Director of Event Marketing and Partnerships

📌 Core Information

🔹 Job Title: Director of Event Marketing and Partnerships

🔹 Company: Mina Group

🔹 Location: Los Angeles, California, United States (Hybrid or fully remote with moderate travel)

🔹 Job Type: Full-time

🔹 Category: Hospitality, Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid (Los Angeles, South Florida, Las Vegas, or San Francisco Bay Area)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing an annual events and partnerships strategy
• Conceptualizing and executing high-impact events and brand partnerships
• Collaborating with cross-functional teams to bring unique experiences to life
• Negotiating partnership terms and contracts to drive mutual value
• Tracking event and partnership success through clear KPI metrics

ASSUMPTION: This role requires a strategic and creative thinker with a strong background in event marketing, brand partnerships, and experiential activations within the hospitality, luxury, or lifestyle industries.

📋 Key Responsibilities

✅ Develop and execute an annual events and partnerships strategy that drives brand awareness, foot traffic, and revenue across all restaurant locations.

✅ Conceptualize and execute high-impact events including chef-driven dinners, seasonal activations, pop-ups, product launches, holiday celebrations, and VIP events.

✅ Collaborate with culinary, operations, and marketing teams to bring unique experiences to life that embody the spirit of each restaurant.

✅ Ensure every event reflects the brand’s core values, aesthetic, and guest experience.

✅ Identify and cultivate brand partnerships with luxury, lifestyle, beverage, fashion, entertainment, and cultural brands that align with the company’s ethos.

✅ Negotiate partnership terms and contracts that drive mutual value, revenue, and brand awareness.

✅ Develop and execute exclusive collaborative events, influencer programs, and co-branded activations.

✅ Build and maintain strong relationships with key stakeholders, partners, and brands in the culinary, lifestyle, and entertainment industries.

✅ Collaborate with restaurant GMs and operations teams to ensure all events are revenue-driving and impactful.

✅ Track the success of each event and partnership through clear KPI metrics such as guest attendance, revenue generated, press coverage, social media impact, and new guest acquisition.

✅ Continuously identify opportunities to scale and expand event offerings to drive consistent growth.

✅ Partner with the PR and social media team to drive strong press coverage and digital exposure around events and partnerships.

✅ Oversee content capture during events to maximize social media visibility and storytelling.

✅ Ensure all events and partnerships are promoted effectively across digital, social, and PR channels.

ASSUMPTION: This role requires strong project management, organizational, and negotiation skills, as well as the ability to work in a fast-paced environment managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Hospitality, or a related field (or equivalent experience)

Experience: 7+ years of experience in event marketing, partnerships, or experiential marketing, ideally within the hospitality, luxury, or lifestyle industries.

Required Skills:

• Proven track record of conceptualizing and executing high-impact events that drive brand awareness and revenue.
• Strong relationships with luxury, fashion, beverage, hospitality, and lifestyle brands for potential partnership opportunities.
• Deep understanding of luxury hospitality and the high-touch guest experience.
• Creative, strategic, and resourceful thinker with exceptional project management and organizational skills.
• Excellent negotiation skills with a strong understanding of sponsorships and partnership contracts.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously.
• Passion for hospitality, culinary arts, and creating unforgettable guest experiences.

Preferred Skills:

• Experience working with high-profile brands and influencers.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in luxury hospitality or luxury brand marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year (Based on industry standards for a Director of Event Marketing and Partnerships role in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts at Mina Group restaurants
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with moderate travel required

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Los Angeles. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on fine dining and luxury experiences

Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration

Founded: 2002, with over two decades of experience in the hospitality industry

Company Description:

• Led by James Beard Award-winning chef Michael Mina, Mina Group specializes in creating and operating innovative full-service and virtual restaurant concepts.
• The company currently manages over 40 virtual brands and brick-and-mortar outlets across the U.S. and Dubai.
• Mina Group is committed to elevating the craft of hospitality by delivering one-of-a-kind memories to its guests.

Company Specialties:

• Hospitality management
• Fine dining
• Global cuisine
• Leader development

Company Website: https://theminagroup.com

ASSUMPTION: Mina Group's extensive experience and diverse portfolio of restaurants provide a robust platform for growth and learning in the hospitality industry.

📊 Role Analysis

Career Level: Director-level role, offering significant strategic and operational responsibility

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with cross-functional teams, including culinary and operations teams, as well as external brand partners.

Work Arrangement: Hybrid or fully remote with moderate travel required, allowing for flexibility and work-life balance

Growth Opportunities:

• Potential to expand the events and partnerships portfolio and team
• Opportunities to collaborate with and learn from industry leaders and influencers
• Career progression within Mina Group's diverse portfolio of restaurants and brands

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's events and partnerships strategy.

🌍 Location & Work Environment

Office Type: Hybrid or fully remote, with moderate travel required

Office Location(s): Los Angeles, South Florida, Las Vegas, or the San Francisco Bay Area

Geographic Context:

• Los Angeles: A vibrant and diverse city with a thriving culinary and entertainment scene
• South Florida: A region known for its luxury hospitality and lifestyle brands
• Las Vegas: A global destination for events, entertainment, and hospitality
• San Francisco Bay Area: A hub for technology, innovation, and culinary excellence

Work Schedule: Full-time (40 hours per week) with moderate travel required, providing a balance between work and personal time

ASSUMPTION: The hybrid or fully remote work arrangement allows for flexibility and work-life balance, while the moderate travel requirement ensures exposure to diverse markets and industry trends.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess cultural fit and basic qualifications
• In-depth behavioral and situational interviews to evaluate strategic thinking, creativity, and problem-solving skills
• Final interviews with key stakeholders, including the Vice President of Marketing and other senior leaders

Key Assessment Areas:

• Strategic planning and execution of events and partnerships
• Relationship building and negotiation skills
• Cultural fit and alignment with Mina Group's values
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide specific examples of events you've conceptualized, executed, or contributed to, emphasizing their impact and success
• Demonstrate your understanding of Mina Group's brand and the hospitality industry by addressing how your background and skills align with the company's mission and values
• Prepare thoughtful questions to ask during the interview process to showcase your interest and engagement with the role

ATS Keywords: Event Marketing, Brand Partnerships, Experiential Activations, Strategic Planning, Negotiation Skills, Luxury Hospitality, Guest Experience, Project Management, Culinary Arts

ASSUMPTION: Mina Group's hiring process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on identifying the best fit for the company's values and mission.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Event planning and management tools (e.g., Cvent, Eventbrite)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they enable efficient event planning, management, and promotion.

👔 Cultural Fit Considerations

Company Values:

• Empathy: Mina Group prioritizes creating meaningful connections with guests, partners, and team members
• Adaptability: The company embraces change and encourages continuous learning and growth
• Selflessness: Mina Group fosters a collaborative and supportive work environment, prioritizing the success of the team over individual egos

Work Style:

• Creative and strategic thinking
• Resourcefulness and adaptability
• Strong project management and organizational skills
• Excellent communication and collaboration
• Passion for hospitality, culinary arts, and creating unforgettable guest experiences

Self-Assessment Questions:

• How do your personal values align with Mina Group's core values of empathy, adaptability, and selflessness?
• Describe a time when you had to adapt to a significant change in plans or circumstances. How did you approach the situation, and what was the outcome?
• How do you prioritize and manage multiple projects simultaneously, and how do you ensure that each project receives the attention it deserves?

ASSUMPTION: Mina Group's culture emphasizes collaboration, adaptability, and a passion for hospitality, making it essential for candidates to demonstrate alignment with these values and work styles.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, balancing strategic planning with day-to-day execution
• Navigating the dynamic and fast-paced nature of the hospitality industry
• Building and maintaining strong relationships with key stakeholders, partners, and brands in a competitive landscape
• Adapting to the unique needs and preferences of each restaurant within Mina Group's diverse portfolio
• Balancing the demands of a hybrid or fully remote work arrangement with moderate travel requirements

ASSUMPTION: These challenges require a strategic, adaptable, and resourceful approach, as well as strong project management and communication skills.

📈 Similar Roles Comparison

• Compared to other event marketing and partnerships roles, this position offers significant strategic and operational responsibility, as well as the opportunity to work with a diverse portfolio of restaurants and brands
• In the hospitality industry, this role is unique in its focus on luxury hospitality and high-touch guest experiences, requiring a deep understanding of the luxury market and its trends
• Career progression in this role may lead to opportunities in hospitality management, brand development, or other strategic positions within Mina Group or the broader hospitality industry

ASSUMPTION: This role offers a unique blend of strategic and operational responsibility, with significant growth potential for the right candidate.

📝 Sample Projects

• Conceptualizing and executing a luxury brand partnership event, including securing the partnership, planning the event logistics, and managing the event execution to drive brand awareness and revenue
• Developing and executing a seasonal activation campaign, including identifying relevant themes, securing necessary permits and approvals, and coordinating with cross-functional teams to bring the activation to life

• Managing a high-profile influencer program, including identifying and securing relevant influencers, negotiating partnership terms, and executing events and activations to drive brand exposure and engagement

ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the role, as well as the requirement for strong project management, communication, and negotiation skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to event marketing and brand partnerships, and how this role fits into that strategy?
• How does Mina Group support the growth and development of its employees, particularly in this role?
• What are the key priorities for this role in the first 90 days, and how can I best contribute to achieving those goals?
• How does Mina Group measure the success of its events and partnerships, and how can I ensure that my initiatives drive meaningful impact?
• What are the most challenging aspects of this role, and how can I best prepare to address them?

ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's strategic context, growth opportunities, and challenges, as well as their commitment to driving meaningful impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your strategic thinking, creativity, and problem-solving abilities
• Prepare thoughtful questions to ask during the interview process, demonstrating your engagement with the role and the company's mission and values
• If selected for an interview, be prepared to discuss your approach to event marketing, brand partnerships, and strategic planning, as well as your ability to manage multiple projects simultaneously and adapt to change
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.