📌 Core Information
🔹 Job Title: Director of Events and Marketing Partnerships
🔹 Company: Veriforce LLC
🔹 Location: Remote, US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with travel)
🚀 Job Overview
Key aspects of this role include:
- Leading event marketing and association partnership efforts across North America
- Developing and managing the annual event calendar
- Negotiating and managing sponsorship agreements and multi-faceted partner relationships
- Driving measurable outcomes and ROI for all event-related initiatives
- Collaborating with cross-functional teams to maximize brand impact and pipeline growth
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. It is ideal for an experienced event marketing professional looking to make a significant impact in a growing company.
📋 Key Responsibilities
✅ Develop and manage the annual event calendar, including trade shows, partner events, webinars, and hosted field events
✅ Lead strategy and selection of events that align to commercial goals, key verticals, and growth opportunities
✅ Own end-to-end logistics and production for events, including budgeting, vendor management, staffing, and measurement
✅ Create pre- and post-event workflows to drive lead generation, customer engagement, and ROI reporting
✅ Serve as the on-site lead or key point of contact at major events as needed
✅ Lead negotiations and contracting for association and publication partnerships, including sponsorships, co-branded activities, advertising, speaking engagements, and bundled content/event deals
✅ Identify and prioritize partnerships that support both brand awareness and demand generation goals
✅ Manage internal alignment on sponsorship strategy and deliverables across teams (PR, Campaigns, Content, Sales)
✅ Track partnership performance and optimize spend based on results
✅ Oversee strategy and execution of Veriforce-hosted webinars and virtual events
✅ Collaborate with subject matter experts and partners to source speakers and topics
ASSUMPTION: This role involves a significant amount of travel (25%-35%) for industry events and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of B2B event marketing experience, including trade shows, digital events, and association partnerships
Required Skills:
- Proven experience negotiating and managing sponsorship agreements and multi-faceted partner relationships
- Strong organizational and project management skills with keen attention to detail
- Demonstrated ability to influence cross-functional stakeholders and communicate with executives
- Experience tracking and reporting event KPIs, including pipeline attribution and ROI
- Extensive hands-on experience with organizing event logistics
- Willingness to travel 25%-35% for industry events
Preferred Skills:
- Experience in Energy, Safety, or Industrial sectors
ASSUMPTION: Candidates with experience in the Energy, Safety, or Industrial sectors may have a better understanding of Veriforce's target industries and customer base.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Events and Marketing Partnerships with 6+ years of experience)
Benefits:
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Veriforce operates in the global supply chain risk management market, helping industry-leading companies create and maintain operating cultures that optimize safety, promote sustainability, and foster collaboration across various stakeholders.
Company Size: Veriforce is a mid-sized company with 501-1,000 employees, providing a collaborative and mission-driven work environment.
Founded: 1993, with over 28 years of experience in the industry
Company Description:
- Veriforce is the fastest-growing SaaS-technology and services company in the global supply chain risk management market
- Helps industry-leading companies create and maintain operating cultures and work environments that optimize safety, promote sustainability, and foster collaboration
- Emphasizes hiring highly-intelligent, growth-minded individuals who team well and continuously look for new, better ways of solving business challenges
Company Specialties:
- Supply Chain Risk Management
- Operator Qualification (OQ)
- Learning Management
- Worksite Management
- Contractor Prequalification
- Online & Instructor-led Training
- Audits
- Consulting & Professional Services
- Insurance Verification
- Contractor Management
- Contractor on-boarding
- Contractor compliance
- ESG and Compliance Management
Company Website: veriforce.com
ASSUMPTION: Veriforce's focus on safety, sustainability, and collaboration makes it an attractive employer for candidates who value these aspects in their work environment.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer or a similar executive
Reporting Structure: The Director of Events and Marketing Partnerships will oversee a team of event marketing and partnership managers, as well as external vendors and partners
Work Arrangement: This role is remote with a flexible work schedule, requiring travel up to 35% of the time for industry events
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunity to work closely with senior leadership and influence the company's marketing strategy
- Possibility to transition into a more senior role, such as Vice President of Marketing, as the company expands
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team, influence marketing strategy, and take on additional responsibilities as the company grows.
🌍 Location & Work Environment
Office Type: Remote, with occasional travel required for industry events
Office Location(s): The Woodlands, Texas (headquarters); Covington, Louisiana; Calgary, Alberta, Canada; Etobicoke, Ontario, Canada; Pretoria, South Africa; Merton, London, UK; and Sydney, Australia
Geographic Context:
- The Woodlands, Texas, is a master-planned community located north of Houston, offering a mix of urban and suburban living with easy access to outdoor recreation and cultural attractions
- Veriforce's global presence allows for remote work and collaboration with colleagues and customers across North America and overseas
Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The remote work arrangement and global presence of Veriforce provide candidates with the opportunity to work with a diverse team and collaborate with colleagues and customers across various time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer or a similar executive
Key Assessment Areas:
- Event marketing and partnership management experience
- Strategic thinking and planning skills
- Project management and organizational skills
- Communication and stakeholder management skills
- Cultural fit and alignment with Veriforce's mission and values
Application Tips:
- Highlight relevant event marketing and partnership management experience in your resume
- Tailor your cover letter to demonstrate your understanding of Veriforce's mission and how your skills and experience align with the role's requirements
- Prepare examples of successful event marketing campaigns and partnerships you've managed in the past
- Research Veriforce's industry and competitors to show your understanding of the market and the company's position within it
ATS Keywords: Event Marketing, Partnership Management, Sponsorship Negotiation, Event Strategy, Project Management, Stakeholder Communication, ROI Tracking, Contract Negotiation, Association Partnerships, Digital Events, Webinars
ASSUMPTION: Veriforce uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the chances of your application being reviewed by a hiring manager.
🛠️ Tools & Technologies
- Event management platforms (e.g., Cvent, Eventbrite, Bizzabo)
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot Marketing)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Contract management software (e.g., Conga, DocuSign, Icertis)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the safety of workers and the environment
- Integrity: Upholding the highest ethical standards in all actions
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Continuously seeking new and better ways to solve business challenges
- Accountability: Taking responsibility for one's actions and delivering on commitments
Work Style:
- Mission-driven: Focused on helping bring workers home safely from hazardous jobs
- Collaborative: Working closely with cross-functional teams and external partners
- Strategic: Developing and executing long-term plans to achieve specific goals
- Adaptable: Responding to changes in the market and adjusting strategies as needed
Self-Assessment Questions:
- Do you share Veriforce's commitment to prioritizing safety and sustainability in all aspects of your work?
- Are you comfortable working collaboratively with cross-functional teams and external partners to achieve common goals?
- Do you have experience developing and executing long-term marketing strategies and adjusting them as needed?
ASSUMPTION: Candidates who align with Veriforce's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Travel requirements up to 35% of the time for industry events
- Working with a diverse range of stakeholders, including internal teams, external partners, and industry associations
- Keeping up with industry trends and adjusting marketing strategies accordingly
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional event marketing roles, this position requires a strong focus on contract negotiation and partnership management
- Veriforce's global presence and mission-driven approach set it apart from other companies in the industry
- This role offers significant growth potential and the opportunity to work closely with senior leadership
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and Veriforce's company culture.
📝 Sample Projects
- Negotiating a multi-year, multi-million dollar sponsorship agreement with a major industry association
- Planning and executing a global virtual event series, featuring speakers from multiple countries and time zones
- Developing and implementing a strategic partnership program with key industry players to drive brand awareness and demand generation
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong negotiation, project management, and stakeholder communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the events and marketing partnerships team?
- How does this role fit into the company's overall marketing strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Veriforce support the professional development and growth of its employees?
- What are the biggest challenges facing the events and marketing partnerships team, and how can this role help address them?
ASSUMPTION: These questions demonstrate your interest in the role and the company's success, as well as your understanding of the strategic and long-term aspects of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant event marketing and partnership management experience
- Write a cover letter explaining how your skills and experience align with the role's requirements and Veriforce's mission
- Prepare examples of successful event marketing campaigns and partnerships you've managed in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
