Director of Growth Marketing

📌 Core Information

🔹 Job Title: Director of Growth Marketing

🔹 Company: Figure8

🔹 Location: Remote (New York, NY)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving demand generation and revenue growth through innovative marketing strategies
• Leading a comprehensive marketing ecosystem, including email marketing, influencer programs, and paid media campaigns
• Optimizing website traffic and conversion rates using data-driven insights
• Implementing AI-powered marketing solutions to drive efficiency and personalization
• Collaborating with cross-functional teams to align growth strategies with business objectives

ASSUMPTION: This role requires a strategic thinker with a proven track record in scaling businesses through marketing. The ideal candidate will have experience in e-commerce or online-first businesses and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Drive demand generation and revenue growth through customer acquisition and increased lifetime value

✅ Oversee the comprehensive marketing ecosystem, including:

• Leading email and database marketing strategies for engagement and conversions
• Developing and scaling influencer and affiliate programs to expand brand reach and sales
• Collaborating on social media content strategy for engagement, traffic, and conversions
• Optimizing paid media campaigns across all channels for maximum ROI
• Directing SEO/SEM and CRO efforts to improve organic rankings, manage paid search, and optimize conversion funnels

✅ Digital Traffic & Conversion Expertise: Lead initiatives to significantly increase website traffic and improve conversion rates using data-driven insights

✅ Marketing Sales Attribution System Development: Design, implement, and refine robust marketing sales attribution models to accurately measure marketing impact on revenue

✅ AI-Powered Marketing Leadership: Champion the daily integration of AI tools across all marketing functions to drive efficiency, personalize experiences, and optimize campaign performance

✅ System Integration & Centralization: Lead the integration and centralization of key marketing and sales systems, ensuring seamless data flow and a single source of truth

✅ Foster strong cross-functional relationships and collaborate with product, operations, sales, and other teams to align growth strategies with business objectives

✅ Mentor, develop, and inspire a high-performing marketing team, fostering a culture of innovation, continuous learning, and results-driven execution

ASSUMPTION: This role requires a hands-on leader with a strong background in digital marketing and a proven track record in driving significant demand generation and revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred

Experience: 10+ years of progressive growth marketing leadership experience, with a proven track record of driving significant demand generation and revenue growth, especially in e-commerce or online-first businesses

Required Skills:

• Deep expertise across the full spectrum of digital marketing channels (email, social media, paid media, SEO, content marketing, affiliate/influencer programs)
• Extensive experience generating high-quality website traffic and optimizing conversion funnels
• Demonstrated success in building and implementing sophisticated marketing sales attribution systems
• A strong, hands-on understanding and daily application of AI in marketing, with examples of how AI has driven tangible business results
• Proven experience working with complex marketing technology stacks (CRM, CDP, data warehouses, etc.)
• Exceptional leadership skills with the ability to develop a high-performing marketing team
• Strong cross-functional collaboration skills, with the ability to influence and work effectively with diverse stakeholders
• Analytical mindset with a data-driven approach to decision-making and a passion for continuous improvement
• Excellent communication and presentation skills, with the ability to articulate complex strategies clearly and concisely

Preferred Skills:

• Experience working with entertainment or hospitality brands
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in digital marketing and a proven track record in driving significant demand generation and revenue growth. They will also be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $140,000 - $160,000 USD dependent on location and experience, as well as an annual bonus and options. ASSUMPTION: This salary range is competitive for a Director of Growth Marketing role in the United States, considering the required experience level and the remote nature of the position.

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Working Hours: Full-time, with flexible hours and a focus on results-driven execution

📌 Applicant Insights

🔍 Company Context

Industry: Figure8 is an experience-first company that creates experiums – places and spaces for people to reconnect with themselves and those around them. Their brands include the Museum of Ice Cream, with locations in NYC, Chicago, Austin, Singapore, and Miami coming soon.

Company Size: Figure8 has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact. ASSUMPTION: As a mid-sized company, Figure8 offers a more agile and dynamic work environment compared to larger enterprises, with the potential for greater influence on decision-making processes.

Founded: Figure8 was founded in 2016, making it a relatively young and innovative company in the entertainment industry.

Company Description:

• Figure8 creates experiums – places outside of distraction, away from expectation, and beyond inhibition, inviting guests to take a moment and reconnect with themselves and those around them
• Their brands include the Museum of Ice Cream, with locations in NYC, Chicago, Austin, Singapore, and Miami coming soon
• Figure8 is an equal opportunity employer and values diversity at their company

Company Specialties:

• Creating immersive and innovative experiences
• Brand development and expansion
• Marketing and growth strategies

Company Website: https://www.figure-8.co/

ASSUMPTION: Figure8's focus on creating unique and immersive experiences sets it apart in the entertainment industry, offering applicants a chance to work on innovative and engaging projects.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer. ASSUMPTION: Applicants should expect to have significant influence on marketing strategies and decision-making processes.

Reporting Structure: The Director of Growth Marketing will report directly to the Chief Marketing Officer and oversee the marketing team, including email marketing, influencer programs, and paid media specialists.

Work Arrangement: This role is remote, with a focus on results-driven execution. Applicants should expect to work flexible hours and be available for occasional meetings with the team and stakeholders.

Growth Opportunities:

• As a senior leadership role, this position offers significant opportunities for professional growth and development
• Applicants can expect to gain experience in leading a comprehensive marketing ecosystem and driving significant demand generation and revenue growth
• With Figure8's focus on expansion, there may be opportunities for career advancement within the company

ASSUMPTION: The Director of Growth Marketing role offers a unique opportunity for applicants to make a significant impact on Figure8's marketing strategies and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): New York, NY (remote work only)

Geographic Context:

• New York, NY is a major metropolitan area with a diverse population and a thriving entertainment industry
• The remote nature of this role allows applicants to work from anywhere within the United States
• Applicants should expect to work with team members and stakeholders located across different time zones

Work Schedule: Full-time, with flexible hours and a focus on results-driven execution. Applicants should expect to work occasional evenings and weekends as needed to support marketing campaigns and initiatives.

ASSUMPTION: The remote nature of this role offers applicants the flexibility to work from anywhere within the United States, with the potential for a better work-life balance compared to an on-site position.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Case study or project presentation to demonstrate problem-solving and strategic thinking skills
• Final interview with the Chief Marketing Officer to discuss career growth and expectations

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Digital marketing expertise and experience
• Leadership and team management abilities
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience driving demand generation and revenue growth in previous positions
• Prepare a case study or project presentation that demonstrates your ability to develop and execute innovative marketing strategies
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Growth Marketing, Demand Generation, Revenue Growth, Digital Marketing, SEO, SEM, CRO, Email Marketing, Social Media, Influencer Programs, Affiliate Programs, Data Analysis, AI Integration, Leadership, Collaboration, Communication

ASSUMPTION: Applicants should expect a comprehensive and competitive interview process, with a focus on assessing their strategic thinking, digital marketing expertise, and leadership skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, or Pardot)
• Email marketing software (e.g., Mailchimp, Constant Contact, or SendGrid)
• Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
• SEO and SEM tools (e.g., Google Ads, SEMrush, or Ahrefs)
• CRO tools (e.g., Optimizely, VWO, or Unbounce)
• AI-powered marketing tools (e.g., Albert, Acquisio, or Phrasee)
• CRM and marketing data platforms (e.g., Salesforce, HubSpot CRM, or Adobe Analytics)

ASSUMPTION: Applicants should have experience working with a variety of marketing tools and technologies, with a focus on digital marketing channels and AI-powered solutions.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Figure8 values creativity and the ability to think outside the box to create unique and immersive experiences
• Collaboration: Figure8 fosters a collaborative work environment, with a focus on cross-functional teamwork and communication
• Continuous Learning: Figure8 encourages employees to stay up-to-date with industry trends and best practices, and to continuously improve their skills and knowledge

Work Style:

• Results-driven: Figure8 values employees who are focused on achieving results and driving business growth
• Dynamic: Figure8 operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities
• Creative: Figure8 values employees who are able to think outside the box and develop innovative solutions to problems

Self-Assessment Questions:

• Do you have a proven track record of driving demand generation and revenue growth in e-commerce or online-first businesses?
• Are you comfortable working in a fast-paced and dynamic environment, with a focus on results-driven execution?
• Do you have strong leadership skills and the ability to develop and inspire a high-performing marketing team?

ASSUMPTION: Applicants should expect to be assessed for their cultural fit with Figure8's values and work style, with a focus on innovation, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration
• Balancing the demands of multiple marketing channels and initiatives
• Adapting to the unique and ever-changing nature of the entertainment industry
• Working with a diverse and global team, with team members located across different time zones

ASSUMPTION: Applicants should be prepared to face the unique challenges of working in a remote and dynamic environment, with a focus on effective communication and collaboration.

📈 Similar Roles Comparison

• Compared to other Director of Growth Marketing roles, this position offers a unique opportunity to work in the entertainment industry and create immersive and innovative experiences
• Applicants should expect to have significant influence on marketing strategies and decision-making processes, with a focus on driving demand generation and revenue growth
• Career path comparison: This role offers a clear path for professional growth and development, with the potential for advancement within the company

ASSUMPTION: Applicants should expect this role to offer unique opportunities and challenges compared to other Director of Growth Marketing positions, with a focus on innovation, collaboration, and continuous learning.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new experium or brand
• Optimizing website traffic and conversion rates using data-driven insights and AI-powered tools
• Building and scaling influencer and affiliate programs to expand brand reach and drive sales

ASSUMPTION: Applicants should expect to work on innovative and engaging projects that align with Figure8's focus on creating unique and immersive experiences.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking?
• What is the company's approach to AI-powered marketing, and how can I contribute to the integration of AI tools and technologies across the marketing ecosystem?

ASSUMPTION: Applicants should ask thoughtful and strategic questions that demonstrate their interest in the role and their understanding of Figure8's business and marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/j/1784409478
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or project presentation that demonstrates your ability to develop and execute innovative marketing strategies
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
• If selected for the final interview, be prepared to discuss your career growth and expectations with the Chief Marketing Officer

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.