📌 Core Information
🔹 Job Title: Director of Growth
🔹 Company: Parachute Home
🔹 Location: Los Angeles, CA
🔹 Job Type: Hybrid (Tu/Th in office)
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Optimizing and scaling Parachute’s paid media performance
- Managing and optimizing the performance marketing budget
- Leading external agency partnerships and collaborating with internal/external creative teams
- Analyzing campaign results and driving improvement
ASSUMPTION: This role requires a data-driven mindset, strategic thinking, and hands-on management of campaigns and creative assets.
📋 Key Responsibilities
✅ Responsible for delivery of ecommerce revenue goals
✅ Own the strategy, execution, and optimization of Parachute’s paid media campaigns across all digital channels
✅ Own and deliver the performance marketing budget and forecasting process
✅ Obsess over marketing performance: Continuously analyze campaign results, identify trends, and act on insights to drive improvement
✅ Lead and manage agency partners, ensuring alignment with Parachute’s goals and ensuring the highest level of execution in all paid media campaigns
✅ Collaborate with internal and external teams to guide the creation of high-performing ad creatives that resonate with target audiences and drive conversions
✅ Oversee ad testing strategies and creative optimization, leveraging data to drive decisions on creative direction and ad formats
✅ Work cross-functionally with brand marketing, merchandising, and site teams to ensure seamless integration of messaging and creative across all paid media efforts
✅ Manage and optimize the paid media budget to achieve a balance of scale and profitability
✅ Provide regular reporting and performance insights to senior leadership, highlighting key wins, challenges, and areas for improvement, in a clear and concise manner
ASSUMPTION: This role involves a high degree of autonomy and requires strong communication and leadership skills to manage external agencies and collaborate with internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in performance marketing, 4+ years owning the performance marketing budget within an eCommerce environment
Required Skills:
- Deep expertise in paid media channels (e.g., Google Ads, Facebook/Instagram, TikTok, affiliate marketing)
- Exceptional ability to analyze performance and ecommerce data and derive actionable insights
- Hands-on experience managing relationships with external agencies and leading teams to produce high-performing ad creatives
- Excellent communication skills, with the ability to inspire teams and manage cross-functional relationships
- Deep understanding of marketing and ecommerce KPIs and budget management to drive results in a fast-paced environment
Preferred Skills:
- Experience with creative development and guiding teams to create assets that drive performance
- Passion for innovation and constant iteration
ASSUMPTION: Candidates with a strong background in eCommerce and a proven track record in driving growth through paid media channels are ideal for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $200,000 USD per year, plus a generous semi-annual bonus program. Parachute takes a market-based approach to pay, and actual base salary will depend on factors such as skills, qualifications, experience, and work location.
Benefits:
- Free bedding for a great night’s sleep, an awesome discount and $300 worth of free product a year!
- Health, dental and vision benefits with 100% employee coverage offering
- Flexible vacation packages
- 401k
- Competitive salary and stock options
Working Hours: Full-time, with a hybrid work arrangement (in office Tu/Th)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Growth role in the eCommerce sector. Actual compensation may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Furniture and Home Furnishings
Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.
Founded: 2014. Parachute has been providing premium quality home essentials to enhance customers' lives since its founding.
Company Description:
- Parachute makes premium quality home essentials to enhance your life
- The company believes that high quality, smart design, and personal comfort shouldn’t cost a fortune
- Parachute aims to help customers start and end their day feeling their very best
Company Specialties:
- Bedding
- Home textile
- Home essential
- and Furniture
Company Website: parachutehome.com
ASSUMPTION: Parachute Home is a well-established company in the home essentials industry, focusing on quality and customer comfort.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the SVP of Marketing
Reporting Structure: This role reports to the SVP of Marketing and has no direct reports
Work Arrangement: Hybrid work arrangement, with in-office days on Tuesday and Thursday
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunity to make a significant impact on the company's growth and revenue
- Chance to work closely with senior leadership and gain valuable experience
ASSUMPTION: This role offers ample opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with in-office days on Tuesday and Thursday
Office Location(s): 3525 Eastham Dr, Culver City, CA 90232, US
Geographic Context:
- Culver City is a suburb of Los Angeles, offering a mix of urban and suburban living
- The area is known for its vibrant arts scene, diverse dining options, and proximity to beaches and outdoor activities
- Culver City is home to many tech and media companies, providing ample networking opportunities
Work Schedule: Full-time, with a hybrid work arrangement (in office Tu/Th)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth interview with the hiring manager (SVP of Marketing)
- Final interview with senior leadership or a panel of team members
Key Assessment Areas:
- Data analysis and problem-solving skills
- Strategic thinking and creativity
- Communication and leadership skills
- Cultural fit and alignment with Parachute's values
Application Tips:
- Highlight your experience in performance marketing and eCommerce budget management
- Include specific examples of how you've driven growth and optimized paid media campaigns
- Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
- Prepare questions to ask during the interview, demonstrating your interest in the company and the role
ATS Keywords: Performance Marketing, Paid Media, Ecommerce, Budget Management, Agency Management, Creative Development, Data Analysis, Marketing KPIs, Growth Strategy
ASSUMPTION: The interview process at Parachute Home is designed to assess your skills, experience, and cultural fit for the Director of Growth role.
🛠️ Tools & Technologies
- Google Ads
- Facebook/Instagram Ads
- TikTok Ads
- Affiliate marketing platforms
- Data analysis tools (e.g., Google Analytics, Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard paid media platforms and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Comfort
- Design
- Customer-centric
Work Style:
- Data-driven
- Collaborative
- Innovative
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing performance data to drive improvement?
- Are you comfortable managing external agencies and collaborating with internal teams to produce high-performing ad creatives?
- Do you have a passion for innovation and constant iteration, challenging the status quo when necessary?
ASSUMPTION: Candidates who align with Parachute's values and work style are more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing a tight performance marketing budget while driving growth and revenue
- Balancing the need for scale with the need for profitability in paid media campaigns
- Adapting to a fast-paced eCommerce environment and pivoting quickly when things aren't working
- Managing external agency relationships and ensuring high-quality execution of paid media campaigns
ASSUMPTION: These challenges are inherent to the role and require strong analytical, strategic, and leadership skills to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on paid media performance and optimization
- This role requires a deep understanding of eCommerce KPIs and budget management, as well as strong data analysis skills
- Career progression in this role could lead to senior marketing leadership positions or other executive roles within the company
ASSUMPTION: This role is unique in its focus on paid media performance and offers a clear path for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy to drive ecommerce revenue growth
- Optimizing ad creative testing strategies to improve conversion rates and reduce cost per acquisition
- Managing and optimizing the performance marketing budget to achieve a balance of scale and profitability
ASSUMPTION: These sample projects highlight the key responsibilities and required skills for the Director of Growth role at Parachute Home.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Parachute's paid media performance and any specific areas for improvement?
- How does this role collaborate with other marketing teams, such as brand marketing and merchandising?
- What are the most important qualities you're looking for in a Director of Growth, and how do you see this role evolving over time?
- How does Parachute support the growth and development of its employees in this role?
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in performance marketing and eCommerce budget management
- Prepare for the interview by researching Parachute Home and practicing common marketing interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a data-driven marketing strategy or campaign analysis
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
