Director of Event Marketing and Partnerships

📌 Core Information

🔹 Job Title: Director of Event Marketing and Partnerships

🔹 Company: Mina Group

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Hospitality

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: Hybrid (Los Angeles, South Florida, Las Vegas, or San Francisco Bay Area)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing an annual events and partnerships strategy
• Conceptualizing and executing high-impact events and unique guest experiences
• Identifying and cultivating brand partnerships with luxury, lifestyle, and cultural brands
• Driving revenue growth through impactful events and strategic partnerships
• Collaborating with cross-functional teams to bring events and experiences to life

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills to successfully execute events and partnerships that drive brand awareness and revenue.

📋 Key Responsibilities

✅ Developing and executing an annual events and partnerships strategy that drives brand awareness, foot traffic, and revenue

✅ Conceptualizing and executing high-impact events including chef-driven dinners, seasonal activations, pop-ups, product launches, holiday celebrations, and VIP events

✅ Collaborating with culinary, operations, and marketing teams to bring unique experiences to life that embody the spirit of each restaurant

✅ Ensuring every event reflects the brand’s core values, aesthetic, and guest experience

✅ Identifying and cultivating brand partnerships with luxury, lifestyle, beverage, fashion, entertainment, and cultural brands that align with the company’s ethos

✅ Negotiating partnership terms and contracts that drive mutual value, revenue, and brand awareness

✅ Developing and executing exclusive collaborative events, influencer programs, and co-branded activations

✅ Building and maintaining strong relationships with key stakeholders, partners, and brands in the culinary, lifestyle, and entertainment industries

✅ Collaborating with restaurant GMs and operations teams to ensure all events are revenue-driving and impactful

✅ Tracking the success of each event and partnership through clear KPI metrics such as guest attendance, revenue generated, press coverage, social media impact, and new guest acquisition

✅ Continuously identifying opportunities to scale and expand event offerings to drive consistent growth

✅ Partnering with the PR and social media team to drive strong press coverage and digital exposure around events and partnerships

✅ Overseeing content capture during events to maximize social media visibility and storytelling

✅ Ensuring all events and partnerships are promoted effectively across digital, social, and PR channels

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills to successfully execute events and partnerships that drive brand awareness and revenue.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Hospitality, Business, or a related field

Experience: 7+ years of experience in event marketing, partnerships, or experiential marketing, ideally within the hospitality, luxury, or lifestyle industries

Required Skills:

• Proven track record of conceptualizing and executing high-impact events that drive brand awareness and revenue
• Strong relationships with luxury, fashion, beverage, hospitality, and lifestyle brands for potential partnership opportunities
• Deep understanding of luxury hospitality and the high-touch guest experience
• Creative, strategic, and resourceful thinker with exceptional project management and organizational skills
• Excellent negotiation skills with a strong understanding of sponsorships and partnership contracts
• Ability to work in a fast-paced environment, managing multiple projects simultaneously
• Passion for hospitality, culinary arts, and creating unforgettable guest experiences

Preferred Skills:

• Experience working with high-profile brands and influencers
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in luxury hospitality, event marketing, and brand partnerships are strongly encouraged to apply. Familiarity with the Los Angeles, South Florida, Las Vegas, or San Francisco Bay Area markets is a plus.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year (based on industry standards for a Director of Event Marketing and Partnerships role in the hospitality industry)

Benefits:

• Competitive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Generous paid time off and holiday schedule
• Employee discounts and perks at Mina Group restaurants
• Opportunities for career growth and development

Working Hours: Full-time, hybrid role with moderate travel. Must be based in Los Angeles, South Florida, Las Vegas, or the San Francisco Bay Area.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Event Marketing and Partnerships role in the hospitality industry. Actual compensation may vary based on experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 1,001-5,000 employees

Founded: 2002

Company Description:

• MINA Group is a San Francisco-based restaurant management company specializing in creating and operating innovative full-service and virtual concepts
• Led by James Beard Award-Winning Chef Michael Mina, MINA Group currently manages over 40 virtual brands and brick-and-mortar outlets across the U.S. and Dubai
• The company is known for its commitment to elevating the craft of hospitality and delivering one-of-a-kind memories to its guests

Company Specialties:

• Hospitality Management
• Fine Dining
• restaurants
• Food
• Cocktails
• Leader Development
• and Global Cuisine

Company Website: theminagroup.com

ASSUMPTION: MINA Group is a well-established hospitality company with a strong reputation for delivering high-quality dining experiences and exceptional service to its guests.

📊 Role Analysis

Career Level: Mid-level to senior-level management role

Reporting Structure: Reports directly to the Vice President of Marketing

Work Arrangement: Hybrid role with moderate travel. Must be based in Los Angeles, South Florida, Las Vegas, or the San Francisco Bay Area.

Growth Opportunities:

• Potential to grow into a senior leadership role within the marketing department
• Opportunities to expand the events and partnerships portfolio and lead a team
• Chance to work with and learn from industry-leading hospitality professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the events and partnerships portfolio and lead a team over time.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Los Angeles, South Florida, Las Vegas, or the San Francisco Bay Area

Geographic Context:

• Los Angeles: A vibrant and diverse city with a thriving entertainment and culinary scene
• South Florida: A region known for its luxury lifestyle, tourism, and cultural events
• Las Vegas: A global destination for entertainment, dining, and hospitality
• San Francisco Bay Area: A dynamic and innovative region with a strong focus on technology, culture, and culinary arts

Work Schedule: Full-time, with moderate travel required for events and partnerships

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while the moderate travel requirement ensures the candidate has the opportunity to network and build relationships with key stakeholders and partners.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth behavioral and skills-based interview with the hiring manager and a member of the marketing team
• Final interview with the Vice President of Marketing and a member of the executive team
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Event planning and execution skills
• Strategic thinking and partnership development
• Creativity and innovation in event concepts
• Strong communication and collaboration skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of events you've planned and executed, as well as any relevant partnerships or collaborations
• Demonstrate your understanding of the hospitality industry and the unique aspects of Mina Group's brand
• Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Event Marketing, Brand Partnerships, Experiential Activations, Project Management, Negotiation Skills, Creative Thinking, Strategic Planning, Relationship Building, Revenue Generation, Performance Tracking, Social Media Promotion, Culinary Arts, Guest Experience, Luxury Hospitality, Collaboration, Adaptability

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role, and be prepared to discuss their event planning and partnership development strategies during the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)

ASSUMPTION: Proficiency in relevant event planning, project management, and social media management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Empathy: Mina Group prioritizes the guest experience and strives to create meaningful connections with its customers
• Adaptability: The company embraces change and continuously evolves to meet the needs of its guests and the market
• Selflessness: Mina Group fosters a collaborative and supportive work environment, where team members prioritize the success of the team over individual achievements

Work Style:

• Creative and innovative, with a focus on delivering unique and memorable experiences
• Collaborative and supportive, with a strong emphasis on teamwork and cross-functional collaboration
• Fast-paced and dynamic, with a focus on driving results and continuous improvement

Self-Assessment Questions:

• How do you embody Mina Group's core values of empathy, adaptability, and selflessness in your daily work?
• Describe a time when you had to adapt to a significant change or challenge in a previous role. How did you approach the situation, and what was the outcome?
• Can you provide an example of a time when you went above and beyond to support a colleague or team member, demonstrating your commitment to a collaborative work environment?

ASSUMPTION: Applicants should be prepared to discuss their alignment with Mina Group's core values and their ability to thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• The role requires a high level of creativity and innovation in event planning and execution
• Candidates must be able to manage multiple projects simultaneously and work in a fast-paced environment
• The role may require occasional travel to attend events and meet with partners
• Applicants must be comfortable working in a hybrid or remote setting, with a focus on results and accountability
• The role may involve working with high-profile brands and influencers, requiring strong communication and negotiation skills

ASSUMPTION: Candidates should be prepared to discuss their ability to overcome challenges and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Event Manager: Focuses on the logistical aspects of event planning and execution, while the Director of Event Marketing and Partnerships role emphasizes strategic planning, brand partnerships, and revenue generation
• Marketing Manager: Oversees a broader range of marketing initiatives, including advertising, public relations, and digital marketing, whereas the Director of Event Marketing and Partnerships role is specifically focused on events and brand partnerships
• Career progression: The Director of Event Marketing and Partnerships role offers significant growth potential, with opportunities to expand the events and partnerships portfolio and lead a team over time

ASSUMPTION: Applicants should understand the unique aspects of this role and how it differs from related positions in the hospitality and marketing industries.

📝 Sample Projects

• Planning and executing a high-profile chef-driven dinner series, featuring renowned chefs from around the world
• Developing and implementing a strategic partnership with a luxury fashion brand to create co-branded events and activations
• Conceptualizing and executing a seasonal activation campaign, highlighting the unique culinary offerings and cultural experiences of each Mina Group restaurant

ASSUMPTION: Applicants should be prepared to discuss their experience with event planning, partnership development, and creative campaign execution.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the events and partnerships team currently, and how can this role help address them?
• How does Mina Group support the growth and development of its employees, particularly in this role?
• What are the key priorities for this role in the first 90 days?
• How does Mina Group measure the success of its events and partnerships, and how can this role contribute to improving those metrics?
• What opportunities are there for collaboration and knowledge-sharing with other departments and teams within Mina Group?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company, and to gain a better understanding of the team's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and skills-based interview questions, focusing on your event planning and partnership development strategies
• Research Mina Group and the hospitality industry to demonstrate your understanding of the company and its unique aspects
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.