📌 Core Information
🔹 Job Title: Director of Growth Marketing
🔹 Company: Shield
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational Marketing leadership to drive scalable, predictable, and measurable growth
- Cross-functional collaboration with Marketing, Sales, Product, and Customer Success teams
- Ownership of data-driven GTM programs and full-funnel growth strategy
- Global office locations in Tel Aviv, New York, London, and Lisbon
ASSUMPTION: This role requires a strategic mindset with a strong analytical background to drive growth across multiple channels and regions.
📋 Key Responsibilities
✅ GTM Program Leadership: Define, develop, and execute global GTM marketing programs aligned with Shield’s business goals and growth targets. Collaborate with leadership to identify and prioritize opportunities for GTM optimization and innovation. Lead cross-functional teams to execute major initiatives, including market expansion, new product rollouts, and strategic partnerships.
✅ Full-Funnel Marketing & Channel Innovation: Architect and scale a full-funnel marketing approach, from top-of-funnel brand awareness and demand generation to bottom-of-funnel deal acceleration. Drive account-based marketing strategy across different segments using intent-based targeting, personalization, and orchestration. Integrate intent-based data and behavioral signals to prioritize accounts, tailor campaigns, and shorten sales cycles.
✅ Growth Strategy & Execution: Lead and scale the marketing operations function, managing marketing systems, process design, and performance analytics. Architect and optimize the end-to-end marketing and sales process, from lead routing to deal closing and renewals. Build internal alignment and drive execution across growth, product, and revenue teams.
ASSUMPTION: This role requires a deep understanding of marketing and sales processes, as well as the ability to analyze data and make strategic decisions based on insights.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or a related field (MBA preferred)
Experience: 10+ years of experience in marketing demand generation and ABM growth strategies, with 5+ years in a leadership role. Proven track record in enterprise B2B SaaS, leading GTM strategy through hyper-growth phases.
Required Skills:
- Deep knowledge of HubSpot (admin-level understanding preferred) and marketing and sales process automation
- Strong grasp of SaaS economics and metrics: ARR, CAC, LTV, churn, and expansion
- Analytical mindset with the ability to distill data into actionable insights and strategic decisions
- Experience managing cross-functional teams and collaborating across marketing, sales, and product
- Exceptional communication and stakeholder management skills
- English mother tongue or fluent
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Knowledge of marketing analytics and data visualization tools
- Familiarity with ABM platforms and strategies
ASSUMPTION: Candidates with experience in a similar role within the B2B SaaS industry will have a strong advantage.
💰 Compensation & Benefits
Salary Range: $150,000 - $250,000 per year (Based on industry standards for a Director of Growth Marketing role with 10+ years of experience in the B2B SaaS industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Generous PTO and holiday policy
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees (Mid-size)
Founded: 2008
Company Description:
- Shield is a device-first fraud intelligence platform that helps digital businesses worldwide eliminate fake accounts and stop all fraudulent activity
- Powered by SHIELD AI, the company identifies the root of fraud with the global standard for device identification (SHIELD Device ID) and actionable fraud intelligence
- Trusted by global unicorns like inDrive, Alibaba, Swiggy, Meesho, TrueMoney, and more
Company Specialties:
- Device-first fraud intelligence
- Actionable fraud intelligence
- Global standard for device identification
Company Website: shield.com
ASSUMPTION: Shield is a well-established company in the fraud intelligence industry, with a strong focus on device-first fraud detection and prevention.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: This role will manage a team of marketing professionals, including demand generation specialists, ABM specialists, and marketing operations specialists
Work Arrangement: Remote OK, with global office locations in Tel Aviv, New York, London, and Lisbon
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company continues to expand
- Opportunities to lead cross-functional projects and initiatives, driving strategic growth and innovation
- Chance to work with a diverse, global team and gain international business experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Global offices with remote work options
Office Location(s): Tel Aviv, New York, London, Lisbon
Geographic Context:
- Israel: Tel Aviv is a vibrant, multicultural city with a thriving tech industry
- United States: New York is a major global hub for finance, technology, and media
- United Kingdom: London is a global financial capital and a major tech hub
- Portugal: Lisbon is a historic city with a growing tech industry and a high quality of life
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The remote work option and global office locations provide candidates with the flexibility to work from their preferred location while still collaborating with a diverse, international team.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the marketing team lead
- Final interview with the CMO
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and stakeholder management skills
- Leadership and team management skills
- Industry knowledge and experience with relevant marketing tools
Application Tips:
- Highlight your experience with B2B SaaS marketing and demand generation strategies
- Demonstrate your ability to analyze data and make strategic decisions based on insights
- Showcase your leadership and team management skills, with examples of successful cross-functional collaborations
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
ATS Keywords: Growth Marketing, Demand Generation, ABM Strategy, GTM Program Leadership, Marketing Operations, SaaS Economics, Analytical Mindset, Cross-Functional Collaboration, Communication Skills, Stakeholder Management, HubSpot, Performance Analytics, Brand Awareness, Multi-Channel Acquisition, Account-Based Marketing, Process Design
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and leadership potential, as well as their industry knowledge and experience with relevant marketing tools.
🛠️ Tools & Technologies
- HubSpot (admin-level understanding preferred)
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing analytics and data visualization tools (e.g., Google Analytics, Tableau)
- ABM platforms (e.g., Engagio, Demandbase)
ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and marketing analytics tools, as well as a strong understanding of HubSpot.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards and act with honesty and transparency
- Innovation: Embrace creativity and continuous learning to drive growth and improvement
- Collaboration: Work together to achieve common goals and foster a culture of teamwork
- Accountability: Take ownership of your responsibilities and deliver results
Work Style:
- Data-driven: Make decisions based on data and analytics to optimize performance
- Cross-functional: Collaborate with teams across the organization to drive growth and innovation
- Adaptable: Embrace change and adapt to new challenges and opportunities
Self-Assessment Questions:
- Do you have a strong analytical mindset and the ability to distill data into actionable insights?
- Are you comfortable working in a cross-functional environment and collaborating with teams across the organization?
- Do you have experience leading and managing teams, and driving strategic growth and innovation?
ASSUMPTION: Candidates who align with Shield's company values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing a global team with remote workers across multiple time zones
- Balancing strategic thinking and execution with day-to-day tactical tasks
- Adapting to a fast-paced, dynamic work environment with changing priorities
- Managing a large volume of data and using it to inform decision-making
ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven decision-making and strategic thinking
- Compared to other growth marketing roles, this position has a broader scope, encompassing both strategic and operational responsibilities
- This role offers significant growth potential, with opportunities to lead cross-functional projects and initiatives and drive strategic growth and innovation
ASSUMPTION: Candidates should compare this role to other director-level marketing positions within the B2B SaaS industry to understand the unique requirements and opportunities of this role.
📝 Sample Projects
- Developing and executing a global GTM program to launch a new product
- Optimizing the full-funnel marketing approach to improve conversion rates and reduce CAC
- Leading a cross-functional team to architect and optimize the end-to-end marketing and sales process
ASSUMPTION: These sample projects demonstrate the strategic and operational nature of the role, as well as the cross-functional collaboration required to succeed in this position.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and global collaboration?
- How does the company measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions will help candidates better understand the role, the company's growth strategy, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past marketing initiatives and their outcomes to demonstrate your strategic thinking and execution capabilities
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
