examples of successful email marketing campaigns you've created and the results you achieved.
- Prepare for the technical assessment by researching email marketing best practices and trends.
- Be ready to discuss your approach to data-driven decision making and how you've used analytics to optimize campaign performance in the past.
ATS Keywords: Email Marketing, Campaign Creation, Analytics, Data-Driven Decision Making, Collaboration, SKELAR, RiseGuide
ASSUMPTION: The interview process may vary depending on the specific needs of the RiseGuide team and the overall hiring timeline for the company.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, SendGrid, or similar)
- Analytics tools (e.g., Google Analytics, Mixpanel, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Data-driven decision making
- Continuous learning and improvement
Work Style:
- Remote and flexible work arrangements
- Results-driven and focused on achieving measurable outcomes
- Strong emphasis on teamwork and cross-functional collaboration
- Fast-paced and dynamic work environment
Self-Assessment Questions:
- How do you approach data-driven decision making in your email marketing campaigns?
- Can you provide an example of a successful email marketing campaign you've created, and how you optimized its performance using analytics?
- How do you stay up-to-date with email marketing best practices and industry trends?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with SKELAR's values and work style throughout the interview process.
⚠️ Potential Challenges
- Managing large email volumes and ensuring campaign deliverability
- Adapting to the needs of multiple SKELAR businesses and markets
- Working collaboratively with remote team members in different time zones
- Keeping up with the fast-paced and dynamic work environment at SKELAR
ASSUMPTION: Applicants should be proactive in seeking out support and resources to help them overcome any challenges they may face in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses exclusively on email marketing and requires a deep understanding of email marketing best practices and analytics.
- This role may involve working with multiple SKELAR businesses, providing exposure to a variety of industries and markets.
- As a mid-level marketing professional, this role offers opportunities for career growth and development within the company.
ASSUMPTION: Applicants should research similar email marketing roles in the tech industry to better understand the unique aspects of this position and how it compares to other opportunities.
📝 Sample Projects
- Developing and implementing an email marketing strategy for a new SKELAR business launch
- Optimizing email campaign performance for an existing SKELAR business using A/B testing and analytics
- Creating targeted email campaigns for specific user segments to improve engagement and conversion rates
ASSUMPTION: Applicants should be prepared to discuss their approach to project management and how they ensure the successful execution of email marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for RiseGuide and SKELAR?
- What opportunities are there for professional development and growth within the company?
- How does SKELAR support its employees in working remotely and maintaining a healthy work-life balance?
- What are the key challenges facing the RiseGuide team, and how can this role help address them?
ASSUMPTION: Applicants should use the interview process to gather information about the company, the team, and the specific needs of the role to ensure a good fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SKELAR job application portal
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Prepare for the technical assessment by researching email marketing best practices and trends
- Be ready to discuss your approach to data-driven decision making and how you've used analytics to optimize campaign performance in the past
- Follow up with the SKELAR hiring team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
