Mentimeter logo

Director of Growth Marketing

Mentimeter
Full-time
On-site
Stockholm, Stockholm, Sweden
🚀 Growth Marketing

📌 Core Information

🔹 Job Title: Director of Growth Marketing

🔹 Company: Mentimeter

🔹 Location: Stockholm, Stockholm, Sweden

🔹 Job Type: Full-time

🔹 Category: 🚀 Growth Marketing

📌 Essential Job Details

🚀 Job Overview

Mentimeter is looking for a Director of Growth Marketing to lead their digital growth strategy and execution. This key leadership role will drive digital acquisition, website performance, and top-of-funnel growth initiatives to ensure Mentimeter maintains its position as a category leader in engagement tools. The role oversees three core functions: Paid Marketing, Organic Growth (SEO), and Website optimization, reporting directly to the CMO.

ASSUMPTION: Based on the reporting structure to the CMO and the responsibility over multiple marketing functions, this appears to be a senior leadership position that will have significant influence on the company's growth strategy.

📋 Key Responsibilities

✅ Lead, grow, and build a high-performing growth marketing team as a key growth engine

✅ Optimize paid media, SEO, and conversion rate optimization (CRO) to drive measurable growth

✅ Collaborate with leaders across departments to ensure seamless integration of digital growth strategies

✅ Accelerate self-serve revenue in partnership with the Product team

✅ Drive high-intent leads from website and landing pages for enterprise sales

✅ Develop and execute website strategy that ensures high conversion rates

✅ Align digital efforts with Account-Based Marketing (ABM) strategies

✅ Streamline processes and develop best practices for campaign execution

✅ Track KPIs, measure ROI, and continuously optimize for maximum impact

✅ Manage Mentimeter's multi-language website strategy

🎯 Required Qualifications

Education: Not specified

Experience: Proven leadership experience in high-growth, international SaaS businesses

Skills:

  • Data-driven and analytical mindset with strong track record in digital performance metrics
  • Hands-on experience in paid media, SEO, CRO, and digital acquisition
  • Website strategy expertise for creating high-converting digital experiences
  • Cross-functional collaboration skills, especially with product, sales, and brand teams
  • Ability to thrive in dynamic environments where scaling performance is key
  • Strategic thinking and presentation skills for executive-level discussions
  • Budget management and ROI optimization capabilities

ASSUMPTION: While not explicitly stated, this role likely requires a bachelor's degree at minimum, with advanced degrees (MBA or specialized marketing degrees) potentially preferred given the strategic nature and seniority of the position.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Competitive compensation package, pension contributions, leadership program with external personal coach, relevant education opportunities, healthy work-life balance.

Industry Comparison: Not specified

ASSUMPTION: As a Director-level position in a successful international scale-up in Stockholm, the compensation would likely be at the upper end of the market range for similar roles in the Swedish tech industry. Sweden is known for generous benefits including parental leave and vacation, alongside the specifically mentioned pension and professional development benefits.

📌 Applicant Insights

🔍 Company Context

Industry Position: Mentimeter is a leader in the interactive presentation and audience engagement space, with over 30 million users worldwide.

Company Size: Scale-up with offices in Stockholm, Toronto, and Sydney

Company Stage: Profitable, high-growth international scale-up launched in 2012

ASSUMPTION: Based on the mention of over 30 million users and expansion to multiple global locations, Mentimeter appears to be a successful mid-sized company in the growth phase. The company describes itself as profitable, which suggests financial stability unusual for many scale-ups.

📊 Role Analysis

Career Level: Senior leadership/Director

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)

Team Size/Composition: Leading teams responsible for Paid Marketing, Organic Growth (SEO), and Website optimization

Growth Opportunities: Potential path to CMO or other executive positions as the company continues to scale globally

ASSUMPTION: Given the strategic nature of this role and direct reporting to the CMO, this position likely involves managing multiple team members and would serve as a stepping stone to C-suite positions for ambitious candidates.

🌍 Location & Work Environment

Office Type: Not explicitly specified, likely office-based with possible flexibility

Geographic Context: Stockholm is Sweden's tech hub with a thriving startup ecosystem and high quality of life. It's also Mentimeter's headquarters.

Work Schedule: Not specified, though the company mentions a "healthy view on work-life balance"

Regional Considerations: Sweden offers excellent public services, strong social safety nets, and prioritizes work-life balance with generous vacation policies. English is widely spoken in the Swedish tech industry.

ASSUMPTION: Although remote work isn't explicitly mentioned, Swedish companies often offer flexible working arrangements. The company culture appears to value work-life balance, suggesting reasonable working hours compared to tech companies in some other countries.

💼 Interview & Application Insights

Typical Process: For director-level roles at tech scale-ups, candidates can typically expect:

  • Initial screening call with HR/recruiter
  • Interview with the hiring manager (likely the CMO)
  • Presentation of a growth strategy or case study
  • Panel interviews with key stakeholders (Product, Sales, Enterprise Marketing)
  • Final discussion with executive leadership

Key Assessment Areas:

  • Strategic thinking and vision for digital growth
  • Track record of measurable results in SaaS marketing
  • Leadership and team development capabilities
  • Data analysis and ROI optimization skills
  • Cross-functional collaboration abilities

Application Tips:

  • Highlight quantifiable achievements in digital acquisition and conversion
  • Demonstrate experience scaling marketing teams and processes
  • Showcase examples of successful cross-functional collaboration
  • Emphasize both strategic vision and hands-on execution capabilities

ATS Keywords: growth marketing, SaaS, paid media, SEO, CRO, conversion optimization, website strategy, digital acquisition, performance marketing, ABM, team leadership, marketing analytics, ROI optimization, multi-language strategy

ASSUMPTION: These insights are based on industry standards for director-level marketing positions in tech companies, tailored to the specific requirements mentioned in the job description.

🛠️ Tools & Technologies

While specific tools aren't mentioned, professionals in this role typically work with:

  • Digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads)
  • SEO tools (Ahrefs, SEMrush, Moz)
  • Analytics platforms (Google Analytics, Amplitude, Mixpanel)
  • CRO tools (Optimizely, VWO, Hotjar)
  • Marketing automation platforms (HubSpot, Marketo, Pardot)
  • ABM platforms (Demandbase, 6sense, Terminus)
  • Project management tools (Asana, Monday, Jira)

ASSUMPTION: The specific marketing technology stack is not mentioned in the job description, so these are industry-standard tools that would commonly be used in a SaaS growth marketing role.

👔 Cultural Fit Considerations

Company Values: Mentimeter emphasizes:

  • Inclusivity and giving everyone a voice
  • Collaboration and teamwork ("achieve the best results by doing things together")
  • Diversity and belonging
  • Continuous professional development
  • Work-life balance

Work Style: Collaborative, data-driven, balancing strategy with execution, fast-moving, growth-oriented

Self-Assessment:

  • Do you thrive in a collaborative environment where cross-functional teamwork is essential?
  • Are you comfortable balancing strategic leadership with hands-on execution?
  • Do you enjoy working in a fast-paced, growth-oriented environment?
  • Are you energized by data analysis and performance optimization?
  • Do you value diversity and creating inclusive team environments?

ASSUMPTION: The cultural elements are inferred from the company's statements about their mission and values in the job description. The emphasis on collaboration, diversity, and work-life balance appears to be central to their company culture.

⚠️ Potential Challenges

Candidates should consider these potential aspects of the role:

  • Balancing multiple functions (paid, organic, website) may require exceptional prioritization skills
  • Growing international presence across different markets may present localization and regional optimization challenges
  • Dual focus on self-serve revenue and enterprise leads could create competing priorities
  • Scaling a team while maintaining hands-on expertise across all digital disciplines may be demanding
  • The fast pace of a growth-stage company may require rapid adaptation and frequent strategy adjustments

ASSUMPTION: These potential challenges are based on the scope of responsibilities described in the listing and common challenges in growth-stage SaaS companies. They represent considerations rather than definitive aspects of the role.

📈 Similar Roles Comparison

This Director of Growth Marketing role differs from similar positions in several ways:

  • vs. VP of Marketing: More specialized focus on digital growth channels rather than broader marketing strategy and brand
  • vs. Head of Demand Generation: Broader scope including website strategy and user experience, not just lead generation
  • vs. Director of Digital Marketing: Stronger focus on performance and conversion optimization with direct revenue impact
  • vs. Director of Growth: More specialized in marketing-driven growth rather than product-led growth

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

Based on the listed responsibilities, the person in this role might work on projects such as:

  • Developing and implementing a multi-channel digital acquisition strategy to scale self-serve revenue by X% while maintaining CAC targets
  • Redesigning the website conversion funnel to improve sign-up rates and enterprise lead generation
  • Creating and executing an international SEO strategy to capture search traffic in multiple languages and regions
  • Building an ABM campaign infrastructure to target high-value enterprise accounts through coordinated digital touchpoints
  • Establishing a marketing analytics framework to accurately measure ROAS across channels and optimize budget allocation

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description, representing typical initiatives for this type of role.

❓ Key Questions to Ask During Interview

  1. "What are your current CAC benchmarks and how do they vary across channels and target segments?"
  2. "How do you currently balance and measure the impact of marketing efforts on self-serve revenue versus enterprise lead generation?"
  3. "What is your vision for scaling the growth marketing function over the next 2-3 years as the company expands globally?"
  4. "How do the growth marketing teams collaborate with product and sales to optimize the full customer journey?"
  5. "What are the biggest growth challenges Mentimeter is facing that you're hoping this role will help solve?"
  6. "How would you describe the decision-making process for testing and implementing new growth initiatives?"

ASSUMPTION: These questions are suggested based on the strategic nature of the role and the specific responsibilities mentioned. They should be adapted to reflect the candidate's specific experience and interests.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

  1. Customize your application: Highlight your experience with digital acquisition, website optimization, and team leadership in SaaS environments.
  2. Prepare your growth story: Ready examples of how you've driven measurable growth through digital channels, with specific metrics and outcomes.
  3. Research Mentimeter: Familiarize yourself with their product, recent company news, and competitive landscape in the engagement tools market.
  4. Optimize your LinkedIn profile: Ensure it contains relevant keywords like "growth marketing," "SaaS," "digital acquisition," and "marketing leadership."
  5. ATS optimization: Tailor your resume to include key terms from the job description such as "paid media," "SEO," "website strategy," "performance marketing," and "team leadership."
  6. Prepare your portfolio: Gather case studies or examples demonstrating your success in driving growth through digital channels.
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