📌 Core Information
🔹 Job Title: Director of Growth Marketing
🔹 Company: Mixpanel
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading Mixpanel’s demand generation globally, focusing on driving high-quality pipeline and accelerating revenue.
- Partnering closely with sales and marketing teams to deliver integrated campaigns that convert target accounts across various regions.
- Hiring, mentoring, and scaling a global team of growth marketers.
- Collaborating with cross-functional teams to optimize website and digital experiences for buyer conversion.
ASSUMPTION: This role requires a strategic and hands-on leader who can balance global marketing initiatives with local execution. A strong understanding of both B2B and B2C marketing principles is essential.
📋 Key Responsibilities
✅ Own North America and Expansion pipeline growth globally, delivering integrated campaigns that convert target accounts across North America, EMEA, and APAC.
✅ Lead and evolve industry-specific campaigns and integrated campaigns, adopting tailored GTM strategies and content for high-opportunity sectors.
✅ Partner with sales leadership to build and execute ABM programs aligned to top accounts and territories.
✅ Help scale the SDR team, delivering messaging, campaign support, and plays that drive outbound effectiveness.
✅ Optimize Mixpanel’s website and digital experiences for buyer conversion across geos, personas, and stages of the funnel.
✅ Partner with RevOps to build scalable reporting and attribution frameworks, giving visibility into campaign performance and ROI.
✅ Design and run lifecycle nurture programs that activate, re-engage leads across all channels and upsell self-serve users into sales conversations.
✅ Work with product and growth teams to test and expand PLG-to-SLG handoff strategies, such as PQL scoring, usage-based outreach, and in-app CTAs.
✅ Hire, mentor, and scale a global team of growth marketers.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams, including sales, product, and growth. A strong understanding of both marketing and sales processes is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 10+ years of B2B SaaS marketing experience, with 5+ years in a demand or growth leadership role.
Required Skills:
- Proven track record driving pipeline and revenue in sales-led GTM environments.
- Experience with ABM and integrated marketing campaigns in a complex, multi-stakeholder buying process.
- Hands-on experience building and managing successful SDR or outbound marketing partnerships.
- Familiarity with global growth strategies, including regional localization, field marketing, and multi-geo campaign orchestration.
- Strong understanding of PLG principles, particularly as they relate to enterprise selling and product-qualified leads.
- Proficiency with Salesforce, 6sense, G2, or similar tools.
- Highly collaborative, metrics-driven, and excited to move fast and test often.
- Comfortable managing hybrid teams across time zones.
Preferred Skills:
- Experience with event-based analytics platforms.
- Fluency in multiple languages.
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in B2B SaaS marketing and a proven track record of driving pipeline and revenue.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (Based on industry standards for a Director of Growth Marketing role in San Francisco)
Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Growth Marketing role in San Francisco. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2009
Company Description:
- Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required.
- Their commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
- Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade.
Company Specialties:
- Data analytics
- Mobile analytics
- Data visualization
- A/B testing
- Product analytics
- User analytics
- Machine learning
- AI
- Product management
- Growth
- Innovation
Company Website: https://mixpanel.com
ASSUMPTION: Mixpanel is a well-established company in the event analytics space, with a strong focus on providing accessible and reliable analytics solutions for builders.
📊 Role Analysis
Career Level: Director
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them.
Work Arrangement: Hybrid (Remote OK) - This role requires a mix of on-site and remote work, with the option to work remotely some of the time.
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands.
- Opportunities to mentor and develop team members.
- Chance to impact the company's growth strategy and expand its global presence.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's global expansion.
🌍 Location & Work Environment
Office Type: Hybrid - A mix of on-site and remote work.
Office Location(s): San Francisco, CA (Pier 1, Bay 2, The Embarcadero, San Francisco, CA 94111, US)
Geographic Context:
- The role is based in San Francisco, a major tech hub with a vibrant startup scene and a high cost of living.
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities.
- San Francisco has a Mediterranean climate, with mild, wet winters and dry summers.
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options.
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR team to discuss the role and qualifications.
- In-depth interviews with the hiring manager and team members.
- Final interview with the CMO.
Key Assessment Areas:
- Marketing strategy and campaign planning.
- Global marketing experience and understanding of regional differences.
- Leadership and team management skills.
- Ability to work effectively with cross-functional teams.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Be prepared to discuss your global marketing experience and strategies for driving pipeline and revenue.
- Showcase your leadership and team management skills, as well as your ability to work effectively with cross-functional teams.
ATS Keywords: B2B SaaS, Demand Generation, Pipeline Growth, ABM, Integrated Marketing, SDR Management, Global Growth Strategies, PLG Principles, Salesforce, 6sense, G2
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, leadership, and team management skills, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Salesforce
- 6sense
- G2
- Marketo or similar marketing automation platforms
- Google Analytics
- Social media platforms (LinkedIn, Twitter, Facebook, etc.)
ASSUMPTION: The candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Work Style:
- Collaborative and cross-functional.
- Data-driven and metrics-focused.
- Fast-paced and innovative.
- Remote-friendly and flexible.
Self-Assessment Questions:
- Do you have experience leading global marketing campaigns and driving pipeline and revenue in a B2B SaaS environment?
- Are you comfortable managing hybrid teams across time zones and collaborating with cross-functional teams?
- Do you thrive in a fast-paced, innovative environment and have a strong work ethic?
ASSUMPTION: The ideal candidate will align with Mixpanel's company values and work style, with a strong focus on collaboration, data-driven decision-making, and innovation.
⚠️ Potential Challenges
- The role requires a high level of collaboration and communication with various teams, which can be challenging at times.
- The global nature of the role may present unique challenges in terms of time zone management and regional localization.
- The fast-paced and innovative work environment may require the candidate to adapt quickly to changes and new initiatives.
- The high cost of living in San Francisco may present financial challenges for some candidates.
ASSUMPTION: The candidate should be prepared to navigate these potential challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing role in a B2B SaaS company, with a focus on global demand generation and pipeline growth.
- However, this role is unique in its focus on driving high-quality pipeline and accelerating revenue through strategic ABM, vertical campaigns, and outbound acceleration.
- Career path comparison: This role offers significant growth opportunities, with the potential to grow into a VP or C-level role as the company expands.
ASSUMPTION: The candidate should have experience in a similar role and be prepared to take on the unique challenges and opportunities presented by this position.
📝 Sample Projects
- Developing and executing a global ABM strategy to target high-value accounts in North America, EMEA, and APAC.
- Creating and implementing integrated marketing campaigns tailored to specific industries and verticals to drive pipeline and revenue.
- Optimizing Mixpanel's website and digital experiences for buyer conversion across geos, personas, and stages of the funnel.
ASSUMPTION: These sample projects are representative of the types of initiatives the candidate can expect to work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Mixpanel's global demand generation efforts and where this role fits into the overall marketing strategy?
- How does Mixpanel support and collaborate with its sales teams to drive pipeline and revenue?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mixpanel approach global expansion and localization, and how will this role contribute to those efforts?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: These key questions will help the candidate better understand the role's responsibilities, priorities, and the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on global demand generation, pipeline growth, and ABM.
- Prepare for interviews by researching Mixpanel's company values, marketing strategy, and global expansion efforts.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
